3 Ways to Use GoPro for Your

Nonprofit Marketing

Content Page with Text and Photo

2013 EMMY-WINNING CAMERA

• America’s best-selling, high-definition, personal camera

WEARABLE, WATERPROOF, WI-FI-CAPABLE• Can be mounted for hands-free filming• Instantly share videos via Facebook, Instagram, email

and more!

INCLUDES THE GOPRO APP AND SOFTWARE• GoPro’s free application enables content preview,

playback, and easy sharing• Free software allows editing

SMALLER. LIGHTER. MIGHTIER.

What is the GoPro HERO3+?

• Idea: Show your latest event, mission, or success story, and then share on newsletters, your website, or on social media pages– Goal: By sharing your latest activity, constituents will see

your organization as an active nonprofit that is taking steps to help the cause you’re passionate about. This will also give you fresh, relevant content to keep your constituents interested.

• Example: Humane Society– Use GoPro to show volunteers playing with new animals

that have come to the shelter, or even feature an “New Friend of the Month” and include it in e-newsletters.

Build AwarenessSHOW WHAT’S NEW!

• Idea: Attach a GoPro camera to a volunteer for a day to show behind-the-scenes work and detailed videos of tasks that a potential volunteer would be completing.– Goal: This shows potential volunteers a preview of their duties,

and can assist in showing them how to handle certain tasks and situations. This also reduces the amount of time your staff has to spend physically training new volunteers.

• Example: Retired Race Horse Rescue– Show volunteers feeding and caring for horses. While

volunteers obviously should still see an actual demonstration of these methods, previewing these tasks with a video will reduce the amount of time staff will have to spend explaining the jobs.

Easier Training for VolunteersSHOW THEM THE ROPES!

• Idea: Show before and after shots of work your organization has accomplished– Goal: Show constituents that their support is making a difference,

and why support is needed.

• Example: Nature conservation organization– Show time-lapse starting with a littered park, then use mount to let GoPro

capture your team revitalizing the area. This could be a lengthy video, so use the time-lapse feature on GoPro’s free software to move quickly through frames.

Advocate for Your Cause!SHOW THE DIFFERENCE YOU’RE MAKING!

A Day in the Life: Helicopter Training

A Day at the Honolulu Humane Society

Saving a Kitten

See GoPro in Action!

GoPro HERO3+ vs. iPhone WHY GOPRO IS BETTER FOR YOUR ORGANIZATION

WaterproofDurableMountableHigher quality videoComes with editing software

• Social media updates– Wi-Fi allows immediate upload

• Share in emails to potential donors• Thank-you emails to current donors• E-Newsletters• Promote upcoming events• Create a YouTube Channel of videos• Add to website pages

You’ve Filmed Your Masterpiece…NOW WHAT?

• Download the GoPro Studio Software for FREE from the GoPro website

• Key Features– GoPro Edit Templates make it easy to create GoPro-style videos– Trim, edit, and mix video clips– Add titles, music, audio tracks and more– Fisheye adjustment control– Adjust video playback speed for fast or slow motion– Export video still frames at full resolution– Create videos from time-lapse photo sequences– Supports GoPro, Canon ®, Nikon ® and other constant frame

rate H.264 mp4 and mov. formats

GoPro Studio SoftwareCREATING PROFESSIONAL-QUALITY VIDEOS HAS NEVER BEEN EASIER

Affordable OptionsHERO3 WhiteFeatures:• Captures 3 frames/second• Built-in Wi-Fi• Waterproof and mount-

compatible• Time-lapse mode allows

photos to be captured at .5, 1, 2, 10, 30, or 60 second intervals

Price: $199.99

HERO3+ SilverFeatures:• Captures 10 frames/second• 4x faster Wi-Fi• Enhanced low-light

performance• 30% longer battery life• Waterproof and mount-

compatible• Time-lapse mode allows

photos to be captured at .5, 1, 2, 10, 30, or 60 second intervals

• 3x reduction in imaging artifacts

• Improved audio

Price: $299.99

HERO3+ BlackFeatures:• Captures 30 frames/second• SuperView allows extra wide-

angle perspective• Auto Low Light automatically

adjusts frame rate for greater low-light performance

• 30% longer battery life• 4x faster Wi-Fi• Sharper lens• Waterproof and mount-

compatible• Continuous Photo shoots full-

resolution stills at 3, 5, and 10 frames/second

• 2x reduction in image artifacts• Improved audio

Price: $399.99

Additional AccessoriesMOUNT YOUR GOPRO

Head Strap + Quick Clip$19.99

Chest Harness$39.99

DonorPro is the premier provider of cloud-based fundraising and donation management solutions helping thousands of nonprofit professionals around the globe increase donors and dollars and

make a difference with affordable, easy-to-use, multi-channel, online fundraising platforms.

Visit our website to schedule a free demo, attend a live webinar, or get more great ideas for reaching more donors and raising more dollars!