2016 media kit

Inner creative. Outer strategist. POssIble superpowers. DefInIte point of view.

media kit

Kelly launched her brand, strategy and positioning consultancy in 2005 after coming home from her corporate job one day to a crying son who when asked what was wrong said, “You are never here.” She decided to take her corporate experiences and become an entrepreneur so she could spend time with the boy who makes her heart sing and to give back to small business what she gleaned from her years working with Fortune 500 brands. Kelly officially re-Branded to Re-tool marketing in 2012. RTM is made up of a team of seasoned strategic creatives brought together for one mission: to develop and execute work that gets noticed, inspires, provokes, and converts.

about kelly.

Kelly Lucente is President/CEO of Re-tool marketing (RTM), an author, a speaker and an expert brand and marketing strategist focused on helping companies differentiate themselves and move the needle through strategic brand leadership and positioning. Her focus is on growing strong brands that help attract the right customer, gain market share, and increase revenue.

A 25+ year veteran in both marketing and sales, she has worked with Fortune 500 brands, most notably the Ryland Group, Pulte Group, Re/maX, Pearle Vision, and Rollerblade. She has also worked with mattamy Homes, Canada’s largest homebuilder. She also created the children’s educational product, Bye Bye monster and was featured in Neiman marcus and at the mN State Fair and partnered with Jenny McCarthy as a contributor to her Generation Rescue Foundation.

“Most people just don’t understand what branding is and how it’s used.

They don’t realize they can imPaCt BRaNd PeRCePtiON tHROUGH PROPeR BRaNd eFFORtS

and they forget that in this digital age, it it’s online, it’s permanent. all OF it.”

- Kelly lucente

HOt OFF tHe PReSS

Kelly is known for CORPORate and PeRSONal BRaNdiNG and “mOO-laH-Gy: uncovering the secret cash cow hidden in your brand” wraps both up in a bow. It discusses the art and science of turning brand into revenue and offers practical solutions to frequently asked questions within the brand and positioning space of small business.

Perfect for the business owner trying to get their messaging right in order to attract the ideal clients.

POInT OF View.

Kelly is often asked, “why brand positioning versus marketing?”

In third grade, when she was supposed to be learning her times tables, she was busy watching The Mickey Mouse Club. Her rationale when speaking of it today? “I had a calculator for math, but Disney was an innovator and I wanted to learn how he did it.” Crayola Crayons were her favorite “toy” and she even submitted new crayon color names for corporate consideration. Sadly, she never won, but she did get accepted into an art school in new York. not wanting to leave Minnesota, she started an event planning business to pay for college. Continuing to choose a creative path, Kelly’s early corporate years were spent at Colle & McVoy and Rollerblade where she was part of the marketing team that launched a groundbreaking lifestyle product and sport. never far away from paint, markers, and glue, she has hand-made her holiday gifts since she was 16. She says it feeds her creative side. “They say you should find something you love and make it your hobby.” Kelly made hers a business.

the BaCkStORy.

Kelly was a brand snob as early as she can remember. Rarely interested in television shows, she was mesmerized by commercials. “When I was young, I couldn’t have cared less about most TV programs. But the commercials...they were magical. They had catchy jingles and gotta-have-it messaging. Very early on I understood the power of advertising.”

“I am a DISRUPTOR. I don’t do vanilla. I disrupt the status quo.

Why? TO GET MY CLIENTS NOTICED. To help them STAND OUT.

To insure my clients are perceived as influencers in their space.”

- Kelly lucente

She has many reasons, but the simplest explanation is that Kelly feels there is great power in branding and how you are positioned against the competition. She believes it’s an accumulation of judgment, creativity, translation, and an intricate game of chess to get it just right. It’s the responsibility and required decisiveness that intrigues her. Kelly loves the challenge. She loves the hunt and she loves the complexity of creating the most simple of things. “Marketing can be very vanilla, but branding… positioning... it’s the most creative and cunning intersection of strategy.” Kelly enjoys the “charge”, being in the company of open minded, risk-takers, who are constantly innovating and pivoting based upon consumer buying preferences. It is in those experiences where she gets to see the beginning and the end of something really remarkable and when done right observe a brand’s sustained success. “Why everyone isn’t a brand strategist is beyond me. It’s the best job in the world!”

