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Takeaway!

5 questions to ask before starting your next app

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How do I get millions of users?

• Who is your target audience?• Distribution – internal, group of users or

public?• How will you promote your app?

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What’s the best size?

Apps aren’t universal

Snack BrowseCreate

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7184

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What guarantees success?

Ensure you app includes:• Killer features• Engaging features• Analytics• Data capture from end users

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How do I keep control?

Make the following decisions early:• Fliplet OR build from scratch• Submit to app store OR use internally• IT integration

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What will ruin my budget?

Phases of an app project:• Build• Refine/Update• Launch• Upgrade

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war-z-spoiler-review

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Takeaway summary

1. Understand your target users

2. Build for the best device

3. Create engagement & track your success

4. Maintain control

5. Take into account all phases

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Discussion topics

1. What killer features are there in apps you use on a regular basis? What makes them so engaging?

2. How could an app generate ROI for your business?

3. How would you promote an app to your colleagues or customers?