...a Presentation-cum-Demo with Focus on SMS Portal and Farmers’ Portal

1

ATMA & ICT – A Panacea for Agricultural Extension?

THE PROBLEM STATEMENT…2 Agriculture beset with challenges: Climate change, resource

depletion, less efficient supply chain, volatile markets

Agriculture has to be knowledge intensive to transcend impediments of dynamic scenario

Physical outreach has remained limited

Inter-departmental and inter-scheme barriers; R-E Linkages

Substantial inter-regional disparity in yield and lab to land gaps

Limited adoption of PPP Mode (>=10% provision ) and now 150% deduction

Stunted integration of NARS with State Agriculture machinery

Approach to Strengthening Extension…

• Extensive physical outreach and interactive methods

• Enhancement in quality through domain experts

• Regular capacity building• Institution Building• Effective Regulatory Mechanism• Innovative & Extensive use of

Technology• From FIGs to FPOs • Public Private Partnership • Pervasive use of ICT /Mass Media

Restructuring & strengthening of agricultural extension & technology should be judicious mix of

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NMAET

EXTENSION

IT

Plant ProtectionM&T

Seeds

CONVERGENCE AMONG DEPARTMENTS & SCHEMES

Roll of PRIs in Selection of Beneficiaries Joint Circular by DAC and ICAR SMS Gateway of DeitY & NIC and NeGP Department of Space - NCFC Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs

under ATMA will cover designated Panchayats while providing domain knowledge for respective schemes

Convergence of District Level Committees at ATMA GB and State Level IDWG – Extension Components in SEWP

Field Level Extension Workers can also double up as Pest Surveillance Scouts

Provisions of RKVY to supplement NMAET components

6

CONVERGENCE AMONG SUB-MISSIONSFARMER CENTRIC TRAININGS AND FIELD EXTENSION

SMSP SMAE SMAM SMPPSeed Village Programme

Farm Schools, Demo Plots, Trainings, Exposure Visits

Capacity Building by Institutions Identified by the State Government

Pest Monitoring, FFFs, IPM Training to Farmers

ATMA and BTTs (cost norms in same range)

Five Tiered Non P2P Mode (TV, Newspapers, Booklets, KCC, Internet, SMS)

Other technical, regulatory, technical and administrative components will be governed under respective Sub-Missions

Even today, more than 30% focus on areas other than

traditional agriculture & horticulture.

Demonstrations, Farm School and Trainings are also

on Animal Husbandry,

Dairying, Fisheries, IPM, Seed

Treatment, INM etc.

Integration of isolated efforts in

different Sub-Missions under

ATMA (e.g. half day Seed Village

training a part of Farm School, Field Workers to act as Pest Scouts also)

CENTRALITY of SREP

Vision documen

t for 5 years - a basis for

AAPs. Local farmers,

PRIs, line

Depts., KVKs etc.

Identifies gaps at

AES level.

Provides a

platform for

convergence.

SREP vetted

by ATMA GBs and used in DAAP

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Cafeteria of Activities

• Fairs, • Exposure

Visits,• Interactive

Trainings

• SMS, USSD, • IVRS, • Kiosk, • KCC & CSC

• SAMETIs, • ATMA, • NARS-Agri

• Farmer to Farmer Extension

Farm School, Farmer Friends

Infra, RE-

Linkages

Training, Exposur

e and Demos

ICT and Mass Media

10

State NodalCell

CIGs, FIGs, FARMERS

State Level Sanctioning Committee (SLSC)/ IDWG

SAMETI & SAU/ ICAR Institutes W

ORK

PLAN

District Training Centre, KVK & ZRS

BlockTechnology Team

Agri-Entrepreneurs Farm Schools

Block Farmers Advisory Committee

District Farmers’ Advisory Committee

State Farmers Advisory Committee

ATMA (GB & MC)

Block ATMA cell

Farmer Friend

FUND

FLOW

Physical Outreach of Extension Personnel 11

Optimal Use of Manpower?

