2015 MEDIA KIT - NewBay Media MEDIA KIT IN PRINT | ON LINE | IN PERSON ... community as well as news...

2015 MEDIA KIT

IN PRINT | ONLINE | IN PERSON

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WWW.AVNETWORK.COM • WWW.NEWBAYMEDIA.COM

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NEWBAY MEDIA’S AV/CONSUMER ELECTRONICS GROUP Serving the Consumer Electronics Retailer, Commercial and Residential AV System Integration professional readers of NewBay’s AV / Consumer Electronics offerings design, specify, sell, install and integrate AV and consumer electronics products both to homeowners and businesses. NewBay Media focuses on the information needs of our readers, including coverage of the latest industry and news trends, technologies and products while highlighting the intelligence they need to complete their jobs in the most efficient and profitable manner.online community as well as news reports and analysis, feature stories, gear reviews and product news.

SYSTEMS CONTRACTOR NEWSFor more than 20 years, Systems Contractor News magazine has been leading the systems integration industry through news analysis, trend reports, and your authoritative source for the latest products and technology information. Each issue provides readers with the most timely news, insightful reporting, and product information in the industry.

2015 Mission Statement

For Light Color Backgrounds

For Dark Color Backgrounds

NewBay Media’s AV/Consumer Electronics Group also includes:

KIRSTEN NELSON, EDITOR | Phone: (212) 378.0400 x522 | Email: [email protected]

2015 Editorial Calendar

Cover Date Industry Focus Business/Applications Equipment Emphasis Show Coverage Deadlines Columnists• John Sciacca, commercial

AV trends• Paul Chavez, Ubiquitous AV• Joey D’Angelo, Technology

Applications• Mike Bradley, Marketing Sense• Ted Leamy, Audio Insights• Michael Heiss, Video Technology• Alan Brawn, Video Technology

and Reviews• Randy Riebe, Videoconferencing• Tom Stimson, Business Acumen• Steve Thorburn, Operational

Expertise• Matt D. Scott, Inside Business• Erin Bolton, The IT Buyer

Monthly Departments• The Way They See It —

Profiles of Industry Gurus• Inventor Profile • Contractor Profile• Executive Q&A• People and Rep News• Tech Tales• Systems Snapshots• Product News• IT Matters

Integration Supplements:January: ISE Pre-Show PlannerFebruary: Digital SignageApril: Projectors and ScreensMay: Signal ManagementJune: Microphones and

Conference SystemsJuly: Video WallsAugust: Distributor GuideSeptember: AV FurnitureNovember: The New Shape of

ControlDecember: Flat Panel Displays

and Mounts

SCN InfoComm Installation Product Award Entries Due March 2, 2015

Check the SCN website for more details.

JANUARY SCN Fourth Annual AV Consultant and Integrator Hall of Fame

Profit More from Everyday Installs• Stage Lighting for HOW

• Which Mic for Your InstallWinter NAMM January 22-25

Editorial: 12.8.14Ad Reservation: 12.5.14Ad Materials: 12.12.14

FEBRUARY The SCN U.S. Regional ReportWhere is Unified Communications

Taking You Next?• AV over IP

• Sound Masking• ISE February 10-15• DSE March 10-11


MARCH 1 The Audio IssuePrice Point, Point Source, or Pack-age, What’s the Deciding Factor?

• Amplifiers, Loudspeakers, Microphones, Consoles, Audio

Processing, Acoustical Treatments

NAB April 11-16


MARCH 15 SCN Service Awards Real-Life Tech Support Tales• Software Everywhere

• Wiring and Cable Extravaganza


APRILThe International Issue –

Innovation, Projects, and Trend Reports from Abroad

SCN Annual Future Trends Survey Results

Classroom AV Gear: Document Cameras,Control Kits, White-

boards, Short-throw Projectors

SCN InfoComm Product Awards “Vote for Us” Campaigns


MAY Finally Funded – The Wait is Over and the Work is Happening

The New Video Processing• Assistive Listening

• Surge Protection, UPS, Power Management, Sequencing

InfoComm PreviewEditorial: 4.10.15

Ad Reservation: 4.14.15Ad Materials: 4.17.15

JUNE The New Staffing Services Where Are the Drones in AV? • InfoComm Product TrendsInfoComm Show Issue

