4th year-Fall (semester7) - Pôle Universitaire Léonard ... · PDF fileCreating &...

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Major Business management

Major Financial management

4th year - Fall (semester 7)

Financial marketsCode EMLV0407GA

ENG 3 ECTS

nsolidation Account consolidation Code EMLV0407HA

ENG 3 ECTS

Software for finance Software for finance Code EMLV0407HA

ENG 1 ECTS

Financial decisionsCode EMLV0407GA

ENG 3 ECTS

IFRS IFRS Code EMLV0407HB

ENG 3 ECTS

E-business & multichannel

code EMLV0407JAENG 3 ECTS

Creating & managinginnovative organisations

code EMLV0407JBENG 3 ECTS

Recruiting & motivatingteam players

code EMLV0407LAENG 1 ECTS

Management Category

Management code EMLV0407KA

ENG 3 ECTS

Consumer behaviorcode EMLV0407KB

ENG 3 ECTS

Understanding

ENG 3 ECTS

Understandingglobal firms

code EMLV0407FA ENG 3 ECTS

ENG 3 ECTS

Innovation & Technical change code EMLV0407FC

ENG 3 ECTS

ENG 2 ECTS

Change Mgt & e-leadership

code EMLV0407FB ENG 2 ECTS

ENG 2 ECTS

Debate & Improvisation

code EMLV0407FCENG 2 ECTS

TransversalProject Week

FR/ENG 3 ECTS

French Language4 ECTS

General Courses Choose the courses in only one of the 2 majors

ENG or FR = taught in English or in French / ECTS = European credits

COURSE DETAILS MODULE : MEMLDM470116YEAR : 2016

EMLV0407FA - Understanding global firms & globalisation

MODULE DESCRIPTION

LANGUAGE OF TEACHING English

ECTS 3.0

DEPARTMENT MME

MODULE LEAD Sylvie Lacoste

EMAIL

OFFICE

TEL

POSITIONING OF THE MODULE WITHIN THE PROGRAMME

PROGRAM EMLV

YEAR IN THE COURSE 4

SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT

CONTINUOUS ASSESSMENT 50 %

EXAMINATION 50 %

At the end of this course (as a result of this course), the student will be able to:

•Work in autonomous groups on projects with a high degree of uncertainty.

•Illustrate and explain the strategies of some present-day EuropeanMNCs.

•Compare different approaches to internationalisation byMNCss in different European contexts.

•Enumerate some practical problems of MNc internationalisation (from students' experience of problem-solving).

Illustrate some theories of MNC strategy, marketing and management with concrete examples from present-day MNCs.

MODULE AIMS

1 : Analyze the role of global firms in globalization

2 : Understand the organisation and the strategy of such global firms

3 : Being able to understand what is at stke for those firms within their global environement

PRE-REQUIS

Good level of English (800 TOEIC)

Good grounding in general management, marketing and micro-economic concepts

METHODE PEDAGOGIQUE

Case-based teaching with introduction to the method and debriefings after each case; group work on cases and individual work for

final exam.

BIBLIOGRAPHIE

To be defined on Moodle (articles/ cases mostly from HBR)

Graduate Attributes

1 - Savoir : Compétent, Expérimenté, Accompli

Attribute % OBJ. PEDAGO

Connaître les grandes fonctions de l'entreprise et comprendre son environnement 1,2,3

Connaître et comprendre l'entreprise à l'international 1,2,3

Acquérir et maîtriser les savoirs dans un domaine de spécialisation 1,2,3

2 - Savoir-faire : Analytique, Synthétique, Créatif


Comprendre et communiquer à l'oral et à l'écrit 1,2,3

Maîtriser les langues étrangères et les différences culturelles 1,2,3

Analyser et résoudre un problème complexe 1,2,3

3 - Savoir-être : Autonome, Responsable, Adaptable


Savoir être acteur de son projet de vie 1

Savoir être citoyen du monde 1

Savoir être professionnel 1,2,3


EMLV0407FA - Understanding global firms & globalisation

Scheduling

# Durée Type Travail perso. Themes Logistique Intervenant(s) Obj Pedago.

1 1.30 CA 2h Introduction to the course; course requirements;

introducing MNCs global strategies

1,2,3

2 1.30 CA 2h Introduction to the course; course requirements;

introducing MNCs global strategies

1,2,3

3 1.30 CA 2h Foxconn: the case of global outsourcing 1,2,3

4 1.30 CA 2h Foxconn: the case of global outsourcing 1,2,3

5 1.30 CA 2h Can a low-cost firm be global? The case of

Ryanair

1,2,3

6 1.30 CA 2h Can a low-cost firm be global? The case of

Ryanair

1,2,3

7 1.30 CA 2h The case of GE 1,2,3

8 1.30 CA 2h

The case of GE

1,2,3

9 1.30 CA 2h Lenovo: when East meets West 1,2,3

10 1.30 CA 2h Lenovo: when East meets West 1,2,3

11 1.30 CA 2h Tesla: the birth of a global firm 1,2,3

12 1.30 CA 2h Tesla: the birth of a global firm 1,2,3

13 1.30 CA 2h Uber: global service 1,2,3

14 1.30 CA 2h Uber: global service 1,2,3


EMLV0407FB - Change management and e-leadership

MODULE DESCRIPTION


ECTS 3.0

DEPARTMENT MME

MODULE LEAD Michel DALMAS

EMAIL

OFFICE

TEL


PROGRAM EMLV

OPTION Business Management


SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 50 %

The 21st century organization is enormously complex, difficult to understand, and even more difficult to manage. A volatile mix of

dynamics are triggering changes in the workplace. As the complexity increases, effective managers must have a strong knowledge of

the people in the organization and e tools they perform. And they must have the skills to use that knowledge in practical and flexible

ways. This program will present innovative perspectives on organizational change management problems and ways to solve them

with e-leadership.

