2017CO-MARKETINGP R O G R A M G U I D E

2017 CO-MARKETING | WHAT YOU NEED TO KNOW

W H A T I S C O - M A R K E T I N G ?

H O W D O E S T H E P R O G R A M W O R K ?

C O - M A R K E T I N G F O R C O - P R O M O T I O N

F I B E R O N 2 0 1 7 C O - M A R K E T I N G G U I D E L I N E S

Fiberon co-marketing is a program that helps distributors, dealers, and contractors combine advertising and marketing efforts to co-promote the Fiberon brand. Fiberon offers marketing materials and resources to successfully launch new products, enhance advertising programs and develop promotional opportunities.

Fiberon allocates funds based on a percentage of the current year's budgeted purchases. Fiberon funds are a voluntary resource, and are the property of Fiberon. Fiberon reserves the right, in its sole discretion, to modify, limit, discontinue, or forfeit any or all funding of the program at any time, with or without notice. All Fiberon-designated funds are forfeited upon termination of any distribution agreement or relationship.

º The co-marketing plan runs from January 1, 2017 through December 31, 2017. Co-marketing funds are earned at the rate of 2.0% of budgeted net purchases. Net Purchases are calculated after all discounts, special pricing, terms and freight have been subtracted.

º Fiberon has established an initial co-marketing fund for each distributor based on 2.0% of budgeted net purchases. The funds earned and placed into these accounts are to be used for Fiberon brand-building and business-building activities only.

º Each distributor may spend up to 70% of their allotted funds prior to June 30, 2017. Distributors may not overspend this initial funding allocation. At the end of each month, accounts will be reviewed to determine if an account adjustment is necessary based on year-to-date purchases.

- If a distributor earns funds that exceed the 70% allocation, those additional funds will be made available in the co-marketing account.

- If, by June 30th, a distributor has not earned funds greater or equal to the amount spent, the co-marketing account will be temporarily suspended until those funds have been earned. Distributor accounts will not be allowed to run a negative balance after June 30th.

- If at any point after June 30th, a distributor wishes to order additional merchandising materials, but has not earned sufficient funds to cover that purchase, the distributor must submit a purchase order to the Marketing Program Coordinator at the time the request is made. The distributor will then be responsible for paying the invoice for this purchase order.

º Statements showing funds earned, funds spent, and account balances will be provided each month to Fiberon Distributors and corresponding Fiberon Sales personnel.

º On December 31, 2017, all unused co-marketing funds will be forfeited, except those earned during the month of December. December accruals may be carried over into the first quarter of the following year and must be used by the end of the first quarter; otherwise, they will be forfeited.

º The distributor must be an active Fiberon customer in good credit standing to have access to fund contributions and reimbursements.

º For distributors with more than one location, funds that are earned by each location in 2017 must be spent at the location where the funds were earned. Funds cannot be moved from one location to another.

R E I M B U R S M E N T Q U E S T I O N S

H O W D O I G E T P R E - A P P R O V E D ?

W H A T E X P E N D I T U R E S A R E N O T E L I G I B L E ?

H O W D O I S U B M I T A R E Q U E S T F O R R E I M B U R S E M E N T ?

H O W M U C H I S I N M Y A C C O U N T ?

For required pre-approvals for advertising, contact your Fiberon Marketing Program Coordinator. To ensure eligibility and reimbursement for any advertising or promotional effort not specifically listed in this program, contact the Fiberon Marketing Program Coordinator for pre-approval.

The Fiberon Co-Marketing Plan does not cover agency fees or maintenance fees (except as detailed) incurred in creating advertising, supporting promotional efforts, or building displays.

To ensure timely and accurate reimbursements, please follow these simple steps:

1. Complete and forward the “Fiberon Co-Marketing Submission Form” located in this document. To ensure speedy processing, please provide documentation as indicated for each type of marketing expense.

2. Proof of advertising (as outlined in “What expenditures are eligible”) must accompany all submissions.

3. Claims for reimbursement from your distributor co-marketing plan must be submitted or postmarked no later than 90 days from the date of the ad, invoice and/or event.

Fiberon will prepare and forward monthly reports detailing your co-marketing account balance after submissions have been processed for the month. Keep in mind these program topics when reviewing your account:

º Co-marketing fund contributions are available to promote Fiberon products throughout the year but are best spent growing the business in Q1 and Q2.

º Co-marketing fund balances can also be found on the Fiberon Marketing Portal. They will be updated on a regular basis and available to view 24/7/365.

º Co-marketing funds are allocated on an annual cycle. Each January starts a new season of marketing, advertising, and PR campaigns.

º Reimbursement credits are made every month on submitted eligible advertising and promotional efforts.

º Accounts will be monitored and reconciled at the end of each month.

º The distributor must submit a detailed marketing plan to the regional manager for evaluation and comment. The regional manager is responsible for the proper and effective use of the co-marketing funds within the region and is empowered to direct the funds to produce maximum results.

- Distributors are not permitted to take co-marketing credit deductions on payments owed to Fiberon without a Fiberon credit number to reference.

