29629056 Project Multiplex

8/4/2019 29629056 Project Multiplex

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Rising disposable incomeThe rise of the Indian middle class with greater earning power and a higher disposableincome due to strong economic growth and increased globalization will drive the growthof the multiplex segment. The higher the income earned, the greater percentage of thatincome will be spent on discretionary items such as movies & entertainment. The boom

in IT & BPO industry has also added to the increased availability of disposable incomewith young people, whose aspiration levels have jumped, thus leading to greater appetitefor lifestyle products and entertainment.

Changing lifestyleThe traditional joint family set up in India is slowly giving way to a nuclear familysystem. This is more pronounced in urban India. With the rise of the service sectors likeIT & BPO young people with less family commitments are earning more. Theiraspirational levels have gone up dramatically. They dont just spend on basic goods andservices, but always something more, something extra. They want to indulge themselvesby spending more on lifestyle products.

Execution/compliance delays and over capacity - matter of concern

Majority of the multiplexes are coming up in leased properties. Hence, the multiplexoperators are highly dependent on developers for timely delivery of civic shell.Malldevelopment is currently highly unorganized activity in India and delays are quitecommon. Moreover, there are close to 21 clearances, which vary from state to state whicha multiplex operator has to obtain before starting the operations.All the major multiplex operators are on a growth path. We feel PVR looks themostattractive in this segment due to its high ROCE and low P/BV ratios coupled with itsexpansion plans using the low cost digital model, which has immense growth potential.Shringar has become aggressive with its expansion in the recent days and we expect it toturn around by mid FY07. We feel shringar is a high-risk high return stock at currentlevels.

Entertainment tax exemptionsEntertainment tax rates in India are one of the highest in the world. Currently it variesfrom 15% to 60% of gross box office collections (differing from state to state) incomparison to the average rate of 10% in the developed countries. Several states likeMaharahtra, Rajasthan, Kolkatta have announced entertainment tax exemptions formultiplexes in the initial years to drive growth. The exemption provided differs from stateto state and hinge on fulfilling various conditions. These again vary from state to state.Industry sources feel that in few states like Karnataka, the conditions are such that itmakes operating sense to pay an entertainment tax of 40% instead of exercising theexemption benefits.


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Indian Film IndustryThe Indian film industry is the largest in the world in terms of number of films producedand admissions. Watching movies is one of the most popular entertainment options inIndia. On an average, every year 1000 feature films are produced in India in differentlanguages. In FY04, the total number of admissions in Indian cinemas was 3.1bn. Thesecond largest number of admissions was in the US, which had 1.5bn admissions in thesame period. But in terms of revenue, the Indian film industry pales in comparison withits American counterpart. The revenue of the Indian film industry was estimated at$1.5bn (Rs68bn) in FY05, which is only a fraction of the estimated $37bn that the US

film industry earned in 2005. Indian Film entertainment is expected to grow at a CAGRof 18% over the next 5 years and is the fastest growing film entertainment market in theworld.


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The trend of corporatisation of the Indian film industry is considered to be one ofthe mostimportant aspects for the growth of the industry. Industry sources also indicate that morethan half of the releases in 2005 were by corporates rather than individuals. Corporates

have also forayed into film distribution not just forfilms being produced/exhibited bythem, but also for other producers.The Indian film industry currently realizes almost 80%of its revenue from domestic and overseas box office collections. In comparison, the USfilm industry earnsonly 35% from box office receipts. KPMG estimates that revenueleakage due to piracy is 14% in India. However, some industry people put the figure ashigh

Highly fragmented industryThe exhibition industry is highly fragmented, with no single entity having controlover alarge number of theaters. Local entrepreneurs currently run large numberof theaters anddont have deep pockets or the management expertise to starta chain of theaters.

Under-screened

In India, the number of screens per million population is just 12 whereas the average inthe western countries is approximately 40. A UNESCO study has estimated that Indianeeds 20,000 screens to cater to the cinema viewing population. No new single/doublescreen cinemas are expected in the near future.Besides, majority of the traditional theatres in cities/towns are expected to be convertedinto multiplexes. Also, the lands are being put to use for building malls to capitalize on itsreal estate value.

