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“Know and under stand t he cust omer so wel l t he pr oduct or ser vice fi t s him and sel l s it sel f.”

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Week 2 Identify and Fix Website IssuesFi x i ssues af f ec t i ng s i t es per f or mance i n sear ch

engi nes

» Si t e Speed, Ri sky Back l i nks , Mi ss i ng pages et c

» Dupl i cat e page t i t l es and met a descr i pt i ons

» Canoni cal I ssues ( cont ent at mul t i pl e URL' s )

Bas i cs of SEO Fr i endl y Des i gn ht t p: / / bi t . l y / 11x90Sa

Bi ggest SEO Audi t Check l i s t ht t p: / / bi t . l y / 1CkmFNb

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Resear ch Your Keywor dswww.Semr ush.com

By i nser t i ng a seed keywor d

t he t ool wi l l t el l you t he

sear ch vol umes f or t hat

keywor d and r el at ed keywor ds.

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Resear ch Compet it or Keywor dswww.Semr ush.com

By i nser t i ng a compet i t or URL

t he t ool wi l l t el l you

exact l y what keywor ds t hey

ar e r ank i ng f or , speedi ng up

t he keywor d di scover y

pr ocess.

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The Keywor d Hier ar chy

» Hi gher vol ume keywor ds at

t he t op t end t o be mor e

compet i t i ve but conver t at

l ower r at es because t hey

ar e t oo gener al .

» Keywor ds at t he bot t om have

l ess t r af fi c , l ower

compet i t i on but conver t

bet t er due t o hi gher

spec i fi c i t y .

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Set up a Dedicat ed Googl e Account

You wi l l be us i ng a f ew

Googl e Ser v i ces so set up

your own Googl e Account so

you can at t ach al l of t hese

ser v i ces t o t hi s one account .

ht t ps : / / account s . googl e. com/

s i gnup

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Set up & Instal l Googl e Analyt ics

Googl e anal y t i cs al l ows you

t o make i nf or med dec i s i ons

about your mar ket i ng

ac t i v i t i es

» Set up Googl e Anal y t i cs

» Set up at l eas t one goal

» I ns t al l t he code on your

webs i t e

www. googl e. com. au/ anal y t i cs /

Begi nner s Gui de ht t p: / /

bi t . l y / 1vn9Ye4

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Sign up t o Googl e Webmast er Tool s

WMT al l ows you t o moni t or t he

heal t h and per f or mance of

your s i t e i n Googl e

» See how many pages ar e i n

Googl e

» See i f t her e ar e any i ssues

wi t h t he s i t e

» See keywor ds t hat gener at e

i mpr ess i ons and c l i cks

www. googl e. com/ webmast er s /

t ool s /

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Check Cur r ent Rankings & Links

Use f r ee t ool s t o check:

» Wher e you r ank now f or t he

keywor ds you ar e chas i ng

» How many back l i nks your

webs i t e has

Thi s i s your basel i ne, your

pr e opt i mi sat i on r epor t

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Anat omy of a Sear ch Result

» Page Ti t l es

1. Appr ox 55 char act er s

l ong

2. I nc l ude keywor ds and t he

br and

» Met a Descr i pt i on

1. Appr ox 156 char act er s

l ong

2. Sel l t he c l i ck t hr ough

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Your Sit e Shoul d star t r anking f or your tar get ed keywor ds

» I t does not mat t er wher e;

j us t appear i ng i n sear ch

r esul t s f or t he r i ght

keywor d i s c r i t i cal .

