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“Know and under stand t he cust omer so wel l t he pr oduct or ser vice fi t s him and sel l s it sel f.”
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Week 2 Identify and Fix Website IssuesFi x i ssues af f ec t i ng s i t es per f or mance i n sear ch
engi nes
» Si t e Speed, Ri sky Back l i nks , Mi ss i ng pages et c
» Dupl i cat e page t i t l es and met a descr i pt i ons
» Canoni cal I ssues ( cont ent at mul t i pl e URL' s )
Bas i cs of SEO Fr i endl y Des i gn ht t p: / / bi t . l y / 11x90Sa
Bi ggest SEO Audi t Check l i s t ht t p: / / bi t . l y / 1CkmFNb
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Resear ch Your Keywor dswww.Semr ush.com
By i nser t i ng a seed keywor d
t he t ool wi l l t el l you t he
sear ch vol umes f or t hat
keywor d and r el at ed keywor ds.
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Resear ch Compet it or Keywor dswww.Semr ush.com
By i nser t i ng a compet i t or URL
t he t ool wi l l t el l you
exact l y what keywor ds t hey
ar e r ank i ng f or , speedi ng up
t he keywor d di scover y
pr ocess.
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The Keywor d Hier ar chy
» Hi gher vol ume keywor ds at
t he t op t end t o be mor e
compet i t i ve but conver t at
l ower r at es because t hey
ar e t oo gener al .
» Keywor ds at t he bot t om have
l ess t r af fi c , l ower
compet i t i on but conver t
bet t er due t o hi gher
spec i fi c i t y .
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Set up a Dedicat ed Googl e Account
You wi l l be us i ng a f ew
Googl e Ser v i ces so set up
your own Googl e Account so
you can at t ach al l of t hese
ser v i ces t o t hi s one account .
ht t ps : / / account s . googl e. com/
s i gnup
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Set up & Instal l Googl e Analyt ics
Googl e anal y t i cs al l ows you
t o make i nf or med dec i s i ons
about your mar ket i ng
ac t i v i t i es
» Set up Googl e Anal y t i cs
» Set up at l eas t one goal
» I ns t al l t he code on your
webs i t e
www. googl e. com. au/ anal y t i cs /
Begi nner s Gui de ht t p: / /
bi t . l y / 1vn9Ye4
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Sign up t o Googl e Webmast er Tool s
WMT al l ows you t o moni t or t he
heal t h and per f or mance of
your s i t e i n Googl e
» See how many pages ar e i n
Googl e
» See i f t her e ar e any i ssues
wi t h t he s i t e
» See keywor ds t hat gener at e
i mpr ess i ons and c l i cks
www. googl e. com/ webmast er s /
t ool s /
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Check Cur r ent Rankings & Links
Use f r ee t ool s t o check:
» Wher e you r ank now f or t he
keywor ds you ar e chas i ng
» How many back l i nks your
webs i t e has
Thi s i s your basel i ne, your
pr e opt i mi sat i on r epor t
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Anat omy of a Sear ch Result
» Page Ti t l es
1. Appr ox 55 char act er s
l ong
2. I nc l ude keywor ds and t he
br and
» Met a Descr i pt i on
1. Appr ox 156 char act er s
l ong
2. Sel l t he c l i ck t hr ough
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Your Sit e Shoul d star t r anking f or your tar get ed keywor ds
» I t does not mat t er wher e;
j us t appear i ng i n sear ch
r esul t s f or t he r i ght
keywor d i s c r i t i cal .