Uneven regional distribution

According to the Film Federation of India, there are 12,000 theaters in India.Many ofthese are not functional. There are around 80 multiplexes with 295 screens. Moreover, thegeographical distribution of theaters is quite uneven. Four southern states of Karnataka,Kerala, Tamil Nadu and Andhra Pradesh account for about 60% of the total theaters inthe country, while housing just 22% of the population.


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Government ofRajasthanDepartment of Industries & Commerce

No.5/58/2002/5IB/2725 : Whereas, with a view to facilitate the development of Industry in theState, Government of Rajasthan have notified the Industrial Policy 2003 vide No.5/58/2002/IIB/968 dated 26.3.2003, which inter-alia provides for Grant of Concessions toMultiplex Complexes.Now, therefore, to implement the scheme of Development of Multiplex Complexes, set out in the

aforesaid policy, the Governor of Rajasthan is pleased to notify detailed scheme as under:-

1. DefinitionMultiplex complex shall mean an integrated entertainment and shopping centre/complex havingat least three cinema halls with total minimum seating capacity of 1500 seats, set up in an area of4000 Sq. Yards or above with minimum investment to the tune of Rs. 4 crore including the cost ofland, if owned by the developer. Apart from Cinema Halls the entertainment area mayhave restaurant, fast food outlet, , health spa / centres and other recreational activities. Theshopping centre may have retail outlets, showrooms, etc.

Existing cinema halls converting to multiplexes will be covered under this scheme, if they have aplot area of 4,000 sq. yds.2. Land UseMultiplexes will be permitted on land earmarked for commercial use or cinemas in any masterplan or development plan prepared by the Rajasthan Urban Planning & Development Authority(RUDA) or any local body. They will also be permitted on land on which no land use restrictionsare applicable under any law.

3. Procedure for ApprovalsA developer intending to put up a multiplex will submit a composite application (10 copies) inAnnexure I along with the documents and fees mentioned therein to the General Manager,District Industries Centre with a copy to Chief Coordinator Udyog Sahayak. The GeneralManager will place the application within 15 days before the District Level Committee comprisingof the following:-

1. Deputy Commissioner Chairman

2.ACA, RUDA

Member

3. Superintending Engineer (PWD) - Buildings Member

4. Representative of Chief Electrical Inspector Member

5. Commissioner Municipal Corporation / ExecutiveOfficer Municipal Committee / Executive OfficerImprovement Trust

Member


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6. District Town Planner Member

7. Chief Fire Officer Member

8. General Manager District Industries Centre Convenor

The Committee will consider the proposal for granting in principle approval to the project enablingthe applicant to start construction. This will include approval of site and building plan by therelevant Municipal body / Improvement Trust / RUDA, as the case may be.

A copy of the approval of District Level Committee will be sent by the GMto Udyog Sahayak within 7 days of approval by the Committee. The Udyog Sahayak will place theproposal within 21 days before the Empowered Committee for Industrial Approvals for the grantof provisional eligibility certificate to the applicant.

Upon completion of the project the developer will submit Composite application for issue ofeligibility certificate (10 copies) in Annexure II along with application for permission to occupy /operate the multiplex, to the General Manager, District Industries Centre.

The General Manager will place the same within 15 days before the District Level Committee forgrant of Licence under the Rajasthan Cinemas (Regulation) Rules, 1952 and permission tooccupy the building.

Consequent upon the grant of licence / permission, the General Manager will send a copy of theapplication along with a copy of licence / permission within 7 days toUdyog Sahayak. Thedocuments will be put up by Udyog Sahayak to the Principal Secretary Industries & Commercewithin 10 days for conversion of provisional eligibility certificate into final eligibility certificateenabling the developer to take benefits mentioned hereunder in the scheme.4.Development Controls

Development controls will be as per the bye-laws of

(a) Municipal bodies within the Municipal area except in areas developed by PUDA orImprovement Trust.(b) Improvement Trust within the area developed by Improvement Trust.

(c) PUDA or any other Local Development Authority constituted under RajasthanRegional and Town Planning & Development Act, 1995 in areas other than (a) and (b)above.

Provisions of the Rajasthan Cinemas (Regulations) Rules 1952 will also be strictly adhered to. Itis, however, clarified that rule 19 of the Rajasthan Cinema Regulations Rules 1952 will apply to

the multiplex buildings as a whole and not the individual cinema halls within it. Rule 20 of theseRules shall be relaxed to allow activities mentioned in the definition of Multiplex as per Clause 1of this notification.

5. Benefits under the Industrial PolicyThe following benefits will be available in respect of multiplexes for which a Certificate of Eligibilityhas been issued under the foregoing provisions:-


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i) 100% exemption from entertainment tax for a period of five years from the date ofissue of licence under the Rajasthan Cinema (Regulations) Act 1952, as per notificationNo.S.O./P.A.8/54/S.6/Amd./2003 dated 1st April, 2003 issued by Department of Excise &Taxation, Rajasthan.ii) Power tariff rates as applicable to industry will be applicable, subject to approval byRajasthan State Electricity Regulatory Commission.

iii) No transfer fee except stamp duty shall be leviable on the first sale of shopping areaby the developer of the multiplex. However, on subsequent sale transfer fee asapplicable at that time shall be leviable.Iv) The owner of the multiplex be at liberty to fix ticket rates in relaxation of theRajasthan Cinema (Regulation) Rules 1952.

6. ApplicabilityThis Scheme is applicable to all multiplexes for which application under Clause III above is madeafter 1.4.2003.

S.C. AgrawalPrincipal Secretary to Government,

RajasthanDepartment of Industries & Commerce


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ANNEXURE I

Composite Application For Grant Of Permission To Construct New Multiplex/ ConvertExisting Cinema In To Multiplex.

To

The Chief Coordinator,Udyog Sahayak,

Sir,

I enclose, herewith my application for seeking requisite approval(s) for our

project......THE PYRAMIDS MULTIPLEX..............................................................

1 hereby certify that the particulars given in this application and attached

Annexure(s)are true and correct to the best of my knowledge and belief and that no material

facts have been concealed.

Yours faithfully,Date : Signature......... .............................

Name............SNS GROUP ..........

List of Enclosures:-1. ______A__________________________________2. ______B__________________________________3. ______C__________________________________4. ________D________________________________5. __________E______________________________


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Application For Issue Of Provisional Eligibility Certificate For Multiplex

1. Name of Multiplex - THE PYRAMIDS

2. Location - VAISHALI NAGAR

3. Address for Correspondence - SHUBHAM SADAN ,

VAISHALI NAGAR

Phone - 9460605378

Fax - 0145-2640872

E-mail - multiplexpyramids@snsgroup,com

4. Details of Promoters

5. Total Area on which the multiplex - 4000 sq.feet

6. Percentage of covered area earmarked for entertainment - 80%

7. Mode of acquisition of land - CASH PURCHASE

8. Land cost - 4,80,00000 Rs.

9. Trial Project Cost. - 10 lakhs

10. Means of Finance - loans

11. Proposed date of commissioning of project. - 1 July 2010

12. No. of Cinema halls proposed. - 3

13. Seating capacity (Cinemawise) - 500

Date: 31/ 03/2010 Authorised Signatory

List of documents to be attached:

1. Memorandum of Article of Association / Certificate of in corporation of the Company or

Certificate in Form A issued by Registrar Firms along with partnership deed.

2. Attested copy of resolution of BOD/Power of Attorney in favour of Authorised Signatory.

3. Attested copy of conveyance deed/ Allotment letter / Lease deed of the land.

4. Project Report along with cost estimates certified by the Architect.

5. Letter from Bank/ Financial Institution for in principle approval to finance the project, ifapplicable.


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Application For Permission To ConstructBuilding For Multiplex.

