25th October 2012

Presented by: Sponsored by:

Presenting your speakers

Susie West

Founder and CEO

sharedserviceslink.com

Karsten Lund Head of Transformation and Transition, Finance

Processes AP Moller Maersk

Evan Schulz

Sales Director UK and

Ireland

Winshuttle

Sathish Kamath

Solutions Engineer

Winshuttle

Questions

• Send me your question early and I will put it to the speakers

• Use this opportunity to get the answers/info you seek

• The sooner you send me the question, the more likely it will

be asked

• Remember to stay on for Q&A in the last 10 minutes of the

show

Context

• SAP and shared services are hand in glove as far as

performance excellence is concerned

• SAP is the biggest IT investment finance looks to make in

a generation

• The focus now being on data, analytics places a further

importance on this story

• This session examines how Maersk is using SAP to

realise efficiencies in their shared services

Introduction to Winshuttle

6

25 October 2012 Copyright Winshuttle 2012

Today’s Agenda

• Common Shared Services Challenges (5)

• Maersk Line case study (15)

• Demonstration (15)

• Business Value Assessment (5)

• Q&A (15)

About Winshuttle

• Making SAP Lives Easier since 2003

• Over 1,600 customers in 56 countries use Winshuttle today!

• 200+ Employees, HQ in Seattle, WA

– Offices in the UK, France, Germany and India

• Winshuttle is an SAP® & Microsoft Software Partner

• All Products are SAP & Microsoft Certified

• 99% Customer Satisfaction Score

• Featured in Gartner’s “Cool Vendors in the SAP Ecosystem,

2011” report

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100% Referenceable Customer Base

Thousands of enterprise customers in more than 60 countries

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Volume of data

Variance in the way that you process

Compliance

Data quality

End user experience

Shared Services Challenges

10

Standardisation of processes

Consolidation and simplification of processes

Automation of processes and use of self-services

End-to-end processes

End user experience

How Winshuttle Delivers Value

11

Agile Platform

Faster Time to Solution

Faster Time to Value

Lower TCO

Winshuttle Key Differentiators

12

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Maersk Global Service Centres (GSC) Revealed: How Maersk Line Global Shared Services is driving operational efficiency in their use of SAP

KARSTEN LUND Head of Transformation and Transition, Finance Processes

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Global Service Centre (GSC) • 5 sites with 9 languages

Mumbai

Chennai

Pune

Chengdu

Manila

Slide no. 15

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Global Service Centre (GSC) • 5 sites with 9 languages

• 9 customers

1: Maersk Line 2: Maersk Oil 3: Maersk Drilling 4: APM Terminals 5: Maersk Tankers

6: Maersk Supply Service 7: Maersk FPSOs 8: Svitzer 9: Damco 10: Maersk Container Industry 11: Dansk Supermarked

Slide no. 16

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• Best practice Review

• Early compatibility review

• Landscape review

• Proof of Concept

• POC conclusion

• BVA • Contract

signed

• Project Mobilisation

• IT Governance concluded Phase 1

• scripts live in production

• Winshuttle awareness sessions

• Assessment for wave 2

• Wave 1 benefits realization signed-off

• Project Mobiisation Phase 2

• completion of phase 2 & benefit realization

Q3 2010 Q1 2011 Q2 2011 Q3 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012

From Evaluation to implementation

Slide no. 17

Transaction

Sum of

#Steps Sum of #Times CRatio

Median

Seconds FTE Factor

F110 818,362 56,161 14.6 123.0 3.63

F-28 3,696,732 412,408 9.0 157.0 34.06

F-32 1,838,126 206,640 8.9 62.0 6.74

FB01 1,314,820 81,611 16.1 131.0 5.62

F111 270,617 20,402 13.3 123.0 1.32

FB05 1,758,413 185,674 9.5 174.0 17.00

FBL1N 2,244,388 261,406 8.6 89.5 12.31

FBL3N 3,092,368 340,741 9.1 46.5 8.34

FBL5N 7,147,008 934,580 7.6 162.0 79.65

FBRA 800,768 107,148 7.5 95.0 5.36

FF68 114,365 13,791 8.3 164.0 1.19

FV70 112,452 9,136 12.3 101.0 0.49

ME21N 1,608,858 86,861 18.5 125.0 5.71

ME22N 3,126,032 220,117 14.2 80.0 9.26

ME23N 4,048,443 305,978 13.2 72.5 11.67

ME28 747,391 100,526 7.4 72.5 3.83

1. 160 standard finance processes

2. 1000+ local variants to standard

3. 100+ excel or access based programs

Global

Project Steering Team

Global

Project Lead

PNQGSC Taskforce

Process Teams

CGDGSC Taskforce

Process Teams

MNLGSC Taskforce

Process Teams

MAAGSC Taskforce

Process Teams

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Prioritized Scope & Business Benefits

