6WCC WCN BrianA.wong Presentation

7/21/2019 6WCC WCN BrianA.wong Presentation

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The B2B eMarketplace:Empowering your SME Members

6thWorld Chambers Congress

Kuala Lumpur, MalaysiaJune 2009


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Big SME*market

In China : 2 million !M"s

In "urope: 2# million !M"s

In $!: 22 million !M"s

Critical to global economy and trade

In China: %&' o( )*+, 6&' o( import and eport -olume, .%' o( employment

In "urope: o-er %0' o( )*+, 60' o( employment, o-er /00 million obs

In $!: o-er %0' o( )*+, 6.' o( eport -olume, 6.' o( employment

* SME means all employer firms, self-employment nonincorporated and incorporated.

All About SMEs!

SMEs are the engines o growth around the world


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Contributing in many 1ays to the eonomy

"ngine (or ob reation3

+ositi-e role in po-erty alle-iation3

Co-er almost all 4produti-e5 setors3

re a main soure (or ne1 produts3

*i-ersi(y the eonomy and introdue (leibility

The mportance o SMEs in "e#eloping

Countries


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$

eCommerce

remains limited

in developing

countries.

Source: UNCTAD Information

Economy

Report

2007-2008

Enterprises in "e#eloping

Countries in Ecommerce


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%ow & online ' are European

SMEs(And while a ma)ority o European SMEs are connected*

and most e#en ha#e their own websites+ + +

7Buine ue of t!e Internet an" #e$ite% a a percenta&e of $uinee #it! '0 or more emp(oyee7Source: OECD Science, Technology and Industry Scoreboard 2!7http:""d#.doi.org"$.$!%!"$$%$&&'2!!!$


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European Enterprises in e,Commerce

+ + + most are still not ully utili-ing the power o the internet to

promote themsel#es and products

In the "$, on

a-erage, only /%' o(enterprises reei-e theorder online, and 2#'purhase online8

Source: UNCTAD InformationEconomy

Report

2007-2008


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Crisis or Opportunity?

75% of Americans surveyed believe newentreprenuers and SMEs will be the key toeconomic revival

4 out of 5 considered startin their ownbusiness

44% who considered startin their ownbusiness said not understandin where tofind the riht suppliers was the topreason for not movin forward

.ith the recent downturn an Alibaba sur#ey shows that this

recession will ser#e as a catalyst or economic re#i#al+ + +

+ + +and those who embrace disrupti#e technology* will sur#i#e

and thri#e while those who do not will die
http://1.bp.blogspot.com/_AgFAijpUxsw/SAKvMA6AfsI/AAAAAAAAADs/lXuuUTNjzJo/s1600-h/entrepreneur.gif


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raditional !oures o( !upplier In(ormation

,/eerral 0colleagues* associates1

,Trade shows,ndustry maga-ines* trade )ournals

,ndustry associations

,Trade directories,Eisting suppliers

Search3

"isco#ery4egotiate TransactE#aluate

A#erage sourcing cycle: 5+5 6 $+2 months7 728 o time spent searching

or3identiying appropriate suppliers

7 98 o time spent on /;

Two Ma)or Components o Alibaba+com

9+ Marketplace 2+ Community


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95 Strictly Conidential

Alibaba+com B2B Marketplaces >

nternational Marketplace?ey eatures on product listing page:

2+ Supplier3roduct normation7 Company +roduts7 Company +ro(ile7 Company @ideo

2+ alue,Added Ser#ices 0AS17 Key1ord !earh7 +remium +laement7 @irtual !ho1room

$+ /eal,time Communication @

nuiry7 rade Manager7 "mail

9+ Search Engine

7 Key1ord !earh7 +rodut Category


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9$ Strictly Conidential /

Flobal network at your ingertips

Alibaba e,marketplace

Alibaba e,marketplace

/etail shops

Manuacturers

Trading agents

Flobal Buyers

Manuacturers

Trading agents Flobal Suppliers

Eport

mport

A truly global network or importers and eporters o mechandise*

inished products* component parts and raw materials

Alib b B2B M k t l >


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nternational Marketplace

More than million users ha#e registered on Alibaba international B2B

marketplace+ GS* ndia* Europe 0ecluding G?1* China* G? and Canada arethe key countries that the users come romH


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9I Strictly Conidential

Note:'* Company "ata a of Dec +'% 2008

CAF/

J7K8

MM

L===

o /egistered Gsers o Storeronts

o aying Members

A/ ">Commere 4Maretplae5 WebsiteA/ International Business rade Website4Import and "port in China5

