Download - A Future-Proof Link Building Strategy: 4 Vital Ingredients

#sbpseo

So SEO is dead and content is king...right?

#sbpseo

It feels like we’re among the few remaining survivors

Google

Us

#sbpseo

Let’s create lots of content and forget about SEO

#sbpseo

But the truth is that SEO isn’t dead.

Terrible SEO is finally getting punished and great content is being rewarded.

#sbpseo

As SEOs, more is being expected from us.

Moz.com

#sbpseo

We’ve forgotten about what matters

www.google.ie/about/

#sbpseo

And no matter what we read…

#sbpseo

And how difficult it may seem to be...

#sbpseo

There’s still hope we can hold onto…

BrightEdge’s Content Optimization 2014 Report

#sbpseo

As great SEO is still being rewarded.

#sbpseo

So even if it feels like Google doesn’t want to be friends with us...

#sbpseo

We still need to stop doing crappy link building

#sbpseo

And stop being lazy with our outreach emails…

#sbpseo

And remember that if we’re afraid of Google then we’re probably doing something wrong.

#sbpseo

We shouldn’t feel like this...

Google

Us

#sbpseo

A Future-Proof Link Building Strategy: 4 Vital Ingredients

#sbpseo

1) Focus on traffic: Build your audience and not just links

#sbpseo

1) Focus on building your audience and not just links

#sbpseo

Unless you’re a major publication, your content may struggle to get traction online.

#sbpseo

Leverage the audience of websites with your target readership.

#sbpseo

Look at social engagement levels and number of comments for recent posts.

How many social shares and comments per article does the website receive?

#sbpseo

Are they active on social media channels?

#sbpseo

Is the audience of this website relevant to your content?

#sbpseo

Will a link or brand mention from this website help to drive awareness of your company?

#sbpseo

2) Build relationships: Help your customers and fellow industry practitioners.

#sbpseo

2) Build relationships with your customers and fellow industry practitioners.

#sbpseo

Me

Kevin


#sbpseo


#sbpseo

Ask for help when you need it

#sbpseo

Which of these two do you prefer?

#sbpseo

Which of these two do you prefer?

Domain Authority - 95

Domain Authority - 95

#sbpseo

Relationship building can take many forms.

#sbpseo

You will eventually get what you want.

#sbpseo

3) Identify what works: What content currently ranks and attracts links? Do better.

#sbpseo

Use Buzzsumo to monitor best performing content across social networks.

#sbpseo

Use Topsy to find the top influencers on Twitter that shared the content. Build relationships with them.

#sbpseo

Identify the link metrics for top performing content.

#sbpseo

Identify keyword search volume per topic.

#sbpseo

Create better content in a more creative way than what already exists.

http://builtvisible.com/messages-in-the-deep/

#sbpseo

And ultimately you will benefit from the additional time and resources you invested in the piece.

#sbpseo

4) The most important ingredient...

#sbpseo

4) Focus on the user. Every time.

www.google.ie/about/

#sbpseo

Do you really believe your customer searches for content like this?

#sbpseo

Stop creating terrible content…

#sbpseo

Link out to others if it adds value to the article

#sbpseo

Focus on topic relevancy when link building or Google may deem it unnatural.

#sbpseo

Learn from other people in the industry

www.pointblankseo.com

www.backlinko.com

www.linkbuildingbook.com

#sbpseo