Slide no. 18

Transaction

Sum of

#Steps Sum of #Times CRatio

Median

Seconds FTE Factor

F110 818,362 56,161 14.6 123.0 3.63

F-28 3,696,732 412,408 9.0 157.0 34.06

F-32 1,838,126 206,640 8.9 62.0 6.74

FB01 1,314,820 81,611 16.1 131.0 5.62

F111 270,617 20,402 13.3 123.0 1.32

FB05 1,758,413 185,674 9.5 174.0 17.00

FBL1N 2,244,388 261,406 8.6 89.5 12.31

FBL3N 3,092,368 340,741 9.1 46.5 8.34

FBL5N 7,147,008 934,580 7.6 162.0 79.65

FBRA 800,768 107,148 7.5 95.0 5.36

FF68 114,365 13,791 8.3 164.0 1.19

FV70 112,452 9,136 12.3 101.0 0.49

ME21N 1,608,858 86,861 18.5 125.0 5.71

ME22N 3,126,032 220,117 14.2 80.0 9.26

ME23N 4,048,443 305,978 13.2 72.5 11.67

ME28 747,391 100,526 7.4 72.5 3.83

Focus area 1 F-28 (Payment Posting) Timeline: 13 weeks Benefits: USD 310,000 Improvement in processing time / transaction: 10 x

Focus area 2 F-32 (Payment Clearance) Timeline: 13 weeks Benefits: USD 165,000 Improvement in processing time / transaction: 10 x

Business Value Assessment

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Critical Success Factors to derive benefits

Slide no. 19

1. Use the Business Value Assessment, but prioritize

2. Project Team with mix of functional and technical expertize

3. Focus implementation to improve user experience & quality

4. Internal Marketing

5. Get familiar before getting advanced

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What are we doing as part of phase 2?

Slide no. 20

#1 Brief Description of workflow main focus

#2 Brief Description of macro clean-up / move to winshuttle server

Process Application of Payment against open invoices

Scope Leverage Winshuttle workflows to pre-capture payment details before customer arrives at our counter for payment of an invoice

Benefits • Saving of USD 300000.- • Better customer experience through a faster handling at the counter • Reduce manual errors & exception handling

Process Any excel based macro or automation element working on SAP

Scope identify & transfer all macro’s or automation tools from excel or like to structured environment within Winshuttle

Benefits • Simplify process and system landscape • Save costs related to server, hosting, maintenance etc.

Record, Map & Run

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Business Value Assessment -

Backgrounder & Glossary

DATA COLLECTION

Winshuttle benchmark data

SAP transaction data

SAP log data definitions

• User ID

• Transaction

• # of Times (transactions)

• # of Steps (fields, screens processed)

ANALYSIS

Calculations

• Median Seconds Saved

• FTE Factor

• Complexity Ratio

Segmentation

• Modules

• Transactions

• Users

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BVA Process

23

Extract Analyse &

Identify

Interview &

Shadow

Transcribe Review,

Codify,

Analyse &

Extrapolate

Deliver

SAP

transaction

and usage

data

key users,

transaction,

transaction

volume and

frequency

process

improvement

plan

key process

candidates

recorded

interviews,

document &

index findings

key users

& managers

based on

SAP log

extract

analysis

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Winshuttle Capacity Enablement Target High Volume Users – High Yielding SAP Processes

ACME Co

Capacity Enablement

Top 10% of SAP Users

Total SAP User

Count for

Reporting Period

Estimated Days

Saved

Per Annum

Total Capacity Top 10%

SAP User Count

Estimated

savings per top

10% SAP Users

Total Capacity

Top 10%

Capacity

enabled

Metrics 1,899 21,069.62 493,740 189 15,216.74 49,140 30.9%

FICO

65%

SD

31% MM

2%

IM

2%

IT

0%

Other

2%

Estimate FTE overall – by SAP

Module

Prioritising Transactions Complexity & FTE Potential

Target SAP transactions

• Prioritized on basis of

complexity ratio CR & FTE

factor

• Next Steps

– Identify Key Users

• Based on BP Segment

• Usage and Complexity

– Interview to uncover

• Scenarios

• Workflows

• Automated, Batch Processing

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Both

CR/FTE

Median

CR

Median

FTE

Neither

CR/FTE

CR & FTE

>Median 7.92 1.88 <Median

Transaction # of Steps # of Times CR Ratio Median

Seconds FTE Factor

VA01 464,861 35,497 13.10 130 7.28

FBL1N 288,663 24,438 11.81 90 3.45

F-30 151,313 14,311 10.57 174 3.93

FB05 185,403 10,620 17.46 174 2.92

FBL3N 259,002 21,332 12.14 47 1.57

XD02 114,847 10,249 11.21 116 1.88

VI02 68,639 8,224 8.35 100 1.30

F-03 79,789 8,094 9.86 96 1.23

MIGO 59,222 6,931 8.54 133 1.45

F-32 72,195 5,453 13.24 62 0.53

MIRO 72,707 3,793 19.17 169 1.01

VL02N 188,640 3,608 52.28 83 0.47

FBL5N 507,641 64,136 7.92 162 16.40

FB03 250,509 55,281 4.53 75 6.54

VA03 166,025 26,295 6.31 133 5.52

VA02 199,391 25,472 7.83 82 3.30

XD03 145,047 21,771 6.66 151 5.19

VF03 98,722 18,388 5.37 72 2.09

FEBA 99,094 12,748 7.77 139 2.80

VF04 57,761 8,163 7.08 269 3.47

MIR4 114,861 15,321 7.50 54 1.31

ME23N 82,986 11,651 7.12 73 1.33

FB60 54,678 7,071 7.73 152 1.70

VF02 27,418 4,461 6.15 49 0.34

F-28 26,261 3,563 7.37 157 0.88

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Tcode VA01 - Create Sales Order BP

User ID Sum of #Times Sum of Est. Days Saved per Annum CRatio

FURAODO 2,034 108.51 14.39

FERNCJ 1,606 85.67 10.16

METZA0 1,318 70.31 15.17

VAZQYR 1,308 69.78 12.16

MART9V 1,237 65.99 12.88

MARTUT 1,168 62.31 11.92

BORSL0 1,149 61.29 11.51

CARDJP 1,126 60.07 14.93

BAPTRP 1,122 59.85 8.04

HIT9L6 1,047 55.85 13.58

CASTLL 1,046 55.80 13.64

ANTOE2 1,019 54.36 15.82

SECOD0 970 51.75 8.28

OROZPL 898 47.90 14.21

MOTAJO 869 46.36 8.68

HAJDA1 774 41.29 15.36

FREIJ1 726 38.73 14.84

KYRILLD 705 37.61 15.94

FIDALJ 680 36.28 14.25

DIEZJ0 655 34.94 13.09

Transaction Sum of # steps Sum of #

Times CR Ratio

Median

Seconds FTE Factor

VA01 464,861 35,497 13.10 130 7.28

Standardisation of processes

Consolidation and simplification of processes

Automation of processes and use of self-services

End-to-end processes

End user experience

How Winshuttle Delivers Value

27

Learn more about Winshuttle

• Winshuttle Website:

– www.winshuttle.com

• Winshuttle TV:

– www.youtube.com/user/WinshuttleTV

• Connect with us on:

– Facebook: www.facebook.com/winshuttle

– Twitter: www.twitter.com/winshuttle

– Linkedin: www.linkedin.com/groups/Winshuttle-955267

• Contact us today:

– Email: evan.schulz@winshuttle.com

– Phone: +44 (0) 208 545 9500

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Meet us at:

• SAPPHIRE/ TechEd: 13-15 November

– Madrid

– To register: http://www.sapphirenowsapteched.com/index.aspx

• UKI SAP User Group: 18 – 20 November

– Manchester Central Convention Complex

– To register:

https://register.ama-limited.co.uk/index.php?event_id=20

– £100 saving off your conference pass, please quote: wins3212

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