MODULE AIMS

1 : New perspectives on managerial decision making—what managers can learn from recent studies on information processing,

cognitive biases, and individual problem- solving skills

2 : Techniques designed to insure the success of temporary, problem-focused groups such as task forces and project teams using

e-working

3 : Innovative incentives that organizations can offer to attract, retain, and manage employees who do not respond to familiar

workplace rewards or aspire to traditional careers

4 : Diagnosing organizational cultures, the role and process of cultural change, and what managers can do to understand and shape

that culture

5 : Capacities to lead team players in nominal ways or virtual ways such through digital tools

PRE-REQUIS

Introduction au management / S1 et Management des RH / S3

METHODE PEDAGOGIQUE

Cas studies, lectures, workshop and researches.

BIBLIOGRAPHIE

Ancona D. — Leadership in an age of uncertainty, MIT Leadership Center, 2005.

Andre B. — Le self-leadership, pour (se) manager, Deboeck, 2009.

Amar V. — Portrait du leader idéal, L’Expansion Management Review, 2000.

Antonakis J., Cianciolo A.T., Sternberg R.J. — The nature of leadership, SAGE, 2004.

Arsenault M.P. — Leadership assessment and development: recommendations for a new assessment model, in: Improving

Leadership in Nonprofit Organizations, Jossey-Bass, 2003, p. 250 et s.

Aubert N.— Management, aspects humains et organisationnels - Leadership , PUF, 1991

Dekein K., Penstone M. — How you can be an effective leader, Ministère de l’Agriculture, de l’Alimentation et des Affaires Rurales,

Ontario, 1994.

Deluca J.R. — Entrepreneurial Leadership : Building capacity for speed, risk and continuous innovation, in: The many facets of

leadership, Pearson Education, 2009.

Doh J.P. — Can Leadership Be Taught? Perspectives From Management Educators, Academy of Management Learning et

Education, 2003, 2(1)

Eagly A., Karau S. — Role Congruity Theory of Prejudice Toward Female Leaders, Psychological Review, 2002, 109(3), p. 573 et s.

Eddy J.P., Murphy S.D., Spaulding D.J., Chandras K.V. – 21st century leadership practices needed for higher education, Education,

1997, 117(3), p. 327 et s.

Fiedler F. — A theory of leadership effectiveness, Mc Graw-Hill, 1967.

Fiedler F. — A contingency model of leadership effectiveness, Advances in experimental social psychology, 1, Academic Press, 1964,



p. 149 et s.

Fleishman E.A., Mumford M.D., Zaccaro S.J.L., Kerry Y., Korotkin A.L., Hein M.B. — Taxonomic efforts in the description of leader

behavior: A synthesis and functional interpretation, The Leadership Quarterly, 1991, 2(4), p. 245 et s.

earce C.L., Conger J.A., Locke E.A. — Shared leadership theory, in: Leadership Quarterly, 2007, 18(3), p. 281 et s.

Pearce C.L., Conger J.A. — Shared leadership: reframing the hows and whys of leadership, Sage, 2003.

Pearce C.L., Sims H.P. Jr — Vertical versus shared leadership as predictor of effectiveness of change management teams: an

examination of aversive, directive, transactional, transformational and empowering leader behaviours, Group dynamics: theory,

research and practice, 2002, 6(2), p. 172 et s.

Personnel — Manager les leaders, Personnel, 2000, 407.

Raelin J.A. — Does Action learning promote collaborative leadership?, in : Academy of management learning et education, 2006, 5(2),

p. 152 et s.

Raelin J.A. — We the Leaders: In Order to Form a Leaderful Organization, Journal of Leadership et Organizational Studies, 2005,

12(2), p. 18 et s.

Raelin J.A. — Preparing for leaderful practice, TDMarch, 2004.

Ramanantsoa B. — L'art du management : leadership, performance et développement durable, Village mondial, 2008.

Reitter R. —Peut on enseigner le leadership ?, in : HEC L’école des managers de demain, Economica, 1994.

Ritter B., Yoder J. — Gender Differences in Leader Emergence Persists even for Dominant Women: An Updated Confirmation of Role

Congruity Theory, Psychology of Women Quarterly, 2004, 28, p. 187 et s.

Salam S., Cox J.F., Sims H.P. Jr. — In the eye of the beholder: How leadership relates to 360-degree performance ratings, Group et

Organization Management, 1997, 22(2), p. 185 et s.

Sashkin, M.. “The visionary leader”. In J.A. Conger & R. Kanungo (Eds.) - Charismatic leadership: the elusive factor in organizational

effectiveness. San Francisco, CA: Jossey-Bass, 1988.

Schmauch D. — Les conditions du leadership : la question de la promesse, de la tension et de l'être, L’Harmattan, 2005.

Sinclair A. — Teaching leadership critically to MBA’s : experiences from heaven and hell, Management learning, 2007, 38(4), p. 458 et

s.

Yukl G.A. — Leadership in organizations, Prentice Hall, 2002.

