6 Winning Strategies for Your Hotel Instagram
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Transcript of 6 Winning Strategies for Your Hotel Instagram
6 WINNING STRATEGIES
For your Hotel Instagram
28% of our time online isspent on social media
28% of our time online isspent on social media
Instagram gets58x more engagement
than Facebook...
...and 120x more thanTwitter
Ready to get your InstagramGame up to scratch?
Here's 6 strategies to use your hotelInstagram to:
- attract more bookings- create a sense of community among your
followers- increase your hotel brand's reach
1.SLOT INSTAGRAM INTO
YOUR MARKETING FUNNEL
To make sure the attention you get on Instagramtranslates into revenue, integrate it fully into your
marketing funnel.
Here's 2 ways to make that happen:
Tailor your ad's landing page and special offer
towards Instagram followers : try a contest with your
brand hashtag, a photo contest, or a free stay to
anyone over a certain number of followers.
Ensure your campaign echoes the same brand
message as your hotel Instagram page : if you're
using more saturated images on Insta, those should
carry over to your landing page.
2.REACH A BIGGERAUDIENCE WITH
SPONSORED POSTS
Sponsored posts from high-powered Instagram
influences are a great way to expose your hotel to a
bigger audience.
Find large Insta accounts that cater to your
demographic (spa retreat? travel?), get in touch to
ask about their rates, and keep an eye on how much
engagement their posts get.
TIP: To really get the most out of an influencer, consider inviting afew to stay with you in exchange for a number of posts about your
hotel.
3.DIVE INTO ADS ON
There are 3 different types of ads on Instagram:
Photo, video and carousel.
These are all visual formats - it just depends on how much
you want to show off your hotel, and whether you have
video on hand.
To get a thorough how-to on Instagram's ads, here's a guide.
4.BOOST ENGAGEMENTWITH PHOTO CONTESTS
Instagram photo contests are an easy way to get
user-generated content.
In a case study from Dylan's Candy Bar, their first
photo contest gave them a 240% lift in followers, and
a set of 75 user-generated images they can use for
either individual posts or an entire campaign.
Photo contest spark a conversation, and are powerful
forms of social proof.
Have a specific theme in mind to encourage followers
to take part.
Is Easter coming up? Hide a few eggs around the
property and ask guests to take a picture with them!
Your Instagram will be full of spring pastels in no time.
To get the most out of your contests, combine your
theme with a popular trend or hashtag.
5.TAKE ADVANTAGE OF
LOCAL TIES
You probably already have relationships with local
businesses - why not share the love on Instagram?
Offer to promote local restaurants, leisure centres or
other businesses on your hotel Instagram page in
exchange for them returning the favor.
Cross promotion = higher exposure and more
business for everyone. Give it a shot!
6.TRACK YOUR TRAFFIC
How do you find out how many potential guests are
coming to your hotel website from Instagram?
Unfortunately, Google Analytics doesn’t accurately
track traffic when users visit your website from your
Instagram account. So how do you observe traffic
and click rates?
1. Build a unique link with Google's URL builder - the kind thatlooks like:
That's not very pretty, though. To hide it, you can use...
2. Customized link shorteners in the URL of your Instagram bio,like t.co or bit.ly. A downfall is that many spam accounts use
these too to hide the real destinations. So...
3. Create an Instagram-specific landing page. All the traffic tothat page will be coming from Instagram, and you can easilymake sure your campaign message matches across platforms.
yourwebsite.com/?utm_source=instagram&utm_medium=social&utm_campaign=profile
TO CONCLUDE...
Instagram is a great tool to increasebookings. However, to drive significantnumbers of direct bookings, you need toground yourself in the current Instagramtrends and have a solid understanding of
your guests’ needs.
Focused exclusively on the hotel sector, Net Affinity is atechnology, digital marketing and web design firm. Wehave collated the brightest, most commercially focused,
experienced and passionate team of online marketers,account managers, designers and developers whosecombined skill set ensures our clients' online success.