Social Media Presentaion for Intel Channel Alliance Summit
34
1 Spring 2011 Intel Channel Alliance Summit Ekaterina Walter Intel Social Media Strategist @ekaterina
-
Upload
ekaterina-walter -
Category
Technology
-
view
1.242 -
download
0
description
A presentation given at Intel Channel Alliance Summit in spring 2011. Presentation discusses why social media, social media data, social media strategies and case studies.
Transcript of Social Media Presentaion for Intel Channel Alliance Summit
1
Spring 2011
Intel Channel Alliance Summit
Ekaterina Walter
Intel Social Media Strategist
@ekaterina
“Social Media isn’t a
fad, it’s the
fundamental shift in
the way we
communicate”
Erik Qualman
author of Socialnomics
2
INTEL CONFIDENTIAL3
Motivations…
@ekaterina
INTEL CONFIDENTIAL4
Consumer Expectations
Brands should:
listen to what I have to say
show that they care
connect with me where I am
respond in a timely manner
@ekaterina
INTEL CONFIDENTIAL5
Social Media – the Platform for Connection
@ekaterina
INTEL CONFIDENTIAL6
Are Your Die-Hard Fans Part of Your Community?
Die Hard Intel Fan - Damien Bayless
@ekaterina
INTEL CONFIDENTIAL7
My Personal Story
@ekaterina
INTEL CONFIDENTIAL8 @ekaterina
INTEL CONFIDENTIAL9
Years to Reach 50M Users:
@ekaterina
INTEL CONFIDENTIAL10 @ekaterina
INTEL CONFIDENTIAL11 @ekaterina
INTEL CONFIDENTIAL12 @ekaterina
INTEL CONFIDENTIAL13 @ekaterina
INTEL CONFIDENTIAL14 @ekaterina
INTEL CONFIDENTIAL15 @ekaterina
INTEL CONFIDENTIAL16 @ekaterina
INTEL CONFIDENTIAL17
Source: http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
@ekaterina
INTEL CONFIDENTIAL18
40% of Fortune 100 Companies Show Website Traffic Decreasing
Source: Adgregate and Webtrends
@ekaterina
So what can you do?
Let’s look at some examples…
19
INTEL CONFIDENTIAL20
Use Twitter for Sales and Support
@ekaterina
$6.5M in revenue in ‘10
Changed products and processes in response to social brand chatter –find out about problems with products 6 weeks earlier than in the past
INTEL CONFIDENTIAL22
Work with Bloggers and Influencers
@ekaterina
HP created a contest to promote Dragon laptop - 31 tech
bloggers gave away laptops every day for 31 days
Results:
• Over 380K links to 31 blog sites discussing the content
• 25K contest entries
• 85% increase in sales
INTEL CONFIDENTIAL23
Use YouTube to Drive Sales
@ekaterina
INTEL CONFIDENTIAL24
Create a Self-Sustaining Community
TurboTax created a customer service wiki that allowed
TurboTax users to answer questions and provide tips to
others
Results: 40% of user questions were answered by other
customers at a higher rate of accuracy than the traditional
call center
@ekaterina
INTEL CONFIDENTIAL25
Integrate Social Networks into Your Website
@ekaterina
INTEL CONFIDENTIAL26
Consider the Move to Facebook Commerce
On the first day of launch the sales quadrupled
@ekaterina
INTEL CONFIDENTIAL27
Consider the Power of Facebook Integration
Giantnerd.com, a shopping site for outdoor
gear, saw a doubling in revenue generated
from Facebook within 2 weeks of adding the
Like button
American Eagle saw users
referred by Facebook spend 57%
more than average on the site
Every time Facebook user posted on
newsfeed that they bought a ticket, friends
spent an additional $5.30. Every Facebook
link generated $2.52 in sales
@ekaterina
INTEL CONFIDENTIAL28
Take Advantage of Location-Based Services
@ekaterina
For opening weekend of Men’s Store in NYC, Coach gave away free cologne ($85 value) to the first 200 customers who checked into the store on Foursquare. 10% of traffic to the store that weekend came with Foursquare check ins.
INTEL CONFIDENTIAL29
Blog!
@ekaterina
INTEL CONFIDENTIAL30
Integrate Traditional and Social
@ekaterina
INTEL CONFIDENTIAL31
Tap into the Power of User-Generated Content
@ekaterina
INTEL CONFIDENTIAL32
Make Every Single Piece of Content Sharable
@ekaterina
Your brand is only
as strong as the
culture behind it.
33
