After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
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You Got the Click / Lead… Now What? As it relates to PPC Chad Larson, WordStream Elliot Reid, Wordstream May 6 th 2014
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18-Oct-2014 -
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No matter your marketing goal, Google Adwords is the quickest and easiest way to grow your business. Period. But what happens after a user clicks on your ad and starts investigating your product? Prospective customers don't automatically become paying customers, and oftentimes it takes a bit of nurturing in order to get them to actually buy, which requires the marketing team passing these leads off to the sales team. That's where things get tricky, and in order to successfully bring a prospect down the sales funnel, there needs to be an orderly process and effective communication. Chad Larson and Elliot Reid will draw upon their experience at WordStream and show you how to implement this sales process in your own company. What You'll Learn PPC best practices to fuel a successful sales funnel The internal infrastructure necessary to close more deals How to create a successful sales process How to make the connection
Transcript of After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
You Got the Click / Lead…Now What?
As it relates to PPC
Chad Larson, WordStream
Elliot Reid, Wordstream
May 6th 2014
Have You Ever Played Telephone?
Chad Larson• Sale Manager• 5 years in PPC• WordStream Leadership
Team• 5th Sales Rep at
WordStream• Just Married• Loves to golf• Go Bruins!
Meet The Presenters
Elliott Reid• Senior Sale Executive• 2 years in PPC• Financial analyst
background• World Traveler• Loves Craft Beer• Loves to ski• Missed the Kentucky
Derby
What’s Your DISCONNECT?
Company Industry Lead Generation or Ecommerce Role Main DISCONNECT?
PPC Account Basics Lead Capture Lead Handoff Prep for Lead
Interaction Lead Interaction Q&A
Disconnects We’ll Discuss
Disconnect # 1 Adwords Account PPC Account Structure Keyword Grouping Specific and Relevant Adcopy
Disconnect # 2 Landing Page
Disconnect # 3 Shaky Handoff
You’ve Got Options
Disconnect # 4 Preparation
Timing
Disconnect # 5 Lead Interaction
Specific & Relevant Add
Value
Making the Connection
House Odds
Bring VALUE to the table
Questions…