June 17-19


JULY InfoComm Show Review Hardware-Free AV• Projection Screens

• Collaboration Gear: Software, displays, hardware, furniture

SCN InfoComm Product Awards Winners


AUGUST The Nine – New AV LeadersAre you even trying to work in

Healthcare?

• Hospitality Kits: Audio distribution, DJ, digital signage,

content, flat panels

Editorial: 7.14.15Ad Reservation: 7.10.15

Ad Materials: 7.17.15

SEPTEMBER Products of the Year and Installations of the Year

Digital Signage Enters Its Interactive Phase

• Streaming and Archiving for HOW • Hardcore AV: Commercial

AV Surge Protection and UPS

CEDIA EXPO October 14-17 Editorial: 8.11.15


SCN CONSULTANT GUIDE Annual Submission-Based Who’s Who Consultant Listing

Real Stories from the Job SiteConsultant Picks for Most

Important Products of 2015

OCTOBER Best Practices Issue – Tips from SCN’s Top Ten Integrators

Projection Mapping and Large Venue Projectors in Theaters

• Networking • Assistive Listening

AES Convention October 29-November 1

Editorial: 9.15.15Ad Reservation: 9.11.15

Ad Materials: 9.18.15

NOVEMBER 1 Honoring Women in the IndustryForecasting for Business and

Training in 2014• Digital Signage Kits: Displays,

Mounts, Players, Content GV Expo

December 2015


NOVEMBER 15 The IT Issue So You’re a Help Desk Now • The Cloud, SaaS, VNOCEditorial: 10.9.15


DECEMBER Top Business and Technology Trends for 2016

Top 50 Systems Integrators• Readers’ Favorite Products from

2015; Readers Product Predictions for 2016

CES January 2016


BONUS DISTRIBUTION: JAN. (NAMM, Anaheim, CA, January 22-25); FEB. (ISE, Amsterdam, The Netherlands, February 10-15; Digital Signage Expo, Las Vegas, NV, March 10-11); APRIL (NAB, Las Vegas, NV, April 11-16); JUNE (InfoComm, Las Vegas, NV, June 17-19);

AUG. (CEDIA EXPO, Denver, CO, October 14-17); SEPT. (AES Convention, San Francisco, CA, October 29-November 1); NOV. (GV Expo, Washington, DC, December 2015); DEC. (CES, Las Vegas, NV, January 2016)

2015 Advertising Rates & Information

Custom Marketing Solutions

ReprintsOrdering reprints of articles that appear in Systems Contractor News is an inexpensive and effective way to maximize your exposure in the market. PDFs are also available for website posting. Contact your sales rep today for details!

List RentalReach highly responsive industry decision-makers. Demographic and purchasing authority selects are available. For more information, contact your sales rep today!

Custom PublishingOur design team provides a full range of custom publishing services, including print and electronic newsletters, catalogs and advertorials.

Sales ContactPHIL HOLTBERG, GROUP PUBLISHERPhone: (212) 378.0413 | Fax: (212) 378.0466 | Email: [email protected]

DEBBIE ROSENTHAL, NATIONAL SALES MANAGERPhone: (212) 378.0473 | Fax: (866) 838.3731 | Email: [email protected]

GENE KINSELLA, MID WEST SALES (VIDEO)Phone: (773) 857.5944 | Email: [email protected]

TARA PRESTON, MID WEST SALES (AUDIO)Phone: (917) 331.8904 | Fax: (732) 200.3303 | Email: [email protected]

JANIS CROWLEY, AUDIO SALES, WESTPhone: (415) 505.1985 | Email: [email protected]

