136

600 Pennsylvania Avenue, SE ● Suite 330 ● Washington, DC 20003www.theaapc.org

Printing services provided by Western Lithograph ● www.westernlithograph.com

8798B

3

4THE JUDGES

7THE WINNERS

7DIRECT MAIL

13FUNDRAISING

14COLLATERAL

15NEWSPAPER

16INTERNET

19AUTOMATED PHONE CALLS

21LIVE PHONE CALLS

22RADIO

24TELEVISION

54

Morra Aarons, DNC

David Abel, Politics Online

Eric Adelstein,Adelstein & Associates

Cathy Allen, Connections Group

Jon Anderson,Direct Mail Consultant

Bruce Andrews, Quinn Gillespie& Associates LLC

David Avella, Donatelli Avella

Amy Barnes, Fundraising Partners

Glynda Becker, White House

Paul Begala, CNN’s “Crossfire”

Cornell Belcher,Brilliant Corners Research

Michael Berman,Campaign for Tobacco-Free Kids

Carol Binen,National Cable Association

Jonathan Bing,NY State Assemblyman

Robert Blaemire,Blaemire Communications

Glen Bolger,Public Opinion Strategies

Jason Boxt, Global Strategy Group

Chris Bravacos, Bravo Group

Leroy Bridges,University of Oklahoma PoliticalCommunication Center

Kevin Bruce,Municipality of Anchorage

Sasha Bruce,America Coming Together

Justin Caporusso,Schubert Public Affairs

Nancy Clack,Precision Communications, Inc.

John Convy, Convy & Associates

Joseph Cooper, LSG Consulting

Lester Cooper,Terry Cooper Political Research

Brett Cott, PA State House of Representatives

William Cromer, Cromer Group

Richard Davis,Dixon/Davis Media Group

Jim Denton, Jim Denton Associates

Elissa Dodge,Qorvis Communications

Dave Dogan, DNC

Rebecca Donatelli,Campaign Solutions

Bryan Dooley,Hamilton Beattie & Staff

Matthew Dowd,Dowd Strategic Consulting

Sybil Dunlop, EMILY’s List

Cathy Duvall, America Votes

Rob Engel, National Committeefor on Effective Congress

Ryan Erwin, November, Inc.

Ron Faucheux,American Institute of Architects

Peter Feld, Conde Nast

Pam Fielding, e-advocates

Celia Fischer, Hoeffel for Senate

Andrew Frank, Strategy 21 Group

John Franzén, Franzén & Co.

Gail Garbrandt,The Bliss Institute, Univ. of Akron

Scott Goodstein,Catalyst Campaigns

Rachel Gorlin, LHS Media

Michael Grossman,Fifty Plus One

Casey Gulley, The Tarrance Group

April Hackney,Edmonds Hackney ALASKA, Inc.

Art Hackney,Edmonds Hackney ALASKA, Inc.

Christopher Hanson

Doug Hattaway,Hattaway Communications

Eily Hayes,Global Strategy Group

Maren Hesla,Campaign for Tobacco-Free Kids

Charles Hewitt, Mirror Studios

Harrison Hickman,Global Strategy Group

Bill Holden, Holden Productions

Jerry Hood, Jerry Hood &Associates

Tierney Hunt,MacWilliams, Robinson & Partners

Mary Isenhour,PA State Democratic Party

Bud Jackson, The Jackson Group

Karen Jagoda, E-Voter Institute

Karisa Johnson, SEIU

Dan Judy,Ayres, McHenry & Associates

Dina Kaldi, Intellect Media

Robert Kaplan,The Robert Kaplan Company

Carter Kidd, Campaign Solutions

Stephen Kinney,Public Opinion Strategies

Amy Kurtz,League of Conservation Voters

Micah Lasher, Knickerbocker SKD

Jesse Lee, DCCC

Jordan Lieberman,Campaign Impact

Arnold Linhardt,Strategic Services, Inc.

Brent Littlefield,Political Solutions

Lori Lodes,MacWilliams, Robinson & Partners

Peter Loge,M&R Strategic Services

Mark Lotwis,Strother Duffy Strother

James MacGregor, DCCC

William Maer, ComprehensiveCommunications Group

Kevin Malecek,Willoughby Hills City Council

Bernard Martino,The Tarrance Group

Michael Maslansky,Luntz Research

Lewis Mazanti,University of Oklahoma PoliticalCommunication Center

Michael McCabe,McCabe and Associates

John McCarthy,Kentucky Republican Party

Jon McHenry, Ayres McHenry

Howell Medley, NEA

Mark Mellman,The Mellman Group

Mike Mikus, DCCC

Beth Miller Malek,Wilson Miller Communications

Adnaan Muslim,Mission Control, Inc.

Andrew Myers, DLCC

Elisabeth Myers,The Alvis Group

Todd Myers, Washington StateDepartment of Natural Resources

Elizabeth Nesbitt, DCCC

Neil Newhouse,Public Opinion Strategies

Mike Panetta,Grassroots Enterprise

Paul Patton,Former Governor of Kentucky

Edward Peavy,Mission Control, Inc.

EACH YEAR THE AAPC IS HOST TO THE WORLD’S ONLY AWARDS COMPETITION SOLELY

FOR POLITICAL AND PUBLIC AFFAIRS COMMUNICATIONS, AND IT COULD NOT BE DONE

WITHOUT THE CONTRIBUTIONS OF THE MANY INDIVIDUALS AND ORGANIZATIONS

LISTED BELOW!

2005 POLLIE AWARDS JUDGES

76

Randy Pepple, Rockey Company

Elizabeth Pine, EMILY’s List

Jeffrey Plaut,Global Strategy Group

Jefrey Pollock,Global Strategy Group

Jake Posey,Hamilton Beattie & Staff

John Powell, Capitol Alliances

Jeff Randle,Randle Communications

Wade Rathke, ACORN

Scott Reed,Chesapeake Enterprise

Lowell Reese, Kentucky Gazette

Mark Reilly, IDI

Erica Rickel,America Coming Together

Bart Robbett,Robbett Advocacy Media

Stephen Roberts,Campaign Solutions

William Robinson,MacWilliams, Robinson & Partners

Doug Rohanna,The Bravo Group

J. Ryan O’Rourke,Campaign Solutions

Barbara Sallee,Jordan-Chiles Advertising

Chris Sautter,Sautter Communications

Rich Savage, Media Directions

Cliff Schecter, UPI

Richard Schrader,PR Consulting Group

Frank Schubert,Schubert Public Affairs

Ken Schulz, Campaign Solutions

Stan Scott,Executive Communications, Inc.

Jonah Seiger,Connections Media LLC

Elizabeth Shipp, NARAL

Joe Sinsheimer,Sunflower Management Inc.

Ken Snyder,Ken Snyder Communications

Ira Sockowitz,Phoenix Consulting Group, Inc.

Mark SooHoo,Campaign Solutions

Darry Sragow, Public Strategies

Jason Stanford, Stanford Everhart

Evan Stavisky,The Parkside Group

Marty Stone, Stones’ Phones

Ken Strasma, Strategic Telemetry

Jill Straus, Straus Baker

Sujata Tejwani, DNC

Curtis Thayer,Enstar Natural Gas Company

Margita Thompson,Office of Governor ArnoldSchwarzenegger

Chuck Todd, The Hotline

Nancy Todd Tyner,Nancy Todd, Inc.

