2015 MEDIA K ITbloximages.newyork1.vip.townnews.com/physicians... · Physician Magazine offers a...

2 0 1 5 M E D I A K I T

Physician Magazine | PNN eNewsletters | www.PhysiciansNewsNetwork.com


About UsALMOST 18.000 Southern California physi-cians count on PNN, TNN, PhysiciansNewsNet-work.com and Physicians Magazine to keep them up to date with the latest news and analy-sis on the economics of healthcare delivery from their local markets. PNN publications are focused on the busi-ness of healthcare delivery, covering key

trends and local issues relating to physicians' ability to manage their businesses efficiently in their community. Topics currently cov-ered include state and national legislation, practice management, medical economics, public health, legal issues and continuing edu-cation along with group or association news and events.

IT IS OUR MISSION to keep physician groups and individuals informed with customized, time-ly news relevant to the business and technology of healthcare delivery - in print, online, and in person.

PNN consistently delivers your marketing message to this exclusive audience with nearly 18,000 Southern California physicians receiving the PNN eNewsletters and over 13,000 print and digital copies of Physician Magazine delivered each month.

Physician Magazine and PNN eNewsletters are the only regional publications reaching the majority of practicing physicians and hospital groups in Southern California.

Physician Magazine and PNN readers are thought leaders in the medical field. As participants in organized medicine, they strive for excellence in practice management and patient care while ad-vocating for better health policies through political action.

Physician Magazine offers a respected, high-quality editorial environment to carry your company's advertising message. Many of the articles are authored by doctors, providing expert peer-written content.

The combined power of Physician Magazine and PNN eNewsletters is a comprehensive, cost-effec-tive and reliable way to reach this exclusive audience.

Why Advertise with PNN?

Our Mission

"PNN is the best source in Southern California for local medical news that most affects your practice. The articles

are fresh, well-written, and original....you won't

find them anywhere else! PNN is the first read of my day every

Tuesday morning!"Sam Fink, MD, F.A.C.P.,

Tarzana, CA

"I have found PNN keeps me abreast of important medical news often overlooked by other media. I read it regularly, find it extremely helpful."Patrick J. Wade, MD, FACS, Neurological Surgeon, Glendale Neurosurgical Medical Group, Inc.


With as many as 133,000 eNewsletters sent each month (with an open rate of 20.1% – well above the industry average of 15.2%) and over 13,000 page views on our site each month, PNN provides a powerful branding opportunity, consistently putting your name in front of this exclusive and hard-to-reach audience.

FOR ONE PRICE YOU GET:

Your Choice of the PNN eNewsletters (The LACMA edition, the OCMA edition or or The Telehealth edition) sent on a weekly basis

Bonus exposure with the Physician Magazine Digital Edition announcement (sent monthly and PNN News Alerts (as needed)

Consistent, run-of-site exposure on the Phy-siciansNewsNetwork.com

BE SURE TO ASK ABOUT AD PACKAGE OPPORTUNITIES!

Christina Correia, Advertising [email protected]

T 213.226.0325

PNN

eNEW

SLET

TERS

WW

W.PHYSICIANSNEW

SNETWORK.COM

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

"PNN helps keep doctors con-nected and informed with their local medical community. I always look forward to Tuesday mornings to find out that week's relevant medical news in Los Angeles."Troy Eleander, MD, Santa Monica, CA

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE


PNN eNewsletters Sponsorship RatesLOOKING FOR A SIMPLE and cost-effective way to reach 18,000 Southern California physicians on a consistent basis? Covering the most significant issues for local physicians, the weekly PNN and Telehealth News Network and bi-weekly specialty group eNewletters report on the business and technology of local healthcare delivery, providing timely, relevant news to the hard-to-reach Southern California Medical Community - and providing you with a rare opportunity for a significant presence with this exclusive audience.

With limited sponsors per eNewsletter, the PNN sponsorship model is designed to increase awareness of your brand through exclusive and consistent delivery alongside news that is extremely valuable to the local physicians it reaches.