ZAHRA MAJMA, SPECIALTY/CLASSIFIED SALES MANAGER Phone: (212) 378.0400 x517 | Fax: (212) 378.0466 | Email: zmajma@ nbmedia.com

WENGONG WANG, INTERNATIONAL SALESPhone: + 86-755-83862930/40/50/60/70/80 | Email: [email protected]

Editorial ContactKIRSTEN NELSON, EDITORPhone: (212) 378.0400 x522 | Email: [email protected]

Send Materials To: Systems Contractor News, Production Department, 28 East 28th St., 12th Floor, New York, NY 10016

For more information, or to reserve advertising space, contact your regional sales representative:

4-Color Print Advertising Rates 4-Color 1x 3x 6x 12x 18x 24x 36x 48x 60x

Tab $6,906 $6,705 $6,545 $6,025 $5,815 $5,565 $5,370 $5,265 $5,150 Tab Spread 12,075 11,725 11,370 10,340 9,940 9,530 9,295 9,125 8,955 Junior 6,015 5,840 5,655 5,140 4,950 4,755 4,625 4,540 4,460 Jr. Sprd 1/2 Tab 10,450 10,150 9,845 8,950 8,610 8,260 8,035 7,900 7,755 1/2 Pg Jr. 4,500 4,370 4,180 3,915 3,745 3,625 3,485 3,425 3,360 1/3 Pg Jr. 3,730 3,625 3,525 3,255 3,115 3,040 2,910 2,860 2,790 1/4 Pg Jr. 3,390 3,295 3,190 2,930 2,780 2,700 2,615 2,555 2,520 1/6 Pg Jr. 2,700 2,625 2,470 2,335 2,255 2,115 2,075 2,030 2,010

Add to 4-Color Rates2/Color Process ..............................................................................Page5th Color (PMS) ......................................................................................$785Metallic Ink .............................................................................................$950

Covers (Includes 4/C Process and Bleed)

Front Cover Banner ............................................................................$5,500Cover II .................................................................................................$6,800Cover III ................................................................................................$6,500Cover IV ................................................................................................$7,000

2015 Advertising Rates & Information

Custom Marketing Solutions

ReprintsOrdering reprints of articles that appear in Systems Contractor News is an inexpensive and effective way to maximize your exposure in the market. PDFs are also available for website posting. Contact your sales rep today for details!

List RentalReach highly responsive industry decision-makers. Demographic and purchasing authority selects are available. For more information, contact your sales rep today!

Custom PublishingOur design team provides a full range of custom publishing services, including print and electronic newsletters, catalogs and advertorials.











Black & White Print Advertising Rates B/W 1x 3x 6x 12x 18x 24x 36x 48x 60x

Tab $5,400 $5,245 $5,135 $4,775 $4,650 $4,515 $4,450 $4,380 $4,330Tab Spread 10,000 9,710 9,515 8,855 8,650 8,385 8,220 8,115 8,015 Junior 4,450 4,315 4,120 3,940 3,835 3,725 3,660 3,615 3,570 Jr. Sprd 1/2 Tab 8,370 8,130 7,975 7,415 7,210 7,025 6,895 6,805 6,805 1/2 Pg Jr. 2,950 2,860 2,775 2,670 2,600 2,545 2,485 2,455 2,425 1/3 Pg Jr. 2,230 2,165 2,085 2,010 1,955 1,930 1,890 1,855 1,850 1/4 Pg Jr. 1,850 1,790 1,745 1,675 1,640 1,600 1,570 1,565 1,550 1/6 Pg Jr. 1,380 1,340 1,280 1,195 1,155 1,065 1,045 1,035 1,025

Add to Black & White Rates2/Color Process ..............................................................................Page(Black plus cyan, magenta, yellow) ......................................................................$400Matched 2nd Color .................................................................................$500PMS 2nd Color........................................................................................$785Metallic Ink .............................................................................................$953

2015 Advertising Dimensions

Ad Size Width Height

Trim: 10 3/8” 14 1/4”

