Client Developer Communication - Importance Questions to ask
5 questions clients ask app developer all the time
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Transcript of 5 questions clients ask app developer all the time
questions we got asked a lot in 2010
GreenTomato
Sunny Kok @ GTNovember 2010, Hong Kong
in 2009
users>50M worldwide
~400K in HK
applications>100K in App Store
>2B accumulated downloads>5M/day
greentomatoonly 3 apps
in 2010
users>120M worldwide, 140% growth
~1M in HK
applications>100K in App Store
>6.5B accumulated downloads, 225% growth>18m/day, 260% growth
greentomato>60 apps in all platforms
Question ONE
“How much and how long to build an app?”
Objectives
• Creating Needs?• Fulfilling Needs?
Goals
• No. of downloads• No. of app view• No. of transaction
Strategy
• Social Media Outreach
• Discount Services• Proactive Listening
Tactics
• Augmented Reality• Coupons
Redemption• Push Notification
...
• Budgeting Plan• Execution Plan• Marketing Plan
Ans: “What’s your Mobile Strategy?”
a Quality App = Time x Investment x Idea x Timing x Team
and...
Question TWO
You looked around at what your competitors are doing and read about the current stats for mobile usage and you said:
“We need one of those too”
Pizza Hut HK1st in mobile ordering in Hong Kong
Launch11 Oct 2010
Ranking#6 Top Free Apps in first 3 days
#1 in Lifestyle category in first 3 days#34 Top Free Apps and #2 in Lifestyle now
Strategy15% off for a-la-carte order via iPhone
Ans: “Don’t be the Follower, be the First-Mover!”
東Touch
Launch26 Oct 2010
Ranking#1 Top Free Apps in first 2 days
#1 in Book category in first 2 days#29 Top Free Apps and #2 in Book now
StrategyInstant mobile shopping for
exclusive limited items
1st local magazine with m-commerce
Ans: “Don’t be the Follower, be the First-Mover!”
ourFARMproduct
s HongKong Movie (iTicketing)
Hong Kong ICT Award Best Lifestyle Award 2009
The ONLY iPhone application in HK support real-time sitting plans of all cinemas with mobile ticketing features. Launched in May 2009 and still maintains Top 50 Free Apps in HK. Accumulated downloads over 400,000 with 20,000 unique visit per day in average!
Question THREE
“Want an app for an one-off campaign, any suggestion?”
Toys Story 3
Launch11 Oct 2010
Latest recognition
Demo on iPhonem.gtomato.com/toy3
Ans: “Not necessarily to be an app, How about a HTML5 campaign?”
Audi A1
Launch11 Oct 2010
Demo on iPhonem.gtomato.com/audi
Ans: “Not necessarily to be an app, How about a HTML5 campaign?”
Question FOUR
“You need to GUARANTEE my app to TOP 25”
The “Predicted” App Store Ranking Algorithm
Source: Baptiste Benezet @ FaberNovel.com
R= + + +x 8 x 5 x 5x 2
Today’sRanking
Today’sSales
Yesterday’sSales
Sales from2 Days Ago
Sales from3 Days Ago
Ans: “No Guarantee except by Steve, but may able to tell you what Steve won’t”
Our Findings in App Store Ranking “Top 25 Free Apps”
No. of downloads/dayRanking#1
#5
#10
#25
. . . .
. .. .
. . . .
. . . .
. .
30,000 - 50,000
10,000 - 15,000
3,000 - 5,000
500 - 1,000
Question FIVE
“Any WOW idea?”
“WOW” can be in different aspects
Golfscape GPS Rangefinder Smule
all these apps under “Apps to Impress Your Friends”
Touchgrind
and our GT “RADAR” Augmented Reality Engine
RadARGT Augmented Reality Engine
started in 2003offices in HK (HQ), Guangzhou, Singapore & Qatar
around 100+ colleaguesservices / platforms launched in China, Singapore, Taiwan, Malaysia, Indonesia, Macau,
Qatar, Dubai, and of course Hong Konglaunched 150 WAP services online at present serving more than 3M subscribers
launched more than 70 iPhone & iPad Apps for clients since 2009
launched more than 10 Cross Platforms solutions including WEB, iPhone, WM, Android, J2ME, Symbian
about
GreenTomato
HOTMOB is a Joint Venture company of GreenTomato focus in Mobile Advertising Marketplace in Asia Pacific Region. Withserving more than 30m impressions per month, it’s the largest andmobile advertising network on iPhone in HK
OurInvestm
ent
“YOU USE the Technology, not being used by it!”
Thank You!”
Please visit http://m.gtomato.com on your iPhone
Sunny Kok @ GTNovember 2010, Hong Kong