Yukl G.A. — An Evaluative Essay on Current Conceptions of Effective Leadership, European Journal of Work et Organizational

Psychology, 1999, 8(1), p. 33 et s.

Zaccaro S.J., Rittman A.L., Marks M.A. — Team leadership, Leadership Quarterly, 2001, 12, p. 451 et s.

Zaleknick A. — Dirigeants : leaders ou gestionnaires, Harvard l’Expansion, 1978,

Zaleknick A.— Managers et leaders: Are they different?,Harvard Business Review, 1997, p. 126 et s.

Wibbeke E.S. —Global business leadership,Elsevier. 2009.

Graduate Attributes



Connaître les grandes fonctions de l'entreprise et comprendre son environnement 1

Connaître et comprendre l'entreprise à l'international 1

Acquérir et maîtriser les savoirs dans un domaine de spécialisation 2.3.4



Comprendre et communiquer à l'oral et à l'écrit 2.3.5

Maîtriser les langues étrangères et les différences culturelles

Analyser et résoudre un problème complexe 2.3.5



Savoir être acteur de son projet de vie


Savoir être professionnel 2.3.5



Scheduling


1 3h00 CA Lecture obligatoire Introduction to change management principles.

Theories, diagnostic / organizational cultures

Salle équipée M. LEROY / A. SAWMY / Ph

ALLES

1

2 3h00 CA Lecture obligatoire Making decision process and praticies (global

change, political change, organization and

management changes, impacts on collective

and individual skills)


ALLES

2.3.4

3 3h00 CA Lecture obligatoire

Tools used on desired changes. Change

Management process (from animation,

communication, checking and correcting)


ALLES

2.3.4


Tools used on non-desired changes (accident,

crisis,etc). Change Management process


ALLES

2.3.4


E leadership : virtual team builing and follow up.

(Conceptual background, functions of

e-leadership and challenges)


ALLES

2.3.4


Tools commonly used,

Building trust

Communication difficulties,

Cultural diversity,

Complexities in data exchange.


ALLES

5

COURSE DETAILS MODULE : MEMLDF470116YEAR : 2016

EMLV0407FD - Debate & improvisation

MODULE DESCRIPTION


ECTS 2.0

DEPARTMENT Soft Skill et Tranvserse

MODULE LEAD Laure BERTRAND

EMAIL

OFFICE

TEL


PROGRAM EMLV


SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 0 %

Develop student's ability to debate and improvise in English.

The main objective is to contribute to prepare future professionals to be operational in their oral interactions with their international

colleagues or patners.

MODULE AIMS

1 : Reinforce student's ability to communicate in English

2 : Develop student's ability to improvise in English and not just master basic language

3 : Develop student's ability to defend a project, idea, negotiating position in English

PRE-REQUIS

Good command of English.

METHODE PEDAGOGIQUE

Organisation of contradictory debates, on concrete subjects/cases.

BIBLIOGRAPHIE

None.

Graduate Attributes



Connaître les grandes fonctions de l'entreprise et comprendre son environnement

Connaître et comprendre l'entreprise à l'international

Acquérir et maîtriser les savoirs dans un domaine de spécialisation



Comprendre et communiquer à l'oral et à l'écrit 1,2,3

Maîtriser les langues étrangères et les différences culturelles 1,2,3

Analyser et résoudre un problème complexe




Savoir être citoyen du monde

Savoir être professionnel 1,2,3


EMLV0407FD - Debate & improvisation

Scheduling



EMLV0407GA - Financial markets

MODULE DESCRIPTION


ECTS 3.0

DEPARTMENT FDE

MODULE LEAD Sabrina KHEMIRI

EMAIL

OFFICE

TEL


PROGRAM EMLV

OPTION Financial Management


SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 50 %

The objective of this course is to provide students with the knowledge in the area of financial markets. By completing the programme,

students will understand:

•The key players in the financial markets including issuers, investors and intermediaries

•The key features of different financial instruments: equity, bond and options

MODULE AIMS

1 : Understand the key players in the financial markets including issuers, investors and intermediaries

2 : Understand the key features of different financial instruments: equity, bond and options

3 : Be able to evaluate the different instuments

PRE-REQUIS

- Calculs de statistiques et de probabilités (S 1)

- Introduction à la comptabilité financière (S 1)

- Mathématiques financières (S 3)

METHODE PEDAGOGIQUE

Flipped classroom

BIBLIOGRAPHIE

1- Foundations of financial markets and institutions [Livre] / Frank J. Fabozzi ; Franco Modigliani

2- Bond markets, analysis and strategies [Livre] / Franck J. Fabozzi

3- Financial markets and corporate strategy [Livre] / David Hillier, Mark Grinblatt, Sheridan Titman

Graduate Attributes



Connaître les grandes fonctions de l'entreprise et comprendre son environnement 1,2

