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MARKETING & DISTRIBUTION PLAN

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INTRODUCTION

Neon & Co was Born in Melbourne in 2013. Our objective has always been to formulate hair care products of the finest quality; we search worldwide to source plant-based and active-made ingredients and use only those with a proven record of safety and efficacy. We are a family run business leading the way for choice at an afforadable level with the end user in mind.

We started with a problem of how to keep our Fashion-Forward modeling clients satisfied and get value for money, by way of:

1. Maintaining their hair between visits

2. Long lasting blow dry

3. Minimizing hair damage

4. Cut drying time also (via glycolic acids)

Our clients mostly models are delighted with the results. They now have a trusted system of products that help attain a perfect and longer lasting blow dry, while providing flexibility and promoting hair growth.

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OUR GOALS

We have a strong sense of purpose to bringing back the experience to shoppers; to browse and compare merchandise; to find just what they need in a simple, understated way.

Our objectives is to be working with quality retailers who have the same social responsibility, and ethics as us in giving back to our customer’s traditional value for money products and service.

Few retailers survive on one-time customers. We are committed to engaging with a quality retailer, building communication and strong working relationships, with the view to a long-term collaboration.

We will strive to keep customers satisfied, promoting favorable word of mouth communication to attract new customers. We believe that responsible selling improves customer relationships in delivering customer value.

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GUIDING VALUES

STRATEGIC PLANNING 2016-2021

In building our brand, the Neon & Co business is guided by the values of:

1. Promoting locally made products.

2. Contributing to building local economies

3. Continually improving the customer experience

4. Creating employment opportunities

5. Increasing customer choice and satisfaction

1. Increase brand equity

2. Grow market share

3. Use a distribution strategy driven by website, social media influencers, selected resellers to distribute Neon & Co directly to consumers.

4. Use a marketing strategy informed by the new generation of personal grooming product consumers who believe in brands that appeal to their lifestyles.

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RESEARCH AND EXPERIENCE

Deb Pereira is the owner and founder of cult brand Neon & Co. She has a wealth of knowledge comprising 34 years of expertise in the hair industry.

Inspired by the wellness and skincare industries, Deb wanted to develop a unique range of professional quality products that work from the inside out, keeping hair in its most balanced state. We worked closely with Oscar Bioactive and trialled the effects of glycolic acids. We identified that glycolic acid improved the health of the scalp and the condition of hair, while also promoting new hair growth. After three years of extensive research and testing, underpinned by the same technology used in leading skincare research today, Neon & Co. was launched in 2013.

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PRODUCT POINT OF DIFFERENCE IN THE MARKETPLACE

Neon & Co is a signature line of hair and skincare products that promise to prolong the length of your blow dry and stimulate cellular turnover. The product range is the ultimate foundation that helps attain a perfect and longer lasting blow-dry while providing flexibility and promoting hair growth.

The products contain glycolic acids that penetrate and restructure the hair shaft resulting in healthier, weightless hair with a longer life span between washes. Our core ingredient glycolic acid penetrates the hair shaft, which attaches to the keratin, making hair manageable by restructuring the cuticle, giving it a healthy appearance. All products are infused with natural oils including almond, macadamia, kakadu plum and grape seed, which are high in vitamins, nutrients and antioxidants to nourish and protect hair.

Almond and macadamia oils help to keep hair strong and healthy, prevent breakage, hydrate and add shine Kakadu plum oils maintain collagen and elastin levels to reduce damage, detangle and provide UV protection. grape seed oil helps to lock in moisture and prevent frizz, split ends, and dry hair. keratin protein restructures damaged hair and replaces amino acid cysteine, which is lost during chemical processing. It keeps hair healthy and pliable.

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FULL PRODUCT RANGE (1/4)

SHAMPOO

What it doesGently cleanses color-treated, damaged and dry hair while it moisturizes, strengthens and adds shine.

How it worksKeratin and Silk proteins work to keep hair secure and restructure the hair while remaining lightweight to extend the life of a blow-dry.

FRIZZ FIGHTER

What it doesRepairs hair from the inside out and helps seal split ends for smooth, healthy-looking results.

How it worksGrape seed oil moisturizes, strengthens, repairs and adds shine while the Kakadu plum oil provides UV protection and heat resistance.

