5 Online Local Marketing Methods for Small Business!

Small Business Study

www.swapitti.com

Intro: Trust Issues with Online Marketing?

550 businesses were surveyed with less than 100 employees and found that only 3% of their total advertising dollars flowed online, compared to as much as 16% for big companies. 

Trust Issues with Online Marketing?

o Business Peers have been burned in the past.o 20 to 40 unsolicited requests a month to use

digital marketing product A versus digital marketing product B.

o Not getting Local Community Results.o Cannot Track properly.o STOP SPAMMING ME!!!!

Lets Optimize and Repair our Trust Issues. Start Community Marketing!

5 Easy Methods…

1. Trade Ad Spaceo Its as simple as that. Swap ad space with

local businesses. This way you can work with local businesses in your community by placing ads onto one another’s websites. This increases your local traffic and decreases the amount of money you spend on online Pay per Click advertising.

o www.swapitti.com allows you to do this

2. Content Marketing (Site Articles, Blog, etc.)

o This is FREE and can increase your local traffic to your site by using key county, city, or state names frequently in your content.

Some tricks to use when writing content are:• Make every post focused on one topic • Know your audience and persona (who are

you writing to? Writing style?)• Engaging Title (Name your location)• Engaging Image (Capture people make them

read further, use something qirky/abstract.)• Call to action on every article/post .

3. Use Facebook Ads (Its Cheap)• They can reach as many people or more people as

radio or TV, and in whatever country.• They have sophisticated targeting like AdWords,

albeit on different criteria.• The minimum spend is just $1 per day.• They are the lowest cost per 1,000 impressions ad

in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.

http://moz.com/blog/1-dollar-per-day-on-facebook-ads

4. Use Local Classified Ad Sites and Forums.

o Sometimes you have to put on your grey hat and think differently but it works in getting your message out to the community.

o Make one Ad and replicate it on all the sites. o Keep updating the same ad and posting

every week to all of the same sites.

5. Replicate Good Contento Once you have a genuine, best piece of

content (blog, article, video) replicate it using local verbiage.

o Replicate it into various forms, to post on different free social applications.

o Example: Take an amazing article from your blog, turn it into a video for youtube, a small podcast, a post for twitter, facebook, linkedin, and a SlideShare presentation.

Final Thoughts…Big businesses target larger demographics and

spend lots of dough online.

Small business can be different/agile by working with their small business

community online!