2013 TRUSTe US Consumer Privacy Confidence Index
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Strongly Disagree Somewhat Disagree Somewhat Agree Strongly Agree $ $ CONSUMER CONCERN CONSUMER MISTRUST BUSINESS IMPACT ? $ CONSUMER MISTRUST BUSINESS IMPACT ? CONSUMER CONCERN US: 888.878.7830 www.truste.com | EU: +44 (0) 203 626 0109 www.truste.eu © TRUSTe, Inc. 2013 All Rights Reserved LEARN MORE Consumer concern remains high in 2013. 89 percent of U.S. adults worry about their privacy online, down slightly from 90 percent in 2012. Consumer mistrust increased in 2013. 43 percent of U.S. adults do not trust businesses with their personal information, up from 41 percent in 2012. Business impact remains high in 2013. 89 percent of U.S. adults say they avoid companies that do not protect their privacy, up from 88 percent in 2012. 0 1 2 3 4 5 6 7 8 9 10 8.9 0 1 2 3 4 5 6 7 8 9 10 8.9 “How often do you worry about your privacy online?” “I trust most companies with my personal information online.” 72% of smartphone users are more concerned about their privacy on smartphones than one year ago Activities where consumers have privacy concerns Strongly Disagree Somewhat Disagree Somewhat Agree Strongly Agree “I avoid doing business with companies who I do not believe protect my privacy online.” 81% of smartphone users avoid using smartphone apps that they don’t believe protect their privacy online Never Sometimes Frequently Always 89% WORRY 43% DISAGREE 89% AGREEE Survey conducted online by Harris Interactive on behalf of TRUSTe, Inc. (January, 2013) 2013 CONSUMER CONFIDENCE EDITION TRUSTe PRIVACY INDEX 15% 28% 47% 9% 0 1 2 3 4 5 6 7 8 9 10 4.3 0 1 2 3 4 5 6 7 8 9 10 8.9 0 1 2 3 4 5 6 7 8 9 10 8.9 0 1 2 3 4 5 6 7 8 9 10 4.3 72% SHOPPING ONLINE 89% USING SOCIAL NETWORKS 87% BANKING ONLINE 86% USING E-MAIL 82% USING MOBILE APPS 77% 44% 23% 11% 22% 55% 4% 7% 34%
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View this infographic on US consumer privacy insights conducted by TRUSTe on consumer concern, consumer mistrust and business impact of consumer privacy. Visit www.truste.com to address any consumer privacy concerns.
Transcript of 2013 TRUSTe US Consumer Privacy Confidence Index
Strongly Disagree Somewhat Disagree
Somewhat Agree Strongly Agree
$ $CONSUMERCONCERN
CONSUMERMISTRUST
BUSINESSIMPACT?
$
CONSUMERMISTRUST
BUSINESSIMPACT
?
CONSUMERCONCERN
US: 888.878.7830 www.truste.com | EU: +44 (0) 203 626 0109 www.truste.eu
© TRUSTe, Inc. 2013 All Rights Reserved
LEARN MORE
Consumer concern remains high in 2013. 89 percent of U.S. adults worry about their privacy online, down slightly from 90 percent in 2012.
Consumer mistrust increased in 2013. 43 percent of U.S. adults do not trust businesses with their personal information, up from 41 percent in 2012.
Business impact remains high in 2013. 89 percent of U.S. adults say they avoid companies that do not protect their privacy, up from 88 percent in 2012.
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“How often do you worryabout your privacy online?”
“I trust most companies with my personalinformation online.”
72% of smartphone users are more concerned about their privacy on smartphones than one year ago
Activities where consumers haveprivacy concerns
Strongly Disagree Somewhat Disagree
Somewhat Agree Strongly Agree
“I avoid doing business with companies whoI do not believe protect my privacy online.”
81% of smartphone users avoid using smartphone apps that they don’t
believe protect their privacy online
Never Sometimes
Frequently Always
89%WORRY
43%DISAGREE
89%AGREEE
Survey conducted online by Harris Interactive on behalf of TRUSTe, Inc. (January, 2013)
2013 CONSUMER CONFIDENCE EDITION
TRUSTe PRIVACY INDEX
15%
28%47%
9%
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4.3
72%
SHOPPING ONLINE89%
USING SOCIAL NETWORKS87%
BANKING ONLINE86%
USING E-MAIL82%
USING MOBILE APPS77%
44%23%
11%22%
55%
4%
7%
34%