Connaître et comprendre l'entreprise à l'international 1,2

Acquérir et maîtriser les savoirs dans un domaine de spécialisation 1,2 et 3



Comprendre et communiquer à l'oral et à l'écrit 1,2 et 3


Analyser et résoudre un problème complexe 3



Savoir être acteur de son projet de vie 1,2 et 3




Savoir être professionnel 1,2 et 3



Scheduling


1 3 CA 3 Introduction: why markets matter? Salle équipée d'un

ordinateur et d'un

vidéprojecteur

1

2 3 CA 3 Asset markets and asset prices Salle équipée d'un

ordinateur et d'un

vidéprojecteur

1 and 2

3 3 CA 3 Equity market Salle équipée d'un

ordinateur et d'un

vidéprojecteur

2 and 3

4 3 CA 3 Bond market: valuation Salle équipée d'un

ordinateur et d'un

vidéprojecteur

2 and 3

5 3 CA 3 Bond market: immunization Salle équipée d'un

ordinateur et d'un

vidéprojecteur

2 and 3

6 3 CA 3 Option market Salle équipée d'un

ordinateur et d'un

vidéprojecteur

2 and 3


EMLV0407GB - Financial decisions

MODULE DESCRIPTION


ECTS 3.0

DEPARTMENT FDE

MODULE LEAD Catherine FARCOULI

EMAIL

OFFICE

TEL


PROGRAM EMLV



SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 50 %

Decisions taken by financial managers over the short or long term will have an impact on the balance sheet, income statement and

cash flow statement.

Decisions are made by using specific financial concepts and tools such as net present value NPV, internal rate of return IRR, cost of

capital, investment rules.

Based on the cost plan, the financing plan is drown to cover the total amount of finance required.

MODULE AIMS

1 : Investment decisions

2 : Increase or decrease in working capital

3 : Determination of the cost of capital

4 : Building a financial planning

PRE-REQUIS

The student will at least have some basic accounting and financial knowledges :

"Introduction à la comptabilité financière" S1, " Monter un bilan et un compte de résultat" S2,

"Financement des organisations " S3, "Analyse financière" S4.

METHODE PEDAGOGIQUE

Professor explains critical points of the lesson, answer the questions through several cases .

Student's groups will be created on a collaborative platform.

BIBLIOGRAPHIE

French and english e-books on scholarvox :

Finance d'entreprise, Jonathan Berk, Editions Pearson, 2011

Finance d'entreprise, Gérard Charreaux , EMS Editions, 2014

Construire son business plan, Catherine Léger-Jamiou, Georges Kalousis, Collection entrepreneurs, Editions Dunod, 2014

Comment rédiger un business plan, Pascal chauvin, Editions Gualino , 2010

Finance in your own business Parker, Eric; Illeschko, Kurt; Johnson, Lesley-Caren, Editor Bookstorm, 2011

Business and financial models, Marsh, Clive, Publisher : Kogan Page, 2013

Graduate Attributes



Connaître les grandes fonctions de l'entreprise et comprendre son environnement 1,2,3,4

Connaître et comprendre l'entreprise à l'international 1,2,3,4

Acquérir et maîtriser les savoirs dans un domaine de spécialisation 1,2,3,4



Comprendre et communiquer à l'oral et à l'écrit 1,2,3,4

Maîtriser les langues étrangères et les différences culturelles 1,2,3,4








Savoir être professionnel 1,2,3,4



Scheduling


1 3h CA 3h Investment's ranking, return on investments Salle équipée 1

2 3h CA 3h Increase ou decrease in working capital salle équipée 2

3 3h CA 3h Cost of capital salle équipée 3

4 3h CA 3h Written examination, Building a financial plan salle équipée 4

5 3h CA 3h Building a financial plan salle équipée 4


EMLV0407HA - Account consolidation

MODULE DESCRIPTION


ECTS 3.0

DEPARTMENT FDE

MODULE LEAD Yves-Alain ACH

EMAIL

OFFICE

TEL


PROGRAM EMLV



SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 50 %

Learning the methodology of consolidation and understanding the consolidation financial statements

MODULE AIMS

1 : Methodology of consolidation

2 : Understanding the concept of group and its consequences

3 : Learning the specifics accounts entries

PRE-REQUIS

- Introduction to Financial Accounting (S1)

- Knowing up a balance sheet and income statement (S2)

- Principles of international accounting (S5)

- Accounting for private companies (S7)

METHODE PEDAGOGIQUE

This course followed the principles reversed course, students will have to prepare the case before the courts.

Continuous monitoring takes place throughout the course.

BIBLIOGRAPHIE

- Manuel de consolidation – Jean-Michel Palou – Groupe Revue Fiduciaire – Collection Guide de Gestion RF

-Techniques de consolidation - Olivier Grassi, Jean Montier - Editions Economica - Collection Techniques de Gestion

-Pratique des comptes consolidés – François Colinet, Simon Paoli – Editions Dunod /Ordre des Experts Comptables – Collection

Fonctions de l'Entreprise / Gestion-Finance

-La consolidation des comptes – Dominique Mesplé-Lassalle – Editions Maxima / Laurent du Mesnil Editeur

-Comptes consolidés – Mémento 2007 – Editions Francis Lefebvre

Graduate Attributes




Connaître et comprendre l'entreprise à l'international 2,3

Acquérir et maîtriser les savoirs dans un domaine de spécialisation 2,3



Comprendre et communiquer à l'oral et à l'écrit 1

Maîtriser les langues étrangères et les différences culturelles 2,3








Savoir être professionnel 2;3



Scheduling


1 3H CA 2H The challenges of consolidation. The

consolidation process and the different methods

of consolidation

Salle équipée

2 3H CA 2H The main consolidation rules. Choice of

consolidation methods.

Salle équipée

3 3h CA 2H The restatements of the individual accounts of

the consolidated companies.

