2014 Combined Federal Campaign Keyworker / Coordinator Training Northern New England 2014...
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Transcript of 2014 Combined Federal Campaign Keyworker / Coordinator Training Northern New England 2014...
2014 Combined 2014 Combined Federal CampaignFederal Campaign
Keyworker / Keyworker / Coordinator TrainingCoordinator Training
Northern New EnglandNorthern New England
2014 KeyworkerTraining2014 KeyworkerTraining
Training ObjectivesTraining Objectives
• Campaign Basics Campaign Basics
• Campaign PlanningCampaign Planning
• Resource & SuppliesResource & Supplies
• What’s New for 2014What’s New for 2014
History of the CFCHistory of the CFC
Established by Executive Order in 1961, the CFC continues to be the largest and most successful annual workplace
fundraising model in the world.
In 1961, seeing a need to bring the diversity of fundraising efforts under one umbrella, Federal employees created the CFC – one campaign, once a year, each Fall. By allowing employees to select from a single guide and making their
contributions through payroll deductions, the CFC opened the door to more opportunities for generosity by giving to
literally thousands of worthy causes.
The mission of the Combined Federal Campaign (CFC) is to support and to
promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life
for all.
Mission StatementMission Statement
Campaign BasicsCampaign Basics
THE 5 “W” s of the CFCTHE 5 “W” s of the CFC
The success of the CFC is caring individuals caring individuals
who volunteer their time and effort to make a difference in their
communities, our country and the world.
WHO:WHO:
WHO:WHO:
THE 5 “W” s of the CFCTHE 5 “W” s of the CFC
Local Federal Coordinating Committee
Charities
CFC
Federal Agencies
OPM
You
THE 5 “W” s of the CFCTHE 5 “W” s of the CFCWHERE:WHERE:
Once-a-year,
In-the-workplace,
Charitable giving,
Exclusively Exclusively
for federal employees, contractors, retirees
WHAT:WHAT:
THE 5 “W” s of the CFCTHE 5 “W” s of the CFC
THE 5 “W” s of the CFCTHE 5 “W” s of the CFCWHEN:WHEN: Training - August / Early September Material Deliveries – Early September Kickoff Events – September / October Campaigns run for 6 weeks anytime September
1st thru Dec 15th
By December 31st 2014 – All pledges & reports turned in
WHY:WHY:
THE 5 “W” s of the CFCTHE 5 “W” s of the CFC
Give Through CFC?Give Through CFC?
ChoiceChoice
The CFC is your campaign. You choose the amount, which The CFC is your campaign. You choose the amount, which organization(s) (among over 24,000+) receive your gift, and organization(s) (among over 24,000+) receive your gift, and how you give. how you give.
ConvenienceConvenience
With the CFC you can give via payroll deduction. Your gift is tax-With the CFC you can give via payroll deduction. Your gift is tax-deductible.deductible.
THE 5 “W” s of the CFCTHE 5 “W” s of the CFCWHY:WHY: Give Through CFC?Give Through CFC?
ConfidenceConfidence
All charities in the CFC are approved by federal employees All charities in the CFC are approved by federal employees and meet specific criteria.and meet specific criteria.
CareCare..
Your gift improves the quality of life for you and your Your gift improves the quality of life for you and your neighbors. 1 in 3 federal employees will be touched by these neighbors. 1 in 3 federal employees will be touched by these agencies in their lifetime. agencies in their lifetime.
Giving through CFC allows the charities to Giving through CFC allows the charities to focus their efforts on the important work they focus their efforts on the important work they
do instead of fundraising.do instead of fundraising.
Whats New in 2014?Whats New in 2014?
We are happy to welcome the We are happy to welcome the
State of MAINE to the State of MAINE to the
Northern New England CFC!!!!Northern New England CFC!!!!
Universal GivingUniversal Giving
Volunteer Opportunities thru CFCVolunteer Opportunities thru CFC
Rachel Prest Rachel Prest
Your CFC Campaign PlanYour CFC Campaign Plan
THE PLAN – 5 EASY THE PLAN – 5 EASY STEPSSTEPS
Step One:Step One:
Create a CFC TeamCreate a CFC Team
Create a campaign plan
Have a meeting with your CFC team and management
CFC Campaign MeetingsCFC Campaign Meetings
Welcome, Endorsement, Remarks, GoalWelcome, Endorsement, Remarks, Goal CFC Campaign OverviewCFC Campaign Overview CFC VideoCFC Video Presentation from a Charity Presentation from a Charity Questions and AnswersQuestions and Answers
Be sure to leave time for Be sure to leave time for fun, food, games, & completion of pledge fun, food, games, & completion of pledge
forms!forms!