• Preferred Choice award 2008

• dr. toy Best Picks - New Product award 2008

• NaHB Salesperson of the year award winner 2004

• NaHB Salesperson of the year Silver award winner 2001, 2002, 2003

• Certified marketing Professional (CmP) 2004

• master institute of Residential marketing (miRm) 2004

• emerald Club award 2003, 2004

• Certified Sales Professional (CSP) 2003

• Ryland Homes Salesperson of the year award 1999, 2000, 2003

• “4 or more” Club award 2000, 2001, 2002, 2003

• Chairman’s Challenge award 2000, 2001, 2002, 2003

• NSmC million dollar Circle award 1999, 2000, 2001, 2002

• award of excellence 2000

https://youtu.be/retUlNohikc https://youtu.be/-dPVFblhdZy https://youtu.be/JX_w652nuG0 https://youtu.be/7ciyVzSBxV4

THE SCOOP.

the HaRdwaRe.

TAKIng THE StaGe.

the Brand of you BNI's Attorney Referral Group | Minneapolis

the Brand of youWomen's Leadership LIVE | Salt Lake City

the Brand of you Hellmuth & Johnson LLP | Minneapolis

the Brand of you Hellmuth & Johnson LLP | Minneapolis

the Brand of you Women’s Entrepreneurship Conference | Minneapolis

the Brand of you Meristem | Minneapolis

the Power of Brand Vistage | Minneapolis

Personal vs. Corporate Brand eWomen Network | Minneapolis

Personal vs. Corporate Brand Gray Plant Mooty/Meristem | Minneapolis

it’s all about Positioning Magnetize and Convert Masterclass | San Diego

OCtOBeR 2016

OCtOBeR 2016

JUNe 2016

may 2016

may 2016

aPRil 2016

maRCH 2016

JaNUaRy 2016

OCtOBeR 2015

SePtemBeR 2015

SiZZle Reel: https://youtu.be/zFOsPR6MgB0

THE BiG SCReeN.

honors & awards.

News appearances.

Friday’s Featured Entrepreneur, Debbie Page Whitlock Business Coach Blog, 2016

How I Accomplished the Impossible in 90 Days, Real and Inspiring Blog, 2016

5 Things That Could Damage Your Personal Brand, Launch!, INC.com, 2016

5 Ways to Enhance Your Brand Today, Launch!, INC.com, 2016 watCH VideO

The Simple Thing Every Successful Brand Does Really Well, Launch!, INC.com, 2016watCH VideO

Meet the Woman Who Wrote a Book in nine Days, Ink Authors Blog, 2016

Who’s Who in eCommerce, We Magazine for Women, 2014

How to Launch a new Brand or Product, Business Journal, 2013

BPA Spotlight on Kelly Lucente, Bumblebee Personal Assistants Blog, 2013

nurturing a newborn Product, Business Journal, 2012

Bye Bye Monster Debuts at the State Fair, Plymouth Patch, 2011

Chase Away Monsters with Bye Bye Monster, BiblioScribe, 2009

Bye Bye Monster; Joey’s Adventure on Monster Street, Beaver’s Pond Press, 2008

Association Maintained Housing Trends, Parade of Homes - BATC, 2008

HairBends

meristem

Conversion-omics

Ho-tel-e-ments

intentional Growth Strategies

Greg Hague, inc.