From____sns group _____________________________

_____________________To

The Competent Authority,_______________________________________________________________

I/ We apply for permission to erect/ re-erect/ add to / alter a building for multiplex in

accordance with the plans submitted herewith on site at __vaishali nagar _________

I/We attach herewith the following documents:

1. A site pan in triplicate showing the position of site proposed to be built.

2. Plans, elevation and sections of the proposed building.

3. Water supply, drainage plans structural stability certificate, scheme for the safety

and fire-fighting system and equipment, electrical scheme and scheme for air-

conditioning and air cooling as required under rules ibid.

4. Name and address of Architect / Engineer who will supervise the construction of

building.

Date: 31/03/2010

Authorised Signatory


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Application For Permission For The Grant Of Temporary Licence Under The RajasthanCinema (Regulation) Rules 1952

From

_______sns group _________________________________________________________

To

The Competent Authority,_____________________________________________________________________

I/We apply for permission for the grant of licence for the Cinema Halls in our

Multiplex located at ______Vaishali Nagar____


1. Full particulars regarding the ownership of, and all rights in, the premises

and in the cinematograph apparatus to be used therein;

2. complete plans, elevations and sections in duplicate, of the premises and

all erections or buildings thereon drawn correctly to the scale of one-eighth of

an inch to one foot and showing the width of all stairways and the number of

steps in each, the width of corridors, gangways and doorways, the height of

the cinematograph and of the plant for the generation or conversion of

electrical energy;

3. a site plan in duplicate on a separate sheet drawn to the scale of one-

fortieth of a inch to one foot showing the position of the premises in relation

to any adjacent premises and to the pubic thorough- fares upon which the

site of the premises abuts, and the arrangements proposed for the parking of

motor cars and others vehicles;

4. Specifications of the various materials proposed to be used in the

construction of the buildings.

Date: 31/03/2010 Authorised Signatory


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Government of RajasthanDepartment of Industries & Commerce.

PROVISIONAL ELIGIBILITY CERTIFICATE FOR MULTIPLEX.

Reg. No________ Date_31/03/2010_________

M/s ______sns group ____________ are eligible for construction of new

multiplex/conversion of existing cinema hall into multiplex at ___________. The multiplex will be

set up in an area of ___________ with investment of Rs _________crore. The multiplex wil have

_____% area for entertainment and will have _______Cinema halls with capacity

_________seats each. The likely date of completion of the project is ________.

This certificate is valid during the construction period only.

for Director of Industries & Commerce

Endst No. _______________ Dated _______________

A copy is sent to the following for information & necessary action:i) M/s________________________ with reference to their application

dated____________.ii) The Chief Administration RUDA / Commissioner Municipal Corporation

____________.

iii) The Deputy Commissioner ____________.

iv) The General Manager, District Industries Centre ____________.

v) The Excise & Taxation Commissioner

for Director of Industries & Commerce,Rajasthan


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ANNEXURE IIComposite Application For Issue Of Eligibility Certificate For Multiplex

To

The Chief Coordinator,Udyog Sahayak,

Sir,

I enclose, herewith my application for seeking requisite approval(s) for our

project ....................................................................................................................

1 hereby certify that the particulars given in this application and attached

Annexure(s) are true and correct to the best of my knowledge and belief and that no

material facts have been concealed.

Yours faithfully,

Date : Signature.............. .............................

Name................... ..............................

List of Enclosures:-1. ________________________________________2. ________________________________________3. ________________________________________4. ________________________________________5. ________________________________________


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Application For Eligibility Certificate By Industries Department

1. Name of Multiplex - THE PYRAMIDS

2. Location - VAISHALI NAGAR

3. Address for Correspondence - SHUBHAM SADAN ,

VAISHALI NAGAR

Phone - 9460605378

Fax - 0145-2640872

E-mail - multiplexpyramids@snsgroup,com

4. Details of Promoters

5. Total Area on which the multiplex - 4000 sq.feet

6. Percentage of covered area earmarked for entertainment - 80%

7. Mode of acquisition of land - CASH PURCHASE

8. Land cost - 4,80,00000 Rs.

9. Trial Project Cost. - 10 lakhs

10. Means of Finance - loans

11. Proposed date of commissioning of project. - 1 July 2010

12. No. of Cinema halls proposed. - 3

13. Seating capacity (Cinemawise) - 500

Date: 31/ 03/2010 Authorised Signatory

List of documents to be attached:

1. Provisional Eligibility Certificate issued by Department of Industries.

2. Memorandum of Article of Association / Certificate of in corporation of the Company or

Certificate in Form An issued by Registrar Firms along with partnership deed.

