• Consumer Analysis• Business Segment• Hostel Segment

• Interview briefing

AGENDA

EMPATHY MAP

PERSONA

EMPATHY MAP

PERSONA

INTERVIEWBRIEFING

55%45%

Is a 48 hour return policy enough?

Yes No 55%45%

Would you value a 24-hour express option?

Yes

No

FEEDBACK

• We should have the option of delivering at the office;

• It would make more sense to make bundles;

• The best pick-up and delivery times are at night!

• People can point out several activities they would rather do instead of doing their laundry.

• The name is not that good (2/11 people said it)