John Vogel, Winning Directions

Josh Wachs, DNC

Jessica Walls, PA HouseDemocratic Campaign Committee

Amy Walter,The Cook Political Report

Erica Walters,Terris, Barnes & Walters

Dan Weidemer, PA HouseDemocratic Campaign Committee

Dan Weiss,M&R Strategic Services

Carol Whitney,Whitney & Associates

Marcel Wieder, Policomm

Amber Wobschall, NARAL

Dennis Yedwab, DCCC

Amy Young,Voices for Working Families

Rachel Zenner,California Voter Foundation

DIRECT MAILCANDIDATE: PRESIDENTIALPRIMARY – DEMOCRAT

Gold:Newsweek DeanThe Baughman CompanyDean for America

Silver:Can You Feel ItThe Baughman CompanyDean for America

Bronze:Homeland Security Begins At HomeWinning DirectionsInternational Association

of Fire Fighters

Honorable Mention:Matt’s PlanWinning DirectionsGephardt for President

CANDIDATE:PRESIDENTIAL GENERALELECTION – DEMOCRAT

Gold:You’re FiredThe Campaign NetworkDemocratic National Committee

Silver:EaglePhil Giarrizzo

Campaign ConsultingDemocratic National Committee

Bronze:Narrow AgendaThe Campaign NetworkDemocratic National Committee

Honorable Mention:No ExitThe Campaign NetworkDemocratic National Committee

CANDIDATE:PRESIDENTIAL GENERALELECTION – REPUBLICAN

Gold:Arizona Republican Party Early

Ballot ApplicationColeman Dahm & AssociatesArizona Republican Party

Silver:Late ContrastOlsen & ShuvalovBush-Cheney ’04

CANDIDATE: U.S. SENATE

Gold:UnrippableMalchow Schlackman

Hoppey & CooperBlair Hull for U.S. Senate

Silver:Out of BalanceThe Kenney GroupKen Salazar for Senate

Bronze:Bayh MapWinning DirectionsEvan Bayh Committee

Honorable Mention:Wendy LetterSt. Raymond CommunicationsVitter for U.S. Senate

CANDIDATE:U.S. HOUSE – DEMOCRAT

Gold:“Buffalo”Mission Control Inc.Carolyn Maloney for Congress

Silver:So Many StoriesWinning DirectionsAndy Rosenberg for Congress

A RECORD NUMBER OF ENTRIES WAS RECEIVED FOR THIS YEAR’S POLLIE AWARDS.PLEASE JOIN US IN RECOGNIZING THE WINNING FIRMS AND ENTRIES WITHIN THE

FOLLOWING CATEGORIES.

98

Bronze:“Refresh”Mission Control Inc.Bean for Congress

Honorable Mention:Carnahan: Blow You AwayBatesNeimand, Inc.Russ Carnahan for Congress

CANDIDATE:U.S. HOUSE – REPUBLICAN

Gold:VeteransBrabenderCoxTim Murphy for Congress

Silver:Lifelong SportsmanJamestown AssociatesFriends of Sherwood Boehlert

Bronze:NavajoJamestown AssociatesRick Renzi for Congress

Honorable Mention:Medical MalpracticeBrabenderCoxJim Gerlach for Congress

CANDIDATE:GOVERNOR – DEMOCRAT

Gold:Where’s Dino?Malchow Schlackman

Hoppey & CooperWashington Democratic Party

Silver:GateWinning DirectionsIndiana Democratic Party –

Kernan for Governor

Bronze:$100 MillionThe Strategy GroupMike Easley

Honorable Mention:SwitchWinning DirectionsIndiana Democratic Party –

Kernan for Governor

CANDIDATE:GOVERNOR – REPUBLICAN

Silver:EnvironmentKing Strategic CommunicationsBenson ’04

CANDIDATE: STATEWIDEDOWN BALLOT

Gold:Soccer MomBrabenderCoxFriends of Tom Corbett

Silver:Bush & Ridge EndorsementBrabenderCoxFriends of Tom Corbett

Bronze:TortBarrelKing Strategic CommunicationsLuetkemeyer for Treasurer

Bronze:FiscalKing Strategic CommunicationsLuetkemeyer for Treasurer

Honorable Mention:Shrinking MoneyKennedy CommunicationsMatt Denn

CANDIDATE: STATELEGISLATURE: GENERAL –DEMOCRAT

Gold:Bob did what?JMG DirectDebbie Benefield for State House

Gold:MarinesMedia Directions Inc.Lachlan McIntosh

Silver:Rielly: Dirty Drinking WaterBatesNeimand, Inc.Iowa Democratic Party

Silver:Rolling Pin LadyJMG DirectDebbie Benefield for State House

Silver:Die-cut CrownJMG DirectJudy Solano for Colorado House

Bronze:SoapMalchow Schlackman

Hoppey & CooperPaula Miller for Delegate

Bronze:A Fresh Pair of EyesWilliam Berry CampaignsPennsylvania Democratic

State Committee – Rebecca Wall

Honorable Mention:Where Is She?William Berry CampaignsPennsylvania Democratic

State Committee

CANDIDATE: STATELEGISLATURE: PRIMARY –DEMOCRAT

Gold:Crow: My KidsBatesNeimand, Inc.Gay & Lesbian Victory Fund

Silver:How Proud Are You Now?Message,Audience

and PresentationAbel Herrero for

State Representative

Bronze:A Man Named ChedMedia Directions Inc.The Committee to Elect

Tim Shaughnessy

Honorable Mention:36th AvenueThe Parkside GroupSenator John Sabini

CANDIDATE: STATELEGISLATURE: GENERAL –REPUBLICAN

Gold:TouristThe Mallard GroupFrank Farkas Campaign

Silver:Nothing WrongJohnsonClark Associates,

J.C. Evans CommunicationsGary Podesto for Senate

Bronze:BunnySt. Raymond CommunicationsPhil Short

Honorable Mention:EducationKing Strategic CommunicationsWright for Missouri

CANDIDATE: STATELEGISLATURE: PRIMARY –REPUBLICAN

Gold:ActionsJohnsonClark Associates,

J.C. Evans CommunicationsVan Tran for Assembly

Silver:Tim Burns’ Bold BlueprintSt. Raymond CommunicationsTim Burns

Bronze:House of CardsJohnsonClark Associates,

J.C. Evans CommunicationsVan Tran for Assembly

Honorable Mention:“Hey Big Spender”Gilliard Blanning

Wysocki & Associates, Inc.Mimi Walters for Assembly

CANDIDATE:CITY/MUNICIPAL

Gold:Official Campaign CarKennedy CommunicationsNorth Brunswick

Gold:Three StrikesWinning DirectionsJonathan Weinzapfel for Mayor

Silver:We Don’t Have a DalmatianWilliam Berry CampaignsWin With Whitney

Bronze:Now Showing...‘Basement Secrets’Kennedy CommunicationsNorth Brunswick

Honorable Mention:Delgrosso DipperOurso Beychok, Inc.John Callahan for Mayor

CANDIDATE:COUNTY/REGIONAL

Gold:Tax LaneBrabenderCoxRoddey For County Executive

Gold:Dead LastStearns Consulting, Inc.Kamala Harris for

District Attorney

Silver:Schwartz Hand in Cookie JarPolitical Solutions Inc.Eileen Watt

Bronze:No Tall Tale: Roberts for CouncilBuisson Creative StrategiesRoberts for Council

Honorable Mention:A Nose for Trouble –

Muniz for CouncilBuisson Creative StrategiesMuniz for Council

1110

INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:PRESIDENTIAL

Gold:One EarthMalchow Schlackman

Hoppey & CooperSierra Club

Silver:JanetJamestown AssociatesRepublican Jewish Coalition

Bronze:“Iowa”Mission Control Inc.Democratic National Committee

Honorable Mention:No PlanWinning DirectionsACT-New Mexico

INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:U.S. HOUSE – DEMOCRAT

Gold:BackWinning DirectionsDCCC

Silver:I’m a MotherMalchow Schlackman

Hoppey & CooperEMILY’s List – Women Vote!