3. Attested copy of resolution of BOD/Power of Attorney in favour of Authorised Signatory .

4. Attested copy of conveyance deed/ Allotment letter / Lease deed of the land.

5. Project Report duly approved and appraised by the Bank/financial Institution.

6. Certificate of Architect / Engineer about actual cost of the project.

7. Statement of actual expenditure on implementation of the project certified by a

Chartered Accountant.

8. Affidavit attested by Magistrate first class.


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AFFIDAVIT

I/We _________________do here solemnly affirm that I / We have are sole

proprietor / partner / director of M/s.__________________________________ and that contents

given in my / our application for grant of eligibility certificate are correct. I / We shall be liable to

face penal action in case any information / past of information is found wrong/ incorrect at any

stage.

I/We also undertake to abide by all the term & conditions/rules/ regulations

mentioned under the scheme for the development of multiplex notified by the State Government.

Authorised Signatory


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Application For Permission To Occupy Building For Multiplex.

From_______________________________________________________________

To

The Competent Authority,_______________________________________________________________

Sir,

I/We hereby give you notice that the building of the Multiplex sanctioned with your orderNo.__________ dated _____________ has been completed on ______________ in all respects

according to the provisions of the Rajasthan Regional and Town Planning and Development Act,1955 and the rules made there under and sanctioned plans, and the suggested modificationshave been carried out.2. Completion Certificate from the registered architect/engineer who supervised theconstruction of the building and a completion certificate from the registered plumber aresubmitted herewith.3. Kindly permit me / us to occupy the building as required by rule 11 of the Rajasthan UrbanPlanning and Development Authority (Building) Rules, 1966.Description of Building

Area

Signature of the applicant/s


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Application For Permission For The Grant Of Licence Under The RajasthanCinema (Regulation) Rules 1952

From

_____________________________________________________________________

To

The Competent Authority,_____________________________________________________________________

I/We apply for permission for the grant of licence for the Cinema Halls in our

multiplex located at _____________


1. Full particulars regarding the ownership of, and all rights in, the premises

and in the cinematograph apparatus installed therein;

2. Certificate from registered Architect/ Engineer regarding completion of

building as per drawings submitted earlier.

3. Certificate from Chief Electrical Inspector / Chartered Engineer regarding

electric installation as notified by State Government.

Date: Authorised Signatory/ ies


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Application For Exemption From Entertainment Tax

From_________________________________________________________

ToThe Excise & Taxation Officer,_______________________

Sir,

I/We have set up a multiplex at ____________. The complex wills

have_________ Cinema halls with seating capacity of ______ each. The admission rates for

these would be as follows:

The multiplex will be operational from ____________.

You are requested to issue us certificate for exemption from entertainment tax for

a period of five years from __________ in accordance with the scheme for development of

multiplex notified by State Government vide No.__________________ dated _________.

Date: Authorised Signatory/ iesDocument enclosed:

i. Attested copy of eligibility certificate issued by Industries Department.ii Attested copy of licence granted under Rajasthan Cinematography (Regulation) Act, 1952.


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Government of RajasthanDepartment of Industries & Commerce

Eligibility Certificate for Multiplex

No : ___________ Dated:___________

M/s _____________________have completed the Multiplex at

__________________ on ___________area of land with investment of Rs ___________. The

complex has ____________Cinema halls with seating capacity of ____________each.

The multiplex would be entitled to benefits under the scheme for developments of

multiplex notified by Sate Govt. vide No.____________dated ________.