CONDITIONER

What it doesDetangles and smooth’s hair, so locks look and feel soft and hydrated.

How it worksAlmond and Macadamia oils work to prevent breakage, improve strength, hydrate hair, and scalp, relieve dry and itchy scalps, smooth and add shine.

AMPOULE TREATMENT

What it doesStrengthens and protects damaged strands, adds an intense dose of moisture and improves hair’s elasticity to reduce breakage.

How it worksGlycolic acids penetrate the cuticle layer of the hair shaft, attaching themselves to the keratin, which makes the hair more manageable as well as giving it a healthy appearance.

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FULL PRODUCT RANGE (2/4)

TREATMENT OIL

What it doesRepairs hair from the inside out and helps seal split ends for smooth, healthy-looking results.

How it worksGrape seed oil moisturizes, strengthens, repairs and adds shine while the Kakadu plum oil provides UV protection and heat resistance.

HAIR MASK

What it doesHelps to repair and condition dry, damaged hair while improving strength, texture, and elasticity. Restores skin microflora balance.

How it worksReturns 18-MEA to the hair cuticle is making it more resistant to damage and easier to style. With added silk amino liquid you instantly see and feel the difference, leaving your hair as soft as silk.

TONING SHAMPOO FOR BLONDES

What it doesOur blonde toning blow-dry shampoo contains 125 natural cleansing properties that are gentle and won’t strip color but will tone any unwanted brassiness and yellow tones. Removes product build-up, residue, and impurities, Lightweight blonde toning shampoo, gives hair a bouncy, full and healthy appearance with a generous lather.

How it worksKeratin and Silk proteins work to keep hair secure and restructure the hair while remaining lightweight to extend the life of the blow-dry.

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FULL PRODUCT RANGE (3/4)

TREATMENT FOR BLONDES

What it doesThis ultra light and gentle blonde toning conditioner won’t weigh your roots or ends down. The product will not strip color but will tone any unwanted brassiness and yellow tones. Provides instant and easy detangling to avoid damage from excessive combing. Prevents dryness associated with split ends.

How it worksMoisturizing blonde toning conditioner that penetrates deep into the hair fiber for long lasting hair nourishment.

DRY SHAMPOO

What it doesAdds volume and body while absorbing excess oils to give your hair a cleaner, fresher appearance.

How it worksFeaturing sebum absorption to eliminate oily, flat hair. The starch in our product soaks up excess oils and adds body.

TEXTURISING AND VOLUMISING SPRITZ

What it doesGives hair a boost of volume at the roots and adds body and texture to mid lengths and ends.

How it worksPanthenol protects delicate strands and adds volume. Can be used on wet or dry hair, provides lasting hold and extends the life of a blow dry.

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FULL PRODUCT RANGE (4/4)

HAIR WAX

What it doesShapes sculpts and controls frizz with a flexible hold and a matte finish.

How it worksThickening ingredients leave hair looking full of body while powerful fixatives lock your style in place.

HAIR MIST

What it doesThis flexible hold, lightweight hair mist boosts body, adds volume and texture, provides long lasting hold and leaves hair with a beautiful shine.

How it worksThis lightweight, sulfate and Paraben free product adds body and texture. It provides a flexible hold, with no stiffness and a high shine finish.

LIP BALM

What it doesRelieves dry, dull and cracked lips while hydrating and locking in moisture. This lip balm melts and glides over skin, leaving it feeling soft, smooth and supple with a natural vanilla flavor. F

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TESTIMONIALS

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Feedback on our products is a testament to client satisfaction!

What they loved:

“It smells divine and doesn’t weigh my hair down”“I love that I can use it with my coloured hair without it stripping the

colour, I also love that it doesn’t leave my hair looking oily, but it does leave it nice and soft.”

“It made my hair feel amazing! It hasn’t felt this soft in a long time.”“Perfect for my hair type!”“I loved how this felt in my hair. It was so light! It left my hair beautiful

and it smells amazing! A definite new favourite for my hair.”“I love the smell and the lightweight feel.”“This made my hair smell and look amazing!!! Recently I bleached the

crap out of my hair and damaged it so bad I thought it would never go back to the way it was, but this is really helping! It’s nowhere near as dry as it used to be and helps my hair look fresh and lively again!”

