5 Habits of Successful Social Sellers

of 12/12
5 HABITS OF SUCCESSFUL SOCIAL SELLERS

Embed Size (px)

Transcript of 5 Habits of Successful Social Sellers

  • 5 HABITS OF SUCCESSFUL SOCIAL SELLERS

  • THE AVERAGE DAY OF A SALES PROFESSIONAL IS A FAR CRY

    FROM WHAT IT WAS A FEW YEARS AGO

    due to the

    ACCELERATION

    of both B2B & B2C sales exchanges on

    SOCIAL MEDIA

  • Although its no easy task building &

    mainting relationships on social

    networks, here are a few essential things

    successful social sellers build into their

    weekly routines.

    BUILDING & MAINTAING RELATIONSHIPS ON SOCIAL

    NETWORKS

  • 1. CONSULT THE MARKETING TEAM

    COLLABORATE with

    the marketing team

    on CONTENT

    CREATION & CURATION

    to ensure the production of

    CONTENT tailored to conversions

    with both prospects & clients

    = STRATEGIC CONTENT

  • 2. RESEARCH CONTINUOUSLY

    Social Selling is about

    RESEARCHING & SHARING

    Use SOCIAL NETWORKS

    to stay up to date

    Industry developments

    Relevant topics

    Competitor activity

    = MEANINGFUL INSIGHTS

  • 3. BE REACTIVE

    Social sellers must be able

    to REACT to every stage of

    the sales funnel

    Whether its EDUCATING &

    INSPIRING new prospects with in-

    depth content,

    or using CASE STUDIES &

    TESTIMONIALS to seal the deal.

    = EFFECTIVE RELATIONSHIPS

  • 4. COMMUNICATE ABOUT PERSONAL INTERESTS

    Letting your personality come to

    the fore is a way to STAND OUT

    & get heard.

    Profiles reflecting both

    Professional expertise

    Personal interests

    give insight into the person behind the posts

    Social media users want to CONNECT

    with people to whom they can

    RELATE

    = MEANINGFUL CONNECTIONS

  • 5. USING TOOLS TO EVALUATE PERFORMANCE

    Tools come in handy to EVALUATE your

    progression as a social seller.

    For example, LINKEDINs SOCIAL

    SELLING INDEX (SSI) which is available to

    all users

    The SSI charts performance in four key areas:

    Establishing a professional brand

    Finding the right people

    Engaging with insights

    Building relationships

  • 5. USING TOOLS TO EVALUATE PERFORMANCE

    QUANTIFIABLE RESULTS

    Your KLOUT SCORE, a number

    between 1 & 100, represents users

    social media influence.

    Klout Scores determined by attributes such as

    the ratio between

    amount of content users share

    number of reactions they generate

  • RECAP:5 HABITS OF SUCCESSFUL SOCIAL

    SELLERS

    1. CONSULT YOUR MARKETING TEAM for rich

    strategic content

    2. RESEARCH, RESEARCH, RESEARCH for

    meaningful insights

    3. BE REACTIVE to build effective relationships

    4. COMMUNICATE ABOUT PERSONAL INTERESTS to

    make meaningful connections

    5. USE TOOLS TO EVALUATE PERFORMANCE for

    quantifiable results

  • 1 3

    2 4

    1

    23

    4

    EMPLOYEE ADVOCACY PLATFORMS LIKE SOCIABBLE HELP SOCIAL SELLERS IN MANY WAYS

    Sociabble allows social sellers to aggregate a mixture of brand, industryand competitive intellegence content.

    AGGREGATE

    ORGANIZE

    USER DASHBOARD

    TRACK & OPTIMIZE

    Content can be filtered and organized onto dynamic channels that relate to specific topics or themes.

    The Sociabble platform provides an intuitive user dashboard that can be personalized.

    The user dashboard allows sales professionals to optimize theirsocial selling by tracking the impact of sharing activity among end user audiences.

  • WANT TO KNOW MORE?Contact us

    Discover how Sociabble can optimize your social selling activities

    http://www.sociabble.com/contact-us/