2go Advertising 2014 - March
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Transcript of 2go Advertising 2014 - March
2go Mobile Advertising March
Download the 2go app on your phone at www.2go.im
Overview
• Mobile messenger and social chat application with 11+ million MAUs across Africa
• Purpose built for mobile users in emerging markets
– Lightweight, nimble app (300kb)
– 1,800+ feature phones (J2ME)
– Custom 2go protocols for data efficiency
• Company
– Self-funded, profitable
– Small world-class development team (16 developers)
– Own messaging protocols and back-end software services
Value Proposition
• Instant messaging
• Sharing of photos
• Cross-platform chat to friends on
Facebook and Google Talk
• Chat rooms"
• Meeting virtually"
• Sharing and self-expression (football, faith, music, health …)"
2go Features Overview
• Free mobile instant messaging
• Sharing of photos and status updates
• 2go Rooms (paid chat rooms):
– Football, Flirt, Music, Health, Games …
• GoCredits virtual currency
– Purchased in-app via premium-SMS
• Google Talk and Facebook chat gateways
• Monetization through chat rooms (80%) and the 2go Ad Platform (20%)
Viral app – no marketing since 2010
Registered users
42m Signups per day
50k MAUs in Nigeria
9m
10 Million+ Active Users in Nigeria!
12+ million monthly actives
7+ billion
messages a month
4+ million
users a day
9 million*
100,000*
1 million*
Kenya
Nigeria
South Africa
2go reaches nearly all mobile users in Africa
• 2go supports 2000+ phones (J2ME), Nokia S40, Blackberry and Android
• Over 85% of phones in Nigeria are still feature phones
• Your Advertising must communicate with the reality of the mobile market in Nigeria
2go for Android launched June 2013
1,200,000+ downloads with no marketing
550,000 Monthly Active Android users
• Young demographic • Core users aged 19 – 29 • 85% of user are between 18-35 years
• Skews male • Nigeria: 65% Male • Ambitious Social’s, Trendies
19#$#23#
24#$#29#
30$#35#
35+#
13#$#18# 10%
44%
31%
10%
5%
2go Nigeria Demographics
Nigeria – Active Users by state
18%#
7%#6%#
5%# 5%#4%# 4%# 4%#
3%# 3%# 3%# 3%#3%# 2%# 2%# 2%# 2%# 2%# 2%# 2%# 2%# 2%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 0%# 0%#
0%#
2%#
4%#
6%#
8%#
10%#
12%#
14%#
16%#
18%#
20%#
Top#states#are#Lagos,#Abuja,#Rivers,#Kaduna#Delta,#Anambra,#Imo#
Kano,#Edo,#Abia#
2go is a household brand in Nigeria
http://ventureburn.com/2013/07/taking-instant-messaging-to-the-next-level-2go-bread-in-nigeria/
2go Ad Platform
2go drives user uptake for many top-tier brands and media companies
• 2go Ad Offerings:
→ Full Screen Splash Adverts
→ Text Adverts
→ Market Research
• Live detailed reporting and analytics
• Nigeria CPM pricing (splash and text ads):
→ US$4.80 CPM (minimum US$1,000)
• Market research pricing available on request
2go Advertising Platform
5%-10%
CTRs
• Users are focused on a full-screen image (Splash) for 5 seconds each time they open the 2go app
• The Splash is Clickable directly to the brand’s own mobile website (i.e., outside of the 2go app)
• Click through rates of between 5% and 15%
• Targetable via Age, Gender, State
• Each user will have the various Splash Ads displayed upto 5 times to them over the weekend
• More than 1 creative may be run at once
Full-screen Splash Advert
More than 1 set of Advertising can be run
at once
Splash Screen
Examples
Text Ad Advertising
• Text ads work well in conjunction with Splash Advertising
• They offer a text based Ad option to reach the target market
• Each message is given premium positioning at the top of the users contact list
• Normal media weighting is 20% Text Ads of inventory
Text Ad
• Users have the option to open the Text Ad and read further
• A user can then click through to learn more, via a URL link (to a destination URL eg Coca-Cola.mobi ) or a Facebook Page
• Click through rates on Text Ads are high and drive quality targeted traffic.
Where would you most like to see adverts? 3800 Nigeria Respondents
TV#49%#
Paper#Magazine#
13%#Billboard#
2%#
2go#25%#
Facebook#9%#
Twi;er#1%#
!!!!MTN - Proctor & Gamble - KFC Nigeria – Guinness – Blackberry - Stanbic Bank - Apple " " ""
Select Advertisers:
!!!!Sprite, Ariel & LG, Star Beer, SuperSport Confed Cup, Always, Gulder, Heineken, MTN ""
Select Advertisers:
2go Interactive The Boulevard Office Park Searle Street, Woodstock Cape Town, South Africa Riccardo – Sales Director Africa Skype ID: rpasqualotto Contact: [email protected] +27 829055590
Download the 2go app on your phone at www.2go.im