“I adore the smell! And it’s done wonders for my hair.”“It smells lovely and isn’t greasy or sticky. Great for my hair.”

OMG the smell, the texture, the way my hair feels afterwards. I need this in my life!

The scent is divine. My hair felt strongand easy to manage after first use. I love it!

This is the best smelling hair oil I’veever tried. And it kept my hair silkysmooth for days after I applied it!Amazing. I love it!

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MARKET RESEARCH

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Neon & Co utilized Bellabox; Australia’s leadingbeauty sampling service with 30,000+ members.

Neon & Co Products target Australian hair care users, who are on the go, requiring home care hair styling solutions with a salon finish at an affordable price.

The Neon & Co customer is socially active, hair, and beauty enthusiast likes trying new things, shares her favorite finds lives online and is the dominant spender of her household.Neon & Co products are suitable for both women and men aged between 18-44, who are environmentally and health conscious, and want immediate solutions for their hair needs.

It is for the modern women and men short on time that want their home hair styling time cut by half with a salon look. Neon & Co manufactured for consumers who lead busy lives and require hair care products to minimize the need to wash their hair too often while improving the hair condition giving them value for money.

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SURVEY RESULTS

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The survey results inform how we market position our products.

HOW MUCH DO YOU SPEND ON HAIR CARE PRODUCTS PER MONTH?

WHERE DO YOU TYPICALLY PURCHASE YOUR HAIR CARE PRODUCTS FROM?

THE AVERAGE RATING1 is the lowest and 5 is the highest

Product Packaging

4.08Average Rating

4.24Average Rating

4.15Average Rating

81%

84%

Product Texture/feel

Product Results

60%

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10%

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Less than $50

Between $50-$100

Between $100-$200

Above $200

56%

35%

6%

16%

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Pharmacies, Priceline

Specialty Stores e.g Mecca, Hairhouse Warehouse

Supermarkets 13%

Salon 10%

Online 8%

Department Stores 6%

Would recommend Neon & Co Treatment Oil to friends and family

Chance of a sales increase in 3 months

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MARKETING STRATEGY

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The secret to our success is social media we have decided to forgo traditional advertising and instead launched a targeted social media campaign.

The Neon & Co marketing strategy will begin with the end user being able to purchase from quality resellers and an online store.

Using social media as our advertising medium, we drive consumers to quality resellers via Instagram, Facebook, and Bellabox.

Our social media influencers promote Neon & Co products- we achieve this by ‘gifting’ the product to social media influencers and celebrities. Capitalizing on ‘selfie-powered marketing’ via social media to promote the product. Marketing and social media staff develop creative campaigns to encourage selfie-powered marketing from our community, as demonstrated by photos.

This marketing strategy builds a brand relationship with the community of consumers - leading to greater brand equity and loyalty. Efficient use of hashtags and other tools are incorporated into the marketing strategy.

Social Media allow us to communicate with the consumers directly through engaging content. We have 100% control over the way our brand is perceived. We have learned that we cannot capture loyalty from customers by relying on the quality of product only.

To make this business model worthwhile, we depend on an in-depth understanding of clients and their trends. We find talking to our customers we see information on how customers like to shop and what is relevant to their decisions in purchasing products.

Our marketing team studies our consumers and provides creative solutions to drive people to online stores.

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MARKETING COVERAGE

CAMPAIGN GOALS 2016- 2017

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∙ Facebook/Bellabox/Neon & Co combined reach 1.4k

∙ Video Tutorial $5k

∙ Consumer Competition awareness 14k

∙ Dedicated Instagram posts awareness 14k

∙ Collaboration with Vogue, Bellabox and GQ magazines reach 3.4k

∙ Free samples to gift customers

∙ VIP product launch giveaways free tickets to events

∙ Session stylist competitions using Neon & Co to gain market share in Leading Hair trends

∙ Free sample gifts to your customers try before you buy repeat increase purchases of Neon & Co

∙ Providing literature, stationary, bags increase brand awareness

∙ Neon & Co Sales and Marketing team working together to make sure sales are growing every month with call outs to stores

∙ Hands on training how to use the product line providing giving free travel packs to staff as incentives on sales performance

Bellabox + Vogue + GQ Magazines $100K Campaign

∙ October 2016 March Treatment Ampoules

∙ Social media influencers $30K

∙ Paid influencers through tribe marketing $20k

∙ Celebrities, influences gifting free products for free call outs 10k

Currently scheduled 15,000 sample Bellabox October 2016 - March 2017

∙ Dedicated articles for social media, blog once a week we send a

EDM to 3k on our database

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DISTRIBUTION STRATEGY

QUALITY CONTROL

MANUFACTURING

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Multi-distribution channels are selected hair & beauty online stores and a few quality resellers.

