Starting A Business Blog? 7 Questions To Ask Before You Commit

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With so many people jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it. If you’re planning to start a business blog, ask yourself these questions before you take the final plunge.

Transcript of Starting A Business Blog? 7 Questions To Ask Before You Commit

  • 1. Starting A Business Blog? 7 Questions To Ask Before You Commit
  • 2. By Priya Florence Shah BlogBrandz Business Blog Consulting
  • 3. 1. Do you really need a blog? Commitment Passion for Writing Business Objectives Advertising, SEO, Newsletters
  • 4. 2. Whom do you want to reach with your blog? Internet Users Blog Readers Search Engine Users Social Media Users Mobile Customers
  • 5. 3. What do you want to achieve with your blog? Increase visibility and search rankings Brand your self, products, services, company Build a community and network Expand your reach and influence Establish your credibility as an expert Put a human face on your business Reach out to potential customers and stakeholders
  • 6. 4. How much time can you spend on your blog? Researching Information Writing Posts Editing Posts Repurposing Content Marketing your Blog
  • 7. 5. What blogging platform will serve your needs best? Plan before you start blogging Stick to one URL Moving URLs results in losing your search listings You will lose readers and subscribers Use as your blog platform
  • 8. 6. How do you plan to promote your blog? Plan your marketing strategy How much time will it take? What methods do you want to include? Outsource your blog promotion
  • 9. 7. How will you measure the success of your blog? Which metrics matter to you? Track traffic (Google Analytics) Track mentions Estimate an increase in sales or leads
  • 10. How to Blog 101 Email Course