2017 MEDIA KIT -...

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2017 MEDIA KIT

Transcript of 2017 MEDIA KIT -...

2017 MEDIA KIT

Four Seasons Magazine brings to life the values and vision of Four Seasons and the discriminating luxury traveler. It shares the perspectives of professional storytellers, artists and experts from many different walks of life and parts of the world. Stories welcome readers to share the wonder of experiencing the world and its many iterations of culture, cuisine, nature, innovation, style and leisure. The magazine is a worldly, warm, entertaining, energetic and sophisticated companion.

CONTENT APPROACH

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

OVERVIEW

THE STRUCTURE OF THE MAGAZINE INCLUDES FOUR MAIN SECTIONS:

1. ESSENTIALS: The best of the season, for your pleasure Readers will enjoy a medley of luxury lifestyle product pages, tips, trends, insights and interviews.

The mix of high-end tech and sports products with luxury accessories and jewelry creates a broad editorial landscape.

Essentials section includes: Product Pages Beautifully executed product pages

covering the latest in: • Men’s style • Women’s style • Jewelry and watches • Home interiors/design • Beauty

ESSENTIALSThe best of the season, for your pleasure

GIFTS FROM THE SEA Ocean-inspired jewellery . . . 78 • INSPIRATION SYDNEY A light, luxurious look for her . . . 80 • TWO FOR ONE Double-duty cosmetics . . . 82 • BETTER TOGETHER Sparkling bracelets piled high . . . 84 • FRANCESCO MAGLIA Celebrating rainy days . . . 86

• TIME FOR ROMANCE Floral watches with the look of love . . . 88 • COMPLETELY KATRANTZOU Digital prints and what’s next from Mary Katrantzou . . . 90 • RETRO ACTIVE A nod to the ’70s in the season’s accessories . . . 96 • REPUBLIC OF FRITZ HANSEN The epitome of

Scandinavian furniture style . . . 98 • READ. WATCH. LISTEN. Global entertainment picks . . . 100 • ROYAL FLUSH Up the ante in home décor . . . 102 • SPAR OF THE MOMENT Knockout fitness in Thailand . . . 104 • ON THE MENU IN MEXICO CITY Daring delicacies . . . 106 • TANNAT ON ITS OWN TERMS Uruguay’s up-and-coming wine . . . 108 • GROWING GREEN IN CHINA Shanghai’s Roots & Shoots non-profit . . . 112 • THE ART OF

DOHA Contemporary art, cultural identity . . . 114 • STILL GETTING THINGS DONE Meet productivity guru David Allen . . . 118 • BENT ON SPEED The new Mulsanne Speed by Bentley . . . 122 • EVENT HORIZON What’s coming this quarter . . . 124

CONTENT APPROACH

Interviews and Trend Spotlights • Food/beverage • Wellness/sport • Automotive • Collecting • Tech • Behind the scenes where luxury is made • Entertainment reviews • Fashion designer profiles • Philanthropy • Events around the globe

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

2. OPINIONS: Perspectives from thought leaders and tastemakers Concise point-of-view pieces serve as a pillar of intelligence in the magazine and provide balance editorially in the front of the book. These pieces, written by top-notch writers, thinkers, leaders of industry and personalities of the moment, entertain and provide food for thought.

3. PORTFOLIO: A. Fashion

The fashion in Four Seasons Magazine is compelling and rich, classic and sophisticated. Shoots portray high fashion in a warm and intriguing way.

B. Features Four Seasons Magazine surprises the reader with travel and cultural features that pose—and answer—

intelligent questions. Multiple entry points and layers of information ensure an accessible approach.

4. THE WORLD OF FOUR SEASONS: Educates, entertains and offers travel inspiration to readers through the lens of Four Seasons Hotels

and Resorts. Destinations are brought to life with first-person reports from previous guests and recommendations from experts at Four Seasons properties around the globe.

CONTENT APPROACH

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

By Gemma Z. Price Photography by Dana NeibertBy Gemma Z. Price Photography by Dana Neibert

It’s an island known as one of the best places on Earth to do nothing—besides lounge by the lagoon, sip fruity cocktails and take in the spectacular scenery. But as one adventure-seeker discovers, those who prefer a more active holiday should consider what they’re missing if they haven’t looked Leeward.

Ia Orana

Ia Orana

Ia Orana

F OU R S E A S ON S M AG A Z I N E / I S S U E 1 / 2 016

this spread:Dive into a Bora Bora adventure from the bow of a boat with an outrigger and traditional tattoo-inspired adornment.

this spread:Dive into a Bora Bora adventure from the bow of a boat with an outrigger and traditional tattoo-inspired adornment.

this spread:Dive into a Bora Bora adventure from the bow of a boat with an outrigger and traditional tattoo-inspired adornment.

AUDIENCE PROFILE

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

DEMOGRAPHICSAverage Age ............................................... 49Average Net Worth ............................... $4MMedian Income ................................. $550KGraduate Degree ................................... 61%Male/Female ................................ 58%/42%Single/Married ............................ 22%/78%Kids Under 18 .........................................35%

FREQUENT TRAVELERSFour Seasons guests spend an average of 51.2 nights in a hotel each year.Travel for Business ................................50%Travel for Leisure ..................................50%Fly First Class for Business ..................26%Fly Business Class for Business ...........53%

PASSION POINTSSpa ...........................................................82%Discovering New Restaurants .............. 71%Gym/Personal Training ........................68%Wine & Spirits ........................................ 61%Golf ..........................................................54%Shopping .................................................50%Exploring Local Culture .......................48%Art Galleries ...........................................45%Live Theater & Musicals .......................42%Family Travel .........................................42%

INVESTMENTSStock in company thatemploys the investors .............................48%Money Market Funds ............................85%Stocks ......................................................74%IRA ..........................................................70%Jewelry ....................................................48%Diamonds ................................................37%Gold, Silver ............................................... 9%Art .............................................................. 6%

TECHNOLOGY• 85% of guests also visit the Four Seasons

websites• 65% own an iPhone• 73% own an iPod or MP3 docking station

stereo• 89% own an HD/widescreen television• 99% own a personal computer/laptop

Sources: Four Seasons data survey conducted by Peter Doering Consulting, Four Seasons Global Advisory Panel Profile Survey, 2015 YouGov AMEX Harrison Study

AUDIENCE PROFILE

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

TOTAL AUDIENCE: 1.1 MillionTotal

Rooms23,381

Total Residences

3,713

Average Occupancy

75%

Days per Issue91

Average Guests per Room

1 .6

Average Nights Stayed

2.5

Average Readership per Issue

1,183,465+ x x x / =

TIME SPENT READING• 9 out of 10 guests looked for

Four Seasons Magazine during their last stay at one of our properties.

• 89% of guests have read/looked through the magazine.

• 88% of readers spend 20–30 minutes with the magazine.

• 12% of readers spend 30–60 minutes or more with the magazine.

READER ENGAGEMENT

Source: Four Seasons Online Reader Survey

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

CIRCULATION

CIRCULATIONFour Seasons MagazineDistributed in 108 Four Seasons Hotels and Resorts and 31 Private Residences in 42 countries (with more than 35 properties opening between 2016 and 2020), Four Seasons Magazine caters to the world’s most sought-after consumers with an estimated 1.1 million readers. Each issue, including global advertising pages, is also available in digital flipbook format at fourseasons.com/magazine.

DISTRIBUTION BREAKDOWN46% North America 23% Asia/Pacific 8% Europe 18% Middle East/Africa 5% Caribbean, Central & South America

CIRCULATIONFour Seasons MagazineDistributed in 108 Four Seasons Hotels and Resorts and 31 Private Residences in 42 countries (with more than 35 properties opening between 2016 and 2020), Four Seasons Magazine caters to the world’s most sought-after consumers with an estimated 1.1 million readers. Each issue, including global advertising pages, is also available in digital flipbook format at fourseasons.com/magazine.

DISTRIBUTION BREAKDOWN46% North America 23% Asia/Pacific 8% Europe 18% Middle East/Africa 5% Caribbean, Central & South America

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

Property Number of Rooms

UNITED STATESAtlanta 244Austin 291Aviara, North San Diego 136Baltimore 256Boston 273Chicago 346Dallas 431Denver 239 Four Seasons Hotel, The Surf Club 77 Four Seasons Resort O‘ahu at Ko Olina 371 Hawaii, Hualalai 243 Hawaii, Lana‘i at Manele Bay 236 Hawaii, Lana‘i Lodge at Koele 102Hawaii, Maui 377Houston 468Jackson Hole 124Las Vegas 424Los Angeles at Beverly Hills 285Los Angeles in Beverly Hills (Beverly Wilshire) 395Los Angeles, Westlake Village 270Miami 221New York 368 New York Downtown 189Orlando 443Palm Beach 210 Palo Alto, Silicon Valley 200 Philadelphia Opening Soon

San Francisco 277Santa Barbara 207Santa Fe 65Scottsdale 210Seattle 147St. Louis 200Vail 121Washington, DC 211

MEXICOMéxico, D.F. 240Punta Mita, México 73

CANADAMontreal Opening Soon Toronto (Yorkville) 259Vancouver 372Whistler 273

CARIBBEAN/ CENTRAL & SOUTH AMERICAAnguilla 188Bogotá 124 Buenos Aires 165Casa Medina Bogotá 116Costa Rica 184Nevis 196 Sao Paulo, Brazil 254

EUROPEBudapest 179Florence 116Geneva 103 Grand-Hôtel du Cap-Ferrat 74 Hampshire 133

Istanbul at the Bosphorus 170 Istanbul at Sultanahmet 65Lisbon 282 London at Park Lane 193London at Ten Trinity Square 100Milan 118Moscow 180Paris 245Prague 161 St. Petersburg Lion Palace 183

ASIA/PACIFIC Bali at Jimbaran Bay 156Bali at Sayan 60 Beijing- Chaoyang 313Bengaluru, India 230Bora Bora 107Chiang Mai 98 Four Seasons Private Island Voavah at Baa Atoll (Maldives) Opening Soon Golden Triangle, Thailand 15Guangzhou 344 Hangzhou at West Lake 78Hong Kong 399Jakarta 125 Koh Samui, Thailand 73Kyoto 124Langkawi 91Macau 360 Malaysia, Kuala Lumpur Opening Soon Maldives at Kuda Huraa 96 Maldives at Landaa Giraavaru 102

CIRCULATION

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

CIRCULATION Property Number of Rooms

ASIA/PACIFIC continuedMauritius 123Mumbai 202 The Nam Hai, Hoi An, Vietnam 100 Tianjin Opening Soon Seoul 317 Shanghai 422 Shanghai Pudong 187 Shenzhen 266 Singapore 255 Singapore (The Regent) 440 Sydney 531Tianjin 253

Tokyo at Marunouchi 57

MIDDLE EAST/AFRICA Abu- Dhabi at Al Maryah Island 190 Alexandria 118 Amman 92 Baku 171 Bahrain Bay 263 Beirut 230 Cairo at the First Residence 269 Cairo at Nile Plaza 365 Casablanca 186 Damascus 297

Doha 232Dubai at DIFC 106 Dubai at Jumeirah Beach 237 Johannesburg 117 Kuwait at Burj Alshaya 284 Marrakech 141 Mauritius 123 Riyadh 249 Seychelles 67 Seychelles at Desroches Island 40 Sharm El Sheikh 200 Tanzania – Safari Camp 77

THE AMERICASAustin 148Baltimore 62Boston 95Denver 102Houston 113Jackson Hole 57 O‘ahu at Ko Olina (Kapolei) 120Miami 258Nevis 120New York Downtown 146Orlando 20San Diego, Aviara Scottsdale 45Seattle 36San Francisco 138 Surf Club (Miami) 152

Vail 35 Carlsbad 132 Toronto 210 Whistler 280

CARIBBEAN/CENTRAL & SOUTH AMERICAAnguilla 32Costa Rica 45Punta Mita 89

ASIA/PACIFICBeijing 210Bengaluru, India 109Hangzhou 10 Jakarta 235 Kyoto 57

Mauritius 45 Maldives at Voahah, Baa Atoll 1 Shanghai at Pudong 73 Tianjin 108

EUROPEFlorence (Firenze) 38London, Ten Trinity Square 41

MIDDLE EAST/AFRICAAbu Dhabi 124Marrakech 43Seychelles 27 Seychelles at Desroches Island 11Sharm El Sheikh 146

RESIDENCES

• World’s most awarded luxury hospitality company

• 26 Forbes Five Star awards, more than any other hotel brand

• 20 AAA Five Diamond Awards, 2016

• 13 Michelin stars across 7 restaurants

• 90 Trip Advisor Certificates of Excellence, 2016

• Best Luxury Hotel Chain, Business Traveller Awards, 2016

• Most Hospitable Hotel Chain, Monocle Magazine, 2016

• 100 Best Companies to Work For, Fortune Magazine, 2016

• Four Seasons Hotel George V, Paris, named Best Hotel in Europe, Telegraph Ultras, 2015

• Four Seasons Hotel Hong Kong named best hotel in Asia, Gallivanter’s Guide

FOUR SEASONS MAGAZINE

2016

• Content Marketing Awards; Finalist – Best Print Publication

• Content Marketing Awards; Finalist – Best Overall Editorial, Print

2015

• Content Marketing Awards; Finalist – Best Cover

• Society of Publication Designers, PUB 50; Medal Finalist – Fashion Photography

• Society of Publication Designers, PUB 50; Merit – Best Cover

2014

• HSMAI Adrian Awards; Gold – Best Overall Social Media

• HSMAI Adrian Awards; Gold – Weddings Campaign

• Content Marketing Awards; Gold – Best Agency/Client Content Marketing Relationship

• Content Marketing Awards; Silver – Best Hospitality Publication

• Content Marketing Awards; Honorable Mention – Best Overall Editorial

AWARDS & ACCOLADES

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

2017 ISSUESPACE CLOSE

MATERIAL CLOSE IN ROOM

Spring January 17 January 26 March 3

Summer April 12 April 24 June 5

Fall July 6 July 17 August 25

Winter September 28 October 9 November 17

2017 GLOBAL RATES*

1x 2x 3x 4x

Full Page $32,530 $30,904 $29,359 $28,071

CV2+pg1 $69,939 $62,945 $56,651 $50,986

CALENDAR & RATES

FOUR SEASONS MAGAZINE

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

Global rates include all U.S. and International editions.* Category rates available; contact the publisher for more information.

PAYMENT TERMSNet 30 days from date of publication with approved credit. Billing date is the first day of the month of cover issue. First-time advertisers must submit credit application or provide payment in full with insertion order.

2017 LOCAL RATES*

1x 2x 3x 4x

Full Page $5,768 $5,494 $5,232 $4,983

CV3 $6,634 $6,318 $6,017 $5,730

LLHR pg+CV3 $11,825 $11,262 $10,725 $10,215

CV4 $7,787 $7,416 $7,063 $6,727

FASHION &ACCESSORIES100% CapriArmagganBlumarineBrooks BrothersDavide CenciDolce & GabbanaE. MarinellaFedeli CashmereFranck NamaniGucciGuessHarry RosenHefter CollectionHobbs CashmereHugo BossIke BeharJosephson OpticiansKara RossKitonLa PerlaLancelLeggiadroMarc JacobsMichael KorsPal ZileriPatric LovePaul & SharkPradaRalph LaurenRoberto CavalliSalvatore FerragamoTees by TinaTom FordTommy Bahama FashionValentino

ViciniZilli

HOMEBevoloFendi CasaGalerie Bartoux SingaporeHeffel Fine Art Auction HouseKantelberg & Co.Palazzo TornabuoniSouth Hill HomeThe Art of Richard MacDonaldThe Home TrustThe Ploh Group Private LimitedTK Asian AntiquitiesTravis Hansson Fine ArtViking Range CorporationWilliam AshleyYorkville Design Centre

RETAILBal Harbour ShopsMall at MilleniaMiami Design District

TRAVELMarquis JetSentient JetTCS & Starquest ExpeditionsThe BluefishUltra Marine Yacht Charters

JEWELRY &WATCHESA. LinkAaron BashaAbellanAl Anwaar Golden JewellersAlex Sepkus Inc.Ann Louise JewellersArchives Ltd.AssaelAvakian/Luxe 57, LLCBackes & StraussBaume & MercierBedat & Co.BellarriBirksBizzottoBlancpainCarl F. BuchererCartierCassisCellini Fine JewelryCharles KrypellChaumet International ChopardChristophe ClaretChristophe DanhierChristopher DesignsDavid YurmanDe GrisogonoEbillionEuropean Watch CompanyGem PlatinumGilan Jewelry Corp.GR Precious Color Inc.Graff Diamonds

