MYHFA.ORG | THE HOME FURNISHINGS ASSOCIATION MEDIA KIT

2017MEDIA KITThe Publication of the Home Furnishings Association

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MYHFA.ORG | THE HOME FURNISHINGS ASSOCIATION MEDIA KIT MYHFA.ORG | THE HOME FURNISHINGS ASSOCIATION MEDIA KIT

| Editorial Calendar

Home Furnishings Association | MyHFA.org | 800-422-3778

JanuaryProduct Focus: MattressesAd materials due: 11/23Mail date: 12/20Bonus distribution: Atlanta, Dallas,and Las Vegas Markets

February/MarchProduct Focus: Home OfficeAd materials due: 1/25Mail date: 2/21

AprilProduct Focus: BedroomAd materials due: 2/22Mail date: 3/21 Bonus distribution: High Point Market

MayProduct Focus: EntertainmentAd materials due: 4/13Mail date: 5/9Bonus distribution: Canadian Furniture Show and HFA’s Networking Conference

JuneProduct Focus: Home Accents(rugs, lighting, accessories, top of bed)Ad materials due: 5/10Mail date: 6/6Bonus distribution: Atlanta and Dallas markets

JulyProduct Focus: Occasional Ad materials due: 6/9Mail date: 7/6Bonus distribution: Las Vegas Market

AugustProduct Focus: YouthAd materials due: 7/5Mail date: 8/1

SeptemberProduct Focus: OutdoorAd materials due: 8/10Mail date: 9/5Bonus distribution: Casual MarketChicago

John Wells IIIWells Home Furnishings Charleston, West Virginia

“I always get a lift when I find the new RetailerNow on my desk. I immediately spend at least 30 minutes reading a good part of it knowing the great content it holds…I then call my son at our Morgantown store to watch for the new edition.”

Linda NigburNigbur’s Fine Furniture

Wausau, Wisconsin

“I enjoy reading about other re-tailers like me and the challenges, successes and solutions they come up with to grow their business. In a way, reading RetailerNOW is a great way to network with other retailers until I see them at market!”

Robert TaylorRed Door Interiors

Bakersfield, California

“I will often find the latest copy of RetailerNOW open on my desk with an article circled. The edu-cational articles really help keep us up to speed as our industry changes.”customer’s question, a rep is just a phone call away, and they will know the answer to whatever question might arise. 

OctoberProduct Focus: DiningAd materials due: 9/5Mail date: 9/25Bonus distribution: High Point Market

Nov/DecemberProduct Focus: Upholstery (leather, motion, fabric)Ad materials due: 10/25Mail date: 11/21

MYHFA.ORG | THE HOME FURNISHINGS ASSOCIATION MEDIA KIT MYHFA.ORG | THE HOME FURNISHINGS ASSOCIATION MEDIA KIT

TRIM NON-BLEED BLEED

Full Page 8.375” x 10.875” 7.875” x 10.375” 8.625” x 11.125”

1/2 Page Horizontal 8.375” x 4.75” 7.375” x 4.75” not available

1/2 Page Vertical 4.0” x 10.875” 3.75” x 10.375” 4.25" x 11.125

2 Page Bottom Spread 16.75” x 3.875” 16.25" x 3.625" 17.00” x 4.0”

1/3 Page (vertical) 2.75 x 10.875” 2.75” x 10.375” 3.0” x 11.125

1/8 Page Market ad 3.5” x 2.125”

1/4 Page Market ad 3.5” x 4.375”

Advertising SalesLynn Orr 800.422.3778 x 112

Home Furnishings Association | MyHFA.org | 800-422-3778

Ad Submission Guidelines:

Please submit CMYK PDF files. All images must be 260-300 dpi.Please design all spreads as single page files.Bottom spread file should be sent as 8.375” x 3.875” + .125” bleed for each page to run across the spread.

Questions About Artwork?

Contact RetailerNOW art director,Tim TImmons at 800.422.3778 ext. 303 orvia email at ttimmons@MyHFA.org

Website Advertising Specs:

Top banner: 536px x 99pxSide bar: 230px x 470px

Provide ads at 72dpi in one of the following formats:gif, jpg/jpeg or png.

| Print Specs

PRINT ADVERTISING SPECS

DIGITAL ADVERTISING

2 PAGE BOTTOM SPREAD ONLY TWO SOLD per issue

1/2 PAGEHORIZ.

1/2 PAGEVERT.

1/3 PAGEVERT.

1/8 PAGE

1/4 PAGE

FULL PAGE

Eblasts Recommendations:

Completed HTML must be provided 7 days before mail date or 10 days if only providing content and photos. Please include subject line and email addresses for people who need to see proofs.

We will also accept images in the following formats: gif, jpg/jpeg, png.Email image specs are 72dpi at a max width of 600 pixels.

MYHFA.ORG | THE HOME FURNISHINGS ASSOCIATION MEDIA KIT

RetailerNOW is the official publication of the Home Furnishings Association.There’s been an association magazine almost as long as there’s been an association, and, much like the Association, it’s changed with the times in both style and emphasis but the underlying purpose of both is to help retailers do better business. This is the magazine that’s written for retailers who work ON their business, not just IN it. They’ve asked for insightful articles on sales and marketing, technology, operations, store design and more, and RetailerNOW delivers. Their success is your success.

The HFA’s roots date back to 1920; it’s North America’s largest organization devoted entirely to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several countries. The HFA provides members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations.

SUBSCRIBERSRetailerNOW has more than 10,000 subscribers: 90% are retailers; 26% are HFA members. Of the readers who aren’t members, 89% are retailers. These are the retailers who visit the HFA during markets in Las Vegas and High Point in our Retailer Resource Center. These are the retailers who attend our regional events, conferences, and webinars. Nearly all of our subscribers are owners, presidents, store managers, founders—decision makers. These are your prospects.

DISTRIBUTIONRetailerNOW is published 10 times a year and offers bonus distribution at these major markets: Las Vegas, High Point, Dallas, Atlanta, Chicago Casual and the Canadian Furniture Show. The magazine is also distributed exclusively in our Las Vegas and High Point Retailer Resource Centers and at the HFA’s annual Networking Conference.

OUR READERS

Lynn Orr: Advertising | lorr@MyHFA.org500 Giuseppe Court, Ste 6Roseville, CA 95678 Call 800.422.3778 ext. 112

66% find the content relevant to their business

79% enjoy the content

74% pass along rate

80% discuss content with others

66% clip, copy or save an article

(2016 Reader Survey)

Robert Bell: Editor | rbell@MyHFA.org3910 Tinsley Drive, Ste 101

High Point, NC 27265Call 800.422.3778 ext. 307