Local search

Local Search

How to get found and stay there!

LOCAL SEARCH OPTIMIZATION

©2012 RAM. All rights reserved.

What is Local Search?

Google Place now Google+ Local


Agenda

• Keyword Research• On-site Optimization• Google + Local Page Optimization• Online Customer Reviews• Obtaining and Retaining Local Citations

(backlinks)


Agenda

• Participating in Social Media• Mobile and Local Search• Measuring and Adjusting your Strategy• Q & A


Keyword Research


Keyword Research

• Primary Keywords– Plumber, plumbers, plumbing contractors

• Local Identifiers– Stratford plumbers, plumbers in Stratford

Analytics = Ongoing Keyword Research


On-Site Optimization


Calls to Action

• Appropriate• Prominent• Easily Accessible


Meta Descriptions

Sebringville Commmunity Centre Hall Rental - Thesaa.netwww.thesaa.net/hall-rentalSebringville Community Centre Hall Rental available for rent call 519-393-6300. 519-393-6300.

https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CDUQFjAA&url=http://www.thesaa.net/hall-rental&ei=DMNSUsKANcewyQGJi4G4DA&usg=AFQjCNGKR3jyaZ7TexE-_SDzm9Lyt0s-Lw&bvm=bv.53537100,d.aWc







Optimized Google+ Local Page

http://www.google.com/+/business/

Choose a category






Add Info


Online Customer Reviews


Local Citations (Backlinks)

Local Websites Chambers of Commerce, Event Calendars etc.

Local DirectoriesResearch directories for your keywords Free & Paid


Participate in Social Media



{Relevant Content} your audience is

willing to read and share is

SEO gold



• Run contests to build following• Actively solicit feedback• Comment on other relevant blogs• Host live Twitter chats of Google+ Hangouts


Be Mindful of Mobile


Measure & Adjust

• Which keywords are most effective• Highest ranking pages• Most effective social media networks• Compare to competitors


Measure & Adjust


Conclusion

1. Identify Keywords2. Optimize Website3. Google+ Local Page4. Use Social Media5. Be Mindful of Mobile6. Measure & Adjust

Get found in Local Search


About WSI

• Provide advanced digital marketing solutions• Business of all sizes and industries• Our goal is to help businesses:– Elevate their online brand reputation– Generate more leads through the Internet– Tap into new revenue opportunities– Take their profit potentials to higher levels

• World’s largest network of Internet Consultants • Service more than 80 countries internationally• Corporate head office in Toronto, Canada


Recognitions

• Awarded 6 WMA Web Awards for 2012 (Web Marketing Association)

• In the categories of:– Outstanding Website– Non-Profit– Home Building– Sports– Pharmaceuticals– Retail

WSI has captured 35 WMA Awards in total


Recognitions


Contact Info

Dave Scott519-508-2002

[email protected]

mailto:[email protected]

Local search

Technology

Transcript of Local search