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Sear ch Impr essions wil l star t t o cl imb
» Look i n Webmast er Tool s
» Sear ch Tr af fi c > Sear ch
Quer i es
» The bl ue i mpr ess i ons char t
l i nk shoul d be mov i ng up
» Mor e keywor ds appear i n WMT
and i mpr ess i ons ar e
i ncr eas i ng over t he
pr ev i ous mont h
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Or ganic Tr affi c May Star t Incr easing
» Look j us t at or gani c
t r af fi c
» Sel ec t at l eas t a t wo mont h
dat e r ange
» Compar e i t t o t he pr ev i ous
t wo mont hs
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Week 10 Optimise Your Site for PublishingGet your webs i t e r eady t o
host cont ent wi t h a bl og
» Wor dpr ess i s an i deal
pl at f or m
» I ns t al l soc i al shar i ng
but t ons
» Set up emai l opt i ns , cal l s
t o ac t i on et c
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Star t wit h t his Simpl e Appr oach
» Li s t ever y quest i on a pr ospect / cus t omer has ever
asked you or your s t af f
» Focus on negat i ve phr ases, compl ai nt s , pr obl ems,
pr os & cons, r ev i ews
» Wr i t e a bl og post or do a v i deo t o answer each
quest i on
» Publ i sh i t on your s i t e
ht t p: / / www. t hesal es l i on. com/ how- t o- come- up- wi t h- 100-
bl og- ar t i c l es- f or - your - bus i ness- i n- 10- mi nut es- or -
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Week 12 Start Publishing Industry NewsCur at i ng News i s a way of publ i shi ng l ot s of uni que,
on t opi c cont ent . I t gr ows your s i t e and hel ps t ar get
mor e and mor e keywor d phr ases.
» Fi nd i nt er es t i ng, r el evant news i n your i ndust r y
or mar ket
» Wr i t e a shor t bl og post about i t s t at i ng t he
f ac t s , why i t ' s i mpor t ant , what ' s your uni que
i nput . Add an i mage and a l i nk t o t he sour ce
ht t p: / / www. onl i nek i cks t ar t . com/ us i ng- cur at ed- news- t o-
at t r ac t - t r af fi c /
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St eady News Publ ishing Does t his
» I ncr eases keywor ds and
i mpr ess i ons i n Googl e
Webmast er Tool s
» Gener at es l ong t ai l t r af fi c
f r om peopl e i nt er es t ed i n
your i ndust r y t opi cs
» Put s your br and i n f r ont of
mor e pr ospect s
» I t ' s News j ack i ng - Phr ases
ar e much eas i er t o r ank f or
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Gr eat Reading on Link At t r act ion Cont ent
» ht t p: / / poi nt bl ankseo. com/ f ai l - pr oof - cont ent
» ht t p: / / back l i nko. com/ skyscr aper - t echni que
» ht t p: / / kai ser t hesage. com/ ever gr een- cont ent /
» ht t p: / / back l i nko. com/ v i r al - mar ket i ng
» ht t p: / / www. onl i nek i cks t ar t . com/ cont ent - mar ket i ng-
f r amewor k /
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My Per sonal Thought s
» Soc i al i s l i ke t he song " Get t i ng t o Know You"
» I v i ew soc i al out post s as spokes t o my hub
( webs i t e) wher e I bui l d a r el evant audi ence by
shar i ng i nt er es t i ng, r el evant cont ent
» Wher e soc i al v i s i t or s mi ght opt i n t o my emai l
l i s t , shar e my cont ent and engage wi t h me
» I don' t expect t o make a di r ec t sal e
» Soc i al ( f or me) i s an oppor t uni t y t o bui l d
Aut hor i t y & I nfl uence
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My Per sonal Thought s
» Many smal l bus i nesses j us t br eak even or l ose
money wi t h pai d t r af fi c due t o t he compl ex i t y and
t he l ack of qual i t y pai d t r af fi c peopl e
» I t ' s c r i t i cal t o have a " t r af fi c r ecyc l i ng" met hod
i n pl ace t o capt ur e v i s i t or s f r om pai d. Such as
Ret ar get i ng, get t i ng t hem ont o your emai l l i s t or
t o f ol l ow you on soc i al medi a
» You need enough budget t o go t hr ough t he t i me i t
t akes t o " opt i mi se your campai gn" unt i l i t i s
pr ofi t abl e.
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