A Future-Proof Link Building Strategy: 4 Vital Ingredients
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The SEO industry has changed over the past couple of years but the rewards are still there if you focus on the user. As part of The Sunday Business Post's SEO Masterclass, we talk about the 4 vital ingredients to future proofing your link building strategy.
Transcript of A Future-Proof Link Building Strategy: 4 Vital Ingredients
#sbpseo
So SEO is dead and content is king...right?
#sbpseo
It feels like we’re among the few remaining survivors
Us
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Let’s create lots of content and forget about SEO
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But the truth is that SEO isn’t dead.
Terrible SEO is finally getting punished and great content is being rewarded.
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As SEOs, more is being expected from us.
Moz.com
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We’ve forgotten about what matters
www.google.ie/about/
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We’ve forgotten about what matters
www.google.ie/about/
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And no matter what we read…
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And how difficult it may seem to be...
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There’s still hope we can hold onto…
BrightEdge’s Content Optimization 2014 Report
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As great SEO is still being rewarded.
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So even if it feels like Google doesn’t want to be friends with us...
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So even if it feels like Google doesn’t want to be friends with us...
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So even if it feels like Google doesn’t want to be friends with us...
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We still need to stop doing crappy link building
#sbpseo
We still need to stop doing crappy link building
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And stop being lazy with our outreach emails…
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And stop being lazy with our outreach emails…
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And remember that if we’re afraid of Google then we’re probably doing something wrong.
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We shouldn’t feel like this...
Us
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A Future-Proof Link Building Strategy: 4 Vital Ingredients
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1) Focus on traffic: Build your audience and not just links
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1) Focus on building your audience and not just links
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Unless you’re a major publication, your content may struggle to get traction online.
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Leverage the audience of websites with your target readership.
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Look at social engagement levels and number of comments for recent posts.
How many social shares and comments per article does the website receive?
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Are they active on social media channels?
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Are they active on social media channels?
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Is the audience of this website relevant to your content?
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Will a link or brand mention from this website help to drive awareness of your company?
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2) Build relationships: Help your customers and fellow industry practitioners.
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2) Build relationships with your customers and fellow industry practitioners.
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Me
Kevin
2) Build relationships with your customers and fellow industry practitioners.
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2) Build relationships with your customers and fellow industry practitioners.
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Ask for help when you need it
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Ask for help when you need it
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Which of these two do you prefer?
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Which of these two do you prefer?
Domain Authority - 95
Domain Authority - 95
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Relationship building can take many forms.
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Relationship building can take many forms.
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You will eventually get what you want.
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3) Identify what works: What content currently ranks and attracts links? Do better.
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Use Buzzsumo to monitor best performing content across social networks.
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Use Buzzsumo to monitor best performing content across social networks.
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Use Buzzsumo to monitor best performing content across social networks.
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Use Topsy to find the top influencers on Twitter that shared the content. Build relationships with them.
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Use Topsy to find the top influencers on Twitter that shared the content. Build relationships with them.
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Identify the link metrics for top performing content.
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Identify the link metrics for top performing content.
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Identify keyword search volume per topic.
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Create better content in a more creative way than what already exists.
http://builtvisible.com/messages-in-the-deep/
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And ultimately you will benefit from the additional time and resources you invested in the piece.
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4) The most important ingredient...
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4) Focus on the user. Every time.
www.google.ie/about/
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Do you really believe your customer searches for content like this?
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Stop creating terrible content…
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Link out to others if it adds value to the article
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Focus on topic relevancy when link building or Google may deem it unnatural.
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Learn from other people in the industry
www.pointblankseo.com
www.backlinko.com
www.linkbuildingbook.com
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