Local Online Search for Small Business

@duc%ape -‐ #dtmlocal

Winning the Local Search Game

A 5-step process for dominating your local search landscape


•  90% of online commercial searches result in offline bricks and mortar purchases (comScore)

•  82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)

•  74% of internet users perform local searches (Kelsey Group)

•  61% of local searches result in purchases (TMP/comScore)

•  54% of Americans have substituted the internet and local search for phone books (comScore)

•  35% of all searches are local (DM News)


The Steps 1.  Make your web pages local friendly 2.  Build out your local search profiles 3.  Get proactive in the review game 4.  Get listed, cited and mentioned 5.  Spread the local social love


Make your web pages local friendly 1.  Geo Content 2.  Links and External Anchor Text 3.  Community resource 4.  Local Contributors 5.  Local Landing Pages


What makes it geo 1.  Addresses 2.  Maps and more 3.  Meta data 4.  hcard and snippets 5.  Local/mobile keywords


Geo resources 1. Meta Tag – ducttape.me/geotags 2. hcard – ducttape.me/hcards


Build out your local search profiles 1.  Claim – Place, Bing, Yahoo 2.  Keywords, Categories, and Description 3.  Add Video and Images 4.  Google Tags and Google Boost 5.  Rate and Review - Hotpot


Build out your local search profiles 1.  Org name 2.  Description 3.  Category (5) 4.  Service Area 5.  Images (10), Video (5)


Resources Google – ducttape.me/placespage Bing – ducttape.me/localbing Yahoo – ducttape.me/yahoonewbiz


Get proactive in the review game 1.  List, claim, and build 2.  Use it to make you better 3.  Monitor profiles 4.  Get proactive 5.  Consider advertising


Review Sites beyond Search Engines 1.  Yelp.com – checkin offers 2.  Insiderpages.com 3.  Citysearch.com 4.  Local.com 5.  MerchantCircle.com


Generate Reviews 1. Ask for references 2. Repurpose and post 3.  Teach reviewing 4. Give reviews - Hotpot 5. Hold a review event


Get listed, cited and mentioned 1.  Data compilers 2.  IYPs 3.  Memberships 4.  check my listing – getlisted.org/


Get listed, cited and mentioned 1.  infoUSA 2.  Localeze 3. Universal Business Listings


Spread the local social love 1.  Start a Local Group Online 2.  Find and Network with Local Bloggers 3.  Hold Meetups and Tweetups 4.  Find local leads – 7 ways search Twitter 5.  Places – Facebook, Foursquare Twitter 6.  Location Games


Local Search Pro

•  4 Sessions – delivered weekly •  Tutorials, videos, audios, how tos •  1st 150 for $99 •  ducttapeu.com/local-search-pro

Local Online Search for Small Business

Technology

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