Opening keynote John Rakowski maximise the success of your digital transformation 0.3
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Transcript of Opening keynote John Rakowski maximise the success of your digital transformation 0.3
Maximise The Success Of Your Digital Transformation
John Rakowski, Director, Product Marketing
@momskij
Agenda
- Define the digital business and transformation
- Essential factors of digital transformation success
- Understand the need for situational awareness in the digital business
2
1.2m
75 billion!
Source: June 2014, Apple World Wide Developer Conference
1.5m
Source: http://www.appbrain.com/stats/number-of-android-apps
7
1.393 billion
Source: http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
284 million
Source: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/
40%
Source: http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
Agenda
- Define the digital business and transformation
- Essential factors of digital transformation success
- Understand the need for situational awareness in the digital business
10
Digital transformation success is still governed by the same traditional factors
11
People
Process
Digital
Tech
12
Tech Today’s businesses have a plethora of technology options
Mobile
IoT
Cloud
BI
Analytics
Wearables
Understand that software fuels tech and your business
Software
Applications Complexity Context
Brand
Tech
15
Process Defining BizDevOps in relation to digital business
Fail-Fast, Fail-Forward
Collaboration
Business-wide accountability
Outside-In
Automate or be automated
Speed and quality
18
People Applications are central to customer loyalty and Digital transformation success
Need
Identify
Explore
ChooseUse
Engage
Promote
19
Source: http://thenextweb.com/wp-content/blogs.dir/1/files/2011/04/We-waited-30-min.jpg
Complaints like this are no more… People
20
People Application failures are very public in the digital business
Source: http://www.usatoday.com/story/todayinthesky/2015/02/02/delta-air-lines-computer-glitch-frustrates-fliers/22771143/
Source: https://twitter.com/search?f=realtime&q=delta%20airlines%20check%20in&src=typd
Productivity Benefit
Image Recruitment
Apps are more than just ‘tools’ in the digital business
People
22
People Digital transformation has to ensure that this does not happen
Availability Performance Experience
Summary
To achieve Digital transformation success means:
1. Understanding software powers your business
2. Understanding that delivering applications at speed and quality is essential to keeping ahead of the competition
3. Understanding that a customer-obsessed approach is the only approach for digital transformation success
4. Understanding that safeguarding and optimizing apps is critical in a successful digital business
23
Digital
Agenda
- Define the digital business and transformation
- Essential factors of digital transformation success
- Understand the need for situational awareness in the digital business
24
27
See all interactions with applications
Immediately identify real-user issues
Trace all business transactions
Isolate root-cause rapidly
End-to-end visibility
28
Act rapidly to safeguard customer or employee experience
Source: http://images.autotrader.com/scaler/620/420/cms/images/cars/volvo/s60/2012/long-term-gallery-11/169404.jpg
AutomationBusiness Dev Ops
Collaboration
30
Recommendations
1. Understand your business’ current customer journeys
2. Answer how do you currently safeguard and optimize customer and employee experience?
3. Begin to investigate holistic application analytics to support digital business decisions