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Sear ch Impr essions wil l star t t o cl imb

» Look i n Webmast er Tool s

» Sear ch Tr af fi c > Sear ch

Quer i es

» The bl ue i mpr ess i ons char t

l i nk shoul d be mov i ng up

» Mor e keywor ds appear i n WMT

and i mpr ess i ons ar e

i ncr eas i ng over t he

pr ev i ous mont h

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Or ganic Tr affi c May Star t Incr easing

» Look j us t at or gani c

t r af fi c

» Sel ec t at l eas t a t wo mont h

dat e r ange

» Compar e i t t o t he pr ev i ous

t wo mont hs

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Week 10 Optimise Your Site for PublishingGet your webs i t e r eady t o

host cont ent wi t h a bl og

» Wor dpr ess i s an i deal

pl at f or m

» I ns t al l soc i al shar i ng

but t ons

» Set up emai l opt i ns , cal l s

t o ac t i on et c

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Star t wit h t his Simpl e Appr oach

» Li s t ever y quest i on a pr ospect / cus t omer has ever

asked you or your s t af f

» Focus on negat i ve phr ases, compl ai nt s , pr obl ems,

pr os & cons, r ev i ews

» Wr i t e a bl og post or do a v i deo t o answer each

quest i on

» Publ i sh i t on your s i t e

ht t p: / / www. t hesal es l i on. com/ how- t o- come- up- wi t h- 100-

bl og- ar t i c l es- f or - your - bus i ness- i n- 10- mi nut es- or -

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Week 12 Start Publishing Industry NewsCur at i ng News i s a way of publ i shi ng l ot s of uni que,

on t opi c cont ent . I t gr ows your s i t e and hel ps t ar get

mor e and mor e keywor d phr ases.

» Fi nd i nt er es t i ng, r el evant news i n your i ndust r y

or mar ket

» Wr i t e a shor t bl og post about i t s t at i ng t he

f ac t s , why i t ' s i mpor t ant , what ' s your uni que

i nput . Add an i mage and a l i nk t o t he sour ce

ht t p: / / www. onl i nek i cks t ar t . com/ us i ng- cur at ed- news- t o-

at t r ac t - t r af fi c /

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St eady News Publ ishing Does t his

» I ncr eases keywor ds and

i mpr ess i ons i n Googl e

Webmast er Tool s

» Gener at es l ong t ai l t r af fi c

f r om peopl e i nt er es t ed i n

your i ndust r y t opi cs

» Put s your br and i n f r ont of

mor e pr ospect s

» I t ' s News j ack i ng - Phr ases

ar e much eas i er t o r ank f or

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Gr eat Reading on Link At t r act ion Cont ent

» ht t p: / / poi nt bl ankseo. com/ f ai l - pr oof - cont ent

» ht t p: / / back l i nko. com/ skyscr aper - t echni que

» ht t p: / / kai ser t hesage. com/ ever gr een- cont ent /

» ht t p: / / back l i nko. com/ v i r al - mar ket i ng

» ht t p: / / www. onl i nek i cks t ar t . com/ cont ent - mar ket i ng-

f r amewor k /

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My Per sonal Thought s

» Soc i al i s l i ke t he song " Get t i ng t o Know You"

» I v i ew soc i al out post s as spokes t o my hub

( webs i t e) wher e I bui l d a r el evant audi ence by

shar i ng i nt er es t i ng, r el evant cont ent

» Wher e soc i al v i s i t or s mi ght opt i n t o my emai l

l i s t , shar e my cont ent and engage wi t h me

» I don' t expect t o make a di r ec t sal e

» Soc i al ( f or me) i s an oppor t uni t y t o bui l d

Aut hor i t y & I nfl uence

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My Per sonal Thought s

» Many smal l bus i nesses j us t br eak even or l ose

money wi t h pai d t r af fi c due t o t he compl ex i t y and

t he l ack of qual i t y pai d t r af fi c peopl e

» I t ' s c r i t i cal t o have a " t r af fi c r ecyc l i ng" met hod

i n pl ace t o capt ur e v i s i t or s f r om pai d. Such as

Ret ar get i ng, get t i ng t hem ont o your emai l l i s t or

t o f ol l ow you on soc i al medi a

» You need enough budget t o go t hr ough t he t i me i t

t akes t o " opt i mi se your campai gn" unt i l i t i s

pr ofi t abl e.

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