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Demo: Ads Compliance Technology

September 10, 2015

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Speakers & Agenda

Helen Huang Senior Product Manager TRUSTe

Kris Vann, J.D. Senior Product Marketing Manager TRUSTe

The Big Picture: Why this technology is relevant to the DAA Mobile Guidance requirements

The Demo: •  In-Ad Experience Across Device •  Mobile App for Publishers •  Mobile Web for Publishers •  Desktop for Publishers •  Reporting & Monitoring

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Core Requirements of the DAA Mobile Guidance

•  1st & 3rd parties are required to provide the following across device: –  Notice

–  Access to consumer controls

•  Enhanced Notice* and Prior Consent required if:

–  “Cross-app data” is collected from all, or substantially all, applications on a device.

–  “Precise location data” is collected and used by or transferred to 3rd parties.

–  “Personal directory data” is obtained or used.

* “A clear, meaningful, and prominent link”

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Cross-App Data:

–  Data collected on a particular device regarding application use over time and across non-Affiliate applications

–  First-party requirements for enhanced notice of collection

–  Third party also provides enhanced notice, choice

Precise Location & Personal Directory Data

–  Precise Location Data: Data about the physical location of a device that is sufficiently precise to locate a specific individual or device

–  Personal Directory Data: Certain data (e.g. calendar, address book) created by a consumer that is stored on or accessed through a device

–  Authorization is required for first and third parties prior to collection and use

Situations with Heightened Requirements

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In-Ad Experience Across Device

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Publisher – Mobile App

1) Click Icon in Apps Setting 2) Click Icon in

App Settings 3) Set Opt-outs

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Publisher - Mobile Web

1) Click Advertising Preferences in Footer

2) Set Opt-outs

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Publisher - Desktop

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Ads Compliance Portal

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Website Monitoring Service

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Thank you Questions?