“23 Google AdWords Strategies To Increase Your Leads & Sales”

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Created By

www.InternetAdvertisingPros.com

rushe@internetadvertisingpros.com

Rushe Brady

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Find New KeywordsTip 1

Have you Used the Keyword Planner in Google AdWords? If not, it’s time to begin. Use this

tool to discover how many people search for your product or service

in your targeted location.

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Use The Search Terms Report

So How did visitors get to your website?

The Search Terms Report identifies the exact search query that visitors entered in order to find you. Use it to select new keywords. Even better,

use it to build your “Negative Keyword List”.

Tip 2

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Optimize Ads For Mobile Devices

Tip 3

These days, any and ALL online advertising must

encompass mobile advertising.

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Conversion Tracking

Using Conversion Tracking you can identify which keywords are

attracting the most leads and sales. Armed with that info, remove poor performing keywords and dedicate more of your budget to keywords that successfully convert visitors

into customers.

Tip 4

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Use Targeted Landing Pages Tip 5

Each ad must have its own specific landing page, and the topic of that

page must match what the user searched for. In other words, give visitors exactly what they want.

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Bring Back Your Website Visitors with Remarketing

Using the Google Display Network (GDN), show ads to those users who have already

visited your website. These folks will click on your ad simply because they recognize you.

That’s a fundamental principal of human nature. Use it.

Tip 6

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Remarketing Lists For Search Ads (RLSA)

If someone who has already been to your website does a search on

google.com, your text ad can appear in the top position with a

low cost-per-click. But it gets even better. That person will most

likely click the ad because they already recognize your name.

Tip 7

Sees your ad

User browses your site

Same user, Now on popular

website

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Increase Your Quality Score Tip 8

A high Quality Score means you pay less for higher positions. And

relevancy is one of the biggest factors that will affect your

Quality Score. Knowing that, make sure your keywords and ad

and landing page are perfectly congruent.

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Tip 9

YouTube Advertising

Advertising on YouTube can be

inexpensive. That’s because you don't pay unless viewers watch an ad for

more than 30 seconds. The user must watch at least 5 seconds of the ad, so convince the viewer to click on your

link between the 5 - 25 second mark, and you have free advertising.

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Gmail Sponsored Promotions Tip 10

Steal your competitors’ customers by advertising in their customer’s inbox.

That’s the essence of Gmail Sponsored

Promotions, which is part of the Google Display

Network (GDN).

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Cheaper LinkedIn adsTip 11

LinkedIn is the world's no. 1 professional network. Using it for Business-to-Business advertising can be highly

profitable. Target LinkedIn through the Google Display

network which enables you to advertise to a highly relevant audience, and at a lower cost

than advertising with LinkedIn directly.

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Use Ad Extensions

Get more space for your ads on the first page

using Ad Extensions. Showcase more

information about your products or services. Ad extensions allow you to occupy valuable space at

the top of the search results.

Tip 12

Great service

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Tip 13

Use AdWords bidding strategies to help you

get more value for your ad spend.

Utilize AdWords Bidding Strategies

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Use Mini Conversion Bait

Often conversion funnels are too long, and users need more time before making a

decision.Using micro funnels is a great way to

develop trust with customers. Offer visitors something of value in exchange for their

email.

Tip 14

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Tip 15Set Bid Modifiers For Mobile

Look at which devices are getting the most conversions

and adjust your bidding accordingly. If you are seeing

more conversions coming through mobile devices, then allocate more money there.

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Use Call Forwarding

Track the calls from AdWords using Call Conversion Tracking.

You can grasp the ROI of your AdWords

campaign simply by counting how often the

phone rings.

Tip 16

AdWords

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Tip 17

Target the specific users that are interested in

your product category. This is an additional layer of segmentation

and targeting that you can use in the Google

Display Network (GDN).

Use In Market Segments

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Some AdWords Campaigns might perform better at

different times of the day or different days of the week. But you won’t know this unless you

try Dayparting.

Use Ad Scheduling (A.K.A. “Dayparting")Tip 18

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Are Your Landing Pages Mobile Friendly?

Tip 19

The day is fast approaching when Google will penalize advertisers (by not showing their ads) if their website does not display

properly on mobile devices.

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A/B Test Ad Copy

The best way to increase Click-Through-Rate is to frequently run new ads. What will compel visitors

to click an ad? Well, that’s impossible to know

if you’re only showing one ad.

Tip 20

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Configure Your Campaign Geolocation Parameters

Tip 21

Don’t ignore Geolocation. Depending

upon your product or service you could be

burning numerous ad impressions on clicks

that will never buy what you’re selling.

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Spend Time Working In Your PPC Account

Did I really need to say that?

If you don’t log in at least once a week, how

will you identify problems before they

occur — and drain your wallet.

Tip 22

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TIP 23

Don’t be too clever with your ad copy because most people

just won’t “get it”. Write ads that are simple ads. But more

importantly, your ad text must contain keywords from its corresponding Ad Group.

Matching the keywords in an Ad Group with the ad text will

increase Quality Score.

Keep Ads Simple

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“23 Google AdWords Strategies To Increase Your Leads & Sales”

{ THE END }

www.internetadvertisingpros.com

rushe@internetadvertisingpros.com