PNN reaches a total of 18,000 physicians, with 14,000 LA and Orange County physicians receiving our twice-weekly breaking news reports and more than 4,000 physicians receiving our twice monthly eN-ews reports. . Unlike most eMedia opportunities, PNN pricing includes our website, with ROS exposure on PhysiciansNewsNetwork.com throughout the run of your ad.

FOR ADDITIONAL INFORMATION, PACKAGE AND PREMIUM SPONSORSHIP OPPORTUNITIES CONTACT

Christina Correia, Advertising [email protected]

T 213.226.0325

"I really appreciate all that you have done for our part-nership and we highly value the relationship with PNN."Robert McCann, CEO/Executive Director, Orange County Medical Association

Rates based on weekly distribution of either PNN LA (6,000), PNN OC (6,000)or the THNN eNews Bulletin(13,000) Southern California physicians.For maximum exposure, ask about special combined pricing opportunities.Rate Card #4 Effective Sept. 1, 2014

8 weeks 12 weeks 16 weeks

PNN LA $550/wk $500/wk $450/wk

PNN OC $550/wk $500/wk $450/wk

THNN $600/wk $550/wk $500/wk

size: 300 pixels wide x 250 pixels high (.jpg, .gif, .png format)

We had a great experience with

our PNN ad for our conference. Nearly 200 people clicked

on it in just three weeks! We'll do it

again next year. Johnson, Andrew Conference

Planner at Scripps Health


2015 Calendar & DeadlinesISSUE HIGHLIGHTS SPACE MATERIALS

JANUARY ANNUAL REPORT: The State of Healthcare in California Dec 12 Dec 18

FEBRUARY Billing, Collections & Cash Flow Jan 16 Jan 19

MARCH Telemedicine Feb 16 Feb 18

APRIL The Latest Studies, Trends & Reports Mar 16 Mar 18

MAY Cyber Security Apr 15 Apr 20

JUNE Annual Practice Management issue May 15 May 18

JULY Legal Risks For Physicians Jun 15 Jun 18

AUGUST Medical Devices Jul 15 Jul 20

SEPTEMBER Planning for Retirement Aug 14 Aug 18

OCTOBER mHealth • Best Apps Sep 15 Sep 18

NOVEMBER Recruiting & Opportunities Oct 15 Oct 19

DECEMBER The Money Issue Nov 16 Nov 19

PHYSICIAN MAGAZINE is the official publication of the Los Angeles Medical Association with over

10,000 copies delivered in print and digital form to physicians from every medical specialty and prac-

tice setting, as well as medical students, interns and residents throughout Southern California. Focused

on the business of practicing medicine, Physician Magazine covers important medical business topics,

along with public policy, government relations, community relations and events.

"If its important and affects your practice...you'll find it in Physician Magazine. Every article is original and relevant to how we practice medicine today...it's always at the top of my stack of journals!" Sam Fink, MD, F.A.C.P., Tarzana, CA

*Schedule Subjet to Change


Display Ad Rates

PREMIUM PAGES

Inside Front Cover $3,640

Inside Back Cover $3,540

Outside Back Cover $3,690

Premium for Preferred Positions

10%

4-COLORAD SIZE 1x 3x 6x 12x

Full Page 2,800 2,660 2,515 2,390

1/2 Page 2,270 2,160 2,040 1,935

1/3 Page 2,045 1,945 1,835 1,740

1/4 Page 1,840 1,750 1,650 1,565

*Guaranteed positioning: Add $100.*PMS matched color: Add $250.*Production charges: $300-$500 to create a new ad. Call for pricing.

BLACK & WHITE

AD SIZE 1x 3x 6x 12x

Full Page 1,795 1,705 1,620 1,540

1/2 Page 1,300 1,235 1,180 1,100

1/3 Page 1,105 1,050 1,005 925

1/4 Page 940 895 855 785

All Prices Gross: 10% agency discount.

