Digital Advertising- Automotive 4 March 15
Transcript of Digital Advertising- Automotive 4 March 15
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DIGITAL ADVERTISING
MEDIA PLAN
4 MARCH 15
intodevelopmentPrime Digital Agency
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“We Develop BusinessesOnline”
So that means: Sites, Mobile Apps, Digital Marketing,Social Media, Interactive Multimedia & Virtual Tour
Supporting online businesses since 2003
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THE COMPANY
intodevelopment
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Wy intodevelopment!
Since its inception in 2003" intodevelopment as become a one$stopdigital agency o%ering a complete range o& digital services covering'eb development" mobile apps" digital mar(eting and advertisement"social media" interactive multimedia and virtual tours)
As an early pioneering entrant into *gypt+s digitalmar(et" intodevelopment utili,es its e-perience and speciali,ation invarious industries to o%er a 'ide range o& digitalservices to its partners) Over te years te company as ac.uiredig credibility and trust o& a large port&olio o& reno'ned local andinternational clients)
Wit te support o& our creative and dedicated team enriced 'ityears o& e-perience in te digital /eld" 'e are capable o& ensuringtat 'e consistently deliver engaging and user&riendly digitalservices)
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“intodevelopment is committed to providing its clients 'it
creative and custommade digital solutions) Our varied digital
services success&ully deliver on clients+ business
re.uirements" enancing teir mar(eting communication
strategies”)
Our 1ission
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Were We+ve Wor(ed
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Our lients
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WHAT WE BELIEVE IN
ules We 4ollo'
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Our 6 Rules
Portal assessment 5 selection
6nderstand customer beavior
Set target audience
ampaign trac(ing
7ntegrate digital e%orts
*valuate based on /gures
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THE COMPANY
intodevelopment
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Wat We O%er
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Our Digital 1ar(eting Services
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QUICK STATISTICS
8lobal 4acts 5 4igures
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Did 9ou :no'!
200 million Blogs
2 billion videosstream every day
200milliont'eetsper day
;0< trillionemails sent in20;0
<=0millionactiveusers on4aceboo(
2 billionareconnected to teinternet
2 millionresidence
=)3 billion globalsubscriber ><<? o&
'orld population@
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QUICK STATISTICS
*gypt 4acts 5 4igures
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*gypt Digital evolution
1. Internet !er! "n E#$%t
;2)? o& *gyptian population in 200
2C)=? increase in une 20;; >'it a total o& 20";3E"000 users @
Fe number o& internet users in *gypt increased by 2? since 20;0
&. '()e*++, !er! "n E#$%t (! +- ne &/11
"=00"0E0 in une 20;; vs) 3"=;"CE0 in 20;0
23<? increase in une 20;;
;0)=? penetration rate
Fe number o& 4aceboo( users as been increasing at a rate o& 5///
!er! %er 0($)
&. Y+T*e !er! "n E#$%t
6sers in *gypt ave reaced 22 million
The internet was a triggering factor in Egypt’s 25 Jan 11 Revolution through theuse of internet and social media
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*gypt Digital evolution
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*gypt Digital evolution
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HOW YOU CAN BENE'IT
Bene/ts o& Digital
Advertisement
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D"#"t( Tr(0"t"+n(
7nternet advertising is targeted
Strong conversion trac(ing
ost eGcient >based on eiter Por P1@
4aster and sorter process
Has greater range
Higest Ie-ibility in budgets anddurations
1ore personal e-perience and
interactive Saring in&ormation
Blends ecommerce 'it 'ord o&mout mar(eting
On te internet" no one (no'syou+re a smallbusiness
7tJs impossible to get a good idea
o& o' many people see
advertising troug traditionalmeans) >publisers do not (no' i&; person or ;= 'ill actually read
te one issue@
Kong process >idea" creative"production" distribution@
Kimited audience
Lot Ie-ible Audience do not participate in
spreading te 'ord
Digital Ms) Fraditional
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LIST O' COMPANIES
Advertisement Let'or(
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Our Let'or(
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8oogle Advertisement
Bene2t! +- G++#e A03ert"!eent
Decide 'ic geograpical regions you+dli(e to target
oose (ey'ords to trigger your ad
9ou can edit your ads and adNust yourbudget until you get te results you'ant
FereJs no minimum spendingre.uirement
P >cost per clic(@ 'it te costper
clic( option" youJre only carged i&people clic( your ads) Fis means everydollar o& your budget goes to'ardbringing ne' prospects to you)
9ouJre carged only i& someone clic(syour ad" not 'en your ad is displayed)
Ke$ !tren#t!6;)Pay per )"), 2)Lo minimum *0#et3)Lo minimum 0r(t"+n
C(%("#nSe#ent(t"+n6;)ountry2)ity3)DayC)Hour
=)Let'or(
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8oogle Ad Samples
Ad Space Ad Space
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4aceboo( Advertisement
Bene2t! +- '()e*++, A03ert"!eent
onnect 'it more tan <=0 millionpotential customers
oose your audience
Promote your 4aceboo( Page or 'ebsite 6se our Ki(e button to increase your
adJs inIuence
Build a community around your business
Set te daily budget you are com&ortable'it
AdNust your daily budget at anytime
oose to pay only 'en people clic(>P@ or see your ad >P1@
Ke$ !tren#t!6;)Pay per )"), 2)Lo minimum *0#et3)Lo minimum 0r(t"+nC)Ad could go V"r(
C(%("#nSe#ent(t"+n6;)ountry2)ity3)8ender
C)Age=)Day
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4aceboo( Ad Samples
Ad Space
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ampaign Brie&
ObNective Brand A'areness 8enerating Keads
Duration 3 1onts
Farget Audience 1ales 5 4emales B lass Age >;C0@
6niversity students and employees
osen portals 4aceboo( 8oogle Searc 8oogle Display Let'or( 5 9ouFube
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4aceboo( Ads
We 'ill run a various type o& Ads" to gain te ma-imum e-posure 'e can getduring te campaign tese Ads 'ill include Q
Fe-t AdsQ reating di%erent Ads" and cange periodically" to ma(e sureAds are al'ays &res and to avoid Ads saturations during te campaign)
Promoting page posts and Sponsor StoriesQ We can promote to te userstroug promoting post on your &an page)
*ventsQ Promoting any events you 'ill ave)
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8DL
8oogle Display Let'or(
Froug 8oogle Ads" 'e+ll be able to add our banners on many 'ebsites and
&orums 'ic sustains te maNority o& te internet users in *gypt)
Our plan is to target many 'ebsites " and use teir traGc to our &an page)
We 'ill monitor and optimi,e te campaign daily to ensure te best outcome)
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BUDGET
4inancial Proposal
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Budget
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Fan( you