GumuchianHidalgo JewelryJack KelégeJacob & Co.JaipurJewelry by GauthierKnar JewelryLevievLouis BlackMaîtres du TempsMartin Katz Ltd.Michael Ashton WatchesMolinaMontres DeWittNeil LaneNorman SilvermanOfficineOmegaParmigiani Fleurier SAPiagetRichard MilleRoberto CoinRonald Abra, Ltd.Royal de VersaillesSethi CoutureSidney ThomasStephanie KantisSteven KretchmerTiffany & Co.Ulysse NardinVhernier

FINANCIALBlack Card LLCScotia BankTD Bank Financial

ADVERTISERS

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

NEW YORKPublisher/VP Sales & MarketingTracie McLaughlinPace646/856-8326 [email protected]

Jenny SecklerPace646/[email protected]

BOSTON, BALTIMORE AND D.C.Debra Sanders917/[email protected]

ARIZONA, COLORADO, HAWAII, NEVADA, NEW MEXICO, WASHINGTON & WYOMINGLiza Beth Madsen801/[email protected]

WEST COAST/ CALIFORNIANicole Bordges310/[email protected]

SOUTHEASTERN U.S.Tracy Franklin917/[email protected]

RESIDENCESAshley Rogers416/[email protected]

CANADADebbie Topp905/[email protected]

ITALYValentina Donini 39 02/[email protected]

INDIASharmila Devnani91 22/[email protected]

SPAIN & SWITZERLANDCarol Shamieh41 43/[email protected]

BELGIUM, THE NETHERLANDS& LUXEMBOURGCarine Hauret32 2/[email protected]

TURKEYGurkan Kinaci90 212/[email protected]

FRANCEAstrid Defontaine33 1/[email protected]

ASIA/PACIFICKaren Ko852/[email protected]

U.K.Roshi Kamdar44 78/[email protected]

SALES REPS

FOUR SEASONS MAGAZINE 2017 MEDIA KIT

MATERIAL REQUIREMENTS Macintosh-formatted CD or DVD with a contract proof. You must provide a color laser at 100% scale if a contract proof is not supplied. Media will not be returned. PDF created as PDF/x-1a:2001 is our preferred file format. Other file types accepted: InDesign, QuarkXpress, Photoshop and Illustrator. If supplying native files, please supply all links and fonts used in the document.

DIGITAL FILE REQUIREMENTS For both PDF and native files, please adhere to the following rules.

1. Make sure that all images are high-resolution (300 ppi) and are in CMYK mode. Note that enlarging an image with a resolution of 300 over 125% in the page layout file will lower the resolution to the point that image quality degradation may be noticeable when printed.

2. Convert all spot colors to 4-color process (CMYK).

3. Our maximum total area coverage/ink density is 300 dpi.

4. For spread ads, keep all copy and important art at least .375" (.95 cm) away from the gutter on each side.

PROOF REQUIREMENTSA contract proof is recommended. Only SWOP-certified proofs such as Kodak Approval, Creo Iris and Fujifilm Final-Proof are acceptable for matching color on press. A standard GATF or SWOP color bar is to be included on the proof, but is not necessary in the digital file. Go to www.swop.org for more information. You must provide a color laser at 100% scale if a contract proof is not supplied.

BLEED ADS Create page layout document to trim dimension; then pull 1/8" bleed on all four sides to fulfill bleed dimension. Critical design and type elements must stay within the live area.

CONTACTFor questions regarding specs, or material extensions:

Sharon Linder336/[email protected] Seasons Magazine1301 Carolina St.Greensboro, NC 27401, USA

Ad Size Trim Width x Height

Full Page 8" x 9.875"

203 mm x 251 mm

Spread Create as two single pages

NON-BLEED ADS (ad that does not touch trim) Create page layout document to dimension listed.

Ad Size Trim Bleed Live Area Width x Height Width x Height Width x Height

Full Page 9" x 10.8125" 9.25" x 11.0625" 8" x 9.875"

229 mm x 275 mm 235 mm x 281 mm 203 mm x 251 mm

Spread Create as two single pages

BLEED ADS

PRINT AD SPECS

FOUR SEASONS MAGAZINE 2017 MEDIA KIT