Two Methods for Modeling LTV with a Spreadsheet
Eric Seufert, GDC 2014: Profitably launching Jelly Splash to #1, a marketing postmortem
Eric Seufert - 5 Mobile Gaming Trends 2015 - PwC Outlook Conference October 2014
Winner Takes All: App Discoverability, Quality, and the App Economy
3 UA Megatrends 2015
Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls
Three Mobile User Acquisition Megatrends for 2017
Five common freemium app marketing mistakes
The business end of mobile ad fraud - Eric Seufert
Ad Monetization Design Patterns in F2P Games
3 Mobile User Acquisition Megatrends for 2016
Mobile UA 2.0: Three trends in Mobile Marketing for 2016 and Beyond
Eric Seufert - State of the App Economy: 3 Opportunities and 3 Challenges
3 Mobile Marketing Stories for 2016 and Beyond
Optimizing User Acquisition for a Portfolio - Eric Seufert - Casual Connect Amsterdam
Eric Seufert - GDC San Francisco 2016 Presentation - Taking Flight Again: The Launch of Angry Birds 2
Using (Free!) App Annie data to optimize your next game