Director of Industries & Commerce, Rajasthan.

Endst. No. _______________ Dated___________

A copy is sent to the following for information & necessary action:vi) M/s________________________ with reference to their applicationdated____________.vii) The Chief Administration RUDA / Commissioner Municipal Corporation ____________.

viii) The Deputy Commissioner ____________.ix) The General Manager, District Industries Centre ____________.x) The Excise & Taxation Commissioner

Director of Industries & Commerce, Rajasthan.


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Analysis of questionnaire :-

price band no of respondents

100-300 94

300-500 6

500-800 0above 800 0

price band of tickets

0 0 0 0

94

60 0

0

20

40

60

80

100

price band of tickets

no.ofresponde

price band

no of respondents

distance no. of respondents

1-5 kms 41

5-10 kms 25

10-15kms 4

15+ 3

doesnt matter 27

distance analysis

41%

25%

4%

3%

27%1-5 kms

5-10 kms

10-15kms

15+

doesnt matter

location no of respondents

vaishali nagar 41

jaipur road 29

adarsh nagar 11

beawar road 12

others 7


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features at multiplex

0%0%0%0%0%

0%0%0%0%0% 23%

33%12%

5%

27%multi cuisine restaurant

shopping arcade

amusing park

saloon and spas

branded restaurants

value added services no of respondents

mobile e ticketing 41

on the door ticket delivery 25

home pick and drop 10ticket counter facility 24

value added services

41

25

10

24

05

1015202530354045

mobile eticketing

on the doorticket delivery

home pickand drop

ticket counterfacility

service

no

ofrespondents

Series3

Series2

Series1

mode of advertisement no of respondents

newspapers 24

leaflets in newspapers 7

hoardings and banners 20

local channel advertisements 17local channnel news 14

local radio channel 18


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24

7

20

17

14

18

0

5

10

15

20

25

newspapers hoardings and

banners

local channnel

news

Series1

Series2

Series3

movie in theatre no of respondentsonce in a week 3

once in a month 35

once in a year 11

once In a fortnight 10

once in a quarter 41

movie watch in theatr

3%

35%

11%10%

41%

once in a week

once in a month

once in a year

once In a fortnight

once in a quarter

why multiplex are better source of entertainment no of respondents

ambience 7

safety 6

service 35

price 6

choice of movies 29

technology 17


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7 6

35

6

29

17

0

5

1015

20

25

30

35

40

ambi

ence

safety

service

pric

e

choice

ofm

ovie

s

tech

nolo

gy

Series1

Series2

Series3

Series4


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Unique features of THE PYRAMIDS :-

- We have decided to built our multiplex on an area of 4000sq feet in Dasana and the cost of purchasing that area

came out to be Rs four lakh eighty crore .

- In the Pyramid , we will be having 3 floors and abasement that will serve as a parking space .

-

- at the ground floor , we have decided to have a brandedrestaurant , amusing park and saloon and spas.


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- at the first floor , we will have a multicuisine restaurantand a shopping arcade .

- at the top floor we will have the three screens of thePyramids .

- special seating arrangement facility will be there in which

the whole family can be seated in a row .

-
http://images.google.co.in/imgres?imgurl=http://www.topnews.in/files/multiplex-owners.jpg&imgrefurl=http://www.topnews.in/bollywood-producers-strike-enters-3rd-week-bo-collections-drop-2155653&usg=__OZWQAtp7NqClindgNKOcbXe3keg=&h=400&w=400&sz=34&hl=en&start=22&itbs=1&tbnid=Kwjrbve35b3TbM:&tbnh=124&tbnw=124&prev=/images%3Fq%3DMULTIPLEX%26start%3D20%26hl%3Den%26sa%3DN%26gbv%3D2%26ndsp%3D20%26tbs%3Disch:1


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- we are having a modern canteen that will be providing on

the seat food service to the movie lovers .

