360 Media Alliance Summit - Innovation and Risk Taking
75
description
Newspapers need an influx of innovation and risk taking to move their business model forward. Al Getler challenged the audience of over 200 attendees to the conference to seek examples outside the industry, keep their antennas for opportunities to learn, associate with creative people, be life-long learners and CAPE UP to be the super heroes of MEDIA.
Transcript of 360 Media Alliance Summit - Innovation and Risk Taking
#bostonstrong
Hashtag - #360innovationTwitter - @algetler
What we will cover
• What is Innovation?
• What is Risk Taking?
• Some Examples
• Where did the newspaper industry go wrong?
• How can we fix it?
• Are you ready to Innovate?
• Are you prepared for Risk Taking?
What we will cover
• How to set up an environment of Innovation and Risk Taking
• How to wake up your publisher
• How to wake up the rest of the management team
• How to assure a better future
Do you know who this is?
“ Lillian used to say, ‘But why do you want to build an amusement park? They’re so dirty.’ I told her that was the point--- Mine wouldn’t be. ”
-Walt Disney
“We keep moving forward, opening new doors and doing new things, because we are curious---and curiosity keeps leading us down new paths.”
-Walt Disney
• Instill Innovation• Take Risks• Wake Up Your Team• Wake Up Your Publisher• Learn• Dream• Be The Solution• Be The Future
Al Getlerwww.algetler.com
Twitter: @algetlerLinkedin: /algetlerBlog: AlGetler.com