Tabloid (non-bleed): 10” 13 1/2”

Tabloid (bleed): 10 3/4” 14 1/2”

Tabloid Spread (non-bleed): 20” 13 1/2”

Tabloid Spread (bleed): 21 1/2” 14 1/2”

Standard Page-Junior (non-bleed): 7” 10”

Standard Page-Junior (bleed): 7 1/2” 10 7/8”

Standard Spread (non-bleed): 14” 10”

Standard Spread (bleed): 15” 10 7/8”

1/2 Tabloid Page-Horizontal (non-bleed): 10” 7”

1/2 Tabloid Page-Horizontal (bleed): 10 7/8” 7 1/2”

1/2 Tabloid Spread-Horizontal (non-bleed): 20” 7”

1/2 Tabloid Spread-Horizontal (bleed): 21 3/4” 7 1/2”

1/2 Tabloid Page-Vertical (non-bleed): 4 5/8” 13 1/2”

1/2 Tabloid Page-Vertical (bleed): 5 1/4” 14 1/4”

2/3 Junior Page: 4 5/8” 10”

1/2 Junior Spread (non-bleed): 14” 4 7/8”

1/2 Junior Page-Island: 4 5/8” 7 3/8”

1/2 Junior Page-Horizontal: 7” 4 7/8”

1/3 Junior Page-Square: 4 5/8” 4 7/8”

1/3 Junior Page-Vertical: 2 3/8” 10”

1/3 Junior Page-Horizontal (non-bleed): 10” 3”

1/3 Junior Page-Horizontal (bleed): 10 3/4” 3 1/2”

1/4 Junior Page-Vertical: 3 1/2” 4 3/8”

1/4 Junior Page-Horizontal: 4 3/8” 3 1/2”

1/6 Junior Page-Vertical: 2 3/8” 4 7/8”

1/6 Junior Page-Horizontal: 4 7/8” 2 3/8”

Advertising Dimensions

Keep all essential live matter 1/4” inside trim all around.











Material InstructionsMethod and Paper: Web offset, coated text and cover, perfect bound.

Bleed: No additional charge. Minimum size 1/2-page horizontal.

Electronically Provided Ads Only high-resolution Adobe PDF files are accepted.All electronic files must be accompanied by a laser proof. If a laser is not supplied, we cannot be responsible for reproduction quality. If a color proof is not supplied, we cannot be responsible for color reproduction quality.

Submission InstructionsSend Materials To: Systems Contractor News, Production Dept., 28 E. 28th Street, 12th Floor New York, NY 10016

Please visit NewBayAdPortal.com for FTP instructions and to send files.

Please make sure the advertiser’s name is included in the file name. When uploading ads to the ftp site, please notify your sales representative and provide a color proof.

Web Mechanical SpecificationsSupplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified.

Make it PDFx1a

Warning!The Distiller settings below must be used to distill native application postscript fi les into a

PDF. If the PDF is created directly from anapplication other than Distiller it

will NOT be compliant.

Quark

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

post script (.ps)

.eps

.eps or post script (.ps)

Quark

Quark

post script (.ps)

post script (.ps)

Distiller

Distiller

Distiller

PDF

PDF

PDF

PDF

PDF

NATIVE FILE APPLICATION

PRINT/SAVE AS PLACE INTO PRINT FILE AS

ACROBAT DISTILLER

FINALFORMAT

PDFx1a is our Preferred File FormatPDFX1a are standards that have been set for PDFs used to print. PDFX1a fi les mean that the fi le is trapped correctly, fonts are embedded and colors are CMYK. Trim size and resolution are not part of the criteria of X1a.

Why Make it a PDF?Reed Business Information produces its many magazines using a “PDF workfl ow”. Before the magazine is printed, all incoming digital fi les are prefl ighted and con-verted to one common fi le format - the PDF.