Bronze:Mother of PA CHIPMalchow Schlackman

Hoppey & CooperEMILY’s List – PA Women Vote!

Honorable Mention:“Unemployment”Mission Control Inc.DCCC/KY-3

INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:U.S. HOUSE – REPUBLICAN

Gold:Why Give Them One of Ours?Arena CommunicationsNRCC

Silver:Texas TaxerJamestown AssociatesAmericans for Job Security

INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:CANDIDATE: STATEWIDE

Gold:One Fish,Two Fish...Malchow Schlackman

Hoppey & CooperLeague of Conservation Voters

Silver:Coors DrunkThe Baughman CompanyCommittee to Protect Our Families

Bronze:“DC Daschle”Edmonds Hackney & Associates, Inc.National Rifle Association

Honorable Mention:Coors CanMalchow Schlackman

Hoppey & CooperLeague of Conservation Voters

INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:LEGISLATURE

Gold:Missouri AFSCME: Honor StudentBatesNeimand, Inc.Missouri AFSCME

Gold:Western Slope WaterJMG DirectAlliance for Colorado Families

Silver:A Better PlaceMalchow Schlackman

Hoppey & CooperCAUSE Law Enforcement

Independent Expenditure Comm.

Silver:“Meet your new neighbors”McNally Temple Associates, Inc.California Correctional Peace

Officers Association

Silver:Not for SaleThe Strategy GroupMichigan Democratic State

Central Committee

Bronze:Rhyming cartoonJMG DirectAlliance for Colorado Families

Honorable Mention:Elvis ImpersonatorJMG DirectAlliance for Colorado Families

INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:CITY/MUNICIPAL

Gold:Luera “Oral Sex” postcardPrecision PoliticsCalifornians for a Better Way

Silver:The ConservativesMalchow Schlackman

Hoppey & CooperHouston Gay and Lesbian

Political Caucus PAC

Bronze:Dirty WaterWinning DirectionsIndiana Democratic Party

Honorable Mention:“Leftovers”Mission Control Inc.NY State Democratic Committee

INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:NON-CANDIDATE

Gold:Protecting ChildrenKennedy CommunicationsConsumers for Civil Justice

Silver:Us and Them?Winning Directions &

Robert Kaplan Company & Brent Cohen

Santa Monica Chamber of Commerce

Bronze:TitanicCoronado CommunicationsSan Diego Citizens for

Accountable Government

Bronze:End the Suffering/

Medical MarijuanaThe Roger Lee Group, LLCMarijuana Policy Project

Honorable Mention:Teen FactsThe Roger Lee Group, LLCMarijuana Policy Project

ABSENTEE BALLOT MAIL –DEMOCRAT

Gold:“Supreme Court”Mission Control Inc.Kansas Democratic Party

Silver:No WaitingMalchow Schlackman

Hoppey & CooperLeague of Conservation Voters

Bronze:Make a DifferenceWinning DirectionsCalifornia Teachers Association

Honorable Mention:“Polling Place”Mission Control Inc.Think About It

ABSENTEE BALLOT MAIL –REPUBLICAN

Gold:ArnoldMeridian Pacific Inc.California Republican Party

MEMBERSHIP POLITICALMAIL

Silver:FriendsWinning DirectionsAlaska AFL-CIO

Bronze:America the BeautifulMalchow Schlackman

Hoppey & CooperSierra Club

Honorable Mention:Build The Vote – Voters GuideBuilding Industry Association

of Clark County & HB CreativeBuilding Industry Association

of Clark County

GOTV MAIL

Gold:“Gynecological Exam”Mission Control Inc.NARAL

Silver:Flex Your MuscleProject Deliver the Vote and

Jerry Cooley CreativeProject Deliver the Vote PAC

Bronze:You Do Not ExistWilliam Berry Campaigns21st Century Democrats

Honorable Mention:Enough Is EnoughWinning DirectionsVoices for Working Families

1312

INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT:REGIONAL/COUNTY

Gold:Yes on M, Sonoma County –

PotholesTerris, Barnes & WaltersYes on Measure M, Sonoma County

Silver:DNASt. Raymond CommunicationsSt.Tammany Coroner

Bronze:Bus SignStearns Consulting, Inc.Yes on I – Coalition for a Clean

and Reliable Muni

Honorable Mention:Hearts in San FranciscoStearns Consulting, Inc.Homes for the City, Committee

for Proposition A

INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT: LOCAL

Gold:Emeryville Likes PixarBarnes Mosher Whitehurst

Lauter & PartnersPixar Animation Studios

Silver:Dog Ate HomeworkWilliam Berry CampaignsCommittee For YES on

Measure C – Excellence in Dublin Schools

Bronze:Pick MeBarnes Mosher Whitehurst

Lauter & PartnersYes on Measure H

Honorable Mention:“Do the Math”Barnes Mosher Whitehurst

Lauter & PartnersYes on Measure H

INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT: STATEWIDE

Gold:“Learn”Mission Control Inc.Floridians for a Level Playing Field

Silver:“What they don’t want you

to know”GSM|MercuryNo on I-892

Bronze:Arnold’s Initiative GuideForde and Mollrich,Wilson-Miller

Communications, Bryant Communications

Honorable Mention:CrownMoxie MediaAlaska Conservation Alliance

SLATE

Gold:Who’s On Our Side?Winning DirectionsSan Mateo County Central Labor

Council – AFL-CIO

Silver:Political MuscleWinning DirectionsUFCW

Bronze:Arnold’s Initiative GuideForde and Mollrich,Wilson-Miller

Communications, Bryant Communications

California Republican Party

Honorable Mention:California 2004 Taxpayer

Voter GuideJohnsonClark AssociatesTeam California

BILINGUAL OR FOREIGNLANGUAGE MAIL

Gold:Rosado – Faith, Family, Hard WorkThe Campaign NetworkFelix Rosado for City Council