Purchasing with Neon & CoOrders can be placed on items subject to sale and delivered within 14 working days of placing an order.

Minimum Order First time minimum order will be no less than the 72 units of any amount of items: Trading terms for first order are to pay 50% up front and 50% balance in 14 working days.

Orders to be Emailed to:info@neoncoproducts.comHotline 0400 595 662 M 0422 300 300 Email orders to info@neoncoproducts.com before 12 pm for two-day delivery. Orders after 12 pm weekdays will be for next day processing.

Ozcare Bio Active conducts quality analysis at an extra cost to Neon & Co-Products; this will ensure all stock that is sent out is of the highest quality possible. Consistency of all our goods is as promised by Neon & Co.

Ozcare Bioactive23 Lathams Road Carrum Downs, VIC 3201

All our raw materials are supplied by “Ozcare Bioactive“ we have quality control systems in place with regular testing on batches to control consistency of products.

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DELIVERY CREDIT NOTES RETURNED GOODS

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“Couriers Please” Transportation Standard Express orders will incur the extra higher rate. Smaller orders are shipped from the South Yarra Head Office Como Centre.Ozcare Bioactive Warehouse house our stockPicked, packed and sent from the Moorabbin location.

Neon & Co will issue a credit note on any damaged goods you may receive during transportation. If any customers return goods please notify us to correct the situation and we will refund your customer with their product of choice. Please direct all complaints and inquiries to info@neoncoproducts.com

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PRICE LIST

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Product Description Size Retail Cost Gross Margin $ Gross Margin % Barcode

Neon & Co Shampoo 250ml $21.90 $10.08 $9.83 49% 9 349951000068

Neon & Co Conditioner 250ml $21.90 $10.08 $9.83 49% 9 349951000075

Neon & Co Texturising Volumizing Spritz 250ml $24.90 $10.08 $12.56 55% 9 349951000082

Neon & Co Treatment Oil 125ml $24.90 $10.08 $12.56 55% 9 349951000099

Neon & Co Frizz Fighter 125ml $24.90 $10.08 $12.56 55% 9 349951000105

Neon & Co Hair Shot Ampoules 10ml $10.00 $1.20 $7.89 87% 9 349951000150

Neon & Co Toning Shampoo For Blondes 125ml $21.90 $10.08 $9.83 49% 9 349951000204

Neon & Co Treatment For Blondes 125ml $21.90 $10.08 $9.83 49% 9 349951000211

Neon & Co Dry Shampoo/Root Boost 8 Grams NET $29.90 $12.16 $15.02 55% 9 349951001003

Neon & Co Hair Texture Wax 100ml $24.90 $10.08 $12.56 55% 9 349951001010

Neon & Co Hand and Body Lotion 100ml $29.90 $12.16 $15.02 55% 9 349951001027

Neon & Co Lip Balm 100g $7.90 $3.14 $4.04 56% 9 349951001041

Neon & Co Shampoo 50ml $12.90 $3.95 $8.95 52% 9 349951000138

Neon & Co Conditioner 50ml $12.90 $3.95 $8.95 52% 9 349951000143

Neon & Co Treatment Oil 30ml $12.90 $3.95 $8.95 52% 9 349951000150

Neon & Co Hair Mask 250g $59.90 $21.76 $32.69 60% 9 349951001133

Neon & Co Hair Mask 500g $99.90 $38.40 $55.35 60% 9 349951001140

Neon & Co Travel Pack Pack $29.90 $11.96 $15.22 56% 9 349951000167

Neon & Co Gift Box Box $69.90 $31.90 $31.65 50% 9 349951000181

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THANK YOU