Creative Bube tube

24/Southern Fitness

your Success Style

le-Vel Brands

Pearl Vision

maple Grove eye doctors

k. Hovnanian Homes

Hellmuth & Johnson

Re/maX Results

aFPi

tXtGirl

michelle G

living on the Fault lines

dan Griffin enterprises

key lime lures

Chef deb

Fancy Plants in Silk

m Studio Flowers

Gut 180

College Planning institute

Shawn marie turi international

we Flaunt

inteProlQ

Rapid Fire Books

mattamy Homes

Formulaica

Hillcrest media Group

ONe extraordinary marriage

Peer Performance Solutions

alina Vincent Photography

dawn Stebbing, inc.

morsekode

Bumblebee Personal assistants

Christine, inc.

the Oxman Group

Ultimate Settlements

it’s JUSt Food

mindset matters

industrack

Bluewater

interior No.3

audra interiors

Happily ever active

the Bye Bye Shop

Newmark Homes

Patrina wisdom

elegant Femme

BeeSpa

GreenBody GreenPlanet

Gruen marketing

Judd, Ostermann & demro

metamorphic toys

SaVOR Culinary Services

the Reily Group

meat On THE BOnE.THE liNeUP.

our Favorite Clients. tHe BRaNd OF yOUDid you know that less than 15% of people have truly

defined their personal brand and less than 5% are living

it consistently; however 70% believe they have defined it

and 50% believe they are living it. Your personal brand

communicates who you are and what you have to offer. It’s

your reputation and your promise and why people should

believe you. It’s how you are perceived outwardly and

whether or not you will be taken seriously. Creating your

personal brand is essential for the advancement of your

career and the development of yourself as a leader. What

do people say about you when you’re not in the room?

What would they say you are KnOWn for? Believe it or not,

you can have influence over what is said and how you are

perceived whether you are there or not.

key takeawayS

• Why personal brand is such a big deal.

• The difference between personal and corporate brand.

• The Power of 3:

Image + Voice + Promise = Personal Brand.

• Resources to find out where you show up online.

tHe POweR OF BRaNdWhat is all the fuss about “brand”? First, research shows

that a strong brand can translate to more sales and profit.

Second, a brand is no longer what WE tell the customer

it is - it’s what they tell EACH OTHER it is. The Power of

Brand will help you understand the difference between

branding, marketing, and advertising, defining the “Big

Idea,” understand naming, staying on message, and more.

key takeawayS

• The importance of brand, what it means, and how it

will positively impact your business.

• What to look for to find out if your brand is

working or not.

• How social media impacts your brand message.

• Identifying your brand’s look/tone/feel.

RAVIng FaNS.

the maSteR ClaSS.

Kelly offers her PeRSONal BRaNd BlUePRiNt wORkSHOP for those who want clarity on what they want to be known for,

who they are in their industry, what and how they do what they do, why them versus anyone else in their business space,

who needs to know, why they should care, and how they’ll find out.

612.889.3365 Contact Melissa, Director, Behind the Scenes, directly at: melissa@retoolmarketing.com

continue the CONVeRSatiON

"I’ve seen this girl in action and I’m simply impressed.

She has an amazing ability to do dynamic things. She

has an uncanny ability to move things and make things

happen. I’m thrilled to be a friend and supporter.”

keN kRaGeN | www.kenkragen.com

“Call me and I’ll share with you just how much help

our business needed from a branding/messaging

standpoint and how this marketing expert taught us

how to get really clear on who we are, what we sell,

and to whom we sell it.”

leO meleNdeZ | www.formulaica.com

"If you’re ready...I mean ‘really’ ready, to get your

business, your brand, your message, your movement

completely dialed in, then Kelly Lucente is whom you

want to work with. She’s no nonsense and all heart,

she’s focused and completely open, she’s tough in

the best way possible and when it comes to taking

‘your’ business and your brand to the next level, Kelly is ALL In. Half in

is not an option here and for that, I’m forever grateful!”

SHawN maRie tURi | www.shawnmarieturi.com

“My working relationship with Kelly goes back 17 years!

What I know to be true about Kelly and her professional

expertise is that she is dynamic, will get the job done,

will help you enjoy the process and is extremely

talented and creative when it comes to helping clients

be their very best. It has been a privilege to know Kelly

and work with her and I would trust her to help you - I would trust her with

any of my creative business planning needs...1000%.”

katHeRiNe FORReSteR | www.northwesternmutual.com

SaN dieGO

ReNO CHiCaGO

miNNeaPOliS

Seattle

SaN FRaNCiSCO

dallaS

NaSHVille

tamPa

VaNCOUVeR

lOS aNGeleS