9 pentingkah strategi
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Transcript of 9 pentingkah strategi
Pentingkah Strategi itu ?
Pendekatan Tradisional
*The pattern or plan that integrates an organization’s major goals, policies, and action sequences into a cohesive whole (James Brian Quinn)
Pendekatan Baru
*A pattern in a stream of decision or action (Henry Mintzberg)
*Plan
*Pattern
*Position
*Perspective
*Play
*The design school
*Fit and match antara kapabilitas internal organisasi dan peluang eksternal
*Alat yang digunakan oleh aliran ini adalah SWOT/TOWS
Konsep:
*Strategi yang baik adalah yang sesuai dengan azas kehematan (law of parsimony); jelas, sederhana dan spesifik)
“ Action must flow from reason”
Copyright 2007 Prentice Hall Ch 1 -8
Vision & Mission
Strategy Formulation
External Opportunities & Threats
Internal Strengths & Weaknesses
Long-Term Objectives
Alternative Strategies
Strategy Selection
Copyright 2007 Prentice Hall Ch 1 -9
Strategy Implementation
Annual Objectives
Policies
Employee Motivation
Resource Allocation