10 SUPER SOLID WAYS

To Grow Your

Nonprofit Email List

Now

By Kerri Karvetski

The webinar will start at 2 minutes after the hour

Questions? Post them on

www.facebook.com/Charityhowto

What we’ll cover today

• Stats & trends in email and nonprofit email

• 10 tactics grouped in 4 categories① OPTIMIZE: Collect② DELIGHT: Content③ PROMOTE: Campaigns④ PAY: Acquire

Who am I?

• Kerri Karvetski, owner of Company K Media

• 22 years communications experience

• 13 years working with nonprofits

• 12 years online focus

DEFINE NORMAL: STATS & TRENDS IN NONPROFIT EMAIL

E-mail tops for personal communication

E-mail tops for commercial communication

Nonprofit lists are getting bigger

Churn happens. List growth is necessary.

OPTIMIZE: PRACTICE YOUR ABC’S (ALWAYS BE COLLECTING)

WAY #1WORK THAT WEBSITE

How’s your sign up form?

Where did you put it?

Steal these 7 phrases now

① Join② Receive③ Sign up④ Get⑤ Send me⑥ Subscribe⑦ Stay in

touch

WAY #2LURE SUBSCRIBERS FROM SOCIAL MEDIA

Most major email platforms have a Facebook signup app

Get folks to your website

WAY #3DO YOU HAVE THEM AT HELLO? (EVENTS)

Public meetings. Reception. Tabling.

Don’t forget: Permission goes stale

Remember me!

Get to know QR codes

I’m a barcode that can be scanned by a smartphone.

I can take you to links!

QR code takes you to website

Where you can sign a pledge

DELIGHT: IT DON’T MEAN A THING IF CONTENT IS NOT KING

WAY #4MAKE EMAIL CONTENT PEOPLE REALLY WANT

Be at least 2 of these (#1 is mandatory)

① SUPPORTER FOCUSED (respectful)

② Useful③ Inspiring④ Timely⑤ Valuable⑥ Interesting

WAY #5GIVE THEM SOMETHING VALUABLE FOR FREE

PROMOTE: LIST GROWTH CAMPAIGNS

WAY #6YEAH, DIRECT MAIL

POSTCARDS: Try these 6 types of asks

① Donate online② Get free report③ Join conversation

and community

④ Buy tickets⑤ Discontinuing

print newsletter⑥ RSVP for event

WAY #7DO YOU PROMISE? (PETITIONS & PLEDGES)

YOU CAN DO THIS!(See bit.ly/petitiontools for roundup.)

WAY #8A LITTLE COMPETITION CAN GO A LONG WAY (CONTESTS)

Monthly photo caption contest

Tools you can use for contests

• Wufoo • Formstack• Facebook– Offerpop– Strutta–Wildfire Apps– North Social

PAY TO PLAY

WAY #9HIRE AN EMAIL DETECTIVE (APPENDS)

APPEND

• Finds email addresses for your house file

• Must have 50k or bigger file

WAY #10PAID ACQUISITION

Acquisition options

http://chn.ge/LT2A4O http://bit.ly/LT3i1Z

http://bit.ly/LT43rT

KEY TAKEAWAYS

Optimize first

Then delight (improve your

content)

Then try one other way

Budget for acquisition

Namaste and best of luck

Post questions on Facebook

http://www.facebook.com/CharityHowTohttp://www.facebook.com/CompanyKMedia