Salle équipée

4 3H CA 2H The methods of consolidation - Full

consolidation, propotionnal, equity and global

integration

Salle équipée

5 3H CA 2H Goodwil - Badwill

Specific consolidation entries

Salle équipée

6 3H CA 2H Consolidation report Salle équipée


EMLV0407IA - Software for finance

MODULE DESCRIPTION


ECTS 1.0

DEPARTMENT FDE

MODULE LEAD Sabrina KHEMIRI

EMAIL

OFFICE

TEL


PROGRAM EMLV



SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

TUTORIAL 18h00

TOTAL ASSESSMENT


EXAMINATION 0 %

The objective of this course is to provide students with the knowledge in the area of data analysis. By completing the programme,

students will be able to examine data sets using the software SPSS (Statistical Package for social science). Students will learn

different kind of data analysis: univariate analysis, bivariate analysis, graphic analysis, and multivariate analysis.

MODULE AIMS

1 : Examine quantitative data using SPSS

2 : Understand the different types of data analysis: univarite analysis, bivariate analysis, graphic analysis, and multivariate analysis

3 : Be able to choose the right test according to what you are looking for (correlation, differences, etc)

4 : Draw conclusions from the data by statistically analysing using SPSS

PRE-REQUIS

Calcul de statistiques et de probabilités (S1)

Mathématiques appliquées à la gestion (S2)

METHODE PEDAGOGIQUE

flipped classroom

BIBLIOGRAPHIE

Marketing Research : with SPSS [Manuel de cours] / Carl McDaniel Jr., Roger Gates

Graduate Attributes





Acquérir et maîtriser les savoirs dans un domaine de spécialisation 1,2,3 and 4





Analyser et résoudre un problème complexe 1,2,3 and 4



Savoir être acteur de son projet de vie 1,2,3 and 4


Savoir être professionnel 1,2,3 and 4


EMLV0407IA - Software for finance

Scheduling


1 3h TD 2h Introduction+adopting The SPSS software salle informatique

équipée du logiciel SPSS

Sabrina KHEMIRI 1

2 3 TD 3h Creating descriptive satistics and graphs salle informatique


Sabrina KHEMIRI 1,2 and 4

3 3 TD 3h Inferential statistics (t test, t test for paired

samples, t test for independent samples)

salle informatique


Sabrina KHEMIRI 1,2,3 and 4

4 3 TD 3h Inferential statistics (ANOVA, ANCOVA,

correlation, Chi-square test)

salle informatique



5 3 TD 3h Regression analysis: linear and logistic salle informatique



6 3 TD 3h Principal component analysis (PCA) and

correspondence factor analysis (CFA)

salle informatique




EMLV0407JB - Creating & managing innovative organisations

MODULE DESCRIPTION


ECTS 3.0

DEPARTMENT MME

MODULE LEAD Marcos LIMA

EMAIL

OFFICE

TEL


PROGRAM EMLV



SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 50 %

Group Seminars (PPT and report) followed by individual essays

(partiels)

Understand how to create and manage innovative organizations.

MODULE AIMS

1 : Understand the role of Vision and Strategy in Agile Organizations

2 : Understand how to develop an Innovative Culture and Structure through Knowledge Management

3 : Understand the role of Information Systems in Agile Organizations

4 : Understand how to develop a network of external links in order to learn from partners and customers

METHODE PEDAGOGIQUE

Application of the McKinsey's 7S framework to understand the role of strategy, structure, systems, staff, style, skills and shared values

in knowledge creation through the video-case "Pirates of Silicon Valley". We will use 10-15 minutes of the film in each class and

discuss one of the dimensions of the model in the context of the creation of Apple and Microsoft.

BIBLIOGRAPHIE

HOLBECHE, Linda (2015) The Agile Organization: How to Build an Innovative, Sustainable and Resilient Business. Kogan Page.

(available through Scholarvox)

Graduate Attributes





Acquérir et maîtriser les savoirs dans un domaine de spécialisation 1-4



Comprendre et communiquer à l'oral et à l'écrit


Analyser et résoudre un problème complexe 1-4





Savoir être professionnel 1-4


EMLV0407JB - Creating & managing innovative organisations

Scheduling


1 3h00 CA 2h00 Introduction Salle equipée Lima 1-4

2 3h00 CA 2h00 Strategy Salle equipée Lima 1

3 3h00 CA 2h00 Culture, Structure, HR Salle equipée Lima 2

4 3h00 CA 2h00 Information Systems Salle equipée Lima 3

5 3h00 CA 2h00 External Learning Salle equipée Lima 4

6 3h00 CA 2h00 Seminars Salle equipée Lima 1-4


EMLV0407KB - Consumer behaviour

MODULE DESCRIPTION


ECTS 3.0

DEPARTMENT MME

MODULE LEAD Virginie FERROUILLAT

EMAIL

OFFICE

TEL


PROGRAM EMLV



SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 50 %

This course provides an overview of consumer behaviour and is based on the EKB model. It aims to help students realising the

importance of studying consumer behaviour in order to better understand consumers reactions and to implement efficient marketing

programs.

MODULE AIMS

1 : Know the key and relevant concepts of consumer behaviour.

2 : Be able to apply the EKB consumer model.

3 : Identify and describe the consumers behaviour when facing a marketing or sale offer.

4 : Understand the link between concepts and everyday life consumption situations.

PRE-REQUIS

Having followed the marketing programm track durint the 3 first year of studies.

METHODE PEDAGOGIQUE

The course is structured on three main learning components :

1. Individual work : Personal preliminary work before the class sessions such as study documents , read book chapters, work on ppt

presentation and listen to videos.