Step Two:Step Two:
Secure the Support of Top Management Secure the Support of Top Management & Union& Union
THE PLAN – 5 EASY STEPSTHE PLAN – 5 EASY STEPS
Management can send out email/letter to announce and support the CFC campaign.
Management can speak at the CFC kickoff.
Management can insure that CFC volunteers have the time and support to administer the campaign.
THE PLAN – 5 EASY THE PLAN – 5 EASY STEPSSTEPS
Step Three:Step Three:
Set a Campaign GoalSet a Campaign Goal
$ Raised, Participation
or
% Growth Goal
In 2013 we raised $1,300,000+In 2013 we raised $1,300,000+
2014 GOAL: $1,500,0002014 GOAL: $1,500,000
The Northern New England CFCThe Northern New England CFC
2013 Total CFC** 2013 Total CFC** $209,000,000 $209,000,000
** The CFC is the largest annual fund-raising event in the world
THE PLAN – 5 EASY STEPSTHE PLAN – 5 EASY STEPS
Step Four:Step Four:
Make Sure all Employees are Asked & Make Sure all Employees are Asked & Follow-upFollow-up
Ensure all employees are asked to give, and have the opportunity to learn about CFC
Invite Charity Speakers in to educate potential donors
Make the Campaign engaging and fun – hold an event, serve food, have a drawing for everyone who comes to an event, have a fun competition between departments
Step Five:Step Five:
Celebrate Results and Thank Celebrate Results and Thank EveryoneEveryone
THE PLAN – 5 EASY STEPSTHE PLAN – 5 EASY STEPS
Post a Bulletin
Send an Email Notice
Host a “Wrap Up” Event
REMEMBER:REMEMBER:
The CFC is about doing The CFC is about doing something to help otherssomething to help others
Feel good and… Feel good and…
HAVE FUN!HAVE FUN!
Questions?????Questions?????
Campaign Resources Campaign Resources
& &
SuppliesSupplies
What do you have?What do you have?
Lets Review Each Item…..
Campaign MaterialsCampaign Materials
Keyworker / Coordinator Campaign GuideKeyworker / Coordinator Campaign Guide 2014 NNE CFC Charity Brochure2014 NNE CFC Charity Brochure Pledge CardsPledge Cards 6 Week Campaign Plan6 Week Campaign Plan Email SamplesEmail Samples Posters & Goal PostersPosters & Goal Posters Table Top Giveaway Items – mints, pens, postcardsTable Top Giveaway Items – mints, pens, postcards 2014 Awards Program2014 Awards Program 2014 Videos (3) – Training, Campaign, Thank you2014 Videos (3) – Training, Campaign, Thank you Report Form/EnvelopeReport Form/Envelope
Agency SpeakersAgency Speakers
Agency speakers can give your meeting, or kickoff first hand
knowledge about the programs and services our charities provide.
Speakers can be arranged for almost any time through your Loaned
Executives.
Agency FairsAgency Fairs
Designed to be interactive with employees and non-profit representatives, an agency fair will provide a comprehensive view of what many CFC agencies are doing in our community.
Agency fairs provide employees with access to information about agencies they are interested
in.
Schedule one through your Loaned Executive.
CFC Website:CFC Website:
www.northernnewenglandcfc.orgwww.northernnewenglandcfc.org
Dos and Do NotsDos and Do Nots
WE MUST:WE MUST:
Make sure everyone has an Make sure everyone has an opportunity to participate.opportunity to participate.
Cooperate with the Cooperate with the organizing and conducting of organizing and conducting of the campaign.the campaign.
The CFC is the only The CFC is the only authorized solicitation in the authorized solicitation in the federal workplace federal workplace
(exceptions: food, clothes, (exceptions: food, clothes, toy drives, approved disaster toy drives, approved disaster relief, coworker support)relief, coworker support)
DO NOT:DO NOT:
Demand 100% participation.Demand 100% participation.
Set personal dollar goals.Set personal dollar goals.
Have supervisors directly Have supervisors directly solicit subordinates.solicit subordinates.
Promote a specific agency.Promote a specific agency.
““Arm twist”Arm twist”
Your JobYour Job
Follow your 5 Step PlanFollow your 5 Step Plan
Utilize your “Campaign in a Box”Utilize your “Campaign in a Box”
100% Contact, 100% Opportunity100% Contact, 100% Opportunity
Have Fun!!Have Fun!!
Questions?????Questions?????