Silver:Worst NightmareWinning DirectionsDCCC

Bronze:“Winners”Andrew Sharp ConsultingAmerica’s Families United

Bronze:PuppetWinning DirectionsLloyd Doggett for Congress

Honorable Mention:Perez – Government Works Best

When It ListensThe Campaign NetworkEddie Perez for Mayor

COORDINATED CAMPAIGN

Gold:Astro’s FacilitiesKennedy CommunicationsMcGuire, Carroll,

Padilla & Calabrese

Silver:Dog HouseKennedy CommunicationsMcGuire, Carroll,

Padilla & Calabrese

Bronze:SheepKennedy CommunicationsPanter and Morgan

Honorable Mention:Her FutureThe Campaign NetworkDemocratic National Committee

CANDIDATE FUNDRAISING

Gold:Handwritten Notecard The Lukens CompanyJohn Thune for U.S. Senate

Silver:Certified Emergency Letter

for Primary RunoffCampaign Funding DirectVernon Robinson for Congress

Bronze:GWB Plastic MembercardOlsen & ShuvalovBush-Cheney ’04

POLITICAL PARTYFUNDRAISING

Gold:Republican National

Committee CalendarThe Lukens CompanyRepublican National Committee

DIRECT MAIL CAMPAIGN –DEMOCRAT

Gold:Alliance for Colorado Families

(Gwyn Green/HD 23)JMG DirectAlliance for Colorado Families

Silver:Crane SeriesMalchow Schlackman

Hoppey & CooperDemocratic Congressional

Campaign Committee

Bronze:Real People, Real Stories SeriesWinning DirectionsAmerica Coming Together

Honorable Mention:Minnesota House DFL Caucus

I.E. CampaignWinning DirectionsMinnesota House DFL Caucus

DIRECT MAIL CAMPAIGN –REPUBLICAN

Silver:Scott Brown: Our SenatorDonatelli AvellaScott Brown for State Senator

Silver:Fighting For Our Future –

Vitter’s Bold AgendaSt. Raymond CommunicationsDavid Vitter for U.S. Senate

Bronze:FocusCurtis Scott Advertising Inc.Coulson Campaign Committee

Honorable Mention:The TelemarketerJohnsonClark Associates,

J.C. Evans CommunicationsGreg Hill for Assembly

PAC/INITIATIVEFUNDRAISING

Gold:TV Ad FilmstripCampaign Funding DirectBlack America’s Political Action

Committee

Silver:Real Democrat TestA.B. Data, Ltd.Democrats for America’s Future

FUNDRAISINGFUNDRAISING CAMPAIGN

Silver:Truth PamphletsHanon McKendryAlliance Defense Fund

Bronze:DumpDaschle.comCampaign SolutionsSouth Dakota Republican Party

1514

Honorable Mention:New Jobs PAC/New Jersey

Business & Industry AssociationRobert Kaplan CompanyNew Jersey Business &

Industry Association

Honorable Mention:Tired of TomStrategic Fundraising &

Steve Brown Direct MailSouth Dakota Republican Party

COLLATERALBILLBOARD/BUSSIGNS/TRAIN SIGNS

Gold:“Poodle”Edmonds Hackney & Associates, Inc.National Rifle Association

Silver:Job CountMalchow Schlackman

Hoppey & CooperCapri Cafaro for Congress

Bronze:The Bigger The EarsWinning DirectionsRon Kind for Congress

Honorable Mention:No on J – Fork BillboardTerris, Barnes & WaltersNo On Measure J

YARD/OUTDOOR SIGNS

Gold:Dr. RamirezPrecision PoliticsDr. Ramirez for Hospital Board

Silver:“Dog Don’t Hunt Banner”Edmonds Hackney & Associates, Inc.National Rifle Association

Bronze:Keep Pixar in EmeryvilleBarnes Mosher Whitehurst

Lauter & PartnersPixar Animation Studios

Bronze:Renewable EnergyWelchert & Britz, Inc.Coloradans for Clean Energy

Honorable Mention:Gary For GovernorR&R PartnersGary Herbert for Governor

DOORHANGERS

Gold:EndorsementMalchow Schlackman

Hoppey & CooperDemocratic Congressional

Campaign Committee

Silver:LibertyMalchow Schlackman

Hoppey & CooperACT-Oregon

Bronze:Keep Pixar in EmeryvilleBarnes Mosher Whitehurst

Lauter & PartnersPixar Animation Studios

Bronze:Steel CanvassWinning DirectionsAmerica Coming Together

Honorable Mention:League of Conservation Voters Terris, Barnes & WaltersLeague of Conservation Voters

LOGO DESIGN

Gold:LogoWelchert & Britz, Inc.Coloradans for Clean Energy

Silver:Yes on M, Sonoma CountyTerris, Barnes & WaltersYes on Measure M, Sonoma County

Bronze:Keep Pixar in EmeryvilleBarnes Mosher Whitehurst

Lauter & PartnersPixar Animation Studios

Honorable Mention:BORO “Renaissance”Precision PoliticsAl Boro for Mayor

MOST ORIGINAL/INNOVATIVECOLLATERAL ITEMS

Gold:“Dog Don’t Hunt T-Shirt”Edmonds Hackney & Associates, Inc.National Rifle Association

Gold:W’04 Bumper StickerRSD AdvertisingBush-Cheney ’04

Silver:“Beer Coaster”North Woods AdvertisingHickenlooper for Mayor

Bronze:Linda Lee Baseball TriviaChinook ConsultingLinda Lee for Pierce County

Superior Court

Honorable Mention:Yes on 400 fold out map brochureHighGround, Inc.Yes on 400

NEWSPAPERFULL PAGE: CANDIDATE

Gold:Casino CashMontgomery & Associates, Inc.Tracy O. King

Silver:Flying MooseEdmonds Hackney ALASKA, Inc.Alaskans for Don Young

Silver:TallMeridian Pacific Inc.Jerry Lenthall

Bronze:“Shadows”GSM|MercuryNo on I-892

Bronze:NursesThe Campaign NetworkDemocratic National Committee

Honorable Mention:Big JohnDittman-Hoffman CampaignsAlaska State Senate

LESS THAN FULL PAGE:CANDIDATE

Gold:“Put yourself in his shoes”All Points CommunicationsCitizens for Real

Insurance Reform

Silver:Flying MooseEdmonds Hackney ALASKA, Inc.Alaskans for Don Young

Bronze:MLKThe Campaign NetworkDemocratic National Committee

INSERT/OTHER

Gold:“Bush/NRA Newspaper Bag”Edmonds Hackney & Associates, Inc.National Rifle Association

Silver:We Can Do ItThe Campaign NetworkThe Committee to

Elect J.B. Buxton

Bronze:We Support Measure C –

Copper Mt. CollegeWilliam Berry CampaignsCitizens for Copper Mountain

College – YES on Measure C

Honorable Mention:“Richard Burr Polybags”Edmonds Hackney & Associates, Inc.National Rifle Association

FULL PAGE: INDEPENDENTEXPENDITURE

Gold:“Split Personality”Edmonds Hackney & Associates, Inc.National Rifle Association

Silver:“Poodle”Edmonds Hackney & Associates, Inc.National Rifle Association

Bronze:Healing Our Waters Newspaper AdHanon McKendryWege Foundation

Honorable Mention:“Daffy”Edmonds Hackney & Associates, Inc.National Rifle Association

LESS THAN FULL PAGE:INDEPENDENTEXPENDITURE

Gold:“Puppet”Edmonds Hackney & Associates, Inc.National Rifle Association

Silver:Teddy BearEdmonds Hackney ALASKA, Inc.Edmonds Hackney ALASKA, Inc.

Silver:New MayorLisella Public Affairs, LLCCharleston Restaurant Association

Bronze:Hot AirEdmonds Hackney ALASKA, Inc.Edmonds Hackney ALASKA, Inc.

1716

Honorable Mention:“Soldier Missing Gun”Edmonds Hackney & Associates, Inc.National Rifle Association

GOTV

Gold:Flying MooseEdmonds Hackney ALASKA, Inc.Alaskans for Don Young

Silver:What Will You Tell Her...?Edmonds Hackney ALASKA, Inc.Stevens for Senate

Bronze:SignificantDittman-Hoffman CampaignsLisa Murkowski for U.S. Senate

Honorable Mention:What Will You Tell Them?Edmonds Hackney ALASKA, Inc.Stevens for Senate

INTERNETCANDIDATE:WEBSITE:PRESIDENTIAL

Gold:Bush-Cheney ’04;

GeorgeWBush.comNew Media CommunicationsBush-Cheney ’04

CANDIDATE:WEBSITE:U.S. SENATE

Gold:JimDeMint.comCampaign SolutionsJim DeMint for Senate

Silver:Specter2004.comCampaign SolutionsArlen Specter for Senate

Bronze:Campaign Website for Friends

for Harry ReidGeary InteractiveFriends for Harry Reid

Honorable Mention:Isakson.netCampaign SolutionsJohnny Isakson for Senate

CANDIDATE:WEBSITE:U.S. HOUSE

Gold:ElectHarris.orgCampaign SolutionsKatherine Harris for Congress

Silver:Bev Kilmer for Congress WebsiteAmericana Media Consulting, Inc.Bev Kilmer for Congress