2. Team work : Work on case studies and present to the students.

3. Classes sessions : Classes are dedicated to individual assignments, concept explanations and discussions, and team work.

Graduate Attributes








Comprendre et communiquer à l'oral et à l'écrit







Savoir être professionnel


EMLV0407KB - Consumer behaviour

Scheduling


1 3h00 CA Introduction to EKB consumer behaviour model Salle de cours avec

ordinateur et projecteur

Virginie Ferrouillat

2 3h00 CA Perception mecanism Salle de cours avec



3 3h00 CA Learning and memorisation Salle de cours avec



4 3h00 CA Attitude Salle de cours avec



5 3h00 CA Making choice and evaluation Salle de cours avec



6 3h00 CA Emotions and purchasing experience Salle de cours avec




EMLV0407LA - Recruiting & motivating team players

MODULE DESCRIPTION


ECTS 1.0

DEPARTMENT MME

MODULE LEAD Philippe SPACH

EMAIL

OFFICE

TEL


PROGRAM EMLV



SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 0 %

Individual examination :

Simulation,

Design team buildind activities

Collective examination :

Case studies,

Motivating collective presentation,

Understand motivation as main tool to build team and manage people, includind in recruitement process. Because all manager

participate in recruitment process for their team, they need to define and find hard and soft skills needed, determine profile, talents.

MODULE AIMS

1 : Define skill (hard and soft) needed, timing and follow up.

2 : Understand and act in recruitment process, selecting people

3 : Understand motivation technics

4 : Use technics of team building in order to manage people

PRE-REQUIS

"Fondamentaux du management"

METHODE PEDAGOGIQUE

Lectures,

simulations, role playing

case studies solving problems

BIBLIOGRAPHIE

Patrick Lencioni "The Five Dysfunctions of a Team: A Leadership Fable", published 2002

"Harvard Business Review on Building Better Teams (Paperback)" by Harvard Business School Press published 2011

A more complete bibliography based on the topics will be offered during the course.

Graduate Attributes





Acquérir et maîtriser les savoirs dans un domaine de spécialisation 1.2.3.4



Comprendre et communiquer à l'oral et à l'écrit 1.2.4


Analyser et résoudre un problème complexe 1.4





Savoir être acteur de son projet de vie 2.3.4


Savoir être professionnel 1.2.3.4



Scheduling


1 3h00 CA articles, slides

reading through

moodle order to

prepare the quizz.

1h00

Recruitment process Operation

Candidate image vs Corporate image, virtuality

and background checking, campus managing)

Salle équipée 1


reading through

moodle order to

prepare the quizz.

1h00

Recruitment technics and tools (big data, web

2.0, interviews, face to face, collective & indiv,

phone & skype)

Salle équipée 1.2


reading through

moodle order to

prepare case

study. 2h00

Why motivate people ? (change, project) Salle équipée 3


reading through

moodle order to

prepare case

study. 2h00

Why motivate people ? (weelbeing at work,

downsizing, etc)

salle équipée 3


reading through

moodle order to

prepare case

study. 2h00

Team building technics : Volonteering, physical

activities, field trips.

Salle équipée 3.4

6 3h00 CA work on collective

presentation. 2h00

Team building technics : Professional

development activities, shared cultural moments

or disconnected activities.

Salle équipée 3.4


EMLV0407JA - e-business & multichannel

MODULE DESCRIPTION


ECTS 2.0

DEPARTMENT MME

MODULE LEAD Patricia BAUDIER

EMAIL [email protected]

OFFICE E202

TEL 01 41 16 72 87


PROGRAM EMLV

OPTION Marketing Vente

TEACHING UNIT Marketing et vente


SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 7h30

TUTORIAL 10h30

TOTAL ASSESSMENT


EXAMINATION 0 %

Flipped classroom :

1. Market figures on e-business, e-commerce and multichannel

approach - Group

2. Videos : 2 quizzes at the beginning of the courses-individual

Evaluation : If possible participation to a challenge (Studyka) If not

possible a digital launch on an IOT not yet on the French market -

Oral presentation in group

Allow students to better understand the e-business and multi-channel concept in both B2B and B2C

Acquire the basic vocabulary

MODULE AIMS

1 : Understand the issues/benefits of e-business and multi-channel strategy

2 : Acquire the basic vocabulary

3 : Known consumer's motivations

4 : Know company's motivations

5 : Improve presentation skills

METHODE PEDAGOGIQUE

This course aims to provide the basic concepts. They alternate deductive pedagogy, theories and key figures, and inductive teaching,

using concrete examples of the basic concepts discussed. TD are organized around a specific case.

BIBLIOGRAPHIE

•www.abc-netmarketing.com (site encyclopédique du marketing interactif)

•www.journaldunet.com (professionnal web site)

•Cybermarketing, Arnaud Dufour, 2000, Que sais-je ?

