INTRODUCTION

Mosquito proudly presents the outcomes for vietnam young spikes 2014 competition

how we approached the briefhow we felthow we debrief

MIND MAP

PRINT• idea: offer teenager a sneak peek into parents’ diary fill with plans & expectations to provoke the thrist of taking control of his/her own life• aim to achieve: - a better communication between parents & teenager - break the bubble of teenager - activate the need of self-control and calls for action

PRINT

• wake up call for a vietnamese teenager when things unfold.

TVC

TVC

dream loud before it planned out!

EVENT/ACTIVATION• occasion: career day at school• special features: - parents free zone - name tag with information - d.i.y sprite bottle with markers• message: - awareness of personal opinion - sharing stories with creativity - showcase talents to parents under the theme of graduation - parents are invited to the exhibition after named ‘graduation’

EVENT/ACTIVATION

EVENT/ACTIVATION

Q& A SECTION

Thank you!