5 Tips from the Art and Science of Using LinkedIn

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5 LinkedIn Tips From The Art and Science of Using LinkedIn for Small Business

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5 LinkedIn Tips from the Art and Science of Using LinkedIn Workshop

Transcript of 5 Tips from the Art and Science of Using LinkedIn

5 LinkedIn Tips From

The Art and Science of Using LinkedIn

for Small Business

Ground Rules30 minutes of presentation

Start with a Poll

Hold questions to the end

Raise your hand with questionUnmute to talk

Who is Marc MillerNorthwestern University

IBM – 22 years

Agere Inc – High Tech Startup

Lucent

AISD – Taught HS Math @ Akins HS

JCAA – Non-Profit Fund Raising

LifeSize – HD Video Startup

Started Career Pivot in [email protected]

Tip #1

Check Your Public Profile

Public vs. Private Profile

Private Viewable when logged into

LinkedIn

Applications

Not searchable

Public Viewable by all

No Applications

Searchable

Order is fixed

Vanity URL

Tip #2

Headline should be

KEYWORD RICH

and

Contain your Contact Information

Tip #3

Summary Section

2000 Characters

BRAND STORY

Keyword Rich

Tip #4

Optimize the order of your profile!

Personal Profile -Default OrderSummary

Experience

Skills and Expertise

Recommendations

Applications

Additional Information

Personal Information

Contact Information

Personal Profile

Except for the Overviewthey can be in any order!

Personal Profile –Small Biz OrderSummary

Experience

Skills and Expertise

Recommendations

Applications

Additional Information

Personal Information

Contact Information

Tip #5

Analyze LinkedIn Groups!

Tips Review1. Check your Public Profile

2. Headline should be keyword rich and should contain your contact information

3. Summary should contain your Brand Story and be keyword rich

4. Optimize the order of your LinkedIn profile

5. Analyze and use LinkedIn groups

The Art and Science of Using LinkedIn

May 23rd 11 AM – 3 PM

May 24th 11 AM – 3 PM

Barton Oaks BusinesSuites at Mopac and Bee Caves

6 Seats per class

http://careerpivot.com/linkedin-workshops/

$147

Use Promotional Code “Web10”For a $35 discount

Next StepsRecording will be available tomorrow

Make slides available SlideShare.net

I will e-mail you links and promo codes

THANK YOU

Marc [email protected]

http://www.CareerPivot.com

(512) 693-7132