ADDITIONAL OPPORTUNITIES

Inserts

Postcards

Brochures

Fliers

Polybag

Reprints

CDs / DVDs

Advertorials

White Papers

Other custom advertising

All items are quoted upon request.

CONTACT US TO GET YOUR CAMPAIGN STARTED TODAY!Christina Correia, Advertising [email protected] 213.226.0325


SIZES & DIMENSIONS

Ad Size Dimensions (Trim Size)

2-Page Spread 16.75 x 10.875"

Full Page 8.375 x 10.875"

FULL PAGE AND SPREAD ad dimensions are the trim size above. Bleeds: extend graphics 1/4" beyond the page area on all four sides and put your crop marks outside of these bleeds, not on them. Margins: should be setup as 1/2" on all four sides and we recommend keeping all important text/graphics within these margins.

2/3 Vertical 4.75 x 9.825"

1/2 Vertical 3.5 x 9.825"

1/2 Horizontal 7.275 x 4.625"

1/3 Vertical 3.5 x 9.825"

1/3 Square 4.75 x 4.625"

1/4 Vertical 3.5 x 4.625"

ACCEPTABLE FILE TYPES We are unable to accept InDesign, Quark, Pho-toshop or Microsoft Word files. All ads must be submitted as either PDF or TIFF graphics:

PDF files must be CMYK, PDF-X compliant, created at Press Resolution or greater (3oo dpi minimum) and with all fonts embedded.

Adobe Photoshop files must be flattened and saved as 300 dpi CMYK Mac TIFFs. LZW com-pression is preferred.

All spot colors must be converted to CMYK un-less specifically printing as 2-Color ad with PMS (see Rates page for additional charges).

FILE SUBMISSIONChristina Correia, Advertising [email protected] 213.226.0325

2/3 V

1/3 Square

1/3 V

1/4 V

1/2 V

1/2 H

Display Ad Specs & Preparation

Fractional ads are not permitted to bleed or have crop marks so must be exact in size. Do not center your de-sign on a letter-sized page, your page must be the same size as your finished ad. Sizes listed are actual size and entire area is live. All fractional ads must have a border or a .25-point rule will be added.

Full Page


Classified and CME Ads IN PRINT. ONLINE. ONE PRICE.

CLASSIFIED CATEGORIES110 Practice Services118 Consulting119 Translation Services120 Office Services125 Clinical Trials130 Financial Services135 Legal Services140 Insurance145 Office Supplies175 Computer Services200 Practice Management205 Office for Lease/Sublease/Share215 Office Wanted to Lease/Sublease/Share240 Medical Building for Sale/Lease300 Real Estate330 Vacation Rentals and Lodging410 Laboratory/Clinical Services610 Practice for Sale/Lease620 Practice Wanted700 Medical Equipment for Rent/Sale720 Medical Equipment Wanted900 Miscellaneous

JOB BOARD CATEGORIES500 Associates and Partnerships520 Openings—Physicians521 Openings—Physician Assistants530 Opportunity Wanted535 Opportunity Offered540 Locum Tenens Available545 Locum Tenens Wanted555 Miscellaneous Openings

AVAILABLE AD STYLES (Pricing includes both online and print)

Classified Ad: $130 minimum per ad for 1 column inch. $60 per additional .5 inch. Bold heading maximum 4 words.

Boxed Classified Ad: $25 additional.

MarketPlace Ad (Business Card Size): 3.5" wide by 2" high. $350 per ad, per issue.

CME Listing: $150 for 80 words. $25 for 20 additional words.

Color Charge: $50 per color.

**Call for additional information and customized advertising opportunities.

CREDIT CARDMasterCard, Visa or American Express Your credit card statement will reflect a charge from Research Group, LLC.

TERMS All classified ads must be prepaid. Cancellation is required in writing prior to closing date.

PLACE YOUR AD ONLINE ATwww.PhysiciansNewsNetwork.com

OR CONTACTDari Pebdani, Classified Sales

[email protected] 858-231-1231 | | F 858.876.1839


Terms & ConditionsBilling: An invoice is rendered on the publication date.

