10 X 10 PROGRAM: Combining Capacity Building & Fundraising to Grow your Nonprofit
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Transcript of 10 X 10 PROGRAM: Combining Capacity Building & Fundraising to Grow your Nonprofit
A Program that Combines Capacity Building &
Fundraising to Grow your Nonprofit!
ModeratorNicole Roach
Marketing Coordinator
CharityNet USA
Key Speaker
David Pulver
10 x 10 Program Leader
CharityNet USA
• CharityNet USA: A “One-stop” resource
center for nonprofit organizations
nationwide!
• Key Speaker: David Pulver
• Questions
• Recorded Session Available At:
http://www.charitynetusa.com/webinararchive/index.php
• Conflicts Facing Nonprofit Organizations
• Overview of the Program
• How the Program Works
• Getting Started
• Q & A
– As of July 2009 there were over 1.5 Million
registered organizations in the U.S.,
including:
• Public Charities
• Private Foundations
• Other or Unknown Nonprofits
• Source: IRS Business Master File (BMF) (July 2009), Urban Institute National Center for Charitable Statistics(NCCS)
• The recent economic downturn increased
the demand for nonprofit services, while
increasing financial constraints.
• Specifically, startup organizations are in a
struggle to obtain the startup funding
necessary to instill strong foundation and
administrative basics.
• Raising money to support its operations and programs is usually the most difficult task that any not-for-profit organization faces.
So, where does that leave nonprofits?
To shifting the focus for heavily on: • Building Relationships
• Recruiting Volunteers
• Motivating & Retaining
• Identifying & Allocating Funds
•Fundraising for Capacity Building:– Would you build a house without a
foundation?
– If you don’t have the basics in place - a strategic plan, web presence, marketing, grant campaign, accounting systems- you have nothing to build your programs upon.
– As you start out, it is important to ensure your organization’s future success by investing in critical capacity building initiatives early on.
• Unfortunately, many startup nonprofits do not
have the funds or expertise to obtain the
necessary business fundamentals such as:
– 501c3 IRS Tax Exemption
– State Exemption
– A Strategic Plan
– Grant Funding
– A Web site
– Bookkeeping
– Marketing Collateral
• CharityNet USA has developed the “10x10”
program specifically for startup & early-stage
nonprofit organizations.
• We can help you raise the funds to invest in
these essential business fundamentals!
• More specifically, if given a 100% effort by
your organization you can raise…
$10,000
in
10 Weeks!
It’s Simple…
The program works by providing your
nonprofit with an achievable plan for
success over a 10 week period.
This will include multiple fundraising
events designed to raise money and
build awareness of your organization!
• You will begin the
process by completing
our nonprofit review
form.
• We assess what critical elements are needed to build a solid foundation for future growth of your organization.
• These items may include:
• Obtaining 501c3 Status
• Developing a Strategic Plan
• Building a Website
• We will place each of the identified items into a different phase, with a goal to achieve it during the 10 x 10 timeline.
• Example:
– Phase 1: By the end of phase one your organization should begin paperwork to file for 501c3 tax exemption and begin the process of building your website.
– Phase 2: By the end of phase two it is critical to file for 501c3 status by the IRS.
• Each phase is accompanied by a simple fundraising event that is already planned out with easy to follow steps and ready for your organization to conquer.
• Once you implement and complete the event you will return to us for the next phase of the program.
• A portion of the funds raised in the previous phase, will then be put toward the fundamentals identified for that specific phase.
• Before you begin
executing each phase
of the 10 x 10 program
you should begin by
organizing a core
fundraising team.
• Car Wash
– Cost: $25
– Planning: 1 Day
– ROI Goal: $500
– Timeframe:
Execute by Week 2
• Small Business
Sponsorship
– Cost: $100
– Planning: 1 Week
– ROI Goal: $1,500
– Timeframe: Execute
by Week 4
• Restaurant Silent
Auction
– Cost: $250
– Planning: 2 Weeks
– ROI Goal: $3,000
– Timeframe: Execute
by Week 7
• Sports Event
– Cost: $500
– Planning: 2 Weeks
– ROI Goal: $5,000
– Timeframe: Execute by Week 10
• At the end of the program you will not only
have raised the necessary funds to support
your organization, but you will also have
taken the critical steps to raising
awareness and growing
capital for your
organization.
I. Startup Basics– EIN
– Incorporation
– Open Bank Account
– 501c3
– Bylaws
– State Registration & Tax exempt
II. Startup Fundraising– Recruit Volunteer Fundraising Team
– Train, Motivate & Reward Fundraising Team
– Plan & Execute 3-5 Fundraising Events
– Develop Donation Letter
III. Creating Awareness – Biz Cards/Flyers/Brochures/Post Cards
– Develop Website or Add Content
– Recruit PR Spokesperson Volunteer
– Seek letters VIP Public Officials
IV. Increase Funding Strategies– Develop Fee-Based Services
– Seek Corporate Sponsorship
– Implement Foundation Grants
– Develop Donor recognition Program
V. Management Initiatives– Utilize CharityNet Professional
Consultant
– Fiscal Sponsorship Program
– Establish Bookkeeping process
– Develop Strategic Plan
– Policies
– Develop Programs for board Governance
– Develop Board Member Handbook/Forms
– Develop Volunteer Recruitment Process & Establish
VI. Marketing Strategies
– Develop Tag Line
– PR Campaign
– Publish Newsletter to Create
Awareness of Upcoming Events
– Write Press release - Local media
– Register in Social Media Networks
– Register in Nonprofit Directories
– Establish a Blog
– Develop Website SEO Strategies
VII. Financial Management & Reporting
– State Annual Reports
– IRS Form 990
– Formal Annual Report to
Constituents
– In Some states—Tax Returns (ex.
990-IL, CA Form 199)
– Meeting Minutes
– Renewal Charitable Organization
Registration
VIII. Major Funding Strategies
– Identify Local Professional
Fundraiser
– Plan Major Capital Campaign
• Provide a steady stream of income for your organization!
• Give you the money to invest in developing a strong organization through getting in place the essential administrative needs.
• Create a more "visible" presence of your organization, making fundraising easier in the future.
• Set your organization on the right path to mission fulfillment and future success!
Free!
• The truth is that fundraising will always be a long-term, ongoing project.
• This starts with recruiting volunteers, motivating and retaining those valuable individuals, and by identifying the best sources of short-term income to help build organizational capacity.
• All of this can be achieved by participating in the 10 x 10 Program!
1. Select the option to “contact you” in the exit survey.
2. A nonprofit consultant will contact you to take care of the initial setup steps.
a. Nonprofit Review & Informational Discussion
3. You will receive your fundraising team kit along with the first phase to the program!
• Contact Us
• Nicole Roach: [email protected]
• David: [email protected]
• Visit www.CharityNetUSA.com or Call 407-857-9002
www.twitter.com/charitynetusa Facebook Fan Page:
CharityNet USA