Graduate Attributes



Connaître les grandes fonctions de l'entreprise et comprendre son environnement 0 1,3 et 4

Connaître et comprendre l'entreprise à l'international 1, 3 et 4

Acquérir et maîtriser les savoirs dans un domaine de spécialisation 1,2,3 et 4




Maîtriser les langues étrangères et les différences culturelles 5

Analyser et résoudre un problème complexe 2 et 5





Savoir être acteur de son projet de vie NA

Savoir être citoyen du monde NA

Savoir être professionnel 2 et 5



Scheduling


1 1.50 CA History, numbers Salle équipée retro

projecteur

Patricia BAUDIER

2 1.50 TD case study Salle équipée retro

projecteur

Patricia BAUDIER

3 1.50 CA e-business and multi-channel Basis Salle équipée retro

projecteur

Patricia BAUDIER

4 1.50 TD case study Salle équipée tre

projecteur

Patricia BAUDIER

5 1.50 CA CRM and eCRM Salle équipée retro

projecteur

Patricia BAUDIER

6 1.50 TD case study Salle équipée retro

projecteur

Patricia BAUDIER

7 1.50 CA B2B : frauds, EDI Salle équipée

retroprojecteur

Patricia BAUDIER

8 1.50 TD Case study Salle équipée avec

retroprojecteur

Patricia BAUDIER

9 1.50 CA Business model Salle équipée

retroprojecteur

Patricia BAUDIER

10 1.50 TD Case study Salle équipée

retroprojecteur

Patricia BAUDIER

11 3.00 TD Oral defense Salle équipée

retroprojecteur

Patricia BAUDIER


EMLV0407KA - Category management

MODULE DESCRIPTION


ECTS 3.0

DEPARTMENT MME

MODULE LEAD Najoua Manita

EMAIL

OFFICE

TEL


PROGRAM EMLV

OPTION Major Business management


SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 50 %

The objective of this course is to understand how to optimize the sales process between manufacturers and retailers for categories of

products. The end aim is to provide seamless experiences for BtoB or a more shopper centric BtoC experience.

MODULE AIMS

1 : Understand the basic notions of category management tools.

2 : Being able to establish a product category management recommendation.

3 : Anticipate changes in shopper buying behavior and technological innovation.

PRE-REQUIS

- Prior understanding of the retail industry and merchandising.

METHODE PEDAGOGIQUE

- Course Theory

- Practical exercises

- Visits of Point of Sales

BIBLIOGRAPHIE

-Ac Nielsen, With John Karolefski And Al Heller : Consumer-Centric Category Management: How to Increase Profits by Managing

Categories based on Consumer Needs

Éditeur: John Wiley & Sons Inc

- S. Cogitore, « Le category Management : Comment optimiser sa stratégie commerciale en gérant des catégoriess de produits », Ed

Dunod, 2010

- C. Lopes et J.-C. Naouri, « Le guide du category management : Se différencier en optimisant la gestion des catégories », Ed

Eyrolles, 2011

- Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper

Management Paperback – December 18, 2013

by Mark Taylor (Author)

- Quel commerce pour demain ? Note de synthèse du Credoc Novembre 2010 Philippe Moati Pauline Jauneau et Valérie Lourdel -

Category Management, mythes et réalités Marc Benoun et Marie-Louise Hèlies-Hassid Revue française de marketing Juillet 2004

- Les études shoppers montent en puissance Anika Michalowska Marketing Magazine Hors-série 2005

Graduate Attributes





Acquérir et maîtriser les savoirs dans un domaine de spécialisation 1






Maîtriser les langues étrangères et les différences culturelles 2






Savoir être professionnel 1 , 2



Scheduling


1 3h CA Category Management

Overview & Basic Principles.

Key Components of Category Management

Salle équipée vidéo

projecteur

Mireille Pacquet Hainaut 1

2 3h CA Shoppers Segmentation :

Leveraging

Customer Insights & analytics.

Category Management (Strategic 8 step

Process).


projecteur

Mireille Pacquet Hainaut 1-3

3 3h CA Category Tactics(Tactogram)

Plan Implementation

Category Review

(Case Study)


projecteur


4 3h CA Managing the merchandise planning

Process

Visual Merchandising

Space Planning

Inventory Management

Scorecard and Category KPIs

(Workshop)


projecteur


5 3h CA Aligning Category Management with the sales

process.


projecteur


6 3h CA Category Strategies : Making recommendations

based on :

Range, Merchandising, price and promotion.


projecteur



EMLV0407FC - Innovation & Technological Change

MODULE DESCRIPTION


ECTS 3.0

DEPARTMENT MME

MODULE LEAD Francesco Appio

EMAIL

OFFICE

TEL


PROGRAM EMLV


SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 50 %

Students' assessment will be based on two things: weekly

assignments and final exam.

Weekly assignments will consist of intense reading about major

topics in innovation and technological change and critical

assessment and use of advanced frameworks and tools.

The final exam will be a questionnaire with open-ended questions

about the main concepts covered in the course.

Technological innovation is increasingly the source of sustainable competitive advantage for firms around the world. This course aims

to equip students with an understanding of the main issues in the management of technological innovation. In particular, students are

able to examine the patterns and sources of technological change and the mechanisms for capturing the economic benefits from

innovation as well as to identify the strategic and organizational challenges involved in managing technological innovation. Finally,

they critically assess the imapact of technological change on society.

MODULE AIMS

1 : Applying analytical frameworks for managing innovation processes

2 : Examining technological sources and patterns

3 : Navigating patent databases

4 : Critically assessing the impact of technological changes on society

METHODE PEDAGOGIQUE

Lectures: students will be presented with contents about the major topics covered in the course.

Weekly Assignments: assignments will be given for each topic presented. Students are not expected to provide a right or wrong

answer for each assignment, but are expected to think about the main issues of each topic.

Class Discussion: students will present their thoughts in front of their colleagues. Many topics will be discussed through the course.