Terms: Invoices are payable within 30 days, in U.S. funds only. New advertisers prepay for first insertion.

Past Due Accounts: Physician Magazine (“Pub-lisher”) reserves the right to halt the insertion of an advertisement when the account is overdue.

Reparations: Make-goods or credits on advertise-ments will be given only if a price, address or phone number on the advertisement is incorrect, and the Publisher is at fault.

Acceptance: Publisher reserves the right to reject any advertisement at any time and for any reason.

Placement: With the exception of paid special posi-tions, display advertising is distributed throughout the magazine at the discretion of the Publisher. Special requests will be considered as a courtesy, but are not guaranteed.

Quality: Publisher cannot be held responsible for the quality of reproduction when specifications are not adhered to or when material arrives after the deadline, even if an extension has been granted. The Publisher’s liability for any error will not exceed the insertion cost of the advertisement in question.

Liability: Advertisers, their representatives and adver-tising agencies assume liability for all advertisement contents and also assume responsibility for any claims arising therefrom made against the Publisher.

Closing Dates and Deadlines: Contact the Pub-lisher for closing dates and materials deadlines. All

changes (to ad copy or artwork) requested after the materials deadline cannot be guaranteed. All changes must be confirmed in writing by the advertiser and the Publisher.

Cancellations: All notifications of cancellations must be in writing. No cancellations accepted after the published ad space closing date.

Receivables: Publisher reserves the right to hold advertisers and/or their advertising agencies jointly and separately liable for money due and payable to the Publisher.

Delivery Delays: Publisher is not liable for delays in delivery and/or non-delivery in the event of fire, flood or an act of God, action by a government or quasi-government entity, or any condition beyond the control of the Publisher that affects production or delivery in any manner.

Insertion Orders: Insertion instructions shall be sup-plied for every advertisement and shall clearly state the following information: name of the publication, name of the advertiser, issue in which to be inserted, size of advertisement, identification of advertisement (ad proof if possible), plus any special instructions such as bleed, color, etc.

Short Rates: Advertisers will be short-rated if, within a 12-month period, the amount of space upon which their billings have been based has not been used.

Written Contract Controls: No conditions other than those set forth in this contract shall be bind-ing on Physician Magazine or LACMA Services Inc. unless specifically agreed to in writing by an authorized representative thereof.


PHYSICIANS NEWS NETWORK is a proprietary news service, delivering hard news researched

and written by professional journalists specifically for your audience. Your PNN eNewsletter and

website are valuable resources for your physicians, providing them with unique content they

can't get anywhere else, and targeted information that will aid them in running their business.

As a marketing tool, partnering with PNN gives you a consistent way to communicate with your

physicians and increased exposure to physicians outside of your membership.

Delivers relevant, timely healthcare business news that is compiled, researched and written specifi-cally for your physicians.

Serves as an invaluable and consistent marketing & public relations tool.

Offers an event calendar and media coverage of your group's events and other events that you feel

are of value to your members. Demonstrates your commitment to involvement and advocacy through consistent communication

with your group and the PNN healthcare community. Gives you effortless distribution of your press releases, breaking news and special news bulletins.

Partnering with PNN

What is PNN?

FOR ADDITIONAL INFORMATION CONTACT

Sheri Carr, COO & Managing [email protected]

C 559.250.5942

Laura Beken, [email protected]

T 760.294.3153 | | C 760.805.5040

"Working with PNN staff on a weekly basis, it is evident why this unprecedented venture has proven a success! The staff demonstrates professionalism and expertise at the highest levels. They are friendly and efficient which makes it easy to see why they are able to form such strong relationships within the LA healthcare community to bring only the high-est quality news stories to physicians."Carol Chaker, Director of Membership and Marketing, LAC<A

2015 MEDIA K ITbloximages.newyork1.vip.townnews.com/physicians... · Physician Magazine offers a...

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