2017 ADVERTISING & MEDIA KIT

Connecting with the nonprofit world

GUIDESTAR’S MISSION

To revolutionize philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving.

www.guidestar.org

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ABOUT GUIDESTAR

GuideStar is the leading source of information about U.S. nonprofits, serving millions of visitors to our website and partner sites each year. We connect people and organizations with everything they need to know about the programs and finances of 2.5 million IRS-recognized nonprofits. We make a wealth of information easily accessible to everyone. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media.

GuideStar is known for having the most comprehensive, up-to-date nonprofit information available—information you can trust.

TABLE OF CONTENTS

About GuideStar ......................................... 3

Advertising in the Newsletter ................... 4

Advertising through Exclusive Emails .... 5

Advertising Rates & Specs ....................6 - 7

Ad Placement Samples ............................. 8

Deadlines ..................................................... 9

Reservations & Information .................... 10

Payment & Cancellation Policies ........... 11

Advertising Reservation Form ................ 12

www.guidestar.org

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ADVERTISING IN THE GUIDESTAR NEWSLETTER

The GuideStar Newsletter is a free, twice-monthly e-newsletter sent to more than 350,000 opt-in subscribers.

Published on the first and third Thursday of each month, the Newsletter provides essential information about issues affecting nonprofits, from the pros and cons of various fundraising strategies to the effects of changing legislation. The content is meaningful and relevant to organizations and individuals across the nonprofit sector.

Advertising in the GuideStar Newsletter is a convenient, affordable, and effective way to deliver your message to some of the most active members of the nonprofit community.

This is another example of a useful, informative, straightforward contribution that GuideStar is making to the nonprofit industry. I have found your newsletter to be increasingly valuable and customer-friendly in presentation.

GUIDESTAR NEWSLETTER READER

Chart Title

Nonprofits Grantmakers

Giving platforms/community foundations Professionals

Individuals, educators, students, journalists

38% Nonprofits

5% Grantmakers16% Professionals3% Giving platforms/community foundations

44%Individuals,

educators, students,

journalists

Our Audience:350,000 + opt-in subscribers

www.guidestar.org

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ADVERTISING THROUGH EXCLUSIVE EMAILS

With our email program, you can showcase your organization directly to the market segment you most want to reach.

GuideStar offers a unique opportunity for advertisers to send exclusive emails to our opt-in subscribers. We provide focused outreach for each target audience, covering industries from academia and government to human resources and pharmaceuticals.

You simply create your message and we’ll deliver it to the audience you select. We have a variety of exclusive email opportunities to meet your organization’s budget and needs.

www.guidestar.org

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ADVERTISING RATES & SPECIFICATIONS

GuideStar NewsletterCommercial Rates 1 insertion 3 insertions 6 insertions Lead Banner (1) $3,445 $3,200/ad $2,802/ad Bottom Banner (1) $2,770 $2,460/ad $2,145/ad Half Banner (3) $1,470 $1,270/ad $1,125/ad

NPO Rates 1 insertion 3 insertions 6 insertions Lead Banner (1) $3,085 $2,715/ad $2,385/ad Bottom Banner (1) $2,355 $2,090/ad $1,815/ad Half Banner (3) $1,260 $1,080/ad $1,000/ad

• Lead Banner: 700 pixels wide x 100 pixels high • Half Banner: 325 pixels wide x 84 pixels high • Bottom Banner: 700 pixels wide x 100 pixels high Note: Art file size cannot exceed 90 KB.

Newsletter DemographicsInterested in advertising in the GuideStar Newsletter? Placing ads in our newsletter offers reach to GuideStar’s entire audience (in addition to third-party opt-ins). Demographics for our newsletter are as follows:

• Nonprofits: 120,000 • Professionals: 50,000 • Grantmakers: 16,000 • Individuals: 94,000 • Researchers: 42,000 • Media: 4,000

CIRCULATION

Distributed to more than 350,000 subscribers twice a month.

www.guidestar.org

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ADVERTISING RATES & SPECIFICATIONS

Exclusive E-mailsMessaging Rates Per Broadcast35 cents per message sent to primary industry segments. Minimum quantity: 10,000. Notes: GuideStar cannot segment by job title or geography--only by industry segment.

All e-mail content is subject to review by the GuideStar Marketing Team. Review will entail an analysis to ensure content, branding, and style are consistent with GuideStar’s own.