Village level pre-announced roster of Extension Personnel (GPS Tracking)

Display Board with contact details of Extension Personnel

Orientations training of at least for 15 days by ICAR/ KVKs

Attrition due to low level salary/contractual job

ATMA should be an over-arching umbrella

Convergence among programmes & schemes as per CCEA and Guidelines (viz. RKVY, NFSM, NPSMF) and also with PP, M&T and Seeds

Single Committee headed by the Collector; Project Director ATMA (V.C. of M.C. and Member Secretary of G.B.)

12

Direct Farmer Oriented Activities

13

Total Farmers Benefitted since 2005-06 = 202.98 lacs

Training

Ex-po-sureVisit

Kisan Mela

Demonstrations

Male

74.7%

Female25.3%

Farmer to Farmer Extension

14

2007-08 2008-09 2009-10 2010-11 2011-120

2000

4000

6000

8000

10000

12000

14000

16000

2780

56916718 7149

16468

No. of Farm Schools

THE NUMBERS JUMBLE….15

FPOs – A Way Forward

Aggregating smallholders into FPOs to improve bargaining power, move up value chains & improve access to inputs, technology, markets.

Aggregation only way to enable SMF to exploit emerging opportunities domestic and global

Climate change coping mechanisms and risk mitigation requires aggregated platforms for efficient delivery

Aggregation will facilitate effective targeting of subsidies to farmers

Budget Announcement

16

Institution building strategy can only

succeed as an integral part of a larger

smallholder agriculture support policy, not as an

isolated intervention.

Model FPO Network Structure17

Village level(Crop planning, seed production, demonstration, knowledge sharing,

aggregation)

Cluster level (10-12 villages)

(Credit, inputs, technology, capacity building, marketing linkages)

State level(Policy advocacy, explore wider markets, strategic partnerships)

Federation of KPCs

KPC(1000 farmers/50 FIGs in each)

FIG(15-20 farmers in each group)

FIG

Kisan Producer Co/Coop

FIG

Input supply

(Seed, fertilizer, machinery)

Financial & technical

(Credit, savings, insurance, extension)

Marketing linkages (contract farming, procurement under

MSP)

Training and Networking

(HRD, policy advocacy, documentation)

FPO

Typical Range of services by FPOs

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Front line Demonstrations

How to capture the number of Farmers replicating what they have learnt under FLDs? (http://extensionreforms.dacnet.nic.in)

How to ensure that no farmer gets double benefits from different schemes?

Large number of farmers’ fields at vantage points for FLDs.

Demonstration plots may be allotted on the basis of lottery system.

Selection of beneficiaries to be linked to Land Records

Linking with Aadhaar records

21DRILLING DOWN TO DEMO PLOTS

Mobile Based Extension

Different modes for sending SMS – Comma separated, Database and Excel Sheet

Different databases from above offices, Kisaan Call Centres and Web Registration have been integrated 50 lac farmers (37 lacs distinct).

Entire Ministry of Agriculture, IMD, SAUs, KVKs etc. and State Governments down to Block level

Mobile phones density in rural areas - 400 million phones; India # 3 in terms of Internet Users but percentage penetration is still 12

Launched by Hon’ble President of India on 16 July 2013 – 20 crore SMS22

Unique FeaturesEasy Phonetic Typing Tools for12 Indian languages. Option for English and regional language in Roman

Every farmer can opt for up to 8 crops / agricultural practices

Coverage of farmers decided by jurisdiction but higher level can drill down.

To avoid duplication & contradiction, IT enabled checks and search facility for previous advisories by text & topic

SMS based services such as Soil Test, Market Information, can be integrated

Text to Speech conversion, USSD & IVRS under development

ZPD Name

KVKs Registered

Verified

Approved

Advisory Msgs

Zone 1(Punjab, Haryana, Delhi, Himachal Pradesh, J&K)

65 35 25 22 109 104719

Zone 2(West Bengal, A&N, Bihar, Jharkhand) 80 7 7 7 18 115

Zone 3(Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura)

73 62 51 50 293 30463

Zone 4(Uttar Pradesh, Uttarakhand) 77 4 3 3 16 7054Zone 5(Andhra Pradesh, Maharashtra) 78 46 40 39 394 149821

2Zone 6(Rajasthan, Gujarat) 70 14 7 6 28 5062Zone 7(Madhya Pradesh, Chattisgarh, Orissa) 99 23 17 14 5 5

Zone 8(Karnataka, Goa, Tamilnadu, Puducheery, Kerala, Lakhsadweep)

81 42 39 36 758 961464

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How do KVKs Stack Up

Selection of Beneficiaries for Extension

All Panchayats in a Block to be covered on a rotation basis

Panchayats to be covered to be decided by BTT and BFAC.

Number of beneficiaries (including SC, CT etc.) to be decided by BTT in consultation with BFAC

50% S&MF, 30% women

Individual beneficiaries by Gram Sabhas OR Gram Panchayats in consultation with FIGs and FOs

If Gram Sabhas don’t respond in time, BFAC in consultation with BTT, FIGs and FOs

Linkage with Land Records and Adhaar to avoid duplication

25

FACs at Block, District, State and National Level 26

BFAC consists of 20-25 members covering different categories of farmers in a Block

Due representation to women farmers and weaker sections of the Society

Feedback and Meeting Expenses 4417 Block level, 333 district level and 10 state level

(11 under process) FACs constituted at various levels

DFAC

SFAC

PUBLIC PRIVATE PARTNERSHIP

Selection of right private partner – Bidding process?

Inflated Project Costs to cover private share?

Contribution of at least 50% either in terms of funds or in kind

Weighted tax deduction to the extent of 150% for extension work announced in the budget

Successful examples

Safeguard against pushing private partners’ business agenda

Responsibility sharing by both Public and Private partner

Pico Projectors & Low Cost Films28

No PC needed, battery operated also

Experience of Digital Green and DAC – the middle path

Video films focusing on specific themes and preferably directed by farmers themselves, HD but not broadcast quality

The agriculture films and success stories to be shown to small group of farmers by the Block level functionary.

Involvement of KVK and the State officials for vetting these films

Hand-held Devices

Edge/3G + GPS Open Source,

Mobile Kiosk (being tried in

TN)

Use of Hand-held Devices

for on the spot data entry to generate farm-wise

details

Biometric authentication of data and

updation using voice recognition

Farm Level Planning to

minimize the gap between

yield and potential.

Electronic Mass Media30

DD-National:

Krishi Darshan from 06:30 a.m. to

07:00 a.m. Monday to Saturday

18 Regional Kendras:

Krishi Darshan 30 minutes in

the evening

180 HPTs and LPTs:

Narrowcasting by about 5 transmitters

for local needs

96 Rural FM Stations:

Kisanwani 30 minutes

Community Radio

Station: 11(53 under

process)

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Farmers’ Portal

An integrated portal (presently Beta version in Hindi & English) from the stand point of a farmer converging elements from 800 plus websites of the Central & State Governments and NARS

Drill down approach down to Block level initially States are to make one time data entry of NARP Zones, Dealers,

Manufacturers etc. and periodically update the same. Databases integrated from different sources and displayed as per

farmer’s needs instead of only giving links Backend integration with mobile based advisories (Text, Voice, IVRS,

USSD) Portal can be launched only after data entry is completed by States in

English and Language of the State

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National e-Governance Plan-Agriculture33

PHASE-I• First Phase being

implemented in 7 States• Concurrent Evaluation will

be done• Roll-out in the remaining

States and UTs being planned by aggregation of Data Centre Resources

PHASE-II• Constraint of Resources

has compelled us to alter the cost sharing pattern

• Norms for field hardware availability have also been reduced