Maximum benefit for the student will be obtained only if each topic has been studied by previously doing the corresponding weekly

assignment.

BIBLIOGRAPHIE

M.A. SCHILLING, 2017. Strategic Management of Technological Innovation. McGraw-Hill, 5th Edition.

R. VOLTI, 2014. Society and Technological Change. Worth Publishers, 7th Edition.

Graduate Attributes




Connaître et comprendre l'entreprise à l'international 2

Acquérir et maîtriser les savoirs dans un domaine de spécialisation 3, 4



Comprendre et communiquer à l'oral et à l'écrit 1, 2, 4

Maîtriser les langues étrangères et les différences culturelles 1, 2, 4



Analyser et résoudre un problème complexe 1, 4





Savoir être professionnel 1, 2, 3



Scheduling


1 3 CA Volti (Chapters 1,

3, 4); Schilling

(Part 1)

-Introduction

-The nature of technological change

-The process of technological change

-Technological trajectories and paradigms

PC Video 1, 2

2 3 CA Schiling (Part 2) -The interplay of science and technology

-Mechanisms of knowledge recombination

-Formulating technological innovation strategy

-Protecting innovation

PC Video 1, 2, 3

3 3 CA Schiling (Part 3) -Implementing technological innovation strategy

-Organizational routines and new product

development teams

PC Video 1, 2


7, 8)

-Assessing the relationship between technology

and the health of earth and its Inhabitants

-Energy technologies, Medical technologies,

and Genetic technologies

PC Video 1, 2, 3, 4


11)

-Technology and the Transformation of Work

-Smart Working

PC Video 1, 2, 4


19, 20)

-The shaping and control of technology

-Regional Innovation Systems

PC Video 1, 2, 4


IFRS

MODULE DESCRIPTION


ECTS 3.0

DEPARTMENT FDE

MODULE LEAD Jill TYNAN

EMAIL

OFFICE

TEL


PROGRAM EMLV



SEMESTER S07

DURATION (HOURS)

TOTAL CONTACT HOURS

SEMINAR 18h00

TOTAL ASSESSMENT


EXAMINATION 50 %

Objectives 1-3 will be evaluated in the mid-term test.

Objectives 4-5 will be evaluated in the final exam.

Several short tests, quiz, and case studies will also be part of the

on-going evaluation

No matter which domain of finance students wish to specialise in, It is widly considered that knowledge of IFRS is part of the basics.

This module aims at :

equipping students with knowledge necessary to understand international accounting standards.

giving them the tools necessary to interpret Financial Statements that are presented using international standards.

During this course students will develop the knowledge and skills necessary to understand and apply a number of IFRS’s and

accounting theory in the preparation of the published financial statements of entities, including a simple group.

MODULE AIMS

1 : Understand the context of international accounting

2 : Understand the framework and mechanisms of international Financial statements

3 : Define the principal standards IAS/IFRS, their methods of application and their impact

4 : Initiate the implementation of the principal standards IAS/IFRS

5 : Be able to account for transactions in Financial Statements

PRE-REQUIS

Course in financial accounting S02 Finance, S02 Comptability, S03 Financement des organisations

METHODE PEDAGOGIQUE

Flipped classroom approach

Guided study followed by:

- tuition by the Professor,

-simple exercises applying the basic concepts ;

-case studies of synthesis

- student presentations and research

- Student interaction with ECHO360

BIBLIOGRAPHIE

ScholarVox : Financial Reporting under IFRS : A Topic Based Approach; Auteur: Dick, Wolfgang; Editeur: John Wiley & Sons;

Publication: 2010; ISBN: 9780470688311

Melville, A. (2015) International Financial Reporting 5th Edition. Harlow: Pearson Education ISBN: 9781292086231

Recommended Reading 12 items

Elliott, B. and Elliott, J. (2015) Financial Accounting and Reporting 17th Edition. Harlow: Pearson Education ISBN: 9781292080505

Alexander, A. and Nobes, C. (2016) Financial Accounting: An International Introduction 6th Edition. Harlow: Pearson Education ISBN:

9781292102993

Graduate Attributes


IFRS




Connaître et comprendre l'entreprise à l'international 1-3




Comprendre et communiquer à l'oral et à l'écrit 1, 2 & 5

Maîtriser les langues étrangères et les différences culturelles 1-5

Analyser et résoudre un problème complexe 4-5





Savoir être professionnel


IFRS

Scheduling


1 1h15 CA Read the financial

Report on Moodle

Financial reporting: The principle financial

statements

1

2 1h15 CA Read document

indicated

the conceptual and regulatory framework for

financial reporting.

1

3 1h15 CA Guided study • Reasons for and objectives of published

financial statements

• Underlying and fundamental accounting

concepts

• The regulatory framework

2

4 1h15 CA Guided study Regulation of accounting and Financial

Reporting

2

5 1h15 CA Guided study Non-current Assets: Tangible 3

6 1h15 CA Guided study Non-current Assets: Intangible 3

7 1h15 CA Guided study Non-current Assets : Depreciation & Impairment 3

8 1h15 CA Guided study Current Assets 3

9 3h00 CA Guided study Mid-term Test

10 1h15 CA Guided study Shareholder's Equity 4

11 1h15 CA Guided study Financial Instruments 4

12 1h15 CA Guided study Account for transactions in Balance sheet 5

13 1h15 CA Guided study Account for transactions in Cashflow Statement 5

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