7Cs on Groupon.com
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Transcript of 7Cs on Groupon.com
Ranking
Customization
Netbarg Dayere Groupon
Personalization
Sign in / Sign up
Cookies × × ×
Personalized Email Accounts
Content and Layout configuration
Storage × × ×
Agents × × ×
Tailoring
Based on Past User behavior × ×
Based on Behavior of users with similar preferences × ×
Customization: Sign in / Sign up
Customization: Sign in / Sign up
Customization: Sign in / Sign up
Customization: Sign in / Sign up
Customization: Sign in / Sign up
Customization: Personalized Email Accounts
Customization: Personalized Email Accounts
Customization: Content & Layout Configuration
Customization: Content & Layout Configuration
Customization: Content & Layout Configuration
Customization: Sign in / Sign up
Customization: Sign in / Sign up
Customization: Sign in / Sign up
Customization: Sign in / Sign up
Customization: Personalized Email Accounts
Customization: Personalized Email Accounts
Customization: Content & Layout Configuration
Customization: Content & Layout Configuration
Customization: Content & Layout Configuration
Customization: Tailoring
Customization: Sign in / Sign up
Customization: Sign in / Sign up
Customization: Personalized Email Accounts
Customization: Personalized Email Accounts
Customization: Content & Layout Configuration
Commerce: Netbarg
Netbarg
Netbarg
Business
Total – (# %) off
Total - % off – 10% Netbarg
10% Total
Customer
Provider
Business
Commerce: Netbarg
Netbarg
Netbarg
Business
$50
$40
$10
Example
Futsal pitch=$100
50% off
Commerce: Netbarg
Commerce: Netbarg
Commerce: Netbarg
Commerce: Netbarg
Commerce: Netbarg
Commerce: Netbarg
Commerce: Netbarg
Commerce: Netbarg
Commerce: Dayere
On Dayere
Sell Customer DB
Pay Per Click Ad.
Provider
Website
Mobile App
Customized
Commerce: Dayere
Customer
Provider Business
Commerce: Dayere
Commerce: Dayere
Commerce: Dayere
Commerce: Groupon
Groupon
Netbarg
Business
Total – (# %) off
Total - % off – 25% Groupon
25% Total
Customer
Provider
Business
Commerce: Groupon
Commerce: Groupon
Communication: Netbarg
Communication: Netbarg
Communication: Netbarg
Communication: Netbarg
Communication: Netbarg
Communication: Dayere
Communication: Dayere
Communication: Dayere
Communication: Dayere
Communication: Dayere
Communication: Dayere
Communication: Groupon
Communication: Groupon
Communication: Groupon
Communication: Groupon
Connection: Netbarg
Connection: Dayere
Connection: Groupon
Connection: Groupon
Connection: Groupon
Context & Content: Netbarg
Context & Content: Netbarg
Context & Content
Context & Content: Netbarg
Context & Content: Dayere
Context & Content: Dayere
Context & Content: Groupon
Context & Content: Groupon
Framework for Content
