The Biggest Recruiting Wins of 2014

I've seen more talent acquisition teams realizing the benefits of splitting resources between recruiters

that focus solely on applicants and internal referrals and sourcers who focus solely on proactively

identifying, engaging and recruiting non-applicants to achieve a more effective and inclusive talent

acquisition strategy.

Glen Cathey SVP Talent Strategy & Innovation Kforce

“

Corporate recruiters have are more broadly adopting consumer marketing concepts and using

job posts to highlight the work, not the ‘must haves,’ and emphasize the employee value proposition. The key: focus on attracting the best people, not

weeding out the unqualified.

Lou Adler CEO The Adler Group

“

I'm really impressed by the work Lisa Nakashoji, Sr. Director of Talent at Yahoo!, has been doing

to engage her engineers. They set up war rooms and pull engineers and hiring managers away from their day jobs to find and engage top talent, with great

results.

John Vlastelica Founder & Managing Director Recruiting Toolbox, Inc.

“

I'm a fan of the work Capital One is doing on the candidate experience side of Employment Branding. Making it a core mission and incorporating it as part

of the definition of success in the recruiter role at Capital One definitely has had a huge impact on

their success.

J.T. O’Donnell Founder & CEO CAREEREALISM Media

“

I’m a big fan of employment brand and how it continues to evolve and change how recruiters think

and act on a daily basis. To that end, I was quite impressed with Zappos and their ‘Zappos Insider’ initiative. Hearing their results at LinkedIn Talent

Connect was impressive and it’s nice to see a big, well known company taking risks.

Ed Nathanson Founder Red Pill Talent, LLC

“

2014 is the year Employer Branding went mainstream. Many employers are still figuring out

how to integrate it into their talent strategy, but we've moved past the "why?" and on to the "how?". That's a great thing for recruiting, and allows us to demonstrate our creativity and lead in new ways.

Lars Schmidt Founder Amplify Talent. LLC

“

Google’s announcement in 2013 that college GPAs and transcripts are almost worthless opened the

door for some great hires in 2014 that wouldn’t have happened prior in tech firms across the country.

Great hires don’t equal high GPAs and great schools. Great hires incorporate fit, passion, skill and desire.

Tim Sackett President HRU Technical Resources

“

Our Talent Acquisition team piloted the ‘Total Addressable Market’ approach to recruiting

targeting talent based on quality and affinity. We saw this approach increase our candidate response rate 3X and become the #1 way to source our toughest-

to-find engineers.

Brendan Browne Head of Global Talent Acquisition LinkedIn

“

Our biggest recruiting win was that our Global CEO gave us his full support on our employment

branding initiatives--so much so, that he and I did an internal video together kicking off one of our largest

2015 global initiatives!

Nando Rodriguez Head of Employment Branding Ogilvy & Mather

“

*Cover image by Frank Fujimoto

Create your own big wins next year.

Start by building your personal brand.