CAF/

JI$8


?ey Dperating Metrics

L===

CAF/

J758

NN+K9$9+I

29K+95=7+7

$52

=

9==

2==

5==

$==

2==$ 2==7 2==I 2==N 2==

C l t t th Alib b ith TD


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9N Strictly Conidential

Complementary strength o Alibaba with TDs

and trade associations3chambers

?ey Success ;actors o SME onlinepromotion

Associations3Chambers

Alibaba

Flobal /each

7 !iDe o( global buyers and suppliers

7 ra((i 4ritial mass on the B2B e>maretplae5

7 Cost e((eti-e mareting hannel

Oocal?nowledge

7 Loal language and ulture

7 $nderstanding o( loal trade poliies

7 Loal database o( !M"s

Tradeknowledge

7 *eep domain epertise in intEl tradepraties, la1s and regulations

7 Broad o((line net1or

TechnologySkill

7 Internet tehnology 41ebsite, searh,!";, et85

Combining the core strengths o chambers3associations with the marketing

reach o an eMarketplace creates new opportunities or members

ti Sh i T d A i ti


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artner:Korea International rade ssoiation 4KI: 1118 KI8org5 F maor business assoiation in Korea 1ith o-er 6%,000 members

artnership Model:KI and libaba8om ointly pro-ide KI member !M"s 1ith a speial paage 1hih inludelibaba8om International rust+ass membership and KIEs tradeKorea e>portal8 "ah !M" 1ould beeligible to a subsidy1hih ould only be used against subsribing -alue>added ser-ies to (ailitatetheir listing, suh as Korean>to>"nglish translation ser-ies8 "duational ourses on e>ommere andonline mareting 1ould also be pro-ided to partiipating ompanies (or their better utiliDation o( the

Internet and libaba8om8

ractice Sharing 6 Trade Association

program in ?orea

ti Sh i TD i


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9K Strictly Conidential

artner:ai1an "ternal rade *e-elopment Counil 4I=, 1118taitra8org8t15 F non>pro(it trade promotion organiDation in ai1an 1hih is ointly sponsored by the ai1an go-ernment,industry assoiations, and se-eral ommerial organiDations

artnership Model:libaba (ormed partnership 1ith ai1an rade ssoiation, and pro-ide (or ai1an !M"s a bundledpaage 1hih inludes membership o( both libaba8om )old !upplier and I=Es ai1an trade e>+ortal8 hose 1ho oined the bundled membership 1ould get a (T$, discounto(( the original totalprie o( the t1o memberships8 libaba and I= also ointly host road sho1s and seminars to help !M"s

breathrough in the do1nturn o( intEl trade situation8

ractice Sharing 6 TD program in

Taiwan

ti Sh i F t t


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2= Strictly Conidential

artner:GH=CI )"LGG=M" "* M"=K"G 4I)"M"5I)"M" is the go-ernment run "port +romotion Center (or urey 4http:


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ractice Sharing 6 Fo#ernment subsidy

program in Chileartner:Country o( Chile

artnership Model:

he program 1ith the Chambers o( Commere o(!antiago in CHIL" is a #>1ay deal to be ompleteby mid>June8

he Chambers o( Commere 1ill 1or 1ith the

Nello1 +ages o( Chile to ompile and pro-idelibaba8om 1ith the database o( Chilean produts8he Chamber o( Commere pro-ides eellent dataontrol and legitimay in the !M" (ield, and alreadyhas the dataset o( ompanies in Chile 1ith produtre(erenes8 he Nello1 +ages Company 1ill pro-idesupport through their massi-e outreah program toenourage the integration o( additional produts tothe Chambers *atabase by !M"s8

;-erall about #0,000 ompanies and /20,000produts are epeted to be presented 1ithin theprogram8

ractice Sharing Fo ernment s bsid


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artner:!tate o( Washington, $nited !tates

artnership Model:

Indi-idual !tates in the $! ha-e reated eonomi de-elopment organiDations to promote diretin-estment as 1ell as ompanies 1ithin the !tate itsel(8 he logi is simple and pratial: the morere-enue made by ompanies 1ithin the state, the more ta re-enue these ompanies 1ill be able togenerate8

he !tate o( Washington is a1are o( their stateEs -alue as a brand, and the need to support as 1ell as

de-elop this -alue to promote ommerial ati-ities, 1hih is 1hat the State Pour roduct programhopes to aomplish8 libaba8om pro-ides the !tate o( Washington an opportunity to promote theirompanies -ia the rans(er "press produt integration proess to help them bolster the impat o(Washington !tate ompanies in the global maretplae8

ractice Sharing 6 Fo#ernment subsidy

program in .ashington* GS

ractice Sharing The .orld Chambers


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artner:s part o( the ICC, the WCO portal o((iially lins the -irtual online ommere spae to thedynami and only truly global physial business net1or o( o-er /,000 registeredChambers o( Commere and Industry 4CCI5 that in turn represent o-er 0 million memberbusinesses 1orld1ide8

artnership Model:

libaba and the WCO today announed an M;$ to ooperate on a number o( ati-ities andproets inluding but not limited to the promotion o( WCOEs members on a global basis onthe libaba maretplae, ehanging rele-ant trade in(ormation bet1een the t1o partiesand eplore the possibility o( inreasing the le-el o( trust 1ithin the ommunities byeploring ollaboration 1ith Chamber rust (or WCO and rustpass (or libaba8om

ractice Sharing 6 The .orld Chambers

4etwork


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2$ Strictly Conidential

Thank you!

brianQalibaba,inc+com

6WCC WCN BrianA.wong Presentation

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