3 UA megatrends for 2015

Eric Benjamin Seufert

Who am I?

Mobile Dev Memo

Freemium Economics

Head of Marketing at Wooga

2014 in one graphic

2014 megatrends

2014 megatrends

• Massive growth in video

2014 megatrends

• Massive growth of Facebook

2014 megatrends

• Adtech consolidation

2014 megatrends

• Rise of the “Sister App” / Shift & Lift

• Four companies own apps that generate 70% of the unique visitors to the Top 25 mobile apps*

*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/

2014 megatrends

• The Great Unbundling

And what about the users?

• Most smartphone owners download 0 new apps per month*

*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/

And what about the users?

• Nearly half of all time spent in mobile apps is devoted to users’ single favorite apps*

*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/

And what about the users?

2015!

Megatrend 1: Vertical tool chain integration on platforms

Megatrend 1: Vertical tool chain integration on platforms

Megatrend 1: Vertical tool chain integration on platforms

Megatrend 2: UA morphs from “offensive” to “defensive”

Megatrend 3: Proliferation of alternative UA channels / competitive

advantage in exploration

Thanks!

@eric_seufert

eric@mobiledevmemo.com

http://mobiledevmemo.com