- we are having the good quality screen with virtual cinema

experience and 3-D screen . the dolby screen is there thatwill give a surround sound system .
http://images.google.co.in/imgres?imgurl=http://www.businessofcinema.com/media/8818_multiplex.jpg&imgrefurl=http://www.businessofcinema.com/news.php%3Fnewsid%3D14060&usg=__NYFdhHgKWlCKgvFb6FfRXZ6Jr4U=&h=402&w=600&sz=41&hl=en&start=21&itbs=1&tbnid=lhDrO7eKHsbVZM:&tbnh=90&tbnw=135&prev=/images%3Fq%3DMULTIPLEX%26start%3D20%26hl%3Den%26sa%3DN%26gbv%3D2%26ndsp%3D20%26tbs%3Disch:1


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- there will be leg room facility also for stretching the legs .

- escalators are also there to give it an ease of movingupstairs .


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- we will be doing our advertising through newspapers ,hoardings and banner , local fm and radio channel and

also through sareh rah.

- will be providing on the door ticket delivery service andhome pick and drop facility .


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PROJECTED COST BENEFITANALYSIS

PARTICULARS AMOUNT IN RsSOURCES OF FUND

CASH IN HAND 50,00,000

CASH IN BANK 8,00,00,000TOTALM 85000000

FIXED ASSETS

LAND 48000000

BUILDING 40000000

MACHINERY PROJECTS ,COMPUTERS 7700000

FURNITURE 5000000

ELECTRICAL 1500000

ESCALATORS 7500000

TRANSPORTATION CARS VANS 1200000

GENERATORS 12500000

ARCHITECT COST 2500000TOTALA 125900000

MISCELLANEOUS EXPENSES

CURTAINS AND CARPETS 4000000

FINISHING EXPENSES PAINTS ETC 4000000

PREMIUM 10000000

PROJECT APPROVAL COST 5760000

TOTALB 23760000

CURRENT LIABILITIES

COMMISSION PAID 144000

SALARIES 2238000

ADVERTISING COST 5000000

MOVIE RIGHT PURCHASE COST 6,000,000

INSTALLMENT PER YEAR 14000000

INTEREST ON INSTALLMENT@8% 1,120,000

TELEPHONE BILL 250,000

WATER BILL 5,000,000

ELECTRICITY BILL 40,000,000TOTAL C 73752000

REVENUE ANALYSIS


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SALE OF SPACE FOR:-

AMUSING PARK 20000000

MULTI CUISINE RESTAURANT 20000000TOTALa 40,000,000

PER YEAR REVENUE GENERATION:-

RENT FROM :-

SALOON AND SPAS 250,000

BRANDED RESTAURANT 600000

PARKING SPACE 2340000

CANTEEN 360000

SHOPPING ARCADE 1000000

REVENUE FROM TICKETS 69750000

ADVERTISING REVENUE 2500000TOTAL

b 76,800,000

BREAK EVEN ANALYSIS = FC / PV RATIO

PV

RATIO = C/S*100

CALCULATION OF FIXED COST- = A+B-M-a = 24660000 R

CALCULATION OF CONTRIBUTION =SALES -VARIABLECOST

b-C = 3048000

SALES = b = 76800000 Rs

PV RATIO = 3.97%

BEP SALES = Rs 621158690.2

SO BEP POINT WILL BE REACHED IN 8 years

Note 1-: Areas like elevators, ticket counters ,ticket jackets, seats, floors, walls, popcorn containers ,a

were never used by traditional cinemas for advertising are being exploited now.


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Note:2:- Salary calculation for one month

9 employees = 9*2500 = 225001 manager = 20000*1 = 200001 finance manager =15000*1 = 150001 hr manager =15000*1 = 150001 marketing manager =15000*1 = 150005 clerk =6000*5 = 300001 cashier =10000*1 = 100005 guards =4000 *5 = 2000010 helpers =3000*10 = 300003 drivers =3000*3 = 9000

TOTAL = 186500

Note 3:- Machinery cost calculation

3 projectors = 3*2500000 = 750000010 computers = 10* 20000 = 200000

Note 4 :- movie right purchase cost

Let us assume that in a year 60 new movies are released in a yearCost of purchase right of one movie is 100000 rsThen cost of purchase right of 60 movies is = 60 Lakhs Rs.