- Any unauthorized co-marketing credit deductions on payments taken by the distributor must be paid back within 30 days to clear the Fiberon aging account.

º Submissions must be made within 90 days of invoice or, for ongoing campaigns, at the close of the advertising run.

º All co-marketing reimbursements are processed as a credit to the distributor’s account.

º Fiberon co-marketing funds will be credited monthly.

º All ads must meet Fiberon brand guidelines in order to be reimbursed. Ads must be submitted for pre-approval in advance of running the advertisement. Otherwise, distributors run the risk of forfeiting the right to be reimbursed. Incorrect or improper usage of any Fiberon brands will disqualify the ad for reimbursement.

W H A T E X P E N D I T U R E S A R E E L I G I B L E ?

F I B E R O N A D V E R T I S I N G E X P E N D I T U R E S

The primary intent of the co-marketing plan is to support dealers and deck builders with displays, samples and literature. The co-marketing program supports a variety of advertising efforts including newspapers, magazines, direct mail, TV, radio, and digital. Promotional efforts such as contractors’ breakfasts, open houses and training seminars qualify for the program as well. The following charts detail the reimbursement rate, required documentation, and the pre-approval requirement for a number of categories.

M A R K E T I N G R E S O U R C E S

Developing productive marketing campaigns take time and effort. To jump-start your Fiberon advertising, go to our website, https://www.fiberondecking.com/our-company/news-media/logos to download logos. Refer to Fiberon graphic standards for proper use of the company logo.

If you have any questions regarding the eligibility of your advertising or promotional campaigns, please contact our office at 704-463-2995 for guidance before committing materials and resources to your efforts.

BRANDING/GROWTH/INCENTIVE ACTIVITIES

DESCRIPTION REIMBURSEMENT % REQUIRED DOCUMENTATION PRE-APPROVAL NEEDED

CUSTOM DISPLAYS Custom, tabletop, counter, floor, etc. displays using Fiberon specific material

100% Copy of material list with distributor landed cost listed.

No

COLLATERAL MERCHANDISE

Deck and rail samples, literature, displays, etc.

100% Must be ordered through the distributor portal.

No

APPAREL & PROMOTIONAL ITEMS

Wearables and promotional items that are branded and co-branded with the Fiberon logo

Fiberon Specific - 100% Multiple Suppliers - 50%

Copy of invoice and photo of branded piece.

Yes

DIGITAL/PRINT, DIRECT MAIL, RADIO/TELEVISION ADVERTISING (for dealers, retailers, and contractors only)

Digital/Print, Direct Mail, Radio/Television Advertising

50% if Fiberon is the only brand promoted

Amount will be prorated if more than one brand is promoted, up to a maximum of two brands.

Publications - full page tear sheet of advertisement showing name and date of publication.Direct Mail/Signage - a printed or electronic copy of the direct mail piece or signage.Website - URL of active site Radio/Television - a copy of the script or ad, a station invoice documenting total time purchased, number of commercials broadcasted, daily time period in which ad was broadcast.A copy of the advertising invoice must be included for all items above.

Yes

DEALER TRAINING/EVENTS

Training/product knowledge sessions, dealer breakfasts, open houses, demo days, grand openings, in-store promotions, outings, and sponsorships..

50% of invoice, credit issued simultaneously with invoice.

DESCRIPTION No

CONTRACTOR TRAINING/EVENTS

Training/product knowledge sessions, contractor breakfasts, demo days.

Fiberon Specific - 100% Multiple Suppliers - 50%

DESCRIPTION No

PLANT TOURS Hotels are covered at 100% Airfare is covered at 50%

Up to 100% DESCRIPTION Yes

TRADE AND CONSUM-ER SHOWS

Trade or home and garden shows

50% DESCRIPTION Yes

VEHICLE WRAPS/SIGNAGE

Fiberon branded vehicle wrap or custom signage.

"Fiberon Specific - 75% Multiple Suppliers - 25%"

DESCRIPTION Yes

FIB-0026-LIT 9/16

fiberondecking.com

For the most up-to-date resource informationcontact the marketing program coordinator at co-marketing@fiberondecking.com.

Co-Marketing Request Form

Complete this form and submit along with the required proof of advertising and invoices to:

FiberonCo-Marketing Plan198 Random DriveNew London, NC 28127

Co-Marketing submissions must be made within 90 days of the occurrence (invoice date or final run date).

All submissions must include:• Completed form• Physical proof of advertising:

tear sheet, active URL address or link, radio/TV ad andstation support documents, photo of display, booth, etc.

• Copy of paid invoice

DistributorRequest is for: Dealer or Other

Where expenditure will appear/occur:

Description of Expenditure:(Attach all appropriate support documents for review.)

Cost of Expenditure: (specify currency)

City: State/ Province: Date:

Approved By:

Yes

Pre-Approved:

No

List other:

Phone: Fax: Email:

City: State/ Province: Postal Code:

Country Code:Contact Name:

Address:

Date: Payable to: