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4G World Keynote: Leading the 4G Mobile Internet Transformation
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Transcript of 4G World Keynote: Leading the 4G Mobile Internet Transformation
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1NDA Presentation
Leading the 4G Mobile Internet Transformation
September 15, 2009
4G = IP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2NDA Presentation
Broadband
High Speed Networks Basedon HSPA, EV-DO, and
WiMAX Are Now Availablein Many Geographies
Pricing
Flat Rate Data Plans Accelerating Consumption
Personalized Services
Handsets
Powerful New Deviceswith Compelling UIs(iPhone, Omnia, G1,
N97, …)
Mobile Internet is in a Perfect Storm
Applications
Apps Moving from Wired World; Emerging LBS Services; Application Ecosystems
66 Fold Increase in Data
Traffic by 2013–14
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3NDA Presentation
Transformative Effect of SmartPhonesIncreasing Data Usage and New Services
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Email Web Search Network
Services for
Photo
Social
Networking
Site
Mobile TV /
Video
Online
Games
Other Phones iPhone
% S
ub
scri
bers
Usin
g A
pp
licati
on
Source: M-Metrics; Nielsen
The number of phones with touch
screens will reach 200 million by 2011
(MultiMedia Intelligence)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4NDA Presentation
VisualIntegratedUbiquitous
Profitable BusinessModels
IP NGN Architecture
Network BusinessExperience
4G Mobile Internet StrategyDelivering the Promise of Mobility
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5NDA Presentation
More Visual, More Social, More Personal. More Adaptive.
…it is about the Experience.Integrated, Visual, Ubiquitous
Web 2.0 Personal
SocialRich Media
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6NDA Presentation
4G Mobile Internet is all about IP…
3G3.5G
4G
2G
HSPA,EVDO
CDMA
GSM
WCDMA
EdgeLTE
WiMAX 802.16e
WiMAX 802.16m
ALTE
IP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7NDA Presentation
VisualIntegratedUbiquitous
Profitable Business
Models
IP NGN Architecture
Network BusinessExperience
Cisco 4G Mobile Internet StrategyEnabling the Promise of Mobility and Delivering Framework for Success
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8NDA Presentation
Cisco IP NGN EvolutionBecoming an Experience Provider
Network transition from:
IP NGN 1.0
FR ATM TDM
To:
IP
2000–2008: IP becomes globalde facto convergence standard
Experience transformed from:
IP NGN 2.0
Voice Video Data
To:
2009+: More rich, integrated customer experiences
Mobile
MobileInternet
Cloud/Managed
Video IP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9NDA Presentation
Cisco 4G Mobile Internet FoundationBecoming an Experience Provider
Coverage
WiMAX
LTE
3G
UMA/ Wi-Fi
Femto
Fixed
Client
WebExConnect
UC Apps
Smart Clients
VPN
Control
Converged Edge
Packet Gateways
IP RAN
IP Service Control
MobileSvcs
Scale Speed
Scope Support
Content
Biz Apps
Connectivity
CoreData
Center
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10NDA Presentation
Leadership Portfolio of Products in Each Category
CONNECTIVITY: Scaling the Full Power of the Network to Deliver Bandwidth
IP EDGE(RAN + Control)
IP/MPLS10/100GE
orDWDM
RAN Access
EthernetAccess
IP CoreData
Center
IP/MPLSDWDM
10Gbps 200 Gbps200 Mbps x50 x20 x10-50 2-10 Tbps
7600ASR 9000
CRS-1/ Nexus
3400/4500/ASR 1000
2941/3400/ ASR 1000
Scaling the All-IP Network200 Mbps per Cell Site
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11NDA Presentation
VisualIntegratedUbiquitous
Profitable Business
Models
IP NGN Architecture
BusinessExperience
Cisco 4G Mobile Internet StrategyEnabling the Promise of Mobility and Delivering Framework for Success
Network
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12NDA Presentation
CiscoIP Next-
Generation Network
Mobile Collaboration
Mobile UC
Mobile Video
Fixed Mobile Convergence
Mobile Personalized
Services
Mobile Advertising
Tiered / BundledMobile
Broadband
Managed Mobile VPN
Mobile ParentalControls
See Cisco IP NGN Mobile Internet Services:Mobile Internet Applications Central
Profitable Business Models: Harnessing
Subscriber and Network Intelligence Only SPs Have
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13NDA Presentation
Mobile Internet Application EvolutionInnovation and Interoperability
Intelligent IP
Networking
Network Intelligence
Bu
sin
ess F
lexib
ility
Walled Garden
Operator App Store
Open API
Initiatives
Mobile OS App Store
Partnerships
Integrated, Interoperable Apps
M2MApplications
CloudApplications
QoSPolicy Control
User Personalization
ProprietaryApp Bundles
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14NDA Presentation
Cisco 4G Mobile Internet StrategyEnabling the Promise of Mobility and Platform for Success
VisualIntegratedUbiquitous
Profitable Business
Models
Cisco: Bringing them All Together, Leading the Transformation
All IP NGN
Network BusinessExperience
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15NDA Presentation
Innovation
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16NDA Presentation
Cisco Leadership in Mobility
Leader in 3G IP Infrastructure. 300+ Operators
Nearly 10000 Cisco 7600 Integrated in Mobile Networks
Over 45000 Cell Sites Are IP-Enabled by Cisco
The Single Largest Deployment of CRS-1s— Verizon Wireless
Cisco Solutions deliver mobile messaging to Over 500M Subscribers
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17NDA Presentation