Working capital :- current assets current liabilities

= -8, 5000000 - 7,37,52000

= 11248000 Rs


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QUESTIONNAIRE

Name - Age/ Gender

Address - Occupation -

Annual Income - Contact No. -

Q1) What is your idea of entertainment ?

a) Watching a movie b) Going to a restaurantc) Theme park d) Going for shoppinge) If others, please specify

Q2) How often do you watch movie ?a) Once in a week b) Once in a monthc) Once in a year d) Once in a fortnighte) Once in a quarter

Q3) How often do you watch movie in theatre ?a) Once in a week b) Once in a month

c) Once in a year d) Once in a fortnighte) Once in a quarter

Q4) What is your expectation for price band of tickets ?a) 100-300 b) 300-500b) 500-800 d) 800 and above

Q5) Which is your favourite theatre in Ghzb ?a) Silver city b) Shiprac) Opulent d) Ediomd) If others , please specify

Q6) Do you think multiplexes are a better source of entertainment than a single screen ?a) Always b) Sometimesc) Once in a while d) Nevere) Cant say

Q7) What makes multiplex a better source of entertainment than single screen ?a) Ambience b) Safety


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b) Service d) Pricee) Choice of movies f) Technology ( 3 D, dolby digital )

Q8) What features would you expect at your dream multiplex ? Give your preferenceon the scale of 1-5.a) Mult Cuisine Restaurant ( ) b) Shopping Arcade ( )c) Amusing Park ( )d) Saloon and Spas ( )e) Branded Restaurants ( Mc. Donald, Pizza Hut etc ) ( )

Q9) What features would you expect inside your favourite multiplex ? Give yourpreference on the scale of 1-5.

a) Virtual cinema ( ) b) 3-D cineama ( )c) Digital dolby ( ) d) Electric fly catches and smell filters ( )e) High quality screen ( )

Q10) Would you prefer on the seat food service in a theatre ?a) Always b) Most of the timesc) Sometimes d) Once in a whilee) Never

Q11) Which of the following value added services do you prefer ? Give your preference .a) Mobile e-ticketing and movie alertsb) On the door ticket delivery service .c) Home pick and drop facility.d) Ticket counter facility

Q12) Would you like to pay for the above mentioned value added services ?a) Always b) Most of the timesc) Sometimes d) Once in a whilee) Never

Q13) Does it affect your decision for going to a particular multiplex because of flexi show timings ?

a) Always b) Most of the timesc) Sometimes d) Once in a whilee) Never

Q14) Give your preference for watching a movie in a theatre:-a) Watching a particular movie in any theatre ( ) b) Going to a particular theatre for watching any movie ( )


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c) Going to a particular theatre for choice of movies ( )d) Going to a particular theatre for any particular reason ( )e) Going to a particular theatre for social status and prestige ( )f) Going to a particular theatre(s) for watching a particular movie ( )

Q15) What distance would you like to go to watch a movie in your favourite multiplex?a) 1-5 kmsb) 5-10 kmsc) 10-15 kmsd) 15+ kmse) doesnt matter

Q16) Give your preference for location of multiplex for below options:-a) Vaishali Nagarb) Jaipur Road

c) Adarsh Nagard) Beawar Roade) If others , please specify.

Q17) By which travel mode do you prefer to reach your dream multiplex?a) Personal Vehicleb) Public transportc) If others, please specify

Q18) Which is the most effective mode of advertisement for promoting a new multiplex?Give your preference from 1 to 6.

a) News paper ( )b) Leaflets in newspapers ( )c) Hoardings and banners ( )d) Local channel advertisements ( )e) Local channel news ( )f) Local radio channel ( )


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Submitted by :- ) SNS GROUP

Sweta Sharma

Neha JainSaurabh Jain

29629056 Project Multiplex

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Transcript of 29629056 Project Multiplex