Exclusive E-mails DemographicsGuideStar’s extensive audience includes people throughout the nonprofit sector, from those who work directly for nonprofits to those who support them:

• Nonprofits: 119,279 • Professionals: 49,408 • Institutional Funders: 16,088 • Individuals: 93,158 • Researchers: 41,637 • Media: 3,560

WHY ARE WE SO PASSIONATE ABOUT NONPROFIT INFORMATION?

The nonprofit sector is incredibly powerful. According to the Foundation Center, there are more than 70 million people working and volunteering in the nonprofit sector, and it’s the third largest workforce among US industries.

Collectively, nonprofits make the world a better place. Whether it’s focusing on arts, culture, and the humanities, education and research, the environment and animals, health, human services, public or societal benefit, or religion, every day we benefit from the work of a nonprofit.

www.guidestar.org

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AD PLACEMENT SAMPLES

Sample: Opening and Closing Banner, 530 x 100 pixels

Sample: Half Banner, 300 x 80 pixels

Sample: Half Banner, 300 x 80 pixels

Note: Outlook 2007 does not support animated GIFs; instead it freezes on the first frame. If you are providing an animated GIF, put your complete message in the first frame and set it for zero (0) seconds. That way, Outlook 2007 users will see the static frame, and the ad will play normally (skipping the first frame) for all other users.

Lead Banner

Ad Unit

Bottom Banner

www.guidestar.org

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DEADLINES

Space is reserved on a first-come, first-served basis. If advertising space is fully booked for an issue of the Newsletter, please ask to be placed on the waiting list. We will accommodate you as soon as possible.

Artwork is accepted in GIF, JPG, and PNG formats. Artwork files must not exceed 90 KB in size. E-mail artwork to bgodwin@guidestar.org.

Note: All ads are subject to approval by GuideStar’s editorial staff.

Newsletter Reserve Space By Submit Artwork1/5/17 12/15/16 12/22/16

1/19/17 12/29/16 1/5/17

2/2/17 1/12/17 1/19/17

2/16/17 1/26/17 2/2/17

3/2/17 2/9/17 2/16/17

3/16/17 2/23/17 3/2/17

4/6/17 3/16/17 3/23/17

4/20/17 3/30/17 4/6/17

5/4/17 4/13/17 4/20/17

5/18/17 4/27/17 5/4/17

6/1/17 5/11/17 5/18/17

6/15/17 5/25/17 6/1/17

Newsletter Reserve Space By Submit Artwork7/6/17 6/15/17 6/22/17

7/20/17 6/29/17 7/6/17

8/3/17 7/13/17 7/20/17

8/17/17 7/27/17 8/3/17

9/7/17 8/17/17 8/24/17

9/21/17 8/31/17 9/7/17

10/5/17 9/14/17 9/21/17

10/19/17 9/28/17 10/5/17

11/2/17 10/12/17 10/19/17

11/16/17 10/26/17 11/2/17

12/7/17 11/16/17 11/22/17

12/21/17 11/30/17 12/7/17

www.guidestar.org

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RESERVATIONS & INFORMATION

To reserve advertising space in the GuideStar Newsletter, contact Bryan Godwin at (757) 941-1481 or bgodwin@guidestar.org. You can also print and e-mail or fax the reservation form found at the end of this media kit.

For questions about non-advertising content, contact GuideStar editorial director Suzanne Coffman at scoffman@guidestar.org. For questions related to GuideStar’s other products and services, call Product Support at 1-866-989-4511.

www.guidestar.org

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PAYMENT & CANCELLATION POLICIES

• All advertisers must pay a non-refundable deposit of 50% of their total advertisement insertion price at the time of reservation.

• Billing for the remaining 50% of each month’s insertion price will occur the week after an advertiser’s insertion appears in the e-Newsletter.

• Advertisers may choose to be billed for the entire cost of their insertion at the time of reservation.

• Payment forms accepted are Visa, MasterCard, American Express, and corporate checks.

Cancellation

Deposits made for advertising space are non-refundable.

Cancellation of ad reservations must be made in writing no later than two (2) weeks prior to newsletter date in order to avoid payment of the remaining 50% of that month’s insertion price. Cancellations made after that time will be billed the full advertising rate for the reserved space.

Unless alternate arrangements have been made with a member of the GuideStar editorial staff, failure to provide requested ad information, including artwork and URL, shall be considered a cancellation of that month’s insertion and will be billed accordingly.

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