2020 Media Kit - Richmond Weddings · 2019. 9. 25. · INSTAGRAM. Having a social presence on...
Transcript of 2020 Media Kit - Richmond Weddings · 2019. 9. 25. · INSTAGRAM. Having a social presence on...
DIGITAL · PRINT · SOCIAL · SHOWS
2020 Media Kit
Your comprehensive set of resources to connect with engaged couples
Richmond Weddings 2020 MEDIA KIT
OUR STORYRichmond Weddings™ began in 1989 as The Wedding Guide, founded by Mickie Bowman. Today, RW remains a local, family-owned business belonging to Mickie’s daughter, Amye and her husband Scott who bought the business in 2005. Marissa joined in 2017 and is an invaluable part of the team. Their focus remains the same, to promote their clients and to unite them with engaged couples in Central Virginia.
They care about the success of their clients and consider them an extended family. Everyone is positive and authentic in who they are and what they do. Richmond Weddings™ is a local community in the wedding industry and advocates of guiding businesses in helping them reach their goals.
OUR MISSION IS TO CONNECT THE BEST RICHMOND WEDDING PROFESSIONALS WITH EACH OTHER AND WITH THEIR TARGET AUDIENCE.
Richmond Weddings 2020 MEDIA KIT
OUR AUDIENCEThe Richmond Weddings™ audience is made up of brides and grooms in the Richmond, VA area who are serious about wedding planning and understand the importance of having seasoned, professional vendors on their big day. They have found their audience is willing to spend their hard-earned money to have a beautiful, one-of-a-kind wedding, and they need YOUR help.
Average Age 28
Average Income $87,800
Average length of engagement 15 months
Where are they getting married? 93% in Greater Richmond
Average Budget >$26,000
Richmond Weddings 2020 MEDIA KIT
MEMBERSHIP OVERVIEWThrough our website, magazine, social media presence and shows, Richmond Weddings™ offers you the best and most comprehensive set of resources to connect with engaged couples. A true one-stop-shop for any couple looking to plan their dream wedding in Richmond, Virginia. Your annual membership includes the following benefits:
* additional investment required
PRINT ADPrint ad in two issues of Richmond Weddings Magazine™, published in January and July
ONLINE MAGAZINEFull magazine is available on all mobile, desktop and tablet devices
CONTRIBUTING EDITORIALSWe’ll work with you to include your knowledge and expertise in an article with name and company credit
ADVERTORIALS*Two and four page spreads in two issues of the magazine
MAGAZINE
WEB PRESENCECustomizable member profile page with reviews
DIGITAL PROMOTIONBlog features and social media posts promote your business
REVIEWSHave clients leave compliments about your services
BANNER ADS*Multiple sizes available with prime placement on five of our most popular web pages
WEBSITE
WEDDING SHOWS*Monetary savings and right of first refusal on booth space for members
Exclusive early opportunity to sign up for the semi-annual shows
Professionally produced and well organized with high quality paying attendees
Unique setting with multiple booth size options
FACEBOOKPrivate RW members group page to seek advice, share opportunities
FACEBOOKPromote your business, upcoming events, company specials
INSTAGRAMShare images of your recent events or new products and services
WEDDING SHOWSSOCIAL MEDIA
NETWORKING EVENTSAn exclusive opportunity for members to meet each other and build bridges
SUPPORT SYSTEMOur staff will help you each step of the way via phone or in person
NEW CONNECTIONSPersonal introductions to RW members you would like to work with
EDUCATIONAL SEMINARSEvents cover professional topics, delivered by experts in a variety of fields
PROFESSIONAL GROWTH
Richmond Weddings 2020 MEDIA KIT
MAGAZINERichmond Weddings™ is the area’s longest running wedding publication, and it’s the primary resource for engaged couples in Central Virginia.
Magazines are available in over 150 outlets including Barnes & Noble, bridal salons, our wedding shows and an extensive network of wedding professionals.
Our regular features include local weddings, advice, resources and inspiration to help couples plan the best wedding day possible.
As an RW member, you’ll be able to contribute articles. Geared toward wedding education, your advice will be in the hands of Richmond couples. Not a writer? Don’t worry! Our managing editor, Marissa, is here for you!
RW photographers may also contribute images. These will be used in the magazine, on our blog, and on social media for various reasons. In each instance the photographer is clearly credited.
62% of readers take action after seeing a print magazine ad
AMERICANS OF ALL AGES READ MAGAZINES—ESPECIALLY YOUNGER ADULTS
READ MAGAZINE MEDIA IN THE LAST SIX MONTHS (PRINT AND DIGITAL EDITIONS)
Source: MRI-Simmons, Starch Advertising Research, July 2017 – June 2018
91%of adults
93%of those under 35
94%of those under 25
Richmond Weddings 2020 MEDIA KIT
ADVERTORIAL*An advertorial in Richmond Weddings™ is a spotlight all about you! RW will send our managing editor for an interview, learning all about your story and what makes you and your business special. We’ll even conduct an onsite photoshoot if you’d like! With a background in journalism, Marissa will take your story and present it in a way that is effortlessly readable and unmistakably you. Together with our graphic designer we’ll put together a two or four page spread, with the spotlight shining on YOU.
* additional investment required
Richmond Weddings 2020 MEDIA KIT
WEBSITEFor over 25 years, couples in Richmond have been turning to Richmond Weddings™!
Richmond Weddings™ members receive all the benefits of a listing including links to their websites and social media outlets, photo gallery, reviews, and a map, to name a few.
RichmondWeddings.com ranks highly in most wedding related search results with a professional firm in place to continually improve our online visibility.
SITE METRICS
Average visitors per month 8,500
Average page views per month 31,700
Average unique visitors per month 6,100
Richmond Weddings 2020 MEDIA KIT
WEBSITERichmondWeddings.com makes it easy for couples to find the vendors they need for all things wedding, from photographers and bakers to venues, musicians, and more!
PREMIUM PACKAGE
PREMIUM PLUS PACKAGE
FEATURED PACKAGE
BASIC PACKAGE
STANDARD PACKAGE
Richmond Weddings 2020 MEDIA KIT
WEBSITEAs a member of Richmond Weddings™, you have the ability to make a big impression on our couples! Use your listing to showcase everything they need to know about your unique services!
PHOTOS/VIDEOS
BLOG MENTIONS
REVIEWS
Richmond Weddings 2020 MEDIA KIT
SOCIAL MEDIAPicture this, you’re newly engaged living in Richmond. After you post your own engagement pictures, you look for LOCAL inspiration to help you start your planning. Search anything with the words "Richmond Weddings", and we’re the first to pop up. A no-brainer follow.
Social Media is quickly becoming the way couples are planning their wedding, and here at Richmond Weddings™ we’re capitalizing on this with our 16,000+ (and growing) followers.
Based in Richmond, we work hard to get our member’s messages in front of our captive audience. And as a member of Richmond Weddings™ you’ll be able to tap into this expansive and exclusive resource.
A note: Once our followers get married, they rarely unfollow us. This creates a relationship with them that lasts long into their marriage. With this added subset of followers, you can appeal to first time homeowners, new parents, and more.
Richmond Weddings 2020 MEDIA KIT
FACEBOOKThe engagement numbers speak for themselves when it comes to our Facebook page. With an average of 1,200 engagements, our posts get the likes, comments, and shares you want.
Included in a Richmond Weddings™ membership is the opportunity to be featured. Whether it be a Vendor Spotlight (an informal Q+A interview for our followers to get to know you better), a post to fill open dates, a great sale you have going on, or just a great picture to share! Our Facebook page has proven to be a TRUSTED resource while marketing to Richmond couples.
7,000+ follows93%women
90%in the Greater Richmond, Virginia area
25-34Average age
Richmond Weddings 2020 MEDIA KIT
INSTAGRAMHaving a social presence on Instagram is quickly becoming a necessity for wedding vendors. In the digital world we live in, couples in Richmond are leaning more and more on Instagram to research their ideal vendors. Here at Richmond Weddings™ we have a very unique, captive audience with almost all of our followers based in Richmond.
Included in a Richmond Weddings™ membership is the opportunity to be featured on our Instagram. With thousands of followers (and quickly increasing!), get your message to your EXACT target market. From open dates to pretty pictures you just have to share, our Instagram is an exclusive and proven outlet.
6,800+ follows86%women
97%in the Greater Richmond, Virginia area
25-34Average age
Richmond Weddings 2020 MEDIA KIT
BLOGThe Richmond Weddings™ blog houses everything from vendor interviews and tips for planning to real Richmond wedding features and the latest in trends! As a member, you have the exclusive opportunity to be featured with a vendor interview and/or an article that you’ve written!
Every item that is posted on the blog is also promoted on social media. The blog is one of the top looked at pages on our website and updated multiple times every week. This is a tremendous opportunity to let couples get to know you on a personal level as well as show off your expertise in the wedding industry.
Richmond Weddings 2020 MEDIA KIT
SHOWSThe Richmond Weddings™ Show is the area’s most elegant and longest running wedding show—since 1994. Held semi-annually at the beautiful Main Street Station, it’s the most relaxing and enjoyable showcase of wedding professionals in the Central Virginia area.
· We offer early entry tickets at a higher price for attendees who want to beat the crowds and have a more intimate experience!
· Choose from a variety of booth sizes.
· Our highly experienced show staff will be there every step of the way to help you unload on Saturday afternoon or Sunday morning, whichever option is best for you.
· You will receive a list of names of attendees who consented to be contacted. Be sure to follow up to get the MOST of your experience at the Richmond Weddings Show!
10’x5’ booths $930/$980 10’x10’ booths $1310/$1360
Additional opportunities available through the show program and sponsorship.
Richmond Weddings 2020 MEDIA KIT
PROFESSIONAL GROWTHWe love our network, and are committed to helping you grow.
NETWORKING EVENTS
Attend our monthly events where you’ll make new contacts, expand your business referrals and see what different venues have to offer couples planning their weddings.
PERSONAL ACCOUNT MANAGER
We will help you utilize all the resources and benefits of your membership.
NEW CONNECTIONS
We will introduce you to fellow RW members you would like to connect with.
EDUCATIONAL SEMINARS
Build your business moxie with events that cover various professional topics, delivered by experts in a variety of fields.
Richmond Weddings 2020 MEDIA KIT
SHARING SUCCESSWe are always looking for new ways to help promote our clients as well as finding as many opportunities as possible to work together.
Amye and Scott are the best thing to happen to my business! They provide numerous learning opportunities, monthly networking, two fantastic wedding shows and endless support yearly! Joining their team was the best investment for my business! They have created an amazing family of vendors that support and help each other. I am so glad I found Richmond Weddings and can’t image navigating this industry without them!—Debbie Miller, Owner, Sunshine Events by Debbie
I am so very grateful for all of your help. I want you to know that I have made so many important connections for the restaurant because of Richmond Weddings and really value our relationship.—Lisa Trani, Public Relations, La Grotta Ristorante
The entire experience was breathtaking and really helped me to find some great vendors. —Monshaye, Show Attendee
I have worked with the Richmond Weddings team for nearly SIXTEEN years now and hands down, they are the BEST!!! They treat everyone in the wedding industry like family.—Angela Smith, Owner, XOXO Weddings & Events
We found our venue BECAUSE of the directory! It was so helpful and so perfect! Thanks!! —Allie, Future Bride
Richmond Weddings is the essential wedding resource for both wedding couples and wedding vendors. RW has created a family of vendors who support and help each other so that every couple can have the wedding that they have always dreamed of. They have created an easy way for wedding couples to find the best local vendors in the Richmond area.—Noelle Parent, Owner & Lead Curator at gifted
Amye and Scott are two of the best I have ever worked with. They have not just created a wonderful network of resources, they have created a family. The people I have met through their networking events have changed my level of confidence to recommend vendors to my brides and grooms. Kudos to you both and the wonderful tool you provide!!—Phyllis Case, Director of Catering & Events, The Dominion Club
We love working with Richmond Weddings because they are innovative, kind and extremely reliable. Amye & Scott care deeply for the needs of their clients. They are the perfect blend of professionalism and efficiency. I would highly recommend Richmond Weddings to all wedding professionals. It would be a disservice to their company to not work with Amye & Scott.—Paula Ramirez, Proprietor, Historic Mankin Mansion
Had a wonderful time at The Richmond Weddings Show yesterday. So many awesome vendors. This was a fun and well organized event at a beautiful venue. Very exciting and helpful. Thank you for hosting a terrific event.—Jennifer, Show Attendee
Richmond Weddings 2020 MEDIA KIT
ANNUAL MEMBERSHIP PACKAGESWe offer you a comprehensive set of resources through our website, magazine, social media and shows. All packages are for a full one year membership and include an ad in the January and July issues of Richmond Weddings magazine and listing on RichmondWeddings.com. Payment plans are available.
· Two page magazine ad*· Primary web placement· Ad Design: $250· only $10 admission to networking events**$5,820 Annual Investment
· One page magazine ad*· Top tier web placement· Ad Design: $150· only $10 admission to networking events**$3,290 Annual Investment
PREMIUM PLUS PACKAGE PREMIUM PACKAGE
* additional investment required for inside front cover, inside back cover, pages 1-7 or last page ** $35 per person for non-members
Full page with bleed: 8.75"(w) x 11.25"(h)
Full page with bleed: 8.75"(w) x 11.25"(h)
Richmond Weddings 2020 MEDIA KIT
· Third page magazine ad· 3rd tier web placement· Ad Design: $100· $25 admission to networking events**$2,080 Annual Investment
STANDARD PACKAGE
1/3 page vertical: 2.25"(w) x 9.75"(h)
1/3 page square: 4.75"(w) x 4.75"(h)
· Half page magazine ad· 2nd tier web placement· Ad Design: $125· $25 admission to networking events**$2,530 Annual Investment
FEATURED PACKAGE
1/2 page vertical: 3.50"(w) x 9.75"(h)
1/2 page horizontal: 7.25"(w) x 4.75"(h)
** $35 per person for non-members
Richmond Weddings 2020 MEDIA KIT
· Quarter page magazine ad· 4th tier web placement· Ad Design: $75· $25 admission to networking events**$1,720 Annual Investment
PRINT AD SPECIFICATIONSVendors must supply high resolution print-ready artwork for their ads (300 dpi).
Artwork for ads must be submitted and approved 4 weeks prior to magazine print date.
AD DEADLINESJanuary issue: Ad artwork due October 15
July issue: Ad artwork due April 15
BASIC PACKAGE
1/4 page vertical: 3.50"(w) x 4.75"(h)
** $35 per person for non-members
Contact us and learn how we can help
elevate your brand today.
Amye & Scott Brunette, [email protected]
804-789-9110