The PDF Advantages PDF fi les are compact in size and are easy to print and transmit via the internet. When we receive a correct PDF fi le, minimal intervention is needed prior to the fi nal press run. The ad will print exactly as designed!

What you should Know It is critical that strict specifi cation guidelines are followed when creating your PDF. File errors occur when ads are not created to size, use non-Adobe nonembedded fonts, contain non-CMYK color (RGB, index,or Lab color images). Files should not contain composite fonts or any ICC profi les. PDFs should not be ripped or trapped. Everytime a specifi cation is violated, a notifi cation will be sent to the client indicating specifi c errors. Another key point to be aware of is that PDF fi les display on your monitor in RGB color and this could be misleading and should not be used as a way to check color accuracy.

The “How-To” on PDFMaking a PDF is easy. Follow the step-by-step Acrobat 6.0 distilling process found in our specifi cations. If your ad is color critical remember to send along a SWOP standard proof with your PDF fi le.

The chart below illustrates the best way to create a print ready PDFs if you are starting from a native application.

The above screen captures are from our Distiller settings called Prinergy_Pages.joboptions which can be used in Distiller versions 4, 5 and 6.

ICONS AND EXTENSIONS OF PREFERRED PROGRAMS

.pdf

.qxd

.indd

PDF files are our preferred file format for receiving ads to run in our magazines. Saveyour file as a Postscript, then create a pdf out of Acrobat Distiller using the settingsshown to the right.

We accept native Quark documents up to Version 6.

Always include all imagesand font files so that your ad will appear correctly.

.tif .eps

Preferred format for image files isPhotoshop tif or eps files, orIllustrator eps files.

Preferred font format is Adobe Type 1.Always outline any OpenType or dfonts, as they fail our workflow.

InDesign is our preferred layout program for receiving native files. If sending a pdf, pleaseavoid OpenType font conflicts by either outlining the fonts or saving the file as a postscriptand distilling it to a pdf using the settings shown to the right.

Adobe fonts

ICONS AND EXTENSIONS OF PREFERRED PROGRAMS

.pdf

.qxd

.indd

PDF files are our preferred file format for receiving ads to run in our magazines. Saveyour file as a Postscript, then create a pdf out of Acrobat Distiller using the settingsshown to the right.

We accept all native Quark documents. Always include all images and font files.

.tif .eps

Preferred format for image files isPhotoshop tif or eps files, orIllustrator eps files.

Preferred font format is Adobe Type 1.Always outline any OpenType or dfonts, as they fail our workflow.

InDesign is our preferred layout program for receiving native files. If sending a pdf, pleaseavoid OpenType font conflicts by either outlining the fonts or saving the file as a postscriptand distilling it to a pdf using the settings shown to the right.

Adobe fonts

1 Color - 0 Cyan / 100 Magenta / 99 Yellow / 4 Black

newbayadportal.com

NewBay Media

newbayadportal.com

2015 Online Specifications

Banner PolicyBanners may not at any point during the campaign have additional creative that extends beyond the des-ignated banner area unless approved by NewBay Media and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should launch a new browser window when clicked.

Changes and CancellationsAll creative materials must be received at least five business days prior to the launch of the campaign. If creative is delayed, NewBay Media reserves the right to extend the campaign end date by same number of days creative was delayed.

Custom EBlast Specs1. A flat html file no scripting, no rich media2. Please make sure that all images and urls are

linked back, absolutely, to their sources3. If the designer would like to use CSS, inline tags

are preferred no external style sheets4. custom emails should be 999 px high by 728 px wide.5. A TEXT version to send to our text-only subscribers

TEXT LINK

BOX UNIT

LEADERBOARD

BOX UNIT

INTERSTITIAL

AD DESCRIPTION AD SIZE (pixels) PRICE

INTERSTITIAL 640 X 480CALL REP FOR PRICING ON

THIS AND OTHER RICH MEDIA

LEADERBOARD 728 x 90 $100/CPM

BOX UNIT 300 x 250 $125/CPM

TEXT LINK Link $35/CPM

ACCEPTED AD FORMATSExpandable Banner, Standard Banner,

Peel Backs, Page Take-overs

LEAD TIME 4 days

MAXIMUM FILE SIZE 100 KB

ACCEPTED FLASH VERSIONS

up to Flash 10

RICH MEDIA

AD UNIT SPECIFICATIONS

REQUIRED FILESING .jpg, .gif, swf, 3rd party tag, click through URL

SIZE OR LENGTH 50k

LOOP/TIME 3 loop/15 sec

MEDIA TYPES ACCEPTED All Rich Media except DHTML

AUDIO ACCEPTED User Enabled Audio Streams Only

3RD PARTY SERV Yes

Color Palette:

Solic Black: C=0 M=0 Y=0 K=100 Mid Gray: C=0 M=0 Y=0 K=50 Pantone 647C

Direct mechanical questions and submit materials to Sujin Lee at 212 378 0433 or [email protected].

Peel-Back Banner

• Supports video, companion ad, and logo

• Can appear on all pages of the site

Scrollable Footer Banner

• Always remains at the bottom of the screen page

• Automatic width of web page content

In-Banner Videos

• 640x480• 15 – 30 second videos

recommended

Push-Down Expandable Banner

• Push down expandable unit with Video capabilities

• Collapsed: 970x90• Expanded: 970x417 • Supports video, companion ad, and logo

2015 Online Opportunities

Changes and CancellationsAll creative materials must be received at least five business days prior to the launch of the newsletter.

Rejecting CreativeNewBay Media reserves the right to approve all ad creatives which will run on any NewBay Media newsletters. NewBay Media reserves the right to reject any creative that does not follow our specifications.

3rd Party Tag PolicyNewBay Media will accept and traffic upto three tags per placement, per campaign.

Late CreativeNewBay Media will not delay the deployment of a newsletter due to late creative.

File SpecificationsMaximum file size for any advertisement is 40K. We accept animated or static .gifs/.jpgs, but do not accept Rich Media/Flash for the newsletters. (*Please note that Microsoft 2007-and-up WILL NOT animate .gifs in emails, only the first frame of the animation will appear. We recommend that you start your animated .gifs on the most important frame to accommodate this Microsoft issue, this way it will allow Outlook end-users to see your pertinant info and anyone using other email apps will be able to view the full animation cycle. Vist http://office.microsoft.com for more details.)

FOR ADVERTISING QUESTIONS, PLEASE CONTACT YOUR NEWBAY MEDIA SALES REPRESENTATIVE TODAY.

For technical questions, Please contact Rob Granger at [email protected] or 212 378 0483

Size Specifications

Leaderboard 728 x 90

Box Unit 300 x 250

Banner 468 x 60

2015 eNewsletter Specifications

What our readers say about us

Approximately how much total time per month do you spend reading any and all trade magazines?Time reading publications % Responses

Which of the following best describes your job function or title?

Yes, That’s right – more than 60% spend over one hour reading trade magazines each month. And half of those people spend more than two hours reading. This proves that your advertisement isn’t skimmed over, but absorbed by the reader.

The majority of those industry pros surveyed are the decision makers who are in charge of their companies’ purchases. When combined with the previous data of more than an hour spent reading trade mag-azines, you know your ad in Systems Contractor News yields quality time with customers.

IN ADDITION TO CONTRACTORS AND CONSULTANTS, STIERNBERG

CONSULTING ALSO POLLEDINDUSTRY MANUFACTURERS, WHICH REVEALED EXTREMELY INTERESTING

MARKETING TRENDS.

No other trade publication – print or online – has the respect and the reach of Systems Contractor News.SCN IS THE IDEAL MARKETING PARTNER TO HELP YOU GROW YOUR BUSINESS.

Please rate the following promotional methods in terms of their effectiveness for your company

in the past year (top three listed):

PROMOTIONAL METHOD ......... SCORE (INDEX)Key influencer/specifier relations ............. 3.29Sales literature and collateral .................. 2.91Headquarters events ................................. 2.91

Each of the above items is very good for servicing your existing client base, but not good for reaching new business. That’s whereSystems Contractor News comes in – our editors, contributors, and columnists are some of the best-known influencers and specifiers in the industry. Getting coverage in the pages of SCN goes a long way in reaching those potential customers. Number 2 on the list is sales literature and collateral. Our custom publishing division can make unforgettable collateral pieces for you and use or leverage with printers to get you the best printing deal. We can do anything you imagine – from eye-catching 4-page brochures to full custom magazines. SCN is your full marketing partner.

In your experience, what are the factors that influence your company’s decisions about advertising in trade publications

(top three listed):

FACTOR .................................... SCORE (INDEX)Editorial relevance to our products .......... 3.25Image of magazine in the industry ............ 2.94Price ........................................................... 2.88

According to the survey, editorial relevance is by far the most important factor to marketers, which is fine by us as Systems Contractor News is the leading business publication for the systems integration industry. Every issue includes a wealth of application and product technology features that are vital to our readers. As far as image goes, check the earlier results from the reader survey – SCN is the industry’s top read.

As the number one media company in the markets it serves, NewBay has the editorial expertise, market knowledge, and the high-spending audiences that are the critical pillars for a successful content marketing program.

NewBay Plus Marketing Services will consult with the editorial teams of our leading brands to turn your story into a powerful narrative. We’ll assign the best editorial contributors to write the content. Then, using our unparalleled audience database in our markets, we’ll use the whitepaper to drive sales-ready leads.

Sponsorship Overview

Here’s how a Whitepaper + Lead Generation Program works:• First we do a custom consult to understand content needs and plan the paper• We create all content and artwork (charts and figures).• We design an authoritative-looking, easy-to-read layout.• We have a custom consult to create an effective audience targeting program.• Then we promote the whitepaper through a variety of online channels to drive a minimum of 100 qualified leads.• We provide project management to keep you up to date on project progress and deliverables.

Price:• $1,500 a page, minimum two pages of content.• Guarantee of 100 qualified leads.• Minimum program price: $8,000

Whitepaper + Lead Generation Program

Authoritative custom content that drives qualified sales leads

Moving to Online Testing: 5 Benefits of Using Virtual Desktops

PRODUCED BY

IntroductionThere are pending state mandates to move to online assessments in K-12 schools, especially in the 45 states that have adopted the Common Core State Standards Initiative (CCSSI). While the CCSSI mandates that all districts deliver online testing by the 2014-2015 school year, some states have already begun. Many school district IT personnel report that meeting the online testing mandate is one of their top priorities. In fact, a recent survey of 300 K-12 IT professionals conducted by CDW-G found that 83 percent of respondents noted that meeting the Common Core technology requirements for the online student assessment mandate and improved instruction was among their top three IT priorities – and 29 percent said it was the top IT priority. The impetus behind this transition is that online assessment is easier to deliver and is more secure than previous methods such as those using paper and pencil, making test delivery less time consuming and the results more accurate. The importance of online assessment results cannot be overemphasized as they will not only be used to measure student achievement and teacher effectiveness, but ongoing state funding depends on secure and stable test delivery.

ChallengesObstacles to delivering online testing include:

1. Budget constraints2. Schools’ aging technology infrastructure and lack of a sufficient number of testing stations 3. Student privacy concerns and information security4. Ensuring tests are delivered without interruption – an error or system failure can invalidate results 5. Limited resources – finding the time to setup and administer testing to hundreds if not thousands

of students

These are individually all significant challenges, and some districts struggle with all of these concerns. Even if a district has dealt with one or more of these issues, the solutions they have put into place need to keep up with changing technologies and student expectations. Also the primary concern that overshadows all others is the need to respond to state and local mandates with no additional budget dollars attached to find solutions.

Lessons from Early AdoptersSeveral schools in Texas are already up and running with secure and efficient online testing using VMware Horizon™ View and the Pearson TestNav test delivery system. States typically mandate the testing vendor while individual school districts select the technology to deliver the tests. Limited budgets preclude districts from purchasing all new equipment to comply with the mandate; therefore, they are searching for alternate paths to cost-effectively achieve a 1:1 testing environment.

Five Trends for the Future of Ed Tech

2015 NewBay+ Marketing Services

Sales ContactPHIL HOLTBERG, GROUP PUBLISHER, Phone: (212) 378.0413 | Fax: (212) 378.0466 | Email: [email protected]

DEBBIE ROSENTHAL, NATIONAL SALES MANAGER, Phone: (212) 378.0473 | Fax: (866) 838.3731 | Email: [email protected]

GENE KINSELLA, MID WEST SALES (VIDEO), Phone: (773) 857.5944 | Email: [email protected]

TARA PRESTON, MID WEST SALES (AUDIO), Phone: (917) 331.8904 | Fax: (732) 200.3303 | Email: [email protected]

JANIS CROWLEY, AUDIO SALES, WEST, PHONE: (415) 505.1985 | EMAIL: [email protected]

ZAHRA MAJMA, SPECIALTY/CLASSIFIED SALES MANAGER, PHONE: (212) 378.0400 X517 | FAX: (212) 378.0466 | EMAIL: [email protected]

TOP 10 REASONS

10. People like us. As the results from a recent independent survey states, Systems Contractor News is the most read publication in the industry, and the top rated in terms of relevance. The survey respondents were asked to write the name of their favorite industry magazine — not choose it from a list — which shows how much SCN is part of our readers’ business days.

9. Reach new customers. Go beyond your own mailing lists and reach out to Systems Contractor News’ influential readers — the vast majority of which are the decision makers for their respective companies.

8. Hold their attention. The survey reveals that 60% of the customers and potential customers in Reason #9 spend over one hour reading trade magazines each month — and half of those people spend over two hours! Plus, we are the only tabloid-size magazine available, which not only gives us more room for edit, but also makes us stand out on readers’ desks.

7. You want digital, we’ve got digital. Attract new customers by starting a marketing program on www.avnetwork.com or advertise in SCN’s daily newsletter.

6. Tradeshow exposure. SCN is also the publisher of the InfoComm Daily, InfoComm Show Guide, CEDIA Daily, and AES Daily. In addition, we offer show cover-age in the form of pre-show Must See and Sneak Peek eNewsletters.

5. Vertical markets. Need to reach out into other markets — chances are SCN has a sister publication in that area. Let the team you know take you into the markets you don’t by using such brands as Residential Systems, Government Video, Digital Signage Quarterly, AV Worship, and many more.

4. Custom publishing. Custom publications stand out better — and have a longer shelf life — than any other piece of marketing collateral. Let SCN make your company the star of its own magazine.

3. Marketshare leader. We’ve been the industry’s #1 title since 1998. We’re trusted and respected, and our customers know that we deliver.

2. We are your true marketing partner. Tell us what you need to accomplish and we will come up with the best, most cost-effective way to get it done.

1. We make it easy. We know you’re busy — which is why Systems Contractor News is your one-stop marketing buy. We’ll take care of your print, Web, events, and marketing collateral, leaving you free to handle the numerous other tasks your job demands.

EXTRA CREDIT. We know what’s important to you, so Systems Contractor News has implemented systems that will track ROI on both print and electronic ads. Ask your sales rep about how the e-response system can help generate leads from your ads. scn

S Y S T E M S C O N T R A C T O R N E W S

For more information on your customized solution, contact Phil Holtberg, Group Publisher, at 212-378-0413 or Email [email protected]

TO BUILD YOUR BRAND WITH SYSTEMS CONTRACTOR NEWS

2015 MEDIA KIT - NewBay Media MEDIA KIT IN PRINT | ON LINE | IN PERSON ... community as well as news...

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