Bronze:Miles Nelson for Congress WebsiteBuzzMaker, LLCMiles Nelson for Congress

Honorable Mention:Randy2004.comCampaign SolutionsRandy Neugebauer for Congress

CANDIDATE:WEBSITE:GOVERNOR

Gold:MattBlunt.comCampaign SolutionsMatt Blunt for Governor

CANDIDATE:WEBSITE:CITY/MUNICIPAL/REGIONAL

Gold:Hahn 2005Constituents DirectHahn 2005

WEBSITE:INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT

Gold:Yeson400.comHighGround, Inc.Yes on 400

WEBSITE: INDEPENDENTEXPENDITURE CAMPAIGN/ISSUE ADVOCACY/527

Gold:National Education AssociationCarol/Trevelyan Strategy GroupNational Education Association

Silver:Shelley Must ResignJC-Evans CommunicationsCalifornia Republican Assembly

Bronze:Team EMILY and the GOTR

Counter Conventione-advocatesEMILY’s List

Honorable Mention:HopeandVote.org -

Integrating Campaign Media@dvocacy, Inc.AFSCME People

WEBSITE: ORGANIZATION

Gold:wWw.gopconvention.comCampaign Solutions2004 Republican

National Convention

Silver:GOP.comNew Media CommunicationsRepublican National Committee

Bronze:NRAPVF.orgNew Media CommunicationsNRA Political Victory Fund

Honorable Mention:FromTheRoots.org –

DSCC Blog SiteIDIDemocratic Senatorial

Campaign Committee

WEBSITE:NEGATIVE/CONTRAST

Gold:ToomeysTroubles.comCampaign SolutionsArlen Specter for Senate

Silver:DumpDaschle.comCampaign SolutionsSouth Dakota Republican Party

Bronze:MisleaderCarol/Trevelyan Strategy GroupMoveon.org

WEBSITE: LANDING PAGE

Gold:AI USA’s Stop Violence Against

Women CampaignCarol/Trevelyan Strategy GroupAmnesty International

Silver:DNC Fundraising Landing PageMalchow Schlackman

Hoppey & CooperDemocratic National Committee

WEBSITE: BILINGUAL/MULTI-LINGUAL

Gold:GeorgeWBush.com/espanolNew Media CommunicationsBush-Cheney ’04

BEST USE OF WEBSITEFOR PERSUASION

Gold:Rate Hike HeidiFifty Plus OneDavid Della for Seattle City

Council Committee

Silver:wWw.gopconvention.comCampaign Solutions2004 Republican

National Convention

Bronze:MattBlunt.comCampaign SolutionsMatt Blunt for Governor

BEST USE OF WEBSITEFOR FUNDRAISING

Gold:The Gay & Lesbian Victory

Fund – www.victoryfund.orgMindshare Interactive

Campaigns, LLCThe Gay & Lesbian Victory Fund

Silver:John Thune for SenateNew Media CommunicationsJohn Thune for Senate

Bronze:DumpDaschle.comCampaign SolutionsSouth Dakota Republican Party

BEST USE OF WEBSITEFOR VOLUNTEER/FIELDORGANIZATIONS

Gold:Sierra Club Online

Volunteer PhonebankGrassroots EnterpriseSierra Club

Silver:ACT – ACTHere.comBlue State DigitalACT

Bronze:Mary Jo Kilroy Online CommunityInternet Association CorporationMary Jo Kilroy for

County Commissioner

Honorable Mention:Save Our License InitiativeJC-Evans CommunicationsSave Our License

1918

WEB VIDEO

Gold:Unprincipled, Chapter 1Chris Mottola Consulting, Inc.Bush-Cheney ’04

Silver:Beware of the Name BushNew Democrat Network

Bronze:Ronald Reagan TributeBush-Cheney ’04 – Justin GermanyBush-Cheney ’04

Honorable Mention:Two StepBrabenderCoxDavid Vitter for U.S. Senate

WEB ANIMATION

Gold:Republican SurvivorCarol/Trevelyan Strategy GroupDCCC

Silver:Polluter PeteMalchow Schlackman

Hoppey & CooperLeague of Conservation Voters

Bronze:The Right Wing Squaresjulianmulvey.comMedia Matters for America

Honorable Mention:Spy-Der-Manjulianmulvey.comAlliance for Justice

BEST USE OF E-MAIL/VIRAL MARKETING

Gold:Bush-Cheney ’04 E-mail

MarketingNew Media CommunicationsBush-Cheney ’04

Silver:Republican SurvivorCarol/Trevelyan Strategy GroupDCCC

Bronze:“Release Report”McNally Temple Associates, Inc.Californians United for Public

Safety, No on Prop. 66

Honorable Mention:Yes on 400 – Deep ThoughtsHighGround, Inc.Yes on 400

MOST INNOVATIVE USE OFTECHNOLOGY

Gold:Bush-Cheney ’04 Tech TeamNew Media CommunicationsBush-Cheney ’04

Silver:Palm Pilot Field VideoMacWilliams Robinson & Partners

Bronze:Yes on 400 – Interactive MapHighGround, Inc.Yes on 400

Honorable Mention:Internet Ad TrackerTNS Media Intelligence/CMAGTNS Media Intelligence/CMAG

BEST PERSUASION ONLINEADVERTISEMENT:PRESIDENTIAL

Gold:GOTV Streaming Video MessageMalchow Schlackman

Hoppey & CooperDemocratic National Committee

Silver:John Kerry Post-Debate CampaignMalchow Schlackman

Hoppey & CooperDemocratic National Committee

Bronze:“Now George” – 20/20 Vision

Online Ad Campaign@dvocacy, Inc.20/20 Vision

Honorable Mention:A New Direction – RolloverMalchow Schlackman

Hoppey & CooperDemocratic National Committee

BEST PERSUASION ONLINEADVERTISEMENT:CONGRESSIONAL

Gold:Cleaver Cover-UpMalchow Schlackman

Hoppey & CooperFriends of Jamie Metzl for Congress

Silver:Hands Off My ConstitutionCampaign AdvantageStan Matsunaka for Congress

Bronze:Tom Gallagher for Congress,

“Video Biography”Malchow Schlackman

Hoppey & CooperTom Gallagher for Congress

BEST PERSUASION ONLINEADVERTISEMENT:STATEWIDE

Gold:Outsourcing Washington JobsMalchow Schlackman

Hoppey & CooperWashington Democratic Party

Silver:Polluter Pete Banner AdsMalchow Schlackman

Hoppey & CooperLeague of Conservation Voters

BEST PERSUASION ONLINEADVERTISEMENT:ORGANIZATION

Gold:Brooke’s StoryMalchow Schlackman

Hoppey & CooperWin Back Respect

Silver:Iraq Draft?Malchow Schlackman

Hoppey & CooperBlogPAC

Bronze:Promise PreviewPenn, Schoen & Berland AssociatesNew Democrat Network

BEST PERSUASION ONLINEADVERTISEMENT:INITIATIVE/REFERENDUM

Gold:The CirculatorThe Media Guys, Inc.

BEST FUNDRAISINGONLINE ADVERTISEMENT

Silver:DumpDaschle.com Banner AdCampaign SolutionsSouth Dakota Republican Party

Bronze:Dethrone/One TermerMalchow Schlackman

Hoppey & CooperDemocratic National Committee

Bronze:Doing All You Can?Malchow Schlackman

Hoppey & CooperJohn Kerry for President

Honorable Mention:DumpDaschle.com Text AdCampaign SolutionsSouth Dakota Republican Party

BEST USE OF HUMOR

Gold:Elephant RemovalMalchow Schlackman

Hoppey & CooperDemocratic National Committee

Gold:Skeletons in the ClosetMalchow Schlackman

Hoppey & CooperFriends of Jamie Metzl for Congress

Silver:Republican SurvivorCarol/Trevelyan Strategy GroupDCCC

Bronze:Welcome to the Waffle HouseStrategic Internet Campaign

Management, Inc.RightMarch.com

INTERNET CAMPAIGN

Gold:wWw.gopconvention.comCampaign SolutionsThe 2004 Republican

National Convention

AUTOMATED PHONECALLSCANDIDATE:PRESIDENTIAL

Silver:Kerry Prospecting IDDewey HubJohn Kerry for President, Inc.

