2014VIetnam

young spikes

team

pause

PROBLEM

INSIGHT

In Vietnam, teenagers are not seeking proper belief and support from parents for personal choice of identity.

Vietnamese parents love fame.

They underestimate their children’s passion until it is widely public recognized.

strategybe yourself

parentalsupport

= +The evolution of current campaign

objective

solution

Parents’ suPPOrt towards how teenagers chOOse tO live.

GlOrify the passions of teenagers.

message

http://www.parent-thumbsup.sprite/

TELL US YOUR STORY!

NAME:

D.O.B:ADD:

SCHOOL:GANGNAM“I want to wander around all

the alleys to taste hidden street food. But my parent

think it’s just a time waste...”

tell us what you love to do

but parents are against with?

day 1minisite

day 2

The crew secretly follows Gangnam after he leaves school.Then, the crew celebrates him in surprise.Next day, his images bombard all means of communication.

publicstunt

day 3

prTV

day 3

REC

REC

REC

REC REC

REC

The crew approaches Gangnam’s parent for interviews.While they are watching his document, their reaction is recorded and broadcasted.Parent thumbs up to show their support.

publicstunt

Right after parent thumbs up,they moderate the changeon the billboard.

digitalbillboard