CANDIDATE: U.S. SENATE

Gold:GambleChris Mottola Consulting, Inc.Specter for Senate

CANDIDATE: U.S. HOUSE

Gold:Personalized Recorded MessagesExtended Data SolutionsKirk for Congress

Silver:Rosenberg for CongressWinning Connections, Inc.Rosenberg for Congress

Bronze:Melissa Bean for Congress:

She Lives HereStones’ PhonesBean for Congress

2120

Honorable Mention:Steve Brozak – A Combat MotherLSG StrategiesBrozak for Congress

CANDIDATE: STATEWIDE

Gold:Justice James Graves:Victim CallWinning Connections, Inc.Justice James Graves for

Mississippi Supreme Court

Silver:Jim Hood for Mississippi

Attorney GeneralWinning Connections, Inc.Jim Hood for Mississippi

Attorney General

Bronze:Christine Gregoire for Governor:

Bill Says Vote GregoireStones’ PhonesChristine Gregoire for Governor

CANDIDATE: LEGISLATIVE

Gold:Happy HalloweenThe Mallard GroupFrank Farkas Campaign

Silver:Telemarketer-PhoneJohnsonClark AssociatesGreg Hill for Assembly

Bronze:Andrea Stewart-Cousins for State

Senate: Hillary ClintonStones’ PhonesAndrea Stewart-Cousins for

State Senate

Honorable Mention:Chuck Lavine Goes to AlbanyLSG StrategiesChuck Lavine for State Assembly

CANDIDATE:LOCAL/MUNICIPAL

Gold:Bill Cosby – Gettin’ Hugs from

Mayor StreetLSG StrategiesJohn Street for Mayor

Silver:CTA Sacramento School Board:

You’re FiredWinning Connections, Inc.California Teachers Association

Bronze:Panorama Park Measure –

Cathedral City, CAStones’ Phones

Honorable Mention:Quit Bugging The Mayor –

John LewisLSG StrategiesJohn Street for Mayor

INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527

Gold:Shakedown LawsuitsJohnsonClark AssociatesNative American & Peace Officers

I.E. Committee

Silver:DCCC – HersethWinning Connections, Inc.DCCC

Bronze:AFSCME: Hope and Vote CampaignStones’ PhonesAFSCME

Honorable Mention:NARAL – Stand Up with

Amy MaddiganLSG StrategiesNARAL Pro-Choice America

BILINGUAL OR FOREIGNLANGUAGE

Silver:Jerry Nadler for Congress:

Calling Our Russian FriendsStones’ PhonesJerry Nadler for Congress

GOTV

Silver:Doug E. Fresh – Show

Your StrengthLSG StrategiesAmerica Coming Together

Bronze:Harrah’s Casino: GOTV JingleStones’ PhonesHarrah’s Casino

Bronze:Jackson Convention Center Tax,

Election Day AppealWinning Connections, Inc.

BEST USE OF800/INBOUNDTECHNOLOGY

Gold:Tom Joyner – Unity04LSG Strategies

Gold:Pat BoonePolitical Solutions Inc.60 Plus

Silver:Call to ActionPrecision Communications &

Grassroots SolutionsAmerica Coming Together –

Minnesota

MEMBERSHIP POLITICALCALLS

Gold:ARA – A Golden Girl on saving

your Golden YearsLSG StrategiesAlliance for Retired Americans

Silver:TEAMSTERS:Who Does George

Bush Think He’s Kidding?Stones’ PhonesInternational Brotherhood

of Teamsters

INITIATIVE/REFERENDUM

Gold:Coalition for a Better Colorado:

Calling All Couch PotatoesStones’ PhonesCoalition for a Better Colorado

Silver:Jackson Convention Center TaxWinning Connections, Inc.

Bronze:Troy City SchoolsOneCall Now & Stephen

Avakian AssociatesTroy City Schools

Honorable Mention:No On the AmendmentExecutive Communications, Inc.No On the Amendment

LIVE PHONE CALLSBILINGUAL OR FOREIGNLANGUAGE

Silver:Costa for Congress Campaign 2004The Clinton Group, Inc.Costa for Congress Campaign 2004

CANDIDATE:SENATE/HOUSE

Silver:Jim Costa for Congress CA 2004The Clinton Group, Inc.Jim Costa for Congress CA 2004

Bronze:Blanche Lincoln for SenateWinning Connections, Inc.Blanche Lincoln for Senate

CANDIDATE: STATE/LOCAL

Gold:Betty Karnette for Assembly,

Dist. 54, CaliforniaThe Clinton Group, Inc.Betty Karnette for Assembly,

Dist. 54, California

Silver:Bob Reilly, State Assembly

Dist. 109, New YorkThe Clinton Group, Inc.Bob Reilly, State Assembly

Dist. 109, New York

Bronze:Buddy Dyer for Orlando MayorWinning Connections, Inc.Buddy Dyer for Orlando Mayor

Honorable Mention:Woldt for RepresentativeWinning Connections, Inc.Woldt for Representative

INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527/PARTY –OUTBOUND

Gold:Sierra Club Internet

Volunteer PhonebankGrassroots EnterpriseSierra Club

Silver:State by State Mail

Reinforcement CallWinning Connections, Inc.Democratic National Committee

Bronze:Committee to Protect our Families

CampaignThe Clinton Group, Inc.Committee to Protect our Families

Honorable Mention:Washington LCV ID –

Gang GreenLSG StrategiesWashington League of

Conservation Voters

Honorable Mention:CSS – MongiardoWinning Connections, Inc.Citizens for a Strong Senate

2322

GOTV/EARLY VOTE/VOTEBY MAIL

Gold:AFL-CIO Voter Protection ProgramWinning Connections, Inc.AFL-CIO

Silver:Floridians for Patient ProtectionWinning Connections, Inc.Floridians for Patient Protection

Bronze:ACORN Voter Registration

Trouble ShootingWinning Connections, Inc.ACORN

Honorable Mention:Florida Democratic Party Vote

by Mail CampaignThe Clinton Group, Inc.Florida Democratic Party

RADIOCANDIDATE:PRESIDENTIAL

Silver:MayorsThe Stevens & Schriefer GroupBush-Cheney ’04, Inc.

Bronze:Man from MassachusettsThe Stevens & Schriefer GroupBush-Cheney ’04, Inc.

CANDIDATE: U.S. HOUSE

Gold:Information, PleaseSheingold Associates/MAX FilmsJim Costa for Congress

Silver:Judge – Ted PoeThe Strategy Group for MediaTed Poe for Congress

Bronze:Back to the FutureEdmonds Hackney ALASKA, Inc.Alaskans for Don Young

Honorable Mention:“Debate”McCarthy Marcus Hennings, Ltd.Anne Northup for Congress

CANDIDATE: U.S. SENATE

Silver:“Knock Knock”North Woods AdvertisingJack Ryan for U.S. Senate

CANDIDATE: STATEWIDE

Gold:Racine RantCohen and CompanyBenjamin for Supreme Court

Silver:Patti Smith – FamilyDawson McCarthy Nelson

Media, LLCPatti Smith for Supreme Court

CANDIDATE: STATELEGISLATURE

Gold:Big AlThe Mallard GroupFrank Farkas Campaign

Silver:DragnetBrown Inc.NM State House of Representatives

Bronze:“Why Larry Flynt”DSR CampaignsCA State Legislature

Honorable Mention:ShellAll Points Communications, LLCTom Rielly for State Senate

CANDIDATE:CITY/MUNICIPAL/REGIONAL

Gold:“The Truth”Wilson Grand CommunicationsLynette McDonald, Clark

County Nevada

Silver:“Singin’The Blues”North Woods AdvertisingHickenlooper for Mayor

INDEPENDENTEXPENDITURE CAMPAIGN/ISSUE ADVOCACY/527:PRESIDENTIAL

Silver:PostThe Campaign GroupAFSCME

INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:STATEWIDE

Gold:“Standing”Edmonds Hackney & Associates, Inc.National Rifle Association

Gold:McGreevey’s TaxesJamestown AssociatesAmericans for Job Security

Silver:CompassDawson McCarthy Nelson

Media, LLCRepublican National Committee

Bronze:ChangePAC – NewspapersDresner,Wickers, and AssociatesRob McKenna for

Attorney General

Honorable Mention:“From Massachusetts”Edmonds Hackney & Associates, Inc.National Rifle Association

Honorable Mention:BensonMacWilliams Robinson & PartnersNew Hampshire for Health Care

INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527: STATELEGISLATURE & LOCAL

Gold:“Mob”McNally Temple Associates, Inc.JobsPAC

Silver:ZombiesVisualityAmericans for a Brighter

Tomorrow, Inc.

BEST USE OF HUMOR

Gold:Information, PleaseSheingold Associates/MAX FilmsJim Costa for Congress

Silver:Back to the FutureEdmonds Hackney ALASKA, Inc.Alaskans for Don Young

BILINGUAL OR FOREIGNLANGUAGE

Gold:Niños PrimeroMessage,Audience

and PresentationDemocratic National

Committee I.E.

Silver:O No Voto NoSheingold Associates/MAX FilmsJim Costa for Congress

Bronze:Salsa VoteChambers Lopez & Gaitan LLCKerry-Edwards 2004

Honorable Mention:La EntrevistaMessage,Audience

and PresentationDon Mares for Mayor

INITIATIVE/REFERENDUM

Gold:Yes on 400 – FreewaysHighGround, Inc.Yes on 400

Silver:Open Roads TollingEpandMediaChicago Federation of Labor & the

Cook County Building Trades Council

Bronze:Regional Measure 2Barnes Mosher Whitehurst

Lauter & PartnersBay Area Commuters for

Transportation Solutions,Yes on 2

Honorable Mention:Family BusinessGMMBTrust the People,Yes on 4

Honorable Mention:Yes on 400 – Father DaughterHighGround, Inc.Yes on 400

INTERNATIONAL

Gold:Big Voice SeriesNOW Communications Group Inc.Manitoba New Democratic Party

RADIO CAMPAIGN

Gold:Wyoming CampaignAll Points Communications, LLCCitizens for Real

Insurance Reform

Silver:Bobby JindalTodd & Castellanos Creative GroupFriends of Bobby Jindal

2524

Bronze:“Hickenlooper for Mayor

Radio Campaign”North Woods AdvertisingHickenlooper for Mayor

Honorable Mention:Conrad Lee for CongressJohnsonClark AssociatesConrad Lee for Congress

TELEVISIONCANDIDATE:PRESIDENTIAL GENERALELECTION

Gold:LeadStrategic Perception Inc.Bush-Cheney ’04

Gold:WindsurfingThe Stevens & Schriefer GroupBush-Cheney ’04

Silver:TimeStrategic Perception Inc.Bush-Cheney ’04

Bronze:WackyThe Stevens & Schriefer GroupBush-Cheney ’04

Honorable Mention:RestStrategic Perception Inc.Bush-Cheney ’04

CANDIDATE:PRESIDENTIAL PRIMARY

Gold:TestedScott Howell & Co.Bush-Cheney ’04

Silver:NowPenczner MediaEdwards for President

Bronze:“Courage”Joe Slade White and CompanyWesley Clark for President

Honorable Mention:DelGMMBJohn Kerry for President

CANDIDATE:U.S. SENATE – DEMOCRAT

Gold:MorphEichenbaum+AssociatesRuss Feingold for U.S. Senate

Silver:ChampMurphy Putnam Shorr &

Partners, LLCLeahy for Senate

Bronze:UnitedAKP Message & Media Obama for Illinois

Honorable Mention:Made In The USAEichenbaum+AssociatesRuss Feingold for U.S. Senate

CANDIDATE:U.S. SENATE – REPUBLICAN

Gold:Blocking MachineScott Howell & Co.John Thune for U.S. Senate

Silver:UnforgivableBrabenderCoxCoburn for Senate

Bronze:BrittanyChris Mottola Consulting, Inc.Specter for Senate

Honorable Mention:MooseBrabenderCoxVitter for U.S. Senate

CANDIDATE:U.S. HOUSE – DEMOCRAT

Gold:Worst Thingjulianmulvey.comCapri Cafaro for Congress

Silver:CarLaguens Hamburger StonePeter DeFazio for Congress

Silver:WayMurphy Putnam Shorr &

Partners, LLCRuss Carnahan for Congress

Bronze:WinningMurphy Putnam Shorr &

Partners, LLCPatsy Keever for Congress

Honorable Mention:Little BillyFletcher Rowley Chao, Inc.Charlie Melancon for Congress

Honorable Mention:ResponseLaguens Hamburger StonePatty Wetterling for Congress

CANDIDATE:U.S. HOUSE – REPUBLICAN

Gold:Nuclear FootballStevens Reed Curcio & PotholmJohn Kline for Congress

Silver:PerhapsTodd & Castellanos

Creative GroupPete Sessions for Congress

Bronze:Aunt LillyAnthem MediaGohmert for Congress

Honorable Mention:“Anne”McCarthy Marcus Hennings, Ltd.Anne Northup for Congress

CANDIDATE:GOVERNOR – DEMOCRAT

Gold:State of the StateDixon/Davis Media GroupClaire McCaskill for Governor

Silver:Lynch: PeopleGrunwald CommunicationsJohn Lynch for Governor

Bronze:DoneMurphy Putnam Shorr &

Partners, LLCMinner for Governor

Honorable Mention:Duck BlindMarmillion/GrayLouisiana Democratic Party

CANDIDATE:GOVERNOR – REPUBLICAN

Gold:Who Is It?Stevens Reed Curcio & PotholmMatt Blunt for Governor

CANDIDATE:STATEWIDE DOWNBALLOT – DEMOCRAT

Gold:Break InMurphy Putnam Shorr &

Partners, LLCCooper for Attorney General

Silver:DadMurphy Putnam Shorr &

Partners, LLCCasey for State Treasurer

Bronze:Keep Him Working For UsWinning Mark, LLCState of Oregon

Honorable Mention:Mitch Landrieu for Lt. Governor –

ProsperityMarmillion/GrayMitch Landrieu for Lt. Governor

CANDIDATE:STATEWIDE DOWNBALLOT – REPUBLICAN

Gold:Breakfast of ChampionsBrabenderCoxMelvin for Judge

Silver:Predator TVR&R PartnersMark Shurtleff for

Attorney General

Bronze:Identity Theft TVR&R PartnersMark Shurtleff for

Attorney General

Honorable Mention:FacesBrabenderCoxBrent Benjamin for

Supreme Court

CANDIDATE: STATELEGISLATURE

Gold:Jay Dardenne “Voice”ImagefilmJay Dardenne Campaign Fund

Gold:MovieJohnsonClark AssociatesGary Podesto for Senate

Gold:Message to PerryMessage,Audience

and PresentationAbel Herrero for

State Representative

2726

Silver:Truth IsFletcher Rowley Chao, Inc.State Senator John Wilder

Silver:Gotta Go!The Jackson GroupMike Gerber for

State Representative

Bronze:GretchenLaguens Hamburger StoneCitizens for Slone

Honorable Mention:Fix AlbanyNovak Media, Inc.Valesky for Senate

CANDIDATE:CITY/MUNICIPAL

Gold:HugAKP Message & MediaFriends of John F. Street

Silver:“Change”North Woods AdvertisingHickenlooper for Mayor

Bronze:Back ScratchersEichenbaum+AssociatesTabak for City Attorney

Honorable Mention:SignsEichenbaum+AssociatesBobot for Mayor

CANDIDATE:COUNTY/REGIONAL

Gold:RolloverBrabenderCoxRoddey 2003, Inc.

Silver:Penny LaneBrabenderCoxRoddey 2003, Inc.

Bronze:Bang The DrumBrabenderCoxRoddey 2003, Inc.

Bronze:Moving InBrabenderCoxRoddey 2003, Inc.

Honorable Mention:NASCAR TaxesWilson Grand CommunicationsClark County, Nevada

INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:PRESIDENTIAL

Gold:“Ashley’s Story”McCarthy Marcus Hennings, Ltd.Progress for America Voter Fund

Silver:RavagedStevens Reed Curcio & PotholmSwift Boat Veterans for Truth

Bronze:“They Can’t Vote”North Woods AdvertisingIndependent Voters of America

Honorable Mention:CU – Man of the PeopleThe Strategy Group for MediaCitizens United

INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:U.S. HOUSE – SENATE

Gold:“Growing Up”DeVito/VerdiCitizens for a Strong Senate

Silver:“Missing Persons”DeVito/VerdiCitizens for a Strong Senate

Bronze:“Car Wreck”DeVito/VerdiCitizens for a Strong Senate

Honorable Mention:“Any Questions”Edmonds Hackney &

Associates, Inc.Americans For Job Security

INDEPENDENTEXPENDITURE CAMPAIGN/ISSUE ADVOCACY/527:CANDIDATE: STATEWIDE –REPUBLICAN

Gold:Dancing GovernorThe Stevens & Schriefer GroupThe Republican

Governors Association

Silver:RealGMMBDSCC – Louisiana

INDEPENDENTEXPENDITURE CAMPAIGN/ISSUEADVOCACY/527:CANDIDATE: STATEWIDE –DEMOCRAT

Gold:TopDixon/Davis Media GroupMissouri Democratic Party

Silver:TrailerDixon/Davis Media GroupDemocratic Senatorial

Campaign Committee

INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:LEGISLATIVE OR MUNICIPAL

Gold:BRNext “Loop”ImagefilmBRNext

Silver:Thanks, RayLaguens Hamburger StoneForward Colorado

Bronze:Search EngineReynolds Applegate MediaDemocratic Legislative

Campaign Committee

Honorable Mention:BRNext “Homeland Security”ImagefilmBRNext

Honorable Mention:PACmanTABcommunications, Inc.Inland Empire

Citizen’s Committee

INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:NON-CANDIDATE

Gold:“Not There”North Woods AdvertisingOperation Truth

Silver:Congressional ExamThe Glover Park GroupJEC

Bronze:Excellent AdventureBrabenderCoxGet-On-Board.org

Honorable Mention:CowboyThe Glover Park GroupUSTA

INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT

Gold:Wolf in Sheep’s ClothingSchubert Public AffairsCommittee for SAIF-Keeping

Gold:Highways Aren’t the AnswerThe Kenney GroupFastracks Yes

Silver:“Parody” English

Language VersionIKON Public AffairsCitizens for a Fair Share

Bronze:BeckyAll Points CommunicationsCitizens for Real

Insurance Reform

Bronze:The Professor – New Orleans East

Business Assoc.Buisson Creative StrategiesNew Orleans East

Business Association

Honorable Mention:“Local Mother”Doak, Carrier, O’Donnell,

Wilkinson, Goldman & Associates

No on I-892

BILINGUAL OR FOREIGNLANGUAGE

Gold:“Parody” Spanish Language VersionIKON Public AffairsCitizens for a Fair Share

Silver:Predator TV (Spanish)R&R PartnersMark Shurtleff for

Attorney General

Bronze:Graduación (Spanish)Chambers Lopez & Gaitan LLCKerry-Edwards 2004

2928

Bronze:ScrapbookNew Democrat Network

Honorable Mention:Dos GuerrasMessage,Audience

and PresentationDemocratic National

Committee I.E.

TELEVISION AD – MORETHAN 60 SECONDS

Gold:Free and PeacefulThe Stevens & Schriefer GroupBush-Cheney ’04, Inc.

Silver:Salazar:American StoryGrunwald Communications Ken Salazar for Senate

BEST NON-BROADCASTVIDEO

Gold:The PitchThe Stevens & Schriefer GroupThe 2004 Republican

National Convention

Silver:Bush-Cheney ’04 Rally VideoBush-Cheney ’04 –

Justin GermanyBush-Cheney ’04

Bronze:“Quotes”Joe Slade White and CompanyFight Back Campaign

Honorable Mention:Promise PreviewPenn, Schoen & Berland AssociatesNew Democrat Network

BEST USE OF HUMOR

Gold:Gotta Go!The Jackson GroupMike Gerber for

State Representative

Silver:TopDixon/Davis Media GroupMissouri Democratic Party

Bronze:Fresh New BreezeWinning Mark, LLCCity of Portland

Honorable Mention:RolloverBrabenderCoxRoddey 2003, Inc.

INTERNATIONAL

Gold:UnemploymentNewlink Political Consulting

and ResearchDominican Liberation Party

Silver:Decisive Game I and IINewlink Political Consulting

and ResearchDominican Liberation Party

Bronze:Long-Term CareNOW Communications

Group Inc.Nova Scotia New

Democratic Party

Honorable Mention:Four CommitmentsNOW Communications

Group Inc.Saskatchewan New

Democratic Party

TV CAMPAIGN

Gold:David Vitter For SenateBrabenderCoxVitter for U.S. Senate

Silver:GERBER – PA House Democratic

Campaign CommitteeThe Jackson GroupPA House Democratic

Campaign Committee

Bronze:“Hickenlooper for Mayor

TV Campaign”North Woods AdvertisingHickenlooper for Mayor

Honorable Mention:Stood/Debater/Bank jobPayne & Co., Inc.Barney Frank for Congress

30

A SPECIAL THANKS TO THE POLLIE AWARDS COMMITTEE

Nancy Todd Tyner, Nancy Todd, Inc. – Co-ChairArt Hackney, Edmonds Hackney ALASKA, Inc. – Co-Chair

Cathy Allen,The Connections GroupDavid Beattie, Hamilton Beattie & Staff

Tony Fazio,Winning DirectionsApril Hackney, Edmonds Hackney ALASKA, Inc.

Robert Kaplan, Robert Kaplan CompanyWayne Johnson, JohnsonClark Associates

Richard Schlackman, Malchow Schlackman Hoppey & Cooper

THE AAPC EXTENDS A SPECIAL THANK YOU TO THESE SPONSORS FOR THEIR SUPPORT OF THE INAUGURAL POLLIE AWARDS

A SPECIAL THANKS TO THE AAPC STAFF

Kevin O’Neill, Executive DirectorKevin Lenaburg, Pollie